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Job Details

Job Title

Analyst - Lift+ (Skale 50)

Location

Bengaluru, India

Experience

0-3 years

About the Role

Lift+ is Kantar's advanced brand measurement solution based on Mutli Touch Attribution that helps advertisers understand the impact of media and marketing campaigns on brand outcomes. As an Analyst, you will work with large-scale survey and campaign datasets, support analytics delivery, create client-ready insights, and contribute to the continuous evolution of the solution.

This role is ideal for candidates interested in marketing analytics, data science, consumer insights, and business storytelling.

Key Responsibilities

Data Analysis & Insights

• Clean, validate, and analyze campaign and survey datasets.
• Support execution of brand lift studies across digital media platforms.
• Identify patterns, trends, and actionable business insights.
• Perform quality checks to ensure analytical accuracy.

Reporting & Storytelling

• Develop client-ready PowerPoint reports and visualizations.
• Translate analytical findings into clear business recommendations.
• Support senior team members in preparing client presentations.
• Communicate in a clear and concise manner the findings of your analysis

Delivery Excellence

• Execute studies within agreed timelines and quality standards.
• Follow established analytical methodologies and SOPs.
• Collaborate with global stakeholders across Insights, Analytics, and Client Service teams.

Automation & Innovation

• Assist in improving reporting templates and analytical workflows.
• Contribute to automation initiatives using Python, SQL, Excel, or other analytical tools.
• Stay updated on emerging trends in marketing measurement and AI-driven analytics.

Required Qualifications

Education

• Bachelor's degree in Engineering, Statistics, Mathematics, Economics, Business Analytics, Data Science, Computer Science, or related quantitative disciplines.

Technical Skills

• Strong Python knowledge, Excel and PowerPoint skills.
• Basic knowledge of SQL or any other DBMS is preferred.
• Understanding of statistics and familiarity with data science concepts preferred

Soft Skills

• Strong analytical and problem-solving abilities.
• Excellent written and verbal communication skills.
• Attention to detail and commitment to quality.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong learning mindset, proactiveness and curiosity.

Preferred Qualifications

• Experience in Python and machine learning is preferred.
• Internship or project experience in analytics, market research, data science, consulting, or consumer insights.
• Exposure to marketing measurement, digital advertising, MTA/MMM, attribution, experimentation, or brand tracking.
• Power BI, Tableau, DBMS is a plus

Location

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.