We’re looking for a Video Producer to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode. This role sits at the intersection of product, content, and growth, ensuring that everything we create is deeply relevant, personalised, and grounded in real user needs.

You will translate user needs and product functionality into a cohesive content strategy, and lead the end-to-end production of engaging, high-quality video and motion content that enhances the user experience and drives engagement.

What you will do

1. Own creative strategy for a user segment

• Develop and evolve the creative vision and content strategy for Perimenopause Mode
• Translate user needs, behaviours, and emotional drivers into content directions
• Ensure content supports key product goals: clarity, validation, and action

2. Turn product experience into content

• Analyse existing product features (e.g., scores, tracking, insights) and identify content opportunities
• Collaborate with Product Managers to embed data, insights, and functionality into content

3. Lead content ideation and production

• Partner with content creators to:
• Develop creative briefs
• Write or co-create scripts for video and motion content
• Own the end-to-end production process (internal and external teams)
• Ensure high quality, consistency, and alignment with brand and product

4. Build personalised content systems

• Work with engineers and product teams to:
• Define content logic and relevance algorithms
• Structure content for personalisation at scale
• Plan and deliver content batches aligned with user segments, needs, and lifecycle moments

5. Drive experimentation and optimisation

• Use performance data to refine creative strategy and content direction
• Continuously iterate based on user feedback and engagement signals

Who you will work with

• Product Managers – align content with product logic and UX
• Content Creators & Designers – co-create and produce content
• Growth / UA teams – test and scale high-performing content
• Engineers – enable personalisation and content delivery systems
• Legal, Medical & Science teams – ensure accuracy and credibility

What we’re looking for

Experience

• 4+ years in creative production, content strategy, digital or social media
• Proven track record of producing video / motion / digital content at scale

Skills

• Strong creative thinking + storytelling (especially in engaging video formats)
• Ability to translate user insights into content strategy
• Experience writing briefs and scripts
• Understanding of content personalisation and user segmentation
• Comfortable working with data and performance metrics

Mindset

• Deep empathy for users and the ability to think from their perspective
• Product mindset: sees content as part of the user experience, not just marketing
• Hands-on, proactive, and comfortable in a fast-moving environment
• Strong collaborator across product, tech, and creative teams

Nice to have

• Experience in health, wellness, or femtech
• Experience with algorithm-driven or personalised content systems

Familiarity with UA / performance creatives and testing frameworks

#LI-Remote

More about the role:

The Account Manager will provide Public Relations and Communications advisory services for a diverse portfolio of client accounts, ensuring that client satisfaction is maintained at the highest level. In this role, you will apply strategic thinking to client programs, deploy the firm’s resources to achieve client objectives, monitor client projects on a day-to-day basis, and work under limited supervision or as part of a team.

What you'll do:

• JOB RESPONSIBILITIES

  The Account Manager will typically perform within the following broad categories:

  Client Advisory (35%)

  • Developing and executing creative communication campaigns and project plans
  • Interpreting client needs and solving issues
  • Offering strategic PR and communications counsel to senior client contacts
  • Creating and maintaining productive senior level relationships with clients and stakeholders
  • Communicating clearly and honestly with clients
  • Conducting account and project audits
  • Measuring success of Burson projects and reviewing them with clients

  Project Implementation (35%)

  • Reviewing, editing, writing materials in Ukrainian and English, such as news releases, pitches, backgrounders, fact sheets, whitepapers, Q&As, briefing notes, articles, columns etc.
  • Engaging with media representatives and other stakeholders
  • Liaising with suppliers, e.g. polling firms, technology suppliers, designers etc.
  • Liaising with third-party spokespeople and influencers
  • Developing and executing crisis and issue response materials
  • Monitoring traditional and social media, preparing reports for clients

  Account Management (10%)

  • Responsibility for day-to-day financial management of assigned accounts
  • Preparing client invoice letters and managing accounts receivable issues with clients
  • Managing client budgets
  • Maintaining account profitability
  • Coordinating new client contracts
  • Accurately recording expenses and approving supplier invoices
  • Contributing to forecasts used by senior management to develop business plans for the agency

  Business Development (10%)

  • Networking, developing and following up with new business contacts
  • Keeping track of events and trends and their impact on clients and the firm
  • Contributing to new business strategy discussions and pitches
  • Proposing new project ideas to existing clients (organic growth)
  • Flagging and pursuing new business opportunities
  • Contributing to new business strategy discussions and pitches

  Personal Development (10%)

  • Following the Burson values of Craft, Curiosity, Camaraderie and Counsel
  • Complying with WPP Group and Burson administrative and personnel policies and procedures
  • Proactively maintaining proficiency and developing skills with basic operating programs as well as company-provided AI tools
  • Participating in goal setting, self-assessments, and annual reviews

  This job description does not imply that these are the only duties to be performed by the employee in this capacity. The employee will be expected to perform other related duties as required.

Experience that contributes to success:

• • COMPETENCIES & QUALIFICATIONS:

    • Undergraduate degree, ideally in communications or media studies
    • At least 3-5 years of professional experience in strategic communications, corporate and crisis communications, public affairs, or other related field (agency experience preferred)
    • Specialized industry knowledge and network of contacts
    • Proven ability to use media and stakeholder engagement to achieve client objectives
    • Excellent written and verbal communications skills in Ukrainian and English
    • Ability to multitask and work in a team environment
    • Being a persuasive and articulate communicator
    • Flexibility in delivering high-quality work amid delays, changes in direction, or budget revisions
    • Willingness and proactivity in learning and applying new tools in everyday work, including proprietary Burson AI tools

#LI-NE1 [Change this to your person LinkedIn User Tag]

• Create high-quality 2D animations for digital content and marketing materials.
• Apply motion design principles such as timing, easing, rhythm, and weight.
• Animate typography that is clear, engaging, and visually appealing.
• Translate concepts into compelling visual stories through motion.
• Collaborate with designers and project managers to deliver creative solutions.
• Prepare and organize assets for animation using design tools.
• Iterate quickly based on feedback and project requirements.
• Stay up to date with motion design trends, especially in digital advertising.

• Basic to intermediate experience in 2D animation and motion design.
• Strong understanding of composition, layout, and visual storytelling.
• Proficiency in Adobe After Effects (primary tool).
• Experience with Photoshop and/or Adobe Illustrator for asset preparation.
• Ability to take feedback constructively and iterate quickly.
• Strong creative thinking and visual ideation skills.
• Ability to simplify complex messages into clear visual content.

• Experience with Cinema 4D or Blender (3D elements).
• Familiarity with AI tools such as Gemini or Adobe Firefly.
• Understanding of advertising or motion design trends.
• Experience in AdTech or programmatic advertising.
• Knowledge of dynamic creative optimization (DCO).
• Basic sound design sense.

• Opportunity to grow as an animator in a creative and supportive team.
• Hands-on experience working on real-world digital and advertising projects.
• Exposure to modern tools, trends, and technologies in motion design.
• A collaborative environment with designers and cross-functional teams.
• Professional development and learning opportunities.
• Official employment according to Ukrainian legislation.