Your Impact

International markets are one of Axon’s biggest growth engines across the law enforcement and defense segments. As Head of of International Marketing, you will own the end-to-end marketing strategy, storytelling, and go-to-market execution for Axon across priority global markets outside the U.S.

You will lead a distributed international marketing team spanning CAN, EMEA, the UK, LatAm, and APAC, partnering closely with regional sales leaders to grow demand in global markets and deliver against ambitious pipeline and bookings targets. You will also be accountable for scaling localization and creative systems so that Axon shows up as a trusted, locally relevant public safety technology brand in every international market we serve.

This is a highly strategic, hands-on leadership role that sits at the intersection of marketing, sales, product, and customer. You will shape Axon’s presence around the world, and how quickly we can translate that presence into measurable pipeline and revenue.

What You’ll Do

Reports to: Senior Vice President, Marketing
Direct Reports: 15

Lead a High-Performing International Marketing Team

• Lead a distributed team of regional and functional marketing contributors, setting the bar for strategic thinking, impact-driven results, and execution at the highest possible level.
• Develop talent, succession, and organizational structure to ensure Axon can support sustained, scalable growth across existing and new international markets.
• Coach and develop the team to build on their strengths, address growth areas, and elevate their performance.

Lead and Evolve International Marketing Strategy

• Own and continuously refine Axon’s international marketing strategy, scaling success in already strong markets while driving pipeline and growth in high-opportunity regions.
• Ensure alignment with Axon’s broader marketing strategy and vision, translating strategy into measurable revenue and sales pipeline.
• Build and execute integrated campaigns across Product, Sales, and Marketing that drive engagement, strengthen customer relationships, and build pipeline in emerging and priority markets.
• Define and operationalize a clear international narrative and brand identity that clearly communicates the value of Axon’s ecosystem in locally relevant ways across customer segments and regions.
• Establish a scalable, efficient localization approach that serves language, culture, and geopolitical dynamics across markets.
• Set and guide the strategy for international events and brand presence, ensuring all investments are tightly aligned to pipeline generation, metrics, and growth objectives.

Partner Deeply with Cross-Functional Leadership

• Serve as the primary marketing partner to international sales leadership, primarily across Europe, UK/Commonwealth, and LatAm, aligning on key market priorities and sales opportunities.
• Partner with government and public affairs leadership to align market priorities with regulatory, geopolitical, and public perception dynamics.
• Oversee international event strategy in partnership with Events and Experiential, defining where and how Axon shows up to maximize customer impact.
• Work closely with Revenue Intelligence and Marketing Operations to define how international marketing performance is measured and reported, enabling data-driven decisions.

What You Bring

• 8 years of experience in SAAS marketing with specialized expertise in international markets—ideally in public safety or technology—including leading marketing for U.S.-based companies expanding into international markets, especially in Europe.
• Proven track record marketing and selling cloud-based solutions.
• Strong long-term strategic thinking with the ability to translate high-level vision into detailed execution.
• Ability to identify gaps or areas of opportunity within existing strategies and optimize performance in a fast-paced, ever-evolving environment.
• Data-driven mindset with a focus on measurable impact and performance.
• A true player-coach mentality, balancing strategic leadership with hands-on execution.
• Strong cross-functional relationships and the ability to collaborate effectively with leadership in International Sales, Product, Marketing, and Customer.
• Track record of managing and executing integrated marketing programs across digital, events, creative, and demand generation.
• Experience with international government, regulations, and public affairs.

About the Team

The Public Policy & Government Affairs team at Careem is at the forefront of shaping the regulatory landscape for the digital economy in the Middle East. We act as the bridge between Careem’s innovative technologies and the governmental ecosystems in which we operate. Our team is dedicated to fostering collaborative relationships with regulators, policy-makers, and other concerned stakeholders to ensure that Careem’s platform services can grow sustainably while delivering maximum value to our customers, and while leaving a positive impact on the community

About the Role

As the Senior Manager, Public Policy & Government Affairs, you will be a leader within Careem Technologies, overseeing the public policy strategy for high-growth verticals including Pay, Food, and Quik, etc. Based in Dubai, you will navigate complex regulatory frameworks across multiple jurisdictions, ensuring that this multi-service platform continues to lead and to expand.

You are a strategic thinker who is plugged into industry trends and public sentiment. You will be responsible for translating business objectives into actionable policy positions and serving as a trusted advisor to both internal leadership and external government stakeholders.

What you'll do

• Strategy & Execution: Plan and execute comprehensive government relations, policy strategies, and corporate affairs campaigns across Careem Technologies' verticals (Pay, Food, Quik, etc.).
• Stakeholder Engagement: Engage at senior levels with a diverse set of government and non-government stakeholders to advocate for and implement win-win regulatory outcomes.
• Lead Interlocutor: Act as a primary interface for government interactions and represent the company with sector regulators, technology/investment entities, and key ministries.
• Risk & Prioritization: Prioritize public policy objectives, risks, and opportunities across Careem’s markets and ensure the allocation of appropriate resources in line with these priorities.
• Strategic Partnerships: Identify and execute strategic partnerships (government and non-government) that deliver long-term value to Careem’s technology ecosystem.
• Internal Advocacy: Drive internal communications and the creation of case studies or white papers to demonstrate the scope and impact of the function within the company.
• Trend Monitoring: Maintain an up-to-date mastery of industry trends and public knowledge to proactively manage the brand's regulatory reputation.

What you'll need

• Experience & Background: 8–10 years of progressive experience in the Middle East (predominantly UAE and Saudi Arabia) within a private company (policy/regulatory capacity), top-tier law firm, management consultancy, or a multilateral development organization.
• Language Mastery: Professional fluency in both Arabic and English is essential for this role.
• Analytical Ability: A high degree of rigor in developing quantitative and economic justifications to support Careem’s policy positions.
• Advocacy Skills: Outstanding ability to build and communicate complex positions in a concise and compelling way to high-level officials.
• Stakeholder Management: Proven experience interacting with government stakeholders and managing public policy teams across multiple geographies.
• Cultural Alignment: A commitment to Careem’s mission and alignment with its core values.

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

Burson MENA

Burson’s MENA operations stand as one of the largest and most respected communications agencies in the region, delivering impactful strategies rooted in craft, curiosity, counsel, and camaraderie. Burson MENA is a trusted partner for clients navigating complex communications and public affairs landscapes, shaping reputations, and driving business outcomes across diverse sectors.

Offices in Dubai, Abu Dhabi and Saudi Arabia and also part of the region is Qatar, Jordan, Bahrain and Egypt our team combines strategic expertise with AI-driven insights to craft compelling narratives that influence key decision-makers. Backed by a strong international and global network, we provide innovative, data-driven solutions that connect with audiences and create lasting impact. At Burson, our inclusive and high-performance culture fuels innovation, empowering individuals to excel and collaborate in a dynamic environment where growth thrives.

More about the role:

This pivotal role sits within our Government, Public Affairs & Sustainability communications team, supporting public sector institutions, policymakers, regulators, and government-adjacent organisations across the region. The role focuses on shaping narratives around public policy, sustainability, ESG, and responsible innovation, helping clients communicate complex priorities that directly impact citizens, industry, and the broader economy.

As an Account Director, you will play a central role in managing high-profile, often sensitive communications programmes at the intersection of government, sustainability, regulation, and emerging technologies. You will join a team recognised for its strong public-sector and institutional communications legacy, bringing strategic counsel, sound judgement, and deep stakeholder insight to complex challenges.

What you'll do:

• Be part of the development and execution of integrated government, public affairs, and sustainability communications strategies for ministries, regulators, state-owned entities, and public-sector partners.

• Advise clients on policy positioning, sustainability narratives, ESG priorities, and stakeholder engagement, ensuring alignment with national visions, climate commitments, and regulatory frameworks.

• Support communications around sustainability policy, climate action, energy transition, digital transformation, and social impact initiatives.

• Drive proactive and reactive media relations across mainstream, policy, sustainability, and trade media, managing sensitive issues and high-profile announcements.

• Develop and implement crisis, issues, and reputation management strategies, particularly for sustainability- and policy-related risks.

• Build and maintain trusted advisory relationships with senior clients, acting as a strategic partner on long-term reputation and public trust.

• Oversee day-to-day account management, ensuring high-quality execution, strong governance, and excellent client service.

• Mentor and develop junior team members, strengthening public affairs and sustainability expertise across the team.

Experience that contributes to success:

• Track record in public relations, public affairs, sustainability or ESG communications, ideally within an agency or advisory environment.

• Proven experience working with government entities, regulators, policy bodies, or public-sector organisations.

• Strong understanding of public policy, sustainability frameworks, ESG principles, and regulatory environments.

• Demonstrated expertise in media relations, issues management, content strategy, and stakeholder communications.

• Experience advising on or communicating sustainability initiatives, climate policy, energy transition, or social impact programmes

• Proficiency in English, with Arabic highly desirable.

• Interest in how emerging technologies and data support sustainability, transparency, and public-sector transformation.

• Exceptional strategic thinking, judgement, and relationship management skills.

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