Sales Representative – Home Health Care

Position Type: Full-Time | Remote
Working Hours: U.S Business Hours

About the Role
At Pavago, we are hiring for one of our clients seeking a motivated and results-driven Sales Representative to grow their home health care business. This role will focus on converting inbound leads, building referral partnerships, and developing a consistent sales pipeline.
The ideal candidate is a confident communicator who understands the importance of proactive follow-up, relationship building, and maintaining a structured sales process. You will work closely with prospective clients, families, healthcare professionals, and community referral partners to generate new business and support client growth.

Responsibilities:
Lead Management & Sales

• Respond promptly to inbound leads and prospective client inquiries.
• Conduct phone, email, and text follow-ups with prospects and families.
• Manage leads through the sales funnel from initial inquiry through consultation, assessment, and admission.
• Maintain consistent follow-up with active, inactive, and older leads.
• Schedule consultations, assessments, and intake appointments.
• Track sales activities, pipeline stages, and follow-ups in the CRM.

Referral & Community Development

• Build and maintain relationships with hospitals, discharge planners, physicians, social workers, senior living communities, rehabilitation facilities, and other referral sources.
• Conduct outbound outreach through calls, emails, in-person visits, presentations, and networking events.
• Identify new referral opportunities and develop relationships into consistent referral sources.
• Represent the company at community events, health fairs, and industry networking events.

Sales Funnel & Business Development

• Build and manage a structured sales funnel with clear stages and follow-up processes.
• Monitor lead volume, conversion rates, referral activity, and revenue performance.
• Identify gaps in the sales process and recommend improvements.
• Develop strategies to re-engage prospects who are not immediately ready to move forward.
• Meet or exceed monthly and quarterly sales and admission goals.
• Identify opportunities to increase client volume and revenue.

Client & Internal Coordination

• Educate prospective clients and referral partners about available home health care services.
• Clearly communicate the company's value proposition and services.
• Coordinate with clinical and operations teams to ensure a smooth transition from sales to intake and service delivery.
• Maintain strong relationships with clients and families after admission to support retention and referrals.

What Makes You a Perfect Fit

• You are a confident, relationship-driven salesperson who enjoys building trust with clients and referral partners.
• You are persistent with follow-up and don't allow qualified opportunities to fall through the cracks.
• You are comfortable making frequent phone calls and conducting in-person meetings.
• You are highly organized and able to manage multiple prospects and relationships simultaneously.
• You are motivated by measurable sales goals and take ownership of your results.
• You are proactive, independent, and comfortable developing new business opportunities.

Required Experience & Skills

• 2+ years of experience in sales, business development, healthcare sales, home care, home health, senior care, or a related field.
• Proven experience managing and converting inbound leads.
• Strong sales, follow-up, and relationship-building skills.
• Excellent verbal and written communication skills.
• Experience using a CRM or sales pipeline management system.
• Strong organizational and time-management abilities.
• Comfortable working independently and managing multiple opportunities.
• Professional and personable communication style.
• Valid driver's license and reliable transportation for community outreach and referral visits.

Ideal Experience & Skills

• Experience selling home health care, personal care, private-duty care, hospice, assisted living, or senior care services.
• Existing relationships with healthcare or senior care referral sources.
• Experience developing referral networks.
• Experience creating and managing sales funnels.
• Familiarity with healthcare referral and discharge processes.
• Knowledge of the local senior care and healthcare market.

Typical Day

• Responding to and following up with inbound leads.
• Updating the CRM and managing pipeline activity.
• Contacting prospective clients and families.
• Conducting outreach to healthcare and community referral partners.
• Scheduling consultations and assessments.
• Visiting referral sources and attending networking or community events.
• Reviewing pipeline performance and identifying opportunities for improvement.
• Coordinating with the clinical and operations teams on prospective and newly admitted clients.

KPIs

• Lead response time.
• Number of leads contacted and follow-up attempts.
• Consultations and assessments scheduled.
• Lead-to-client conversion rate.
• Number of new client admissions.
• Revenue generated.
• Number of active referral partners.
• New referral sources developed.
• Referral-to-admission conversion rate.
• Sales pipeline value and monthly/quarterly sales growth.

Interview Process

• Initial Recruiter Screening
• Client Interview
• Offer Stage

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