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Role Mission:
The E-Commerce Omni-Channel Operation Manager will be responsible for leading and scaling E-Commerce operations across all channels — Douyin, Tmall, JD, Dewu, and WeChat Mini-Program — to drive profitable revenue growth and elevate brand presence in China's dynamic digital commerce landscape. 

This role will develop and execute channel-specific sales strategies, secure platform resources and partnerships, lead a team of two Assistants to achieve revenue targets and KPIs across all five channels, and serve as the primary liaison between cross-functional teams (Merchandising, Marketing, Finance, Creative, Logistics, Customer Service) and platform ecosystem partners. The Manager will architect the omni-channel growth roadmap, optimize resource allocation across channels, and build a high-performing operation team capable of delivering best-in-class consumer experience and sustainable business growth.

 • Develop and execute omni-channel sales strategies across omni channel, aligned with AOP (Annual Operating Plan) revenue and profitability targets.
• Architect channel-specific growth levers — including live commerce strategy for Douyin, flagship positioning for Tmall, etc.
• Define channel investment allocation, promotional cadence, and resource prioritization based on ROI analysis and platform growth potential.
• Own P&L accountability for all channels; monitor weekly / monthly performance versus plan, diagnose variances, and dynamically reallocate resources to maximize revenue and margin attainment.
• Build and maintain senior-level relationships with key platform stakeholders at Douyin, Tmall (Alibaba), JD, Dewu, and Tencent (WeChat) to secure first-mover access to new tools, traffic subsidies, campaign slots, and category-level strategic partnerships.
• Negotiate platform co-investment packages, category-level subsidies, and exclusive campaign participation (e.g., 618, Double 11, Douyin 818,IP campaigns etc.).
• Monitor platform policy shifts, algorithm updates, and competitive subsidy strategies; translate insights into actionable channel response plans.
• Represent the brand at platform business reviews and industry summits; position The Disney Store as a strategic priority partner across all managed channels.
• Serve as the central orchestrator between E-Commerce, Merchandising, Marketing, Creative, Finance, Logistics, and Customer Service teams to ensure seamless execution of channel strategies.
• Lead cross-functional business planning sessions (weekly / quarterly) to align assortment planning, pricing architecture, campaign calendars, inventory allocation, and visual identity across all channels.
• Drive integration of CRM, data analytics, and content production capabilities across channels to enable unified consumer insights and personalized engagement.
• Chair weekly omni-channel performance review meetings; present performance dashboards, identify bottlenecks, and drive accountability across departments.
• Directly manage and develop two E-Commerce Operation Assistants, assigning channel ownership (e.g., Douyin + WeChat + DEWU / Tmall + JD ) based on capability and platform complexity.
• Establish team KPI frameworks, performance scorecards, and quarterly OKRs tied to channel revenue, margin, traffic, conversion, and consumer experience metrics.
• Build team capability through structured training on platform tools (Tmall Data Bank, Strategy Center, 情报通, Douyin & JD third party tools), emerging commerce trends (live-streaming, content-commerce, social-native retail), and leadership development.
• Optimize team workflow and operational efficiency by implementing SOPs, automation tools, and shared service models; eliminate redundant processes and elevate team output per headcount.

• Oversee the construction and maintenance of a unified omni-channel data analytics system that consolidates sales, traffic, conversion, consumer behavior, and competitive intelligence across all five platforms.
• Lead advanced crowd analysis and consumer insight generation using platform-native tools (Alibaba Data Bank, Strategy Center, Nint; Douyin Data; JD Business Intelligence) and third-party analytics.
• Lead team to deliver weekly executive performance reports with actionable recommendations — including sales variance analysis, traffic source optimization, conversion funnel diagnostics, competitive benchmarking, and pricing elasticity insights.
• Translate data insights into merchandising, marketing, and operational decisions; champion a test-and-learn culture with structured A/B testing frameworks for creative, pricing, and promotional tactics.
• Define the content-commerce strategy for Douyin and REDNOTE (Xiaohongshu) seeding, including KOL/KOC partnership frameworks, short-video production standards, and live-streaming operation models.
• Oversee the optimization of storefront visual identity, product detail page (PDP) design, and user journey flow across all channels to maximize conversion rate and brand immersion.
• Drive CRM and loyalty program innovation — including member tier design, points economics, exclusive access mechanics, and birthday / anniversary engagement — to improve repurchase rate and lifetime value (LTV).
• Champion "magical consumer experience" standards: personalized communication,  content integration, and frictionless payment / delivery / return processes.
• Select, onboard, and manage Trading Partner (TP) and Digital Partner (DP) relationships for each channel; Negotiate service agreements, commission structures, and performance guarantees.
• Establish rigorous TP/DP frameworks — including weekly business reviews, compliance audits etc. — to ensure partner teams deliver against revenue, conversion, content quality, and consumer experience KPIs.
• Drive continuous partner performance improvement thru capability building, process optimization, and integration; hold TPs accountable for platform tool mastery and trend responsiveness.
• Evaluate Partner ROI; Restructure or replace underperforming partners to maintain competitive operational excellence.

 Job Requirements:
Education    Bachelor's degree or above; MBA or Master's degree in Business, Marketing, or E-Commerce preferred.
Experience    Minimum 8 years of progressive E-Commerce experience, including at least 3 years in a managerial role overseeing multi-channel operations (Tmall, JD, Douyin, or equivalent platforms). Prior experience in premium consumer goods, IP / licensed merchandise, or lifestyle retail strongly preferred.
Knowledge & Skills    • Strategic acumen: Proven ability to design and execute channel-level sales strategies that deliver revenue growth and margin expansion in competitive markets.
• Platform mastery: Deep expertise in Douyin commerce (Ocean Engine, Douyin Shop, live-streaming operations), Alibaba ecosystem (Data Bank, Strategy Center, 情报通, Uni-Desk), JD business intelligence, and WeChat private-domain tools.
• Relationship architecture: Demonstrated track record of building C-level or senior BD relationships with platform ecosystem partners (Alibaba, ByteDance, JD, Tencent) to secure strategic resources and co-investment.
• Cross-functional leadership: Exceptional stakeholder management skills; ability to align Merchandising, Marketing, Finance, Creative, and Operations teams behind a unified omni-channel agenda.
• Team development: Proven experience building, mentoring, and scaling high-performing E-Commerce teams; strong coaching and performance management capabilities.
• Data fluency & Good storytelling: Skilled in public speaking and resource mobilization. Advanced proficiency in data analytics, business intelligence tools (PPT, excel, Power BI, , or platform-native dashboards), and statistical reasoning; ability to translate complex data into executive-ready strategic recommendations. 
• Content-commerce vision: Understanding of social-native retail, short-video marketing, KOL/KOC ecosystem, and live-streaming commerce mechanics; ability to integrate content strategy with commercial outcomes.
• Financial literacy: Solid grasp of P&L management, pricing architecture, promotional economics, and working capital optimization in an E-Commerce context.
Language    Fluent English (business-proficient written and oral), mainly for weekly / quarterly report and daily email communication; Native Mandarin Chinese required for internal, platform and TP/DP negotiations.
Personal Attributes    • Entrepreneurial mindset with high ownership and accountability.
• Resilient under pressure; thrives in fast-paced, ambiguous environments.
• Exceptional communication and presentation skills — able to influence senior leadership and external partners.
• Passion for Disney brand and consumer-centric innovation.
• Willingness to travel domestically for platform meetings, TP audits, and industry events.

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