Jobs Companies KRAFTON INDIA Marketing operation manager

Sobre esta vaga de Marketing operation manager na KRAFTON INDIA

KRAFTON INDIA · Presencial · Bengaluru

[About the role]

We are looking for an experienced Product Manager to lead the development and optimization of next-generation payment products with a strong focus on UPI and AI-driven payment experiences. In this role, you will own the end-to-end product lifecycle, working at the intersection of technology, data, compliance, and business to deliver seamless, reliable, and intelligent payment solutions. 

[Key Responsibilities]

  • Own the UPI product roadmap: P2P, P2M, QR payments, VPA management, mandate/autopay, and UPI Lite. Drive the TPAP application process, NPCI compliance requirements, and PSP/TSP coordination.
  • Improve payment success rates systematically. Analyze failure patterns by error code (U30, U16, U31, etc.), bank, and instrument type. Build intelligent retry logic and routing strategies to reduce drop-offs.
  • Apply AI/ML to payments: fraud and risk scoring on transactions in real time, smart payment routing based on historical success rates, anomaly detection for settlement and reconciliation gaps, and predictive models for transaction failure prevention.
  • Design AI-powered user experiences in the payments layer: intelligent defaults (preferred payment method, auto-suggest VPA), personalized cashback offers based on spending patterns, and proactive nudges for failed or pending transactions.
  • Own the fraud and risk framework for payments. Define rules, thresholds, and escalation workflows. Work with data and engineering to evolve from rule-based detection to ML-driven scoring.
  • Drive payment health monitoring and ops tooling. Build dashboards and alerts for success rates, latency, settlement status, and refund processing. Reduce manual intervention through automation.
  • Manage payment gateway and partner relationships (PSP, TSP, NPCI). Own escalations, SLA tracking, and integration roadmaps.

[Required Experience]

  • 4+ years as a Product Manager with hands-on experience building UPI products (TPAP, PSP, or payment gateway side). You understand the NPCI ecosystem, UPI error handling, settlement flows, and compliance requirements
  • Strong understanding of AI/ML applications in payments: fraud scoring, transaction routing, anomaly detection, or personalization. You don’t need to build models, but you need to spec them, evaluate them, and push for the right tradeoffs between precision and recall.
  • Experience optimizing payment success rates through data analysis, failure pattern identification, and systematic fixes across banks, instruments, and error categories.
  • Ability to work across technical and business domains. You’re equally comfortable in an API spec review, a compliance discussion, and a business metrics review.
  • Strong analytical skills. SQL proficiency, comfort with dashboards and funnel data, and the ability to translate transaction-level data into product decisions.
  • Track record of shipping consumer-facing payment features on mobile. You’ve dealt with the UX complexity of payment state management and designed for trust.
  • Experience with other fintech products: wallets, lending, credit cards, insurance, or BNPL. Breadth across financial products helps you see the full ecosystem.
  • Familiarity with BBPS, UPI Lite, UPI mandate, or cross-border payment rails.
  • Experience working with NPCI directly on TPAP applications, certifications, or exemptions.
  • Background in building or integrating AI-powered chatbots, support automation, or LLM-based tooling within a fintech context.
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Based out of South Korea, KRAFTON, Inc. is committed to discovering and globally publishing games that deliver a uniquely fun experience with global production studios known for distinctive creatives.Founded in 2007, KRAFTON consists of PUBG STUDIOS, Bluehole Studio, RisingWings, Striking Distance Studios, Dreamotion, Unknown Worlds, 5minlab, Neon Giant, KRAFTON Montréal Studio and ReLU Games, each trying to innovate the enjoyment of games through continuously embracing challenges and new technologies, expanding our platforms and services to win the hearts of more fans.

KRAFTON India has established itself as a trailblazer in the gaming industry, driven by its unwavering commitment to delivering distinctive and enjoyable gaming experiences. At the heart of KRAFTON India's success lies a deep understanding of the Indian gaming community.

The company takes immense pride in its premier entertainment properties that include highly popular titles like BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, Defense Derby, New State Mobile. These games have not only captured the hearts of Indian players but have also played a pivotal role in fostering a thriving e-sports ecosystem in the country.

With a focus on India, KRAFTON is dedicated to nurturing the gaming and start-up ecosystem. In line with this commitment, KRAFTON initiated the KRAFTON India Gaming Incubator (KIGI) in October 2023. KIGI aims to support 6-10 teams annually with program durations ranging from six months to one year. Additionally, KRAFTON India has invested over $150 million in the Indian market in the past two years and has committed an additional $150 million to the Indian start-up ecosystem over the next three years.

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