Our mission at Duolingo is to develop the best education in the world and make it universally available. But we’ve got more left to do — and that's where you come in!

Duolingo is the most popular language-learning application in the world, with over 500 million users and over half a billion exercises completed daily. Beyond our core learning product, we have also entered into English proficiency testing with the Duolingo English Test, Math and now Music. 

We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!

About the role...

Make the world’s most popular language-learning app famous in Turkey.

We are seeking an experienced, creative marketer to help us build awareness and accelerate our growth across Turkey. As our resident expert on the market, you will use your skills including social media, influencer marketing, PR, advertising, and high-impact local partnerships to drive awareness, build a loved brand and bring new users to Duolingo. A key part of your role will be identifying and activating strategic partnerships that unlock scale and cultural relevance - ideally through creative value exchange rather than paid media.

Reporting to the Country Marketing Director Germany, you will partner closely with Global Marketing and Product teams in Pittsburgh, New York, and Country Marketing Managers around the world to find opportunities and come up with new, creative tactics and campaigns relevant to the Turkish consumer. 

We want a creative leader with deep consumer understanding and proven experience in devising campaigns that drive buzz, growth and earned media with expertise in Social, creative marketing and PR. As a member of a geographically distributed organization, the ideal candidate will not only be an outstanding, self-motivated creative talent, but also a proactive and team-oriented communicator.

🧠  You will...

• Leverage market insights to develop a marketing strategy to grow Duolingo’s awareness, brand love and expand the number of users in Turkey
• Hire and lead agencies or contractors required to deliver the marketing plan
• Implement the plan with a focus on social media, strategic partnerships (with brands, institutions, creators, platforms and communities), brand, acquisition campaigns and PR.
• Proactively identify, pitch and negotiate high-impact partnership opportunities that drive awareness and user growth - with a strong emphasis on earned, barter or value-exchange collaborations rather than paid sponsorships.
• Act as a local spokesperson sourcing and managing speaking opportunities in Turkey for yourself and relevant executives
• Analyze the results of the local marketing efforts and adjust the plan
• Partner with Marketing and Product teams to develop localized product messaging and positioning for feature and product launches

✅  You have...

• Experience in conceiving, developing, and leading all aspects of Marketing and PR communication ideas throughout their full cycle
• Culturally clued up and immersed in trends in particular with Social Media. You understand what Turkish consumers care about now and craft ideas that will capture attention. 
• Track record of achieving great results with ideas rather than large budgets
• Storyteller, with writing skills and the creativity to build compelling customer-centric narratives
• 5+ years of consumer marketing experience with a strong focus on social media and growth marketing
• Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs
• Proficient in Turkish with excellent English speaking and writing skills

⭐  Exceptional candidates will have...

• Passion for our mission to make high-quality language learning accessible to everyone
• Experience with mobile apps and subscription services
• Experience successfully scaling international brands in Turkey
• Proficient in a 3rd language 

Please note that this is a remote position based in Turkey. If you're passionate about marketing and excited about the opportunity to shape Duolingo's growth in Turkey, we'd love to hear from you!

About EssenceMediacom: 

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. 

We are seeking a dedicated and experienced Influencer Marketing Lead/Director to join our team. 

Key Responsibilities: 

• Strategic Leadership: Define and lead the implementation of the vision, strategy, and goals for influencer marketing. 

• Team Leadership & Development: Lead, mentor, and manage the performance of the influencer marketing team, ensuring their continuous professional growth and development. 

• Innovation & Service Development: Continuously monitor industry trends and emerging platforms to keep campaigns innovative and relevant. 

• Cross-Departmental Integration: Work in harmony with other department leaders (Strategy, Data, Creative, Media, etc.) to deliver integrated and holistic solutions to client. 

• Monitor industry trends and emerging platforms to keep campaigns innovative and relevant. 

• Manage budgets, contracts, and influencer negotiations. 

• Analyze campaign performance and provide actionable insights 

Required Skills and Experience: 

• Bachelor's degree from a relevant field. 

• A minimum of 8 years of comprehensive experience in influencer marketing, either agency or brand-side. 

• Proven experience in team management and leadership. 

• A proven track record of developing and implementing successful and measurable influencer marketing strategies for major brands. 

• Strong commercial acumen, with experience in budget management 

• Excellent senior-level presentation, negotiation, and communication skills. 

