Role Summary and Impact 

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are seeking a talented and passionate Frontend Engineer to join our Data & Technology Solutions team. You will be instrumental in crafting intuitive, engaging, and highly performant user interfaces for our data products and AI platforms, including the cutting-edge WPP Open platform. If you thrive on building beautiful and functional web applications, excel in modern JavaScript frameworks, and are eager to translate complex data into clear, user-friendly experiences within the dynamic AdTech space, we encourage you to apply. 

You are: 

• A craftsman of user experience, with a keen eye for detail and a commitment to building pixel-perfect, responsive, and accessible interfaces. 
• Proficient in modern frontend technologies, capable of writing clean, modular, and maintainable code. 
• Passionate about performance, always optimizing web applications for speed and efficiency. 
• A collaborative team player, eager to work closely with UX/UI designers, backend engineers, and product owners. 
• Continuously learning, staying abreast of the latest frontend trends, tools, and best practices. 

What You will do:

Design and Develop Engaging User Interfaces 

• Build, maintain, and evolve highly interactive and responsive web applications using modern JavaScript frameworks (e.g., React, Angular, Vue.js) and libraries. 
• Translate UI/UX design wireframes and mockups into high-quality code, ensuring technical feasibility and optimal user experience. 
• Develop reusable UI components and frontend libraries to maintain consistency and accelerate development across our product suite. 
• Contribute to the entire frontend development of lifecycle, from conceptualization and design input to deployment and maintenance. 

Integrate with Backend Services and Data 

• Integrate frontend applications with RESTful APIs, GraphQL endpoints, and other backend services to fetch and display dynamic data. 
• Implement data visualization components and dashboards to present complex analytical insights in an intuitive and actionable manner. 
• Collaborate closely with backend engineers to define API contracts and optimize data flow for frontend consumption. 
• Ensure the technical feasibility of UI/UX designs and provide constructive feedback on potential implementation challenges. 

Ensure Quality, Performance, and Accessibility 

• Write comprehensive unit, integration, and end-to-end tests to ensure the reliability and stability of frontend applications. 
• Optimize web applications for maximum speed and scalability, addressing performance bottlenecks and ensuring a smooth user experience. 
• Implement web accessibility standards (e.g., WCAG) to ensure our products are usable by the widest possible audience. 
• Participate in code reviews, providing constructive feedback and ensuring adherence to coding standards and best practices. 

Collaborate and Innovate 

• Work effectively within an Agile team, participating in sprint planning, stand-ups, reviews, and retrospectives. 
• Contribute to technical discussions, architectural decisions, and provide expertise on frontend best practices. 
• Mentor junior developers and share knowledge across the team to foster a culture of continuous learning and improvement. 
• Research and evaluate new frontend technologies and tools to enhance our development processes and product capabilities. 

Skills and Experience 

If this opportunity looks right for you, we are looking for candidates who have:  

• 3+ years of professional experience in frontend web development 
• Strong proficiency in HTML5, CSS3, and modern JavaScript 
• Extensive experience with at least one modern JavaScript framework, such as Angular, React.js. 
• English fluency B2/C1 
• Solid understanding of state management patterns and libraries  
• Experience with CSS preprocessors  
• Familiarity with module bundlers  
• Proficiency in writing automated tests for frontend applications (e.g., Jest, React Testing Library, Cypress, Playwright). 
• Experience consuming RESTful APIs. Familiarity with GraphQL is a plus. 
• Bachelor's degree in Computer Science, Engineering, or a related technical field, or equivalent practical experience. 
• Experience with data visualization libraries (e.g., D3.js, Chart.js, Plotly) is highly desirable.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, medical care & sports card in Medicover, funding for English language learning, employee mental health awareness day, and more.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We are committed to offering equal opportunities to all employees, which is why we only establish collaborations based on employment contracts. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office two days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Following a detailed review of all applications, we will contact those candidates whose qualifications and stated terms of cooperation most closely align the objectives of our recruitment process.

The controller of your personal data is the WPP Media Poland sp. z o.o.The personal data you provide will be processed for the purpose of the recruitment process.  By providing us with personal data beyond the scope required by the Labour Code, you consent to the processing of such data for the purposes of the recruitment process.  Consent may be withdrawn at any time. Withdrawal of consent does not affect the lawfulness of the processing carried out prior to its withdrawal. For evidence purposes, please withdraw your consent in writing or by email to RODO@wppmedia.com. 

About Shelf

The enterprise is going agentic — but most AI agents fail when they hit real business complexity. Shelf is changing that.

We’ve built the operating system for agentic AI: a platform that models your policies, workflows, and operational logic into an AI Data Model so agents don’t just respond — they reason. The result? AI that understands how your business actually runs and delivers precise, compliant, auditable outcomes at scale.

Brands like Amazon, Nespresso, HelloFresh, and KeyBank trust Shelf to power AI agents that resolve 85% of cases autonomously, cut handle times by 20–25%, and turn hours-long processes into seconds. We’re partnered with Microsoft, Salesforce, OpenAI, Snowflake, and Databricks — and recognized by Gartner (Cool Vendor) and IDC (Innovator) for our approach.

If you want to sell the infrastructure that makes agentic AI actually work in the enterprise, you’re in the right place.

Our mission is to empower humanity with better answers everywhere.

Senior Frontend React Developer:

As a Frontend Engineer at Shelf, you'll craft the interfaces that make enterprise AI accessible and trustworthy. While others are building chatbots, we're solving the harder problem: how do you build UIs that help users confidently navigate AI-powered systems processing millions of documents, while maintaining enterprise-grade reliability?

You won't just build React components — you'll architect production-ready Next.js applications that handle high-load scenarios with complex states, real-time AI streaming, and multiple layers of enterprise functionality. Every interface decision you make directly impacts how knowledge workers at the biggest companies in the market interact with their most critical information.

This is frontend engineering at its most demanding. You'll tackle challenges like building real-time streaming interfaces for LLM responses, architecting state management for concurrent AI operations across multiple tenants, creating accessible interfaces for complex knowledge graphs with thousands of nodes, and ensuring blazing fast interactions even with petabytes of searchable content. Your components will bridge everything from enterprise authentication systems to cutting-edge AI models, requiring both sophisticated technical skills and sharp product instincts.

We obsess over frontend quality because we're building the trust layer for AI itself. When your interfaces gracefully handle edge cases, provide clear feedback during AI processing, and remain performant under load, you're not just meeting UX standards - you're directly enabling users to trust AI-powered answers and make critical business decisions with confidence.

You'll work on production SSR applications serving thousands of enterprise users, implementing localization for global markets, ensuring accessibility compliance, and maintaining security standards that pass SOC 2 audits. Your code will integrate with our Elasticsearch clusters, DynamoDB tables, and Aurora PostgreSQL databases through the largest park of REST APIs, handling real-time websocket updates for AI streaming and collaborative features.

We're a product company that ships fast without compromising on lasting quality. You'll work alongside proactive, ever-learning engineers who actively use AI coding assistants (OpenAI Codex, Claude Code) to accelerate development. We build custom MCP servers, implement DSPy pipelines for LLM optimization, and experiment with different AI tools for implementation. In our environment, AI isn't just what we build — it's how we build.

The best engineers we know are drawn to problems that matter. If you're excited by the challenge of building interfaces that make the AI revolution actually usable and trustworthy for enterprise users, this role offers the rare combination of technical depth, meaningful impact, and the prestige of solving UX patterns that the industry hasn't figured out yet.

Responsibilities

• Design and implement production-ready Next.js SSR applications with complex state management, handling high-load scenarios and real-time AI interactions at scale
• Build interfaces for AI-powered features including streaming LLM responses, semantic search across millions of documents, interactive knowledge graphs, intelligent content recommendations, and AI agentic builders
• Architect component libraries and maintain our design system in Storybook, ensuring reusability, accessibility, and consistent UX patterns across the platform
• Develop enterprise-grade functionality including multi-language support, accessibility compliance, cross-browser compatibility, and security implementations that meet SOC 2 standards
• Create comprehensive technical specifications and component API designs that clearly communicate interface decisions, performance trade-offs, and accessibility considerations
• Build and optimize data-heavy UIs using React Flow for node-based graphs, Highcharts for analytics visualizations, and custom virtualization for handling large datasets
• Instrument components for performance monitoring, track Core Web Vitals, implement error boundaries, and build automated visual regression tests with Playwright
• Take full ownership of the features you build, monitoring their performance in production, optimizing bundle sizes, and ensuring they scale gracefully as user load grows
• Work with SWR for intelligent data fetching, caching, and revalidation strategies that minimize API calls while keeping UIs responsive and data fresh
• Integrate with backend services via REST APIs, handle websocket connections for real-time updates, and implement optimistic UI patterns for seamless user experiences
• Leverage AI coding assistants to accelerate development while maintaining high code quality, and contribute to building internal AI agents that automate frontend workflows
• Stay current with React ecosystem best practices, Next.js updates, AI UX patterns, and modern frontend architecture—experiment with new approaches and share findings with the team
• Contribute to our engineering standards and practices through thoughtful code reviews, mentor colleagues on frontend best practices, and actively participate in our culture of continuous learning

Requirements

• Over 5 years of professional frontend engineering experience, including more than 3 years specializing in React and modern JavaScript/TypeScript
• Production Next.js experience - you've built and shipped SSR applications at scale, understand app router patterns, server components, and the trade-offs between SSR, SSG, and CSR
• Deep TypeScript expertise - you write type-safe code with generics, utility types, and advanced patterns. 
• Complex state management - hands-on experience architecting state solutions for challenging scenarios: real-time collaboration, optimistic updates, multi-tenant data isolation, and large-scale data synchronization
• Enterprise application development - you've built applications with localization (i18n), accessibility, security best practices, and compliance requirements. You understand the complexity beyond "making it work"
• AI/LLM interface experience - you've built interfaces for AI-powered features: streaming token responses, chat UIs, semantic search, or similar real-time AI interactions
• High-load optimization - proven track record optimizing applications for performance under heavy traffic, large datasets, and concurrent operations. You monitor Core Web Vitals and know how to improve them
• Modern CSS mastery - strong expertise with Tailwind CSS and/or CSS-in-JS solutions. You can implement pixel-perfect designs while maintaining responsive layouts and dark mode support
• Write well-structured, testable code with thoughtful component abstractions and clean APIs. You know when to abstract and when to keep it simple
• Strong problem-solving skills and genuine curiosity - you don't wait for designs to be perfect but proactively identify UX issues and propose solutions. You're never satisfied with "good enough" and constantly refine your craft
• Experience with AI coding assistants (OpenAI Codex, Claude, etc.) and eagerness to push the boundaries of AI-assisted development. Part of this role involves creating AI agents to automate portions of the frontend workflow
• Familiarity with observability and monitoring tools like Datadog, Sentry, or similar platforms for tracking frontend performance and errors in production
• Upper-Intermediate or better English skills for technical communication, documentation, and collaborating with distributed teams
• Present your work effectively both verbally and visually - you can articulate design decisions, create component documentation, and explain technical trade-offs clearly

Be a Plus:

• Experience with React Flow, Highcharts, or other complex data visualization libraries
• Understanding of Node.js/Python/backend fundamentals - you can read backend code and contribute to API design discussions
• Experience with SWR, React Query, or similar data fetching libraries
• Hands-on experience with vector search UIs, RAG interfaces, or semantic search implementations
• Familiarity with MCP (Model Context Protocol), DSPy, or other cutting-edge AI frameworks
• Experience with monorepo tools (Lerna, Turborepo, Nx) and managing shared component libraries
• AWS services knowledge (S3, CloudFront, Lambda) and understanding of serverless architectures
• Built or contributed to design systems or open-source component libraries
• Experience with Playwright, Puppeteer, or Cypress for comprehensive E2E testing
• Experience building AI agent interfaces or agentic AI workflows

What Shelf Offers:

• B2B contract
• Company Stock Options
• Hardware: MacBook Pro
• Modern technical stack. Develop open-source software
• Premier AI development environment: GitHub Copilot, Claude Code, OpenAI Codex, TypingMind, v0, MCP Servers, plus credits for experimenting with emerging AI tools

Why Shelf

• Our Leadership Team has deep knowledge management and AI domain expertise and enterprise SaaS background to execute this plan
• We love our customers and our customers love us. Ask a Shelf customer why, and they’ll tell you it’s because of our innovative capabilities, rock-solid reliability, they truly enjoy working with our people, but most of all – it’s the improvements they see in their business KPIs.
• We have raised over $60 million in funding and our investors include Tiger Global, Insight Partners, Connecticut Innovations, and others
• We have high velocity growth powered by the most innovative product in our category, 3X growth for 3 years in a row
• We now have over 100 employees in multiple U.S. states and European countries, and we have ambitious hiring goals over the next few months

Our Values:

Quality - We’re united by our focus on world‑class Quality. Quality in all things – starting with everything that leaves your desk. Everything you touch – every email, report, campaign, and piece of code – should be outstanding. Your work product should blow people away. Having people look at what you’ve done and say, “Wow.” That’s the standard here. Remember that how you do anything is how you do everything. Focus on craftsmanship—your ability to make things better.

Momentum - for us means that you should know that the things you’re responsible for are moving forward. When you look around and see something that’s stalled, get it moving again. We pride ourselves on “ball movement.” When your boss or team leaves you with something, they should return to see measurable progress. Small, continuous movement is our recipe for success. Constantly look for how to make the work around you move forward. We want you to initiate solutions, ideas, and progress. Don’t wait for it to come to you—reach out and create movement. All the time.

Accountability - We expect every team member to feel that they are accountable for more than anyone might normally expect. Each of us should feel real responsibility for things even at the edge of our control. We consistently share and align on expectations, give each other open and respectful feedback, and use those two drivers to ensure that every agreement we make with one another is clear and complete.

Hard Work - We’re here to do something difficult together. We care intensely about the mission and we expect that from our teammates. That care means that we work hard here. Hard work comes with long hours, extra effort…and real opportunity at Shelf. Your passion for creating and sustaining output is a part of our DNA. Support each other, cheer each other on, drive the mission forward. Great teams sustain intense effort together to win.

Learning Agility - We’re innovating in one of the fastest‑moving spaces in history at a time of accelerating global change. That’s incredibly exciting and requires each of us to commit fully to learning each and every day so that we can be the best at what we do. None of us know everything. All of us can learn anything. Staying open and constantly curious is a key success driver at Shelf. It also requires humility. We prize people who are consistently humble and open to making mistakes and growing from them. Recognize also that learning itself is a skill…we need you to be really good at it. Keep dialing in your own understanding about how you learn best and push yourself to keep growing.

Adapt and Thrive - Overcoming challenges lives deep in our DNA. We have a proud history of understanding and living the reality that obstacles are our opportunities…they’re the key to our success. Change is a constant in our business and fighting change is counterproductive. We need you to be good at being uncomfortable and understand that discomfort is the key to growth. Cultivate your own ability to adapt and know that struggling well is something you’ll share with every team you’re on at Shelf. Our company stories are about thriving through real difficulty…together.

Win Together - We win or lose as a team. Always. Everything you do here is connected to the rest of the organization. Part of our shared team environment demands full honesty…real candor and directness with one another. We expect you to constantly be thinking about how to support your teammates and the company, always acting in service to our shared mission and what’s best for the organization as a whole.

We're building an AI copilot for web testing automation. It enables manual and automation QA engineers to turn their manual testing flows into production-ready automated E2E testing scripts, saving hours of manual work and coding. We are a small team with zero bureaucracy, focusing on real users. We optimize for shipping value - not hype.

About the role:

You'll own the top of the funnel: outbound, qualification, and getting leads to sit down for a conversation. Demos, onboarding, and retention are staying with the founder for now.

Phase one: Get individual Automation QAs to try the product, aiming for fast adoption and no procurement. Once we hit 20+ weekly users, we’ll move on to phase two, where we’ll shift the focus to B2B – qualified meetings with QA Leads and Engineering Managers.

Your focus in the first three months:

• Build targeted lists: Automation QAs at companies with web products and Playwright, Cypress, or Selenium in their stack.
• Run outbound sequences (LinkedIn is the baseline, but you decide the channels). A/B test weekly.
• Design qualification gates (forms and scoring) to filter leads before the founder calls.
• Reach 20+ weekly active users after month one – ICP-qualified and giving direct feedback to engineering.
• Document what works into a repeatable playbook.

Growth path:

This role expands as your strategies deliver results. Once the user pipeline works, you can take over demos and run B2B sales end to end. From there, the natural next step is Growth Lead (funnel optimization and scaling the playbook) or Account Executive (owning deal execution).

Why to join:

• You'll be building a strategy that scales the product, not filling a quota. What you create from scratch becomes the foundation.
• Your outreach turns into users who talk directly to engineering, and their feedback ships as features within days.
• AI for developer tools is a market with real pull, and QA automation is one of its sharpest pain points.
• We’re backed by JetBrains – financially secure with no reliance on external VC funding.

Who we're looking for:

You should have a high level of agency and be quant-minded – you live in funnel metrics, run experiments, and are comfortable saying "no" to leads that are a bad fit. 

The ideal candidate will:

• Have done 0-to-1 outbound for an early-stage devtool, QA tool, infrastructure product, or similar.
• Have proven cold outbound results, instead of being dependent on warm inbound.
• Be able to talk credibly about flaky tests, CI pain, and Playwright vs. Cypress. You don't need to be an engineer, but you do need domain empathy.
• Possess strong written communication skills, with the ability to craft short, sharp messages that get replies.

Nice to have:

• A QA or SDET background – you've felt the pain yourself before moving to sales or BD.
• Exposure to security/compliance objections – enough to pre-empt and route.
• Content skills – your LinkedIn posts get engagement, not just your DMs.
• Experience as one of the first 10 employees at a startup.

#LI-REMOTE 
#LI-KT1