Sobre esta vaga de Paid Media Operations Director na Welocalize
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Job Responsibilities:
The Paid Media Operations Director is responsible for the strategic leadership, financial oversight, and operational excellence of the Paid Media function. This role ensures that Paid Media services are delivered efficiently, profitably, and at the highest quality standards, while driving customer satisfaction and growth opportunities.As a senior leader, the Paid Media Operations Director oversees teams, streamlines workflows, manages external resource pools, has P&L responsibility, and collaborates with cross-functional teams to drive business impact.
This role is ideal for a data-driven, results-oriented leader with experience in Paid Media operations, financial management, and client success, ensuring strong performance, operational efficiency, and continuous growth.
Additional Job Details:
Key Responsibilities
Paid Media Operations & Production Leadership
Lead and manage the Paid Media operations team, ensuring efficient workflow execution and high-quality deliverables
Oversee client onboarding and role mapping, ensuring clear accountability and ownership across projects
Continuously refine and optimize Paid Media production processes to enhance efficiency, quality, and scalability
Establish operational KPIs and success metrics, ensuring alignment with business objectives and client expectations
Client Service & Satisfaction
Ensure Paid Media service levels meet and exceed client expectations, acting as an escalation point for complex issues
Manage ongoing client communication, including:
Weekly status updates
Monthly strategy calls
Quarterly Business Reviews (QBRs)
Overhaul client reporting and delivery templates to improve clarity, insights, and customer experience
Implement client satisfaction metrics, including Net Promoter Score (NPS), retention rates, and service-level adherence
Financial Oversight & P&L Accountability
Own the Profit & Loss (P&L) for Paid Media operations, ensuring financial alignment with business goals
Manage budget forecasting, financial reporting, and revenue tracking, providing updates to senior leadership
Optimize cost efficiencies, pricing models, and resource allocations to improve profitability
Identify and implement cost-saving opportunities without compromising service quality
External Resource Management & Talent Optimization
Oversee and maintain the external supply chain for Paid Media, including freelancers, contractors, and agency partnerships
Work with the Talent & HR teams to improve the quality, reliability, and capacity of external resource pools
Establish performance benchmarks for external partners, ensuring they meet operational and quality standards
Paid Media Growth & Innovation Strategy
Collaborate with the Paid Media Innovation Director to identify and capitalize on growth opportunities with existing clients
Work with business development teams to identify new service offerings and expand the company’s Paid Media capabilities
Facilitate client conversations around Paid Media innovation, helping position the company as a strategic partner
Partner with SEO, Analytics, CRO & Marketing Loc teams to integrate Paid Media into broader marketing strategies
Cross-Functional Leadership & Business Impact
Act as a strategic liaison between Paid Media operations and executive leadership, ensuring alignment with corporate objectives
Develop and present operational performance reports to senior management, highlighting key wins, challenges, and optimizations
Lead cross-departmental collaboration with Sales, Analytics, and Product teams to drive holistic digital marketing success
Education
Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
Experience
10+ years of experience in Paid Media operations, digital marketing, or marketing strategy
Strong background in Paid Mediaworkflow management, client service, and operational efficiency
3+ years of leadership experience, managing teams and external resource pools
Experience with P&L management, financial reporting, and cost optimization
Familiarity with Paid Media tools (Similar Web, SEMRush, Google, Meta, Pinterest, LinkedIn ads platforms), project management software (Monday.com, Asana), and analytics platforms (Google Analytics, Looker Studio)
Skills
Paid Media Operations Expertise: Deep understanding of Paid Media workflows, production processes, and performance metrics
Strategic & Financial Acumen: Proven ability to manage P&L, optimize budgets, and drive revenue growth
Leadership & Team Management: Experience leading Paid Media teams, external partners, and cross-functional initiatives
Client Success Management: Ability to build strong client relationships, resolve escalations, and improve service satisfaction
Process Optimization: Strong experience in streamlining Paid Media processes and improving operational efficiencies
Collaboration & Influence: Works effectively across marketing, sales, analytics, and executive teams