• Analytical and strategic thinking ability with skills in solving complex problems. 

• Strong relationships with key players in the industry (influencers, agencies, platforms). 

• Fluency in English (both written and spoken). 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.  

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

#LI-Promoted 

About Media Management and Delivery Team:

Media Management and Delivery Team (MMD) is a community of more than 300 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the WPP Media. MMD is designed to accelerate WPP Media clients’ businesses by leveraging the power and capabilities of WWP Media and its brands, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.

Role Summary and Impact:

Skills and Experience

• Client budgets are to be managed with the highest integrity, ensuring accurate tracking, minimal wastage, and adherence to agreed limits.
• Oversee the planning, execution, and optimization of media campaigns across various channels (reserved media, social, search, programmatic, e-commerce, etc.), ensuring they meet client objectives and KPIs.
• Manage and mentor Senior Implementation Planning Executives, delegating tasks effectively and reviewing their work to maintain high-quality standards.
• Act as the primary point of contact for clients, leading presentations on campaign strategies, performance, and insights while addressing client needs and expectations.
• Work closely with the trading team to ensure campaigns align with agency trading deals and partnerships. Coordinate with activation and analytics teams to monitor campaign pacing, budget allocations, and performance across platforms.
• Analyze campaign data to identify trends, opportunities, and areas for improvement. Provide actionable insights and recommendations to both clients and internal teams.
• Ensure creative assets meet required specifications and taxonomy is correctly set up for accurate tracking and reporting. Address any revisions needed by collaborating with clients or creative agencies.
• Review and validate consolidated reports from activation teams to ensure accuracy and relevance. Interpret the data effectively to identify key insights and client needs, ensuring that presentations for clients and internal stakeholders are clear, actionable, and aligned with campaign objectives. Leverage automation and AI tools to streamline reporting processes and enhance efficiency.
• Stay updated on industry trends, platform updates, and best practices. Integrate new features and innovations into client strategies to drive better results.
• Collaborate closely with the Implementation Planning Director to align on strategy, share updates, and contribute to the overall success of the department.

Qualifications

• Strong leadership and team management abilities. 
• Advanced experience in media planning and buying across digital channels. 
• Excellent client-facing communication and presentation skills. 
• Proficiency in media planning tools, AdTech solutions, and data analysis platforms. 
• Strategic thinking with the ability to translate data into actionable insights. 
• Strong organizational skills and attention to detail. 
• Ability to work collaboratively across departments and manage multiple projects simultaneously. 

• Responsibility for the output of your team, client facing and operational, TR-based and Global Hub, and acountability for adherence to controls and best practices across paid search.
• Strategic understanding of the client’s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance our activity.
• Maintain a forward thinking and innovative approach in the development of all paid search activity.

• Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit and provide them with useful insight.
• Advises internal and external stakeholders around practice area/industry trends, displaying a deep knowledge of own practice area/industry and how it impacts customer businesses.
• Demonstrates expert knowledge of and monitors the client’s industry and competitive environment in order to create effective solutions.

• Play an active role in recruitment and interviewing processes to build strong teams. This will involve leading interviews, making staffing decisions and acting as an ambassador for the team to potential candidates.
• Take responsibility for your TR and Global Hub team’s development and career progression within the agency. Leading by example to motivate and encourage those with less experience on the team.
• Ensuring the effective management of more junior team members, guaranteeing workloads are monitored and prioritised to meet deadlines.

• Helping to drive process automation through adoption of scripts, third party solutions and efficient ways of working.
• Lead on application and adherence to all areas of paid search activation finance process.
• Contributes to the development of strategic revenue and services opportunities.

• Minimum 6 years of digital marketing experince a and expert practice area knowledge and in-depth understanding of search campaign set-up, management, optimisation and reporting across media owner and technology vendor platforms.
• Current certifications: Use Ga4 with other tools and data sources, Dive Deeper into GA4 data and reports, Manage GA4 data and learn to read reports and Search Ads 360 Certification
• Excellent understanding of the strategic and tactical application of paid search and digital marketing in general.
• Proven Project Management, Leadership, Stakholder and People Management Experience.

Team Leadership & Development

• Lead, mentor, and inspire Implementation Planning Managers and Senior Executives, fostering their professional growth and development. 
• Provide guidance to managers on delegating tasks, reviewing work, and maintaining high-quality standards across all deliverables. 
• Create a collaborative and high-performing team culture by encouraging knowledge sharing, training, and skill-building initiatives. 
• Act as the escalation point for complex challenges, providing strategic direction and solutions. 

Campaign Oversight & Strategic Direction

• Oversee the end-to-end execution of media campaigns across all channels (reserved media, social, search, programmatic, e-commerce, etc.), ensuring alignment with client objectives and KPIs. 
• Collaborate with Implementation Planning Managers to review campaign strategies, monitor pacing, and ensure budgets are managed with integrity, minimizing wastage and adhering to agreed limits. 

Media Management and Delivery Deal & KPI Management

• Monitor and track Media Management and Delivery trading deals and KPIs, ensuring campaigns align with global agreements and deliver maximum value for clients. 
• Serve as the primary contact between the team and Media Management and Delivery activation leadership, providing updates, insights, and recommendations on deal performance and opportunities for improvement. 

Client Relationship Management

• Act as the senior point of contact for high-level client discussions, addressing escalations, presenting campaign strategies, and delivering actionable insights. 
• Partner with clients to understand their evolving needs and translate them into innovative media solutions. 
• Represent the agency in client meetings, pitches, and presentations, showcasing thought leadership and expertise. 

Tool Adoption & Process Automation

• Drive the adoption of agency tools and technologies, ensuring teams are equipped to maximize their efficiency and effectiveness. 
• Integrate automation solutions and AI-driven tools into operational workflows to improve campaign quality, reduce manual workloads, and save time. 
• Identify opportunities to streamline processes and implement best practices that enhance both internal operations and client outcomes. 

Data Analysis & Innovation

• Review and validate consolidated reports from activation teams, ensuring accuracy and relevance. 
• Interpret data to identify trends, opportunities, and areas for improvement, and provide actionable recommendations to clients and internal stakeholders. 
• Stay updated on industry trends, platform updates, and emerging technologies, integrating these into client strategies to drive better results. 

Operational Excellence

• Establish and refine processes to improve campaign efficiency, scalability, and overall performance. 
• Collaborate with the Head of Media Management and Delivery leadership to align on long-term goals, share updates, and contribute to the overall success of the agency. 
• Drive innovation within the team by introducing new tools, techniques, and methodologies that enhance campaign outcomes. 

Qualification

• Proven leadership experience in managing and developing high-performing teams. 
• Advanced expertise in media planning and buying across digital channels, including social, search, programmatic, and e-commerce. 
• Strong understanding of trading deals, KPI management, and global partnership frameworks (e.g., Media Management and Delivery). 
• Exceptional client-facing communication and presentation abilities. 
• Deep knowledge of media planning tools, adtech solutions, and data analysis platforms. 
• Experience with automation tools and AI technologies to optimize workflows and improve efficiency. 
• Strategic mindset with a focus on innovation and continuous improvement. 
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously. 
• Collaborative approach to working across departments and building strong relationships. 

RETENTION STRATEGIST

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are seeking a Driven and Results-Oriented Retention Strategist to join our team.

The Retention Strategist at Common Thread Collective (CTC) plays a critical leadership role in guiding our clients toward sustainable and scalable growth. This position is all about owning ensuring revenue is delivered predictably for the business through retention marketing efforts —using data-backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery. At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your role isn't limited to email strategy—you're a key partner to our clients on Customer Retention. You proactively communicate the rationale behind our approach and connect the dots between forecasts and the emails/sms/direct mail etc that are sent out. That level of clarity builds confidence and deepens trust, ensuring our clients feel supported and understood every step of the way.

You stand as a zealous advocate and representative of CTC's unique approach to retention and its accompanying tools.

 As a Retention Strategist, you lead with precision and vision, ensuring that every initiative meets the highest standards of execution and effectiveness.

You thrive on challenges, take ownership of outcomes, and are committed to building, optimizing, and scaling high-performance marketing strategies. We embrace the mantra, "Everyday in Everyplay, Count on Me," meaning we take full responsibility, drive excellence, and always deliver results.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement  

• At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.

• A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas and other tracking tools.
• Be responsible for the execution of the Prophit system for your clients
• Building an Email Forecast for your clients
  • Utilizing a Growth map using the Prophet System
  • Data Analysis required during analysis of past campaigns and flows etc
  • Marketing calendar alignment and upkeep with clients
• The Monthly Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it's time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
• Responsible for the implementation of CTC's Email and SMS best practices
• Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics.
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.
• Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
• Ensuring alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophit system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every week of the month.
• Providing weekly updates via Slack.
• Report where required, collaborating with Growth Strategists and Media Buyers.
  
