About the role

The Insights Lead enables better decisions through a deep understanding of consumers, markets and category dynamics. Working closely with Business Unit leadership, Strategy, RDD, Commercial and Go-to-Market teams, the team identifies opportunities for growth, helps shape category strategies and ensures the voice of the consumer is embedded across decision making.

The team combines consumer understanding, market intelligence and commercial insight to influence decisions across the category lifecycle, from long-term strategy and innovation through to launch and in-market optimisation.

You will be expected to maintain a forward-looking view of changing consumer needs, market dynamics and emerging trends, proactively identifying opportunities and risks that may impact category performance. Acting as a trusted advisor to senior stakeholders, you will convert complex and often ambiguous information into clear recommendations that influence both strategic and operational decisions.

In addition to leading major insight programmes, you will help establish best practices, frameworks and ways of working that strengthen insight capabilities across the Business Unit. You will work across global and regional teams to ensure consistent, high-quality insight generation and application, while fostering strong partnerships that maximise business impact.

Success in this role requires strong commercial acumen, intellectual curiosity and the ability to influence at senior levels. You will bring together multiple sources of evidence, challenge assumptions and help drive a more consumer-centric approach to decision making across the organisation.

Key accountabilities

• Define and lead the Business Unit insight agenda, ensuring alignment to strategic priorities and growth ambitions.
• Identify critical business questions and translate them into actionable insight programmes.
• Generate deep understanding of consumers, markets, categories and competitive landscapes to inform business strategy.
• Synthesize multiple data sources into compelling recommendations for senior leaders.
• Influence category, product, commercial and go-to-market decisions through evidence-based insights.
• Maintain a forward-looking view of emerging consumer, market and category trends, identifying opportunities and risks.
• Lead major qualitative and quantitative research programmes and external agency partnerships.
• Drive best-practice approaches to insight generation, storytelling and business application.
• Build strong relationships with senior stakeholders across Business Units, Strategy, RDD, Commercial and Marketing functions.
• Develop insight capability and consumer-centric decision making across the organisation.
• Manage research budgets and ensure investment is directed towards the highest-value business questions.

• Represent the consumer perspective in key business planning, innovation and investment discussions.

About you

• Educated to degree level in a relevant discipline.
• Significant experience in consumer insights, market intelligence, strategy, research or related disciplines.
• Strong commercial acumen and ability to connect consumer understanding with business outcomes.
• Demonstrated ability to influence senior stakeholders and shape strategic decisions.
• Expertise in qualitative and quantitative research methodologies.
• Strong analytical and problem-solving skills, with the ability to derive clear recommendations from complex information.
• Excellent communication and storytelling skills, able to tailor messages for executive audiences.
• Experience leading complex, cross-functional projects in a fast-paced environment.
• Comfortable working with ambiguity and navigating competing priorities.
• Naturally curious, pragmatic and outcome-focused.
• Experience in consumer, beauty, personal care, technology or innovation-led industries would be advantageous.
• Globally mobile and open to relocating.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.