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Reporting to the Director, Enrollment Marketing, the Digital Marketing Associate leads Emerson College’s paid digital advertising strategy in support of undergraduate and graduate enrollment goals. The Digital Marketing Associate serves as the lead for digital advertising, audience targeting, conversion optimization, and performance analytics across paid search, paid social, display, streaming, and retargeting campaigns. The Digital Marketing Associate develops data-informed digital recruitment strategies designed to increase brand awareness, generate prospective student engagement, and drive applications and enrollment outcomes.

ESSENTIAL JOB DUTIES

• Develop and optimize paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, display, streaming, and retargeting platforms.
• Manage audience targeting, segmentation, bid strategies, conversion optimization, and campaign pacing.
• Monitor and analyze campaign performance metrics including CTR, CPL, CPA, conversion rates, and enrollment funnel outcomes.
• Develop recurring digital advertising reports and performance dashboards.
• Conduct A/B testing for messaging, audience strategy, creative, and conversion performance.
• Collaborate with creative and enrollment teams on digital campaign strategy and landing page optimization.
• Partner with CRM and enrollment operations teams to support attribution tracking and lead flow optimization.
• Stay current on digital advertising trends, platform updates, and higher education recruitment marketing strategies.
• Serve as the primary contact for paid media vendors, agencies, and platform representatives.
• All other duties as assigned

QUALIFICATIONS – Qualifications are deemed required or preferred and represent what is needed to effectively perform job.

• Bachelor’s degree in marketing, communications, business, or related field required.
• 3–5 years of experience managing paid digital advertising campaigns required.
• 3-5 years of experience with Google Analytics, Looker Studio, conversion tracking, and audience targeting strategies required.
• Higher education marketing experience preferred.

KNOWLEDGE, SKILLS, AND ABILITIES – May be representative, but not all-inclusive, of those knowledge, skills, and abilities commonly associated with the job. 

• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and analytics platforms.
• Strong analytical and performance optimization skills.
• Strong organizational, project coordination, and time management skills.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to manage multiple projects simultaneously in a deadline-driven environment.
• Strong interpersonal skills and ability to collaborate effectively across teams and departments.
• Commitment to accuracy, organization, and high-quality work.

PHYSICAL ABILITIES – Activities commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• This position is generally sedentary in nature, with movement throughout the area required from time to time.
• Ability to have continuous oral and written communication with colleagues and supervisors is essential.
• Repetitive movements, occasional lifting of up to 10 pounds, reaching, lifting, stooping, and the ability to read a computer screen, detect color-coding, and read fine print will be expected.

WORK ENVIRONMENT – Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.

• Usual Office Conditions
• Exposed to moderate noise levels

Disclaimer: This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws.  Certain job duties described herein may be subject to possible modification in accordance with applicable state and federal laws.

Compensation: $28.25 - $34.70 hourly, commensurate with experience.

 

Grade of Position: 23-07NE

Employment Category: Regular

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Scheduled Weekly Hours: 36.25

In addition to a competitive salary, Emerson College is committed to the health and well-being of our employees and family members. We offer a generous benefits package to regular staff scheduled to work 20+ hours per week. 

Emerson Employment Categories influence work schedules, benefits eligibility, and time off policies. Benefits include outstanding health plans with limited out-of-pocket expenses, dental plans, generous time-off programs, and a 403(b) retirement benefit with a 9% employer contribution once eligible. Additional benefits, such as life and disability coverage and commuter offerings, are available.

Please refer to our benefits website for a full list of benefits and eligibility requirements.