  

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement.
• Contributing & collaborating in ideas and learning across teams.
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc.

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, email production and execution.
• Meet all deadlines and retention requirements requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT

• Your supervisor would be Josh Tay, The Director of Retention. 
• As a Retention Strategist, you'll report directly to Josh — a leader known for challenging the norms of retention marketing and alignment with real business growth. Josh is known by his team, and all he’s worked with before, as someone who will make you level up in your thinking. Every team member has walked away being a better retention strategist after working with Josh, that’s his promise to you, no matter if you’ve worked with him for 1 month, 1 year or 5 years

Working under Josh’s guidance will push you to your limits in the best possible way. He models the value of “do whatever it takes to be the absolute best”, and learning from him means you’ll level up in knowledge, perspective and precision. Josh is committed to personally ensuring you reach your full potential as a Retention Strategist, supporting your journey every step of the way.

JOB SCOPE

• Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more.
• Write briefs and ensure the rest of the team is able to execute on it
• Complete reports with a high degree of accuracy, checking against multiple data points
• Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide.
• Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment.
• Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams.
• Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance.
• This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform.
• Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First 30 days – $1.5K (Part-time transition phase)

  • Give notice at your current job (if applicable)

  • Participate in daily training for the first 15 days

  • Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients

  Days 31–60 – $3K (Full-time start)

  • Transition to full-time

  • Begin managing your first 3 client accounts independently

  Days 61–90 – $4–5K + performance bonuses

  • Continue growing your portfolio

  • Earn bonuses based on hitting revenue targets

  •  Negotiate your term contract annually

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
  • Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
  • Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
  • With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress
• My Commitment to You:
  • You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression.
  • We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.

WPP Media Hakkında

WPP Media, WPP'nin küresel medya kolektifidir. Medyanın her yerde ve her şeyin içinde olduğu bir dünyada, büyüme için sınırsız fırsatlar yaratmak amacıyla en iyi platformu, insanları ve iş ortaklarını bir araya getiriyoruz. Daha fazla bilgi için wppmedia.com adresini ziyaret edin.

WPP Media olarak, kültürümüzün ve çalışanlarımızın gücüne inanıyoruz. Bizi hem müşterilerimiz hem de birbirimiz için olağanüstü deneyimler sunmaya yükselten şey budur. Bu rolde, WPP ve WPP Media'nın ortak temel değerlerini benimsemek kritik olacaktır:

· Dönüştürücü Yaratıcılığa İlham Vermek için Kolektif Liderlik Ederek Olağanüstü Olun.

· Güven Geliştirerek İnsan ve Müşteri Deneyimlerini Dengeleyerek Açık Bir Ortam Yaratın.

· Kurumu Harekete Geçirmek için Büyümeyi ve Gelişimi Savunarak İyimserlikle Liderlik Edin.

Pozisyon Hakkında: 

Investment departmanı, WPP Medya’nın, medya satın alma gücünü yöneten, pazarın değerli envanterlerini en verimli koşullarla şirkete kazandıran ve tüm ticari süreçleri global standartlarla uyumlu şekilde yöneten bir yapıdır.

Bu pozisyon, tüm medya tedarik zincirini kapsayan bir Direktörlük rolüdür. Rol, operasyonun önemli bir bölümünde OOH ile entegre yatırım süreçlerine liderlik etmekle birlikte, tüm medya kanallarındaki ticari performansın yönetilmesinden sorumludur.

Pozisyon Detayları:

Investment Direktörü; medya satın alma stratejilerinin hayata geçirilmesi, ticari anlaşmaların yönetilmesi, fiyatlandırma modellerinin oluşturulması, performans verimliliğinin artırılması ve üst yönetime stratejik içgörü sunulması konularında liderlik üstlenir.

Bu rol; pazar trendlerini proaktif takip eden, veriyi merkeze alan ve şirketin satın alma gücünü maksimize etmeyi hedefleyen yüksek ticari bir bakış açısı gerektirir.

Ana Sorumluluklar :

1. Medya Yatırım Stratejilerinin Uygulanması

· Investment liderