SDR Team Lead

EU GTM | Cologne, Germany

About the team 🙌

SumUp's SDR function is one of the fastest-growing parts of our European sales engine — and we need a Team Lead in Cologne who's ready to own it. You'll be the person your team looks to every day: coaching, calling it out, keeping energy high, and driving results that actually move the needle. This isn't a seat-warmer role. You'll shape how your team operates, build habits that stick, and create a culture where people genuinely want to perform. If you've been a top SDR and you're ready to lead — this is your moment. 👇

What you'll do

• 🧑‍🤝‍🧑 Lead and coach a team of SDRs in Cologne — drive performance across outbound activity, qualified appointments, and pipeline contribution

• ☀️ Run daily rituals that actually matter — standups, call reviews, 1:1s — keeping the team sharp and motivated

• 📊 Track KPIs like a hawk — spot performance gaps early and act fast with the right support

• 🤝 Partner with Sales Managers, RevOps, and the Outbound Growth Lead to sharpen lead quality, targeting, and sequencing

• 🚀 Onboard new SDRs and ramp them fast — build the habits that turn new hires into top performers

• 📝 Help build and improve outbound playbooks, cadences, and messaging — iterate quickly on what works

• 🌱 Develop your team's careers — identify high performers and create real pathways into full-cycle sales roles

• 📢 Report on team performance to senior leadership with clarity — trends, blockers, opportunities

You'll be great for this role if…

• You've been a top-performing SDR or inside sales rep and you're ready to bring others up with you

• You've already built or managed a team before — you know what it takes and you're not starting from zero

• You know what great outbound looks like — from prospecting and sequencing to objection handling — and you can teach it

• You're a hands-on, energetic leader who brings the heat even on tough days

• You're analytical and decisive — you use data to diagnose issues and make clear calls

• You communicate with clarity whether you're coaching a rep live or briefing senior stakeholders

• You thrive in evolving environments where your initiative actually shapes how things get built

• You speak German fluently and have a working level of English for internal comms

Why you should join SumUp

💸 Competitive base salary + uncapped commission — your earning potential grows with your success!

🌎 Work with global impact — Join a fintech used by over 4 million businesses in 37 markets, from our Cologne office

🌈 Commitment to Diversity and Inclusion — Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced

🚀 Virtual Stock Option programme — Own a stake in SumUp's future success

📚 A dedicated annual L&D budget of €2,000 for attending conferences and/or advancing your career through further education

🏖 28 days paid leave plus public holidays

🚴 Mobility options — Navit app or bike leasing — your commute, your choice

🏋️ Urban Sports Club membership (subsidised)

🎯 Corporate Benefits — discount platform with 1,500+ brands, up to 60% off

🌱 Futureben — discounts on sustainable goods (10–30%)

💰 SumUp Corporate Pension Scheme — 20% company match on your contributions

👶 Kita Cooperation — childcare support for SumUppers

🪩 In-office drinks, fruit, games and social events — we know how to have fun

🌴 Break4me — 1-month sabbatical after 3 years of service

About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance, and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.

Keywords: SDR Team Lead, Sales Development Representative, SDR Manager, Inside Sales Team Lead, Sales Team Lead, Outbound Sales, Lead Generation, Business Development, Sales Manager, Team Lead, Sales Coach, Account Executive, Sales Development, Vertrieb, Teamleiter Vertrieb, Vertriebsleiter, Telesales, B2B Sales, Outbound, Cologne, Köln