Company :

Continental Cars BMW, a proud subsidiary of Sime Motors - one of the largest BMW retailers in the world, has been delivering the ultimate driving experience to New Zealanders for over 50 years. With a legacy of precision, luxury, and innovation, we offer a range of BMW vehicles that perfectly blend performance, comfort, and cutting-edge technology.

Continental Cars BMW – home of the Ultimate Driving Machine.

Driver Performance. Lead with Impact.

Due to internal promotion, we are seeking a proven automotive sales leader who thrives on exceeding targets, inspiring teams, and delivering exceptional customer experience. This is an outstanding opportunity to join a respected premium dealership and play a pivotal role in driving sales performance, customer satisfaction, and operational excellence.

About the Role

Reporting to the Dealer Principal, you will be responsible for leading and developing the sales team, managing vehicle inventory, achieving financial targets, and ensuring compliance with BMW and Group standards.

Taking ownership of the dealership's sales operations, you’ll:

• Lead, coach, and motivate a dynamic sales team to consistently achieve and exceed monthly and annual targets.

• Implement effective sales strategies, processes, and performance metrics to maximise profitability and customer satisfaction.

• Foster a high-performance culture through ongoing training, mentoring, and career development.

• Drive showroom standards, ensuring every customer interaction reflects our brand values.

• Analyse sales data to identify opportunities, address challenges, and maintain a competitive edge in the market.

What We're Looking For

• Proven experience in automotive sales leadership, ideally within a premium or prestige brand environment.
• Strong commercial acumen with a track record of delivering sales growth and profitability.
• Exceptional leadership, coaching, and team development skills.
• Highly organised with strong inventory and stock management capabilities.
• Excellent communication, negotiation, and relationship-building skills.
• Customer-focused mindset with a passion for delivering exceptional experiences.
• Ability to analyse performance data and implement effective improvement strategies.
• Sound understanding of dealership operations, compliance requirements, and industry best practice.

What's on Offer

• Opportunity to represent one of the world's most recognised premium automotive brands.
• Competitive remuneration package including performance incentives and company benefits
• Leadership role with significant impact and support.
• Ongoing professional development and career growth opportunities.
• Supportive and high-performing dealership environment.

If you are passionate about leading successful teams, delivering outstanding customer experiences, and driving business performance, we'd love to hear from you.

Apply today and help shape the future success of our BMW dealership.

The recruitment process will include phone screening, interviews, reference, police, credit and right to work checks.