At Gaia Family, we're building the patient-facing front-door to fertility care, starting with financial infrastructure to pay monthly with outcomes protection baked in.

Most people pursuing IVF or egg freezing in the U.S. are paying out of pocket. The experience is expensive, fragmented, emotionally overwhelming, and operationally messy. We partner with 180+ leading fertility clinics to make treatment more accessible through financing, product innovation, and a modern patient experience.

We’re an ambitious, fast-moving team backed by top-tier investors (including Valar Ventures and Atomico), and we’re looking for a product leader to own and scale our consumer growth engine.

The Role

This is not a feature PM role.

You will own Gaia’s consumer funnel end-to-end: from first touch through consult booking, financing, and treatment activation. You’ll be responsible for improving conversion, increasing revenue, and helping thousands of patients navigate one of the biggest healthcare decisions of their lives.

You’ll work directly with the Head of Product, alongside engineering, design, marketing, operations, and clinic partners. You’ll have high autonomy, fast shipping velocity, and direct influence on company strategy.

If you like operating close to the business, running experiments, obsessing over conversion, and building products that meaningfully impact people’s lives, you’ll thrive here.

What You’ll Own

• The full consumer journey:

  • acquisition → signup → consult → financing → treatment

• Core growth and conversion metrics tied directly to company revenue

• Patient-facing experiences across:

  • onboarding

  • scheduling

  • intake flows

  • SMS + email lifecycle journeys

  • payment and financing UX

• Experimentation strategy:

  • identifying opportunities

  • designing tests

  • analyzing outcomes

  • deciding what scales

• New consumer products and monetization opportunities, including lab testing and adjacent offerings

• Funnel analytics and reporting:

  • dashboards

  • conversion tracking

  • cohort analysis

  • operational visibility

• Cross-functional execution with engineering, growth, operations, and fertility clinic partners

What We’re Looking For

Must-Haves

• 5–8 years of product management experience

• Experience owning growth, conversion, marketplace, or consumer funnels

• Proven track record improving key business metrics through experimentation

• Comfortable owning revenue outcomes, not just shipping features

• Strong product intuition paired with analytical rigor

• Highly autonomous operator who thrives in ambiguity

• Experience in fast-moving startup environments (Series A/B preferred)

• NYC-based and excited to work in person several days per week

Strong Pluses

• Consumer health, fintech, marketplace, or healthcare experience

• Experience with high-consideration or emotionally sensitive purchases

• Women’s health or fertility experience

• Experience building communication-heavy workflows (SMS, lifecycle, scheduling, onboarding)

• Comfort using AI tools in day-to-day product work:

  • research

  • prototyping

  • analysis

  • writing

  • execution

How We Work

We move fast, operate with high ownership, and care deeply about quality.

We believe great product teams combine strong judgment with fast iteration. We run lots of experiments, stay close to customers, and prioritize business impact over process theater.

We’re also highly AI-native. We use AI throughout product development, operations, analysis, and communication. The people who succeed here tend to be naturally curious builders who adopt new tools quickly and constantly look for leverage.

Why This Role Is Exciting 🤩

• Own a critical revenue-driving product surface end-to-end

• Work on a meaningful problem in healthcare with massive market opportunity

• Operate with unusually high autonomy and visibility

• Join a small, high-talent team where decisions ship quickly

• Help define the future of fertility financing and patient experience

• Meaningful equity upside as the company scales

Compensation & Benefits

• Competitive base salary + meaningful equity - range for this role is $160-180k

• Hybrid NYC work environment (we’re in our office at 387 Park Ave 3 days a week!)

• Full benefits (very generous for early-stage startups)

• Fertility & egg-freezing benefits

If this sounds interesting, we’d love to talk.