YASO
YASO is the operating system for global brands in China, built by a team of China experts, technologists, and startup operators. We provide a plug-and-play solution that manages the full ecommerce and social commerce stack - from store operations and pricing to influencer partnerships and logistics - all powered by our proprietary technology.
We give brands full visibility across every performance layer, including traffic, conversion, revenue, influencer ROI, content, and stock. For the first time, brands can monitor and manage their China business in real time, with data that is transparent, measurable, and actionable.
By replacing opaque legacy models with a unified, data-driven system, YASO enables international brands to take back control of their growth in China. Following our Series A fundraise, we are expanding our global team across London, Shanghai, and beyond to shape the future of cross-border retail.
If you’re energised by the intersection of commerce, culture, and technology - and want to help redefine how the world’s most exciting brands grow in China - we’d love to hear from you.