Welcome to Fi.
We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.
Fi is looking for a Digital & Performance Designer!
We're looking for someone to own the look, feel, and performance of our paid and organic social assets and email creative. You'll turn campaign briefs into scroll-stopping, on-brand static content across Meta and beyond, plus the visuals behind our email marketing program. This is a hands-on, high-output role for someone who knows great design has to convert, not just look good, and has the performance data to back it up.
What You'll Do:
Design static creative for paid social campaigns (primarily Meta/Instagram, with potential expansion to TikTok, Pinterest, and other platforms), optimized to drive clicks, sales, and engagement
Partner on the visual output for organic social channels, keeping content fresh, on-brand, and platform-native
Design email marketing assets, campaign graphics, banners, product features, and promotional layouts, in collaboration with lifecycle/email marketing
Partner closely with brand and growth teams to translate campaign goals, briefs, and performance data into new creative concepts and iterations
Build and maintain a steady cadence of A/B creative variants (copy, layout, color, format) to support ongoing testing and optimization
Maintain brand consistency across all social and email touchpoints while adapting creative to platform-specific best practices and specs
Stay current on social and paid media creative trends, platform format changes, and competitor creative strategies
Manage multiple projects and deadlines in a fast-paced, iterative marketing environment
Handle light video editing: trimming, captions, simple animations, and repurposing existing footage to supplement static-first output
What You'll Bring:
3+ years of experience in digital design, with a portfolio showing paid and/or organic social creative and email design
Proven experience designing performance-driven creative for Meta Ads (Facebook/Instagram), you know what stops the scroll and what drives action
Strong static design skills: layout, typography, color, and composition for social and email formats
Comfort working with performance data and creative testing frameworks; you can speak to what worked and why
Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and/or Figma; Canva familiarity a plus
Light video editing/motion skills (Premiere Pro, After Effects, CapCut), not required to be an expert, but comfortable putting together simple edits
Strong understanding of platform-specific creative specs and best practices (Meta, Instagram, TikTok, email)
Excellent time management and the ability to juggle multiple briefs and deadlines at once
A collaborative mindset, comfortable taking feedback from marketing, brand, and leadership stakeholders and iterating quickly
Experience designing for a DTC or subscription/membership brand
Comfortable using AI to generate and edit content
Familiarity with pet, tech hardware, or wearables categories
Basic motion graphics or animation skills
Experience with email platforms (Klaviyo, Braze, Iterable) and/or Meta Ads Manager
Why You'll Love Us:
Time to Recharge: Enjoy flexible PTO to take the breaks you need.
Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.
