The position

We are looking for a Senior Marketing & Communications Specialist to own and scale OPSWAT Academy’s digital presence and marketing operations. This is a strategic, execution-oriented role responsible for growing the Academy’s global audience, driving engagement across digital channels, producing high-quality content, and ensuring marketing efforts translate into measurable business outcomes.

You will serve as the primary voice of OPSWAT Academy across social media, email, webinars, and digital campaigns — working closely with cross-functional teams including Sales, Channel, Marketing, and Product to amplify the Academy’s reach and impact.

What You Will be Doing

• Social Media Management & Growth
  • Own and manage the Academy’s social media presence across LinkedIn, YouTube, Twitter/X, and other relevant platforms
  • Develop and execute a consistent content calendar aligned with Academy programs, industry trends, and thought leadership themes
  • Create engaging content including posts, graphics, carousels, short-form video, and platform-native formats
  • Grow audience reach, follower base, and engagement rates through organic and community-building strategies
  • Monitor social media trends, competitor activity, and audience insights to continuously refine strategy
• Email Marketing & Digital Campaigns
  • Design, write, and execute email campaigns for Academy programs, product launches, events, and nurture sequences
  • Build and maintain segmented email lists across audience types (partners, customers, students, internal teams)
  • Optimize campaign performance through A/B testing, personalization, and conversion tracking
  • Manage the end-to-end email lifecycle from lead capture through engagement and re-engagement
• Webinar Production & Digital Events
  • Plan, promote, produce, and host Academy webinars including speaker coordination, registration management, and live moderation
  • Repurpose webinar content into social posts, blog summaries, email highlights, and video clips
  • Coordinate with internal stakeholders on cross-functional event promotion and follow-up
• Content Creation & Brand Communication
  • Write and produce marketing collateral including blog posts, landing pages, one-pagers, promotional assets, and Academy announcements
  • Maintain brand consistency across all Academy communications in alignment with OPSWAT brand guidelines
  • Collaborate with subject matter experts to translate technical cybersecurity topics into accessible, compelling content
  • Support Academy leadership with presentation materials, internal communications, and executive messaging as needed
• AI-Powered Content & Workflow Innovation
  • Leverage AI tools to accelerate content production, including drafting, ideation, visual generation, and repurposing workflows
  • Develop and document AI-assisted content processes that improve speed, quality, and consistency across channels
  • Evaluate emerging AI content technologies and recommend adoption where they deliver measurable improvements
• Analytics & Performance Reporting
  • Track and report on marketing KPIs across social media, email, webinars, and digital campaigns
  • Build and maintain dashboards that connect marketing activity to business outcomes
  • Provide regular performance reports with data-driven insights and optimization recommendations
  • Align all marketing efforts with Academy-level goals and revenue targets

What We Need from You

• 5+ years of experience in B2B digital marketing, content marketing, or communications (technology or cybersecurity industry strongly preferred)
• Proven track record managing social media channels with measurable audience growth and engagement outcomes
• Strong email marketing skills with hands-on experience in platforms such as HubSpot, or equivalent
• Experience planning, producing, and hosting webinars using platforms like Zoom, GoToWebinar, or similar
• Data-driven mindset with experience building reports, tracking KPIs, and using analytics to inform decisions
• Proficiency with AI content tools and a demonstrated willingness to experiment with emerging technologies
• Strong project management skills — able to manage multiple campaigns and deadlines simultaneously

Nice to Have

• Experience in cybersecurity, OT/ICS, or critical infrastructure domains
• Familiarity with LMS platforms and education/training marketing
• Video editing and short-form content creation skills (YouTube, Reels, Shorts)
• Graphic design proficiency (Canva, Figma, or Adobe Creative Suite)
• Understanding of channel/partner marketing dynamics in a B2B context

The Role- PD Manager, Footwear

Responsibility:

●    Development Timeline Ownership & Acceleration
Own and actively manage the day-to-day product development timeline across new products, color and size extensions, vendor transitions, and refreshes.
Ensure programs progress within the 16-week cycle target by tracking milestones, escalating risks early, and driving timely decision-making across teams.

●    Cross-Functional Workflow & Orchestration
Serve as the central point of coordination across Merchandising, Sourcing, Fit, Technical Development, Materials, QA, Creative, and Vendors.
Ensure all parties are aligned on development status, next steps, and dependencies at every stage of the lifecycle.

●    Build Sheet Handoff and Coaching
Ensure all required product documentation is accurate, complete, and ready prior to vendor handoff. This includes technical specification sheets, build documentation, testing requirements, fit inputs, and any supporting materials needed for vendor execution. Ensure vendors understand and translate it correctly. 

●    Sample Development & Tracking Discipline 
Coordinate and track all sample requests, shipments, inbound reviews, fit requests, and revisions. Drive efficiency in sample development by maintaining momentum, minimizing rework, and supporting the target of ≤2.0 sample rounds per product.

●    Approvals, Feedback Loops & Testing Coordination 
Facilitate timely product reviews and approvals by Merchandising, Fit, and Technical teams. Track testing requests and results, ensuring products complete required performance or quality testing and that outcomes are clearly communicated to all stakeholders.

●    In-Country Development Trip Management
Run in-person country development trips with Global Merchants and Global Fit teams to accelerate decision-making, resolve issues at the source, and strengthen vendor execution.

●    Production & Launch Readiness Coordination
Support timely staging of materials and finished-goods production in partnership with Sourcing. Coordinate on-time delivery of photo samples to Creative teams to ensure marketing readiness and launch timelines are met.

●    Tools, Systems & Process Hygiene
Maintain clean, accurate, real-time data across all product development systems, including the Product Catalog and tracking tools. Ensure systems reflect current status, ownership, and next actions to support transparency and fast execution.

Travel Expectations (Core Role Requirement)

This role is factory-based with heavy travel and requires consistent presence at vendor sites.

●    Travel Frequency: Up to 4 days per week on-site at factories
●    Regions: Key sourcing regions, depending on vendor base
●    Duration: Ongoing, embedded travel rather than occasional trips
●    Work Style: Hands-on, in-person coordination within sample rooms and factory offices

Requirement:

●    >8 years in product development or factory-facing roles
●    Strong category expertise 
●    Strong experience working directly with factories and sample rooms
●    Comfortable operating independently on-site
●    Highly organized, detail-oriented, and execution-focused
●    Clear communicator across language, cultural, and functional boundaries

About the Opportunity

You will be joining a high-energy, global team with a clear vision: make a thriving business within reach of anyone.

We are already a powerhouse in the email space—serving thounsand verified users and delivering 1+ billion emails a month. But we aren’t stopping there. We are expanding beyond email into a whole suite of marketing tool.

We are looking for Backend Engineers who are problem solvers. Whether you are a strong builder (Mid-level) or a system architect (Senior), we want you to help us build high-scale infrastructure and new AI products from the ground up.

What You Will Do (The Mission)

You will not just "code tasks." You will drive business impact by working on:

• High-Scale Systems: Build and operate backend services that handle 1 billion+ monthly events. You will solve difficult technical challenges like speed, data processing, and stability.
• Innovation & AI: Explore, utilize, and release the robust backend for an AI application to build a DIFM (Do it for me) marketing tool.
• APIs & Integrations: Design strong internal and public APIs. You will build integrations with partners like Shopify, Zapier, and WooCommerce.
• Full Ownership: You own your code from idea to release. You will work directly with Product Managers and Designers to decide how features should work.

What you need to be successful

We hire for mindset first, technology second. To succeed here, you need:

Engineering Skills

• Our Tech Stack: We primarily use Golang and Node.js on the backend and PostgreSQL for our database. But we are open to any background (Java, Python, PHP, etc.)—we care about your logic, foundation, and problem-solving skills more than the specific language.
• Critical Thinking: You don't just fix bugs; you find the root cause. You proactively think about edge cases, database bottlenecks, and security before you write code.
• System Design (For Seniors): You understand how to design complex systems (Distributed systems, Databases) and can explain your choices clearly. You can design systems that stay fast even when traffic increases by 10x.

Product Mindset

• User Focus: You understand that code is a tool to solve user problems. You care about the quality of the product, not just the quality of the code.
• Curiosity: You ask "Why?" Why are we building this? Is there a simpler way? How does this help the business?

Collaboration

• Ownership: You own your work, learn from mistakes. You don't wait for detailed instructions; you talk to the PM, understand the requirement, and deliver the solution.
• Communication: You can explain technical problems to non-technical people (like Designers or other stakeholders) clearly and respectfully.
• Teamwork: You value team success. You believe in code reviews and sharing knowledge. You help the team get better every day. 

Why you should choose us

• Impact: Your choice of solutions will directly help thousands of businesses grow.
• Scale: Few startups offer the chance to work with "Billion-scale" data.
• Culture: We are a lean, fast-growing team that values Good Design, Trust, and Empowerment. We invest in our people, adapt quickly, and strive to be a great place to work.
• Perks: 
  • We pay highly competitive salaries + 13th-month bonus.
  • Stock options for high contributors—we want you to own a part of our success.
  • Professional development package of up to $1,000/year (for courses, books, or conferences).
  • Modern office with top-notch equipment (MacBook Pro).
  • Comprehensive healthcare package (Annual health check, Vaccine, Premium Health Insurance)
  • Flexible working hours with a standard 5-day workweek.

About The Opportunity

You will join a high-energy, global team where Design is our competitive advantage.

Flodesk is evolving into a full-funnel marketing platform - spanning email, forms, checkout, and workflows - all designed to help small businesses grow effortlessly.

We're looking for a Middle to Senior Frontend Engineer to build intuitive, intelligent interfaces that simplify complex marketing tasks and empower our users to achieve more with less effort.

What you will do

You will not just "convert Figma to Code". Your core challenges will include:

• Craft delightful, intuitive interfaces that anticipate user needs across our product suite, including email, forms, checkout, and workflow automation.
• Build AI-powered features that help users accomplish more: smarter writing assistance, auto-generated designs, and intelligent workflows.
• Optimize for performance, accessibility, and stability. Drive 80%+ test coverage and maintain our scalable component library across products.
• Collaborate with product managers/designers to create seamless UI/UX and delightful interactions while staying current with modern frontend technologies.

What you need to be successful

We hire for mindset first, technology second. To succeed here, you need:

Engineering Skills

• Frontend Mastery: You have deep skills in TypeScript and React (Hooks, Context). You understand how React works under the hood (re-rendering, virtual DOM).
• Modern Tooling: You are comfortable with modern build tools (Vite, Turbo) and Monorepos.
• Performance: Strong foundation in performance optimization and code-splitting strategies.

Product & Design Mindset

• Eye for Design: You have strong attention to detail. You care about typography, spacing, and animations. You don't just "match the design", you make it feel good to use.
• User Focus: You think about the user journey. You ask: "Is this loading state confusing?" or "Does this work well on mobile?"

Collaboration

• Ownership: You own your work and learn from mistakes. You don't wait for detailed instructions; you talk to the PM, understand the requirement, and deliver the solution.
• Communication: You can explain technical problems to non-technical people (like Designers or other stakeholders) clearly and respectfully.
• Teamwork: You value team success. You believe in code reviews and sharing knowledge. You help the team get better every day. 

Nice To Have

• AI-Powered Interfaces: Experience shipping AI or conversational UI features that improved user outcomes.
• Agentic Development Workflows: Hands-on experience with AI-assisted development workflows (Cursor, Claude Code, Copilot, etc.)

Why you should choose us

• Design-First Culture: We don't treat design as an afterthought. You will work with a product that is famous for being beautiful.
• Impact: Your work will visually empower thousands of SMBs.
• Culture: We are a lean, fast-growing team that values Good Design, Trust, and Empowerment. We invest in our people, adapt quickly, and strive to be a great place to work.
• Perks: 
• We pay highly competitive salaries + 13th-month bonus.
• Stock options for high contributors - we want you to own a part of our success.
• Professional development package of up to $1,000/year (for courses, books, or conferences).
• Modern office with top-notch equipment (MacBook Pro).
• Comprehensive healthcare package (Annual health check, Vaccine, Premium Health Insurance)
• Flexible working hours with a standard 5-day workweek.

About the Opportunity 

We are looking for an elite Internal Tools Builder to act as the engine behind our company's operations. As we evolve into a full-funnel marketing platform serving over 600k+ verified users, our internal operations, ERP, and tooling need to scale just as fast.

In this role, you will work directly with company leadership to identify operational bottlenecks and build custom internal systems from the ground up. You will not be handed a perfect ticket; you will be handed a business problem. We need a highly autonomous Fullstack Engineer with a relentless "builder mindset" who can lead the topic, architect the system, and collaborate with other engineers to get it across the finish line.

What You Will Do

You will not just "write code." You will own internal products end-to-end. Your core challenges will include:

• Build the Engine: Architect and build robust internal tools, ERP modules, and operational systems across the entire stack (Database -> API -> UI) to make our internal teams wildly efficient.

• Direct Collaboration with Leadership: You will work directly with leadership/the boss. You must be comfortable hopping on a call, translating a vague business problem into a technical roadmap, and executing it.

• Lead the Topic: You are the technical owner. You will drive the architecture, make the hard technical trade-offs, and push back when necessary to ensure we are building the right thing.

• Mentorship & Collaboration: You won't be doing it entirely alone. You will pair with and mentor a junior engineer—delegating tasks effectively, doing code reviews, and helping them level up their full-stack skills.

• Performance & Architecture: Balance speed with stability. Know when an internal tool just needs a quick MVP to save the team 10 hours a week, and when a system needs to be highly scalable to handle massive data throughput.

What You Need to Be Successful

We hire for mindset first, technology second.

1. The Builder Mindset

• Idea to Reality: You thrive on ambiguity. You can take a vague request ("We are losing track of customer billing edge-cases") and independently architect the database, build the API, and craft the UI to solve it.

• Internal Systems Expertise: You have experience building internal tools, ERPs, CRMs, or admin dashboards. You know how to stitch together third-party APIs, webhooks, and internal databases.

2. Engineering Skills

• Deep Experience (5+ Years): You have a strong foundation in building complex, production-ready web applications.

• Fullstack Fluency: You are completely comfortable jumping between backend logic (API design, complex SQL/Database modeling) and the frontend (React, state management) without skipping a beat.

3. Communication & Leadership

• Exceptional Communicator: Because you work directly with leadership, your written and spoken English must be excellent. You can explain complex technical trade-offs to non-technical stakeholders clearly and confidently.

• Force Multiplier: You have the patience and communication skills to mentor a junior engineer, breaking down complex architectures into actionable tasks for them.

Why You Should Choose Us

• Impact: The tools you build will instantly become the backbone of how our company operates daily.

• Culture: We are a lean, fast-growing team that values Good Design, Trust, and Empowerment. We invest in our people and give them the autonomy to do their best work.

• Perks: 

  • Highly competitive salary + 13th-month bonus.

  • Stock options for high contributors.

  • Professional development package of up to $1,000/year.

  • Modern office with top-notch equipment (MacBook Pro).

  • Comprehensive healthcare package (Annual health check, Premium Health Insurance).

  • Flexible working hours with a standard 5-day workweek

About the Opportunity

The Data Team at Flodesk is part of our Engineering Team, based in our Da Nang office. We're looking for a Senior to Lead Data Engineer to drive the strategy, architecture, and execution of our data platform. You’ll lead a team of talented data engineers, define the roadmap for our infrastructure, and ensure our systems are robust, scalable, and aligned with modern best practices. This is a hands-on leadership role where you’ll both set direction and dive deep into technical challenges.

• Define the data engineering vision and roadmap, aligned with business goals and analytics needs.
• Architect and lead the development of a scalable, high-performance data platform, including data lakehouse, data warehouses, and real-time pipelines.
• Mentor and guide a team of data engineers, fostering a culture of technical excellence, ownership, and continuous improvement.
• Establish and enforce best practices for data governance, quality, security, and compliance with regulations like GDPR and CCPA.
• Lead initiatives to implement state-of-the-art data engineering techniques, such as real-time streaming, data observability, and workflow orchestration.
• Collaborate cross-functionally with Product, Engineering, Analytics, and Infrastructure teams to ensure data systems meet evolving business and technical requirements.
• Continuously evaluate and introduce emerging tools and technologies to future-proof our data stack.
• Own the design and monitoring of ETL/ELT pipelines, ensuring reliability, cost efficiency, and high throughput.
• Champion data democratization, making high-quality, well-documented data available for downstream teams and use cases.

What you need to be successful

• 5+ years of experience in data engineering, with 1–2 years in a technical leadership or lead role.
• Proven ability to design and scale data platforms for performance, reliability, and cost-efficiency.
• Deep understanding of data architecture, modeling, and warehousing best practices.
• Strong expertise in SQL, Python, and modern data pipeline tools (e.g., Airflow, Dagster, DBT, etc.).
• Familiarity with cloud platforms (especially AWS) and cloud-native data services (e.g., S3, Redshift, Glue, Kinesis).
• Experience implementing streaming and real-time data processing solutions is a strong plus.
• Passion for clean, maintainable code and strong documentation.
• Excellent communication and stakeholder management skills, with the ability to align technical direction with strategic objectives.

Why you should choose us

We are a profitable, fast-growing startup with a product that is transforming the industry. We value creativity, hard work, human connection, diversity, and being a great place to work!

• Competitive salary and a 13th-month bonus

• Stock options for high contributors

• Personal development allowance of up to $1000/year

• Comprehensive healthcare coverage

• Flexible work hours with standard five-day workweek

• Modern office with top-notch equipment like a Macbook Pro

• Opportunities for career growth, including overseas options

If you're passionate about making a difference and thriving in a dynamic, collaborative environment, we want to hear from you! Apply now and join us in shaping the future.

About the Company

The company is the world’s first licensed hybrid decentralized exchange (DEX), on a mission to make wealth-building as natural as daily life. It is building a compliant, self-custodial platform for premium tokenized strategies—from crypto to alternative investments—on trusted infrastructure. As a Design System Designer, you will play a pivotal role in shaping the visual and functional foundations of a next-generation financial platform. You will be responsible for building, evolving, and maintaining a scalable design language that bridges the gap between complex trading products and high-impact marketing initiatives. This role is ideal for a systems thinker who thrives on creating consistency, scalability, and high-quality craft across both desktop and mobile environments.

Key Responsibilities

• System Evolution & Maintenance: Design and maintain comprehensive, scalable Figma libraries for both product teams (trading platforms, wallets, onboarding) and marketing teams (social templates, landing pages, campaign kits).

• Standardization: Document and govern cross-functional visual standards—including typography, color theory, spacing, iconography, and motion—to ensure a balance between brand expression and accessibility.

• Component Development: Build and document a library of reusable UI components (modals, charts, tables, inputs, etc.) with clearly defined interaction states and technical specifications.

• Engineering Collaboration: Partner closely with developers to ensure design-to-code parity, participating in handoff processes, QA, and the implementation of React-based component libraries.

• Marketing Support: Develop modular systems for social media, email campaigns, webinars, and pitch decks to ensure brand consistency across all touchpoints.

• Interaction Design: Create sophisticated motion patterns and micro-interactions that enhance usability and bring the platform’s brand to life.

• Audit & Governance: Perform regular audits of existing experiences to identify and rectify inconsistencies in design usage and accessibility.

• Strategic Contribution: Participate in design critiques and contribute to the system roadmap based on emerging product features and industry best practices.

Qualifications & Requirements

• Experience: 5+ years of experience in Product, UX, or Interaction Design, with at least 3 years dedicated specifically to building and maintaining design systems.

• Technical Mastery: Deep proficiency in Figma, including advanced features like tokens, variables, auto layout, and variants.

• Systems Thinking: A proven ability to think modularly and create scalable solutions for complex, data-heavy interfaces.

• Communication: Exceptional skills in articulating design decisions and collaborating across engineering, product, and marketing departments.

• Industry Knowledge: Familiarity with Apple’s Human Interface Guidelines (HIG), Google’s Material Design, and accessibility standards (WCAG).

• Portfolio: A strong portfolio demonstrating your ability to bridge the gap between branding and functional product design.

CUSTOMER RETENTION STRATEGIST 

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are seeking a highly driven and performance-oriented Customer Retention Strategist to join our team.

In this position at Common Thread Collective (CTC), you will play a pivotal strategic role, guiding our clients toward durable, scalable growth. Your core responsibility is to deliver steady and reliable revenue through retention-focused initiatives—using data-backed insights to build accurate forecasts, shape strategic direction, and ensure consistent performance. At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your impact goes far beyond managing email programs—you operate as a trusted advisor to our clients across all areas of retention strategy. You clearly communicate the rationale behind our decisions, connecting forecasting insights to the email, SMS, direct mail, and other retention touchpoints we activate. Your clarity strengthens client trust and deepens alignment throughout the partnership.

You also act as a strong advocate for CTC’s unique retention methodology and the tools that support it.

As a Customer Retention Strategist, you lead with precision and purpose, ensuring every initiative is executed to the highest standard and tightly aligned with client objectives.

You thrive on solving complex challenges, take complete ownership of outcomes, and are committed to developing, enhancing, and scaling high-impact retention programs. We embody the principle “Everyday in Every Play, Count on Me”—embracing accountability, striving for excellence, and consistently delivering results that matter.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement  

• At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.

• A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.
  
  

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas and other tracking tools.
• Be responsible for the execution of the Prophit system for your clients
• Building an Email Forecast for your clients
  • Utilizing a Growth map using the Prophet System
  • Data Analysis required during analysis of past campaigns and flows etc
  • Marketing calendar alignment and upkeep with clients
• The Monthly Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it's time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
• Responsible for the implementation of CTC's Email and SMS best practices
• Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics.
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.
• Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
• Ensuring alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophit system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every week of the month.
• Providing weekly updates via Slack.
• Report where required, collaborating with Growth Strategists and Media Buyers.
  
  

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement.
• Contributing & collaborating in ideas and learning across teams.
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc.

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, email production and execution.
• Meet all deadlines and retention requirements requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT

• Your supervisor would be Josh Tay, The Director of Retention. 
• As a Customer Retention Strategist, you'll report directly to Josh — a leader known for challenging the norms of retention marketing and alignment with real business growth. Josh is known by his team, and all he’s worked with before, as someone who will make you level up in your thinking. Every team member has walked away being a better Customer Retention Strategist after working with Josh, that’s his promise to you, no matter if you’ve worked with him for 1 month, 1 year or 5 years

Working under Josh’s guidance will push you to your limits in the best possible way. He models the value of “do whatever it takes to be the absolute best”, and learning from him means you’ll level up in knowledge, perspective and precision. Josh is committed to personally ensuring you reach your full potential as a Customer Retention Strategist, supporting your journey every step of the way.

JOB SCOPE

• Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more.
• Write briefs and ensure the rest of the team is able to execute on it
• Complete reports with a high degree of accuracy, checking against multiple data points
• Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide.
• Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment.
• Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams.
• Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance.
• This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform.
• Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First 30 days – $1.5K (Part-time transition phase)

  • Give notice at your current job (if applicable)

  • Participate in daily training for the first 15 days

  • Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients

  Days 31–60 – $3K (Full-time start)

  • Transition to full-time

  • Begin managing your first 3 client accounts independently

  Days 61–90 – $4–5K + performance bonuses

  • Continue growing your portfolio

  • Earn bonuses based on hitting revenue targets

  •  Negotiate your term contract annually

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
  • Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
  • Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
  • With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress
• My Commitment to You:
  • You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression.
  • We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.

RETENTION STRATEGIST

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are seeking a Driven and Results-Oriented Retention Strategist to join our team.

The Retention Strategist at Common Thread Collective (CTC) plays a critical leadership role in guiding our clients toward sustainable and scalable growth. This position is all about owning ensuring revenue is delivered predictably for the business through retention marketing efforts —using data-backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery. At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your role isn't limited to email strategy—you're a key partner to our clients on Customer Retention. You proactively communicate the rationale behind our approach and connect the dots between forecasts and the emails/sms/direct mail etc that are sent out. That level of clarity builds confidence and deepens trust, ensuring our clients feel supported and understood every step of the way.

You stand as a zealous advocate and representative of CTC's unique approach to retention and its accompanying tools.

 As a Retention Strategist, you lead with precision and vision, ensuring that every initiative meets the highest standards of execution and effectiveness.

You thrive on challenges, take ownership of outcomes, and are committed to building, optimizing, and scaling high-performance marketing strategies. We embrace the mantra, "Everyday in Everyplay, Count on Me," meaning we take full responsibility, drive excellence, and always deliver results.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement  

• At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.

• A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas and other tracking tools.
• Be responsible for the execution of the Prophit system for your clients
• Building an Email Forecast for your clients
  • Utilizing a Growth map using the Prophet System
  • Data Analysis required during analysis of past campaigns and flows etc
  • Marketing calendar alignment and upkeep with clients
• The Monthly Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it's time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
• Responsible for the implementation of CTC's Email and SMS best practices
• Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics.
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.
• Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
• Ensuring alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophit system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every week of the month.
• Providing weekly updates via Slack.
• Report where required, collaborating with Growth Strategists and Media Buyers.
  
  

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement.
• Contributing & collaborating in ideas and learning across teams.
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc.

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, email production and execution.
• Meet all deadlines and retention requirements requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT

• Your supervisor would be Josh Tay, The Director of Retention. 
• As a Retention Strategist, you'll report directly to Josh — a leader known for challenging the norms of retention marketing and alignment with real business growth. Josh is known by his team, and all he’s worked with before, as someone who will make you level up in your thinking. Every team member has walked away being a better retention strategist after working with Josh, that’s his promise to you, no matter if you’ve worked with him for 1 month, 1 year or 5 years

Working under Josh’s guidance will push you to your limits in the best possible way. He models the value of “do whatever it takes to be the absolute best”, and learning from him means you’ll level up in knowledge, perspective and precision. Josh is committed to personally ensuring you reach your full potential as a Retention Strategist, supporting your journey every step of the way.

JOB SCOPE

• Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more.
• Write briefs and ensure the rest of the team is able to execute on it
• Complete reports with a high degree of accuracy, checking against multiple data points
• Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide.
• Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment.
• Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams.
• Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance.
• This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform.
• Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First 30 days – $1.5K (Part-time transition phase)

  • Give notice at your current job (if applicable)

  • Participate in daily training for the first 15 days

  • Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients

  Days 31–60 – $3K (Full-time start)

  • Transition to full-time

  • Begin managing your first 3 client accounts independently

  Days 61–90 – $4–5K + performance bonuses

  • Continue growing your portfolio

  • Earn bonuses based on hitting revenue targets

  •  Negotiate your term contract annually

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
  • Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
  • Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
  • With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress
• My Commitment to You:
  • You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression.
  • We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.

LIFECYCLE MARKETING STRATEGIST

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are looking for a highly motivated and results-focused Lifecycle Marketing Strategist to join our team.

In this role at Common Thread Collective (CTC), you will serve as a key strategic leader, helping guide our clients toward long-term, scalable growth. Your mission is to ensure predictable and consistent revenue through lifecycle marketing initiatives—leveraging data-driven insights to create forecasts, shape strategic plans, and maintain reliable performance.  At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your responsibilities extend far beyond email execution—you act as a trusted partner to our clients in all areas of customer lifecycle strategy. You clearly articulate the reasoning behind our recommendations, bridging the gap between forecasts and the email, SMS, direct mail, and other lifecycle touchpoints we deploy. Your ability to explain the “why” strengthens client confidence and builds a deeper sense of partnership

You also serve as a dedicated champion of CTC’s distinctive lifecycle approach and the tools that power it.

As a Lifecycle Marketing Strategist, you lead with clarity and intention, ensuring that every initiative is executed with excellence and aligned with client goals

You are energized by complex challenges, take full ownership of outcomes, and commit to designing, refining, and scaling high-impact lifecycle marketing strategies. We operate with the mindset: “Everyday in Every Play, Count on Me”—meaning we uphold accountability, pursue mastery, and consistently deliver meaningful results.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement  

• At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.

• A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas and other tracking tools.
• Be responsible for the execution of the Prophit system for your clients
• Building an Email Forecast for your clients
  • Utilizing a Growth map using the Prophet System
  • Data Analysis required during analysis of past campaigns and flows etc
  • Marketing calendar alignment and upkeep with clients
• The Monthly Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it's time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
• Responsible for the implementation of CTC's Email and SMS best practices
• Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics.
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.
• Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
• Ensuring alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophit system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every week of the month.
• Providing weekly updates via Slack.
• Report where required, collaborating with Growth Strategists and Media Buyers.
  
  

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement.
• Contributing & collaborating in ideas and learning across teams.
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc.

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, email production and execution.
• Meet all deadlines and retention requirements requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT

• Your supervisor would be Josh Tay, The Director of Retention. 
• As a Lifecycle Marketing Strategist, you'll report directly to Josh — a leader known for challenging the norms of retention marketing and alignment with real business growth. Josh is known by his team, and all he’s worked with before, as someone who will make you level up in your thinking. Every team member has walked away being a better Lifecycle Marketing Strategist after working with Josh, that’s his promise to you, no matter if you’ve worked with him for 1 month, 1 year or 5 years

Working under Josh’s guidance will push you to your limits in the best possible way. He models the value of “do whatever it takes to be the absolute best”, and learning from him means you’ll level up in knowledge, perspective and precision. Josh is committed to personally ensuring you reach your full potential as a Lifecycle Marketing Strategist, supporting your journey every step of the way.

JOB SCOPE

• Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more.
• Write briefs and ensure the rest of the team is able to execute on it
• Complete reports with a high degree of accuracy, checking against multiple data points
• Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide.
• Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment.
• Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams.
• Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance.
• This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform.
• Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First 30 days – $1.5K (Part-time transition phase)

  • Give notice at your current job (if applicable)

  • Participate in daily training for the first 15 days

  • Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients

  Days 31–60 – $3K (Full-time start)

  • Transition to full-time

  • Begin managing your first 3 client accounts independently

  Days 61–90 – $4–5K + performance bonuses

  • Continue growing your portfolio

  • Earn bonuses based on hitting revenue targets

  •  Negotiate your term contract annually

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
  • Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
  • Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
  • With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress
• My Commitment to You:
  • You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression.
  • We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.

SENIOR MEDIA BUYER

Our Mission is to be able to say - “Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price”

We’re looking for a results-driven and experienced Senior Media Buyer to join our team.

As a Senior Media Buyer at Common Thread Collective (CTC), you will be instrumental in driving client success through strategic media buying, precision optimization, and data-driven forecasting. You will lead the development of accurate, insight-driven forecasts, ensuring that every strategy is executed seamlessly to transform projections into tangible, scalable growth for our clients. Your actions and decisions consistently resonate with the core values of CTC Global, serving as a beacon for these principles. At CTC, your trained expertise is invaluable, covering the entire spectrum of CTC’s Strategic Forecasting methods and the foundational principles of media acquisition.

Your role goes beyond delivering measurable business outcomes—you will be a proactive partner in client success, maintaining clear and transparent communication about performance, strategy adjustments, and key optimizations. This ongoing engagement builds trust, strengthens client relationships, and positions CTC as a strategic leader in performance marketing.

You stand as a representative and zealous advocate for CTC's unique approach to media acquisition and its accompanying tools.
As a Senior Media Buyer, you set a high standard, ensuring efficiency, scalability, and a results-focused approach.

You thrive in fast-paced environments, take ownership of performance outcomes, and are committed to continuous learning and innovation. We embrace the mantra, “Everyday in Everyplay, Count on Me,” meaning we take responsibility, execute with excellence, and see strategies through to success.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business. 

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values. 

We recognize these values aren't for everyone. 

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Google strategist, Creative Strategist, and Email Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas.
• Be responsible for the execution of the Prophet system for your clients
• Building a Growth Forecast for your clients
  • Building a Growth map using the Prophet System
  • Data Analysis required for the Map
  • Marketing calendar alignment and upkeep with clients
• The Daily Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each day to adjust them to meet KPIs
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it’s time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you’ve found one or many different potential solutions.
• Responsible for the implementation of CTC’s Meta best practices
• Build campaigns using our structure and best practices
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and adjusting budgets and strategy to ensure the best possible chance of hitting the Daily Projected Targets
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring you are within a 5% Delta to the Forecast
• Ensuring daily alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophet system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on the Growth Map goals and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every day of the week.
• Providing weekly updates on the Weekly Strategy Call.

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement
• Contributing & collaborating in ideas and learning across teams
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, business operations, retail, finance, media buying, etc

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Finance and Marketing sides of a business to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of the kick off, enabling precise execution of the Prophet system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance within a 5% delta across the Prophet system’s Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in media buying to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning daily on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, media buying decisions, and system execution.
• Meet all deadlines and budget requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT

• Your supervisor would be Joy Sharma, The Director of the CTC Accelerator Program. 
• You’ll report directly to Joy Sharma—a leader known for his relentless pursuit of excellence and an unmatched passion for growth strategy. Joy is a rare mentor, often described as the closest you’ll come to learning directly from Taylor Holiday himself. With a career built on his own rigorous, self-driven learning, Joy has transformed numerous team members into top-tier strategists, instilling in them the values of dedication, precision, and continuous improvement.

Working under Joy's guidance will push you to your limits in the best possible way. He models the value of hard work, and learning from him feels like “drinking from a firehose”—you’ll absorb knowledge quickly and consistently, experiencing tremendous growth. Joy is committed to personally ensuring you reach your full potential as a Senior Media Buyer, supporting your journey every step of the way.

ORIENTATION

• This role will be client-facing.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First month: $2,000 
• Second month: $4,000
• Third month (on average): $7,000 a month
• 1st Year Annual Range: $64,000-$76,000
• 2nd Year Annual Range: $100,000-$120,000

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
• Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
• Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
• With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress.
• My Commitment to You:
• You will work harder, learn more than ever before, and “make more than you ever have.” You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression. 
• We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you’re consistently challenged and engaged with new opportunities daily.