Social Insights Manager

Company: VML

Hybrid working: Working from home / Sea Containers office, London, SE1

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices: Brand Experience, Customer Experience and Commerce. Within these practices, we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Role:

We’re looking for a Social Insights Manager to help transform social data into meaningful, actionable insights that support smarter strategy and stronger business outcomes. This role will sit at the intersection of analytics, strategy and social intelligence, helping clients and internal teams understand performance, audience behaviour and emerging opportunities.

You’ll bring a passion for uncovering stories within data and translating complex information into clear recommendations that can influence creative, strategic and commercial decisions.

What you’ll be doing:

• Collating, analysing and processing social-first performance and audience data
• Monitoring, measuring and reporting on campaign performance as well as always-on social activity
• Turning complex data into clear insights, strategic recommendations and actionable next steps
• Creating compelling performance narratives and reporting that translate results into meaningful business impact
• Presenting findings to clients and internal stakeholders in a clear, engaging and consultative way
• Working closely with strategists, creatives, community and account teams to develop insight-led work for existing clients and new business opportunities
• Building and maintaining social dashboards that streamline reporting and provide clear visibility of performance
• Supporting the development of client-specific reporting frameworks and measurement approaches across brands and markets
• Contributing to the agency’s point of view around measurement, reporting and defining which metrics matter
• Identifying trends, cultural shifts and audience behaviours that can influence social strategy and campaign planning
• Supporting the wider team in using data and insights to inform social content, campaigns and strategic recommendations
• Helping to improve reporting processes and ways of working to make social measurement more efficient and effective
• Staying up to date with changes across social platforms, audience behaviours, algorithms and the wider digital landscape

What you’ll need:

• Experience within social listening, social intelligence, digital analytics or social insights, with a track record of using data to inform strategy and drive impact
• Good knowledge of social intelligence and analytics platforms across listening, audience research, trend identification and measurement
• Strong understanding of social media metrics, reporting methodologies and platform analytics tools
• Experience building or contributing to dashboards and reporting frameworks that enable effective performance tracking
• Experience analysing social performance and audience data across multiple platforms
• Strong storytelling skills, with the ability to turn data into clear narratives, insights and recommendations
• Good communication skills, with confidence presenting findings to clients and internal stakeholders
• Strong organisational and time management skills, with the ability to manage multiple priorities simultaneously
• Strong attention to detail and the ability to build productive relationships with stakeholders across teams
• Naturally curious, with a passion for social platforms, culture and emerging digital behaviours
• Demonstrates critical thinking and the ability to work resourcefully across multiple workstreams
• Collaborative mindset, with the ability to work proactively across different business functions and teams
• Adaptable and comfortable navigating changing priorities and evolving client needs
• A good understanding of the evolving social landscape and major shifts impacting platforms, behaviours and algorithms

Qualifications & Experience:

• Proven experience in a Social Insights, Social Intelligence, Digital Analytics, Social Strategy or related role, ideally within an agency or fast-paced client environment
• Experience working with social listening, audience intelligence and performance measurement across major social platforms
• Demonstrated experience translating data into clear, actionable insights and strategic recommendations
• Experience contributing to reporting frameworks, dashboards and measurement approaches for clients or brands
• Experience presenting insights and performance findings to clients and internal stakeholders
• Experience managing multiple projects and priorities simultaneously within a fast-moving environment
• Preferred: experience working across international or multi-market campaigns and reporting structures
• Bachelor’s degree in Marketing, Communications, Analytics, Business, Media or a related field, or equivalent practical experience

Nice to have:

• Experience working within an agency environment across multiple brands and client accounts
• Hands-on experience with social intelligence and analytics platforms such as Brandwatch, Talkwalker, Sprinklr, Pulsar, GWI, NetBase or similar tools
• Experience working across global or multi-market campaigns and reporting frameworks
• Exposure to paid social performance and an understanding of how organic and paid channels work together
• Experience partnering with strategy, creative and community teams to develop insight-led social work
• Understanding of emerging technologies, AI tools and evolving approaches to social measurement and reporting
• Experience contributing to new business pitches and helping shape data-led client recommendations
• Passion for culture, trends and audience behaviours, with a naturally curious mindset

What's in it for you?

Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as:

• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid-working schedule
• Enhanced family-friendly policies
• Well-being Programme
• Employee Assistance Support
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers
• Season Ticket Loans
• WPP Discounts

You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.

Our Commitment to Diversity, Equity & Inclusion

VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at [email protected] to request an alternate accommodation. Please note that only requests for an employment application accommodation will be returned.