Jobs Companies Clay Labs Growth, Digital

Sobre esta vaga de Growth, Digital na Clay Labs

Clay Labs · Híbrido · New York

About Clay

Our mission is to help organizations turn any growth idea into reality.

We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.

In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.

In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round, for our customers, agency partners, and club members.

Some things to know about us:

  • Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.

  • Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.

  • All employees can work for free with world-class coaches who specialize in creativity, management, and more.

  • Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.

  • Read about us in the NYT, Forbes, First Round Review, and more.

Hear from our employees directly on our Glassdoor page!

Growth, Digital @ Clay

We're hiring someone to take Clay's paid digital motion to the next level - scaling SEM and paid social, and expanding into new channels to reach our enterprise accounts.

This is a 0→1 role. You'll own Google and Bing end-to-end - keyword strategy, landing page alignment, bid management, and the measurement framework. Beyond the core channels, you'll have real autonomy to experiment: Reddit, X, connected TV, or wherever the data takes you. You build the case, run the test, and own the call on what to scale.

If you've built a paid channel from scratch before, think in pipeline rather than impressions, and want to own a pipeline goal, this is the role.

What You'll Do

Build SEM from zero

  • Build and run our Google and Bing programs: keyword strategy, campaign architecture, bid management, landing page alignment, and conversion tracking.

  • Focus all spend on our highest-value enterprise accounts and the self-serve accounts showing signs of enterprise intent.

  • Build the measurement framework: CPL, CPQL, tier mix, and pipeline contribution. Every dollar of spend should be traceable to an outcome.

  • Maintain and optimize our Conversion API (CAPI) setup to ensure accurate signal passing back to ad platforms.

  • Stay close to the numbers: if something isn't converting, diagnose it and fix it. If something is working, scale it.

Experiment and expand across new channels

  • Once SEM is running, make the call on where to test next: Reddit, X, connected TV, or other channels you can build a case for.

  • Run the experiments, read the results, and decide what to scale.

Own the number

  • Carry a pipeline goal on paid, shared with the Growth and Sales teams and measured in qualified leads, meetings, and opportunities.

  • Work in lockstep with Growth, Ops, and Brand so the feedback loop is tight and the whole motion gets sharper over time.

What You'll Bring

  • Paid search experience. You've owned SEM end-to-end - keyword strategy, bidding, landing page alignment, measurement.

  • Quantitative fluency. You think in CPL, CPQL, and pipeline contribution, not impressions or clicks. You're comfortable building simple models, reading dashboards without prompting, and owning a number.

  • Builder DNA. You've gone 0→1 on a channel before - created structure where none existed, figured out what works, and scaled it.

  • Cross-functional instinct. You work naturally with creative, ops, and sales. You gather insight from a sales rep, turn it into a campaign brief, run it, and report back without needing a coordinator in the middle.

  • Comfort with B2B SaaS buying dynamics. You understand how enterprise deals actually move and can design campaigns that work across a long, multi-stakeholder sales cycle.

  • Passion for Clay. You're excited to use Clay to build the plays, and to evangelize the product as if it were your own.

Nice to Have

  • Experience with ABM platforms or audience-based targeting (LinkedIn matched audiences, Meta custom audiences).

  • Familiarity with Clay itself or the GTM engineering space.

  • Experience running connected TV, Reddit, or X campaigns.

  • Background in PLG companies where self-serve and enterprise motions coexist.

  • Experience with the modern GTM stack (Clay, Salesforce, outbound platforms).

Pronto para se candidatar à Clay Labs?
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