Our mission at Duolingo is to develop the best education in the world and make it universally available. But we’ve got more left to do — and that's where you come in!

Duolingo is the most popular language-learning application in the world, with over 500 million users and over half a billion exercises completed daily. Beyond our core learning product, we have also entered into English proficiency testing with the Duolingo English Test, Math and now Music. 

We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!

About the role...

Make the world’s most popular language-learning app famous in Turkey.

We are seeking an experienced, creative marketer to help us build awareness and accelerate our growth across Turkey. As our resident expert on the market, you will use your skills including social media, influencer marketing, PR, advertising, and high-impact local partnerships to drive awareness, build a loved brand and bring new users to Duolingo. A key part of your role will be identifying and activating strategic partnerships that unlock scale and cultural relevance - ideally through creative value exchange rather than paid media.

Reporting to the Country Marketing Director Germany, you will partner closely with Global Marketing and Product teams in Pittsburgh, New York, and Country Marketing Managers around the world to find opportunities and come up with new, creative tactics and campaigns relevant to the Turkish consumer. 

We want a creative leader with deep consumer understanding and proven experience in devising campaigns that drive buzz, growth and earned media with expertise in Social, creative marketing and PR. As a member of a geographically distributed organization, the ideal candidate will not only be an outstanding, self-motivated creative talent, but also a proactive and team-oriented communicator.

🧠  You will...

• Leverage market insights to develop a marketing strategy to grow Duolingo’s awareness, brand love and expand the number of users in Turkey
• Hire and lead agencies or contractors required to deliver the marketing plan
• Implement the plan with a focus on social media, strategic partnerships (with brands, institutions, creators, platforms and communities), brand, acquisition campaigns and PR.
• Proactively identify, pitch and negotiate high-impact partnership opportunities that drive awareness and user growth - with a strong emphasis on earned, barter or value-exchange collaborations rather than paid sponsorships.
• Act as a local spokesperson sourcing and managing speaking opportunities in Turkey for yourself and relevant executives
• Analyze the results of the local marketing efforts and adjust the plan
• Partner with Marketing and Product teams to develop localized product messaging and positioning for feature and product launches

✅  You have...

• Experience in conceiving, developing, and leading all aspects of Marketing and PR communication ideas throughout their full cycle
• Culturally clued up and immersed in trends in particular with Social Media. You understand what Turkish consumers care about now and craft ideas that will capture attention. 
• Track record of achieving great results with ideas rather than large budgets
• Storyteller, with writing skills and the creativity to build compelling customer-centric narratives
• 5+ years of consumer marketing experience with a strong focus on social media and growth marketing
• Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs
• Proficient in Turkish with excellent English speaking and writing skills

⭐  Exceptional candidates will have...

• Passion for our mission to make high-quality language learning accessible to everyone
• Experience with mobile apps and subscription services
• Experience successfully scaling international brands in Turkey
• Proficient in a 3rd language 

Please note that this is a remote position based in Turkey. If you're passionate about marketing and excited about the opportunity to shape Duolingo's growth in Turkey, we'd love to hear from you!

About Media Management and Delivery Team:

Media Management and Delivery Team (MMD) is a community of more than 300 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the WPP Media. MMD is designed to accelerate WPP Media clients’ businesses by leveraging the power and capabilities of WWP Media and its brands, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.

Role Summary and Impact:

Skills and Experience

• Client budgets are to be managed with the highest integrity, ensuring accurate tracking, minimal wastage, and adherence to agreed limits.
• Oversee the planning, execution, and optimization of media campaigns across various channels (reserved media, social, search, programmatic, e-commerce, etc.), ensuring they meet client objectives and KPIs.
• Manage and mentor Senior Implementation Planning Executives, delegating tasks effectively and reviewing their work to maintain high-quality standards.
• Act as the primary point of contact for clients, leading presentations on campaign strategies, performance, and insights while addressing client needs and expectations.
• Work closely with the trading team to ensure campaigns align with agency trading deals and partnerships. Coordinate with activation and analytics teams to monitor campaign pacing, budget allocations, and performance across platforms.
• Analyze campaign data to identify trends, opportunities, and areas for improvement. Provide actionable insights and recommendations to both clients and internal teams.
• Ensure creative assets meet required specifications and taxonomy is correctly set up for accurate tracking and reporting. Address any revisions needed by collaborating with clients or creative agencies.
• Review and validate consolidated reports from activation teams to ensure accuracy and relevance. Interpret the data effectively to identify key insights and client needs, ensuring that presentations for clients and internal stakeholders are clear, actionable, and aligned with campaign objectives. Leverage automation and AI tools to streamline reporting processes and enhance efficiency.
• Stay updated on industry trends, platform updates, and best practices. Integrate new features and innovations into client strategies to drive better results.
• Collaborate closely with the Implementation Planning Director to align on strategy, share updates, and contribute to the overall success of the department.

Qualifications

• Strong leadership and team management abilities. 
• Advanced experience in media planning and buying across digital channels. 
• Excellent client-facing communication and presentation skills. 
• Proficiency in media planning tools, AdTech solutions, and data analysis platforms. 
• Strategic thinking with the ability to translate data into actionable insights. 
• Strong organizational skills and attention to detail. 
• Ability to work collaboratively across departments and manage multiple projects simultaneously. 

We are seeking a dedicated and experienced Senior Executive, Programmatic Buying to join our team.

• Oversight of the implementation, management, and daily optimization of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
• Competently create media plans designed to achieve specified KPIs
• Support on the day-to-day QA process, minimizing errors and ensuring consistent and correct adherence to process
• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy

• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
• Complete client reporting and analyze campaign results extracting insight to supply recommendations for future activity
• Drive revenue growth through spotting new optimization opportunities, services or products and delivering excellent results
• Working with partners and attending regular platform training to further develop programmatic skillset

• The right use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes
• Maintain standards and process throughout the end-to-end campaign lifecycle

• Passionate about programmatic activation and driving continued excellence
• Proactive approach to expanding knowledge and capabilities
• Confidence in core trading platforms, DV360, Adform and Amazon
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships

• Assisting on the development of detailed paid social media plans that align with client’s objectives and KPIs.
• End-to-end set up of paid social campaigns across relevant social platforms. The ideal candidate should be able to display a good base understanding of Paid Social strategy & best practices across a variety of channels, objectives, formats, audience types etc.
• Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards. Working with the local team and Global Hub team as necessary to ensure standards remain high.
• Monitoring campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
• Working to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel.
• Writing performance commentary that delivers valuable insight and recommendations to clients. Able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.
• Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects.

• Able to effectively manage your time whilst working on multiple projects simultaneously. Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person.
• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community.
• Help those more junior in the team with their tasks, providing guidance where needed.
• Responsible for accurate and timely fulfilment of mandatory agency finance processes. Working with line-manager and more junior team members to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.

• 2-4 years of experience in Digital/Social Marketing or related industry
• Able to display a good foundation in setting up and optimising paid social campaigns across one of more of the key social platforms (Meta, Instagram, X, TikTok etc).
• To have certificates from these platforms, especially Meta Blueprint Planner and Buyer certifications, TikTok Media Buying, X Flight School Badges
• Any working experience in Digital Marketing or relevant internship programs
• Proficient with Microsoft Excel and PowerPoint
• Strong desire to learn and grow
• Effective communication skills and ability to adjust to a fast-changing environment
• Team player - able to receive and provide feedback professionally, thrive in a team environment and able to work collaboratively
• Passionate about digital media and technology and eager to keep learning 

• Strong analytical, creative thinking, problem solving and time management skills 
• Strive for excellence demonstrated by a commitment to continuous improvement, taking initiative and delivering results despite constraints Knowledge of digital marketing or hands-on execution experience across any Social platforms preferred 
• Proactively seek feedback on your work to take it to the next level 
• Detail oriented, meticulous, responsive to deadlines and able to multitask 
• Ongoing interest in digital marketing, industry trends, best practices and emerging technologies 

• Effectively run best practice compliant paid search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
• Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing & evaluating tests with methodical accuracy.
• Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.

• Conduct performance analysis, internal data maintenance, issue identification and solution development.
• Support on the day to day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.
• Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.

• 2-4 years of experience in digital marketing and deep Paid Search knowledge and experience, with current dated certifications (Google Ads Apps Certification, AI Powered Shopping Ads Certification, Google Ads Creative Certification, AI Powered Performance Ads Certification, Google Ads Measurement Certification). 
• Understanding of bid management and core PPC technology platforms (Google Analytics, SA360 for example).
• Self-motivated and able to manage your and your direct report’s time effectively.
• Operationally proficient, with an affinity for numbers, an analytical thought process and keen to drive continued excellence.

• Responsibility for the output of your team, client facing and operational, TR-based and Global Hub, and acountability for adherence to controls and best practices across paid search.
• Strategic understanding of the client’s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance our activity.
• Maintain a forward thinking and innovative approach in the development of all paid search activity.

• Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit and provide them with useful insight.
• Advises internal and external stakeholders around practice area/industry trends, displaying a deep knowledge of own practice area/industry and how it impacts customer businesses.
• Demonstrates expert knowledge of and monitors the client’s industry and competitive environment in order to create effective solutions.

• Play an active role in recruitment and interviewing processes to build strong teams. This will involve leading interviews, making staffing decisions and acting as an ambassador for the team to potential candidates.
• Take responsibility for your TR and Global Hub team’s development and career progression within the agency. Leading by example to motivate and encourage those with less experience on the team.
• Ensuring the effective management of more junior team members, guaranteeing workloads are monitored and prioritised to meet deadlines.

• Helping to drive process automation through adoption of scripts, third party solutions and efficient ways of working.
• Lead on application and adherence to all areas of paid search activation finance process.
• Contributes to the development of strategic revenue and services opportunities.

• Minimum 6 years of digital marketing experince a and expert practice area knowledge and in-depth understanding of search campaign set-up, management, optimisation and reporting across media owner and technology vendor platforms.
• Current certifications: Use Ga4 with other tools and data sources, Dive Deeper into GA4 data and reports, Manage GA4 data and learn to read reports and Search Ads 360 Certification
• Excellent understanding of the strategic and tactical application of paid search and digital marketing in general.
• Proven Project Management, Leadership, Stakholder and People Management Experience.

Team Leadership & Development

• Lead, mentor, and inspire Implementation Planning Managers and Senior Executives, fostering their professional growth and development. 
• Provide guidance to managers on delegating tasks, reviewing work, and maintaining high-quality standards across all deliverables. 
• Create a collaborative and high-performing team culture by encouraging knowledge sharing, training, and skill-building initiatives. 
• Act as the escalation point for complex challenges, providing strategic direction and solutions. 

Campaign Oversight & Strategic Direction

• Oversee the end-to-end execution of media campaigns across all channels (reserved media, social, search, programmatic, e-commerce, etc.), ensuring alignment with client objectives and KPIs. 
• Collaborate with Implementation Planning Managers to review campaign strategies, monitor pacing, and ensure budgets are managed with integrity, minimizing wastage and adhering to agreed limits. 

Media Management and Delivery Deal & KPI Management

• Monitor and track Media Management and Delivery trading deals and KPIs, ensuring campaigns align with global agreements and deliver maximum value for clients. 
• Serve as the primary contact between the team and Media Management and Delivery activation leadership, providing updates, insights, and recommendations on deal performance and opportunities for improvement. 

Client Relationship Management

• Act as the senior point of contact for high-level client discussions, addressing escalations, presenting campaign strategies, and delivering actionable insights. 
• Partner with clients to understand their evolving needs and translate them into innovative media solutions. 
• Represent the agency in client meetings, pitches, and presentations, showcasing thought leadership and expertise. 

Tool Adoption & Process Automation

• Drive the adoption of agency tools and technologies, ensuring teams are equipped to maximize their efficiency and effectiveness. 
• Integrate automation solutions and AI-driven tools into operational workflows to improve campaign quality, reduce manual workloads, and save time. 
• Identify opportunities to streamline processes and implement best practices that enhance both internal operations and client outcomes. 

Data Analysis & Innovation

• Review and validate consolidated reports from activation teams, ensuring accuracy and relevance. 
• Interpret data to identify trends, opportunities, and areas for improvement, and provide actionable recommendations to clients and internal stakeholders. 
• Stay updated on industry trends, platform updates, and emerging technologies, integrating these into client strategies to drive better results. 

Operational Excellence

• Establish and refine processes to improve campaign efficiency, scalability, and overall performance. 
• Collaborate with the Head of Media Management and Delivery leadership to align on long-term goals, share updates, and contribute to the overall success of the agency. 
• Drive innovation within the team by introducing new tools, techniques, and methodologies that enhance campaign outcomes. 

Qualification

• Proven leadership experience in managing and developing high-performing teams. 
• Advanced expertise in media planning and buying across digital channels, including social, search, programmatic, and e-commerce. 
• Strong understanding of trading deals, KPI management, and global partnership frameworks (e.g., Media Management and Delivery). 
• Exceptional client-facing communication and presentation abilities. 
• Deep knowledge of media planning tools, adtech solutions, and data analysis platforms. 
• Experience with automation tools and AI technologies to optimize workflows and improve efficiency. 
• Strategic mindset with a focus on innovation and continuous improvement. 
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously. 
• Collaborative approach to working across departments and building strong relationships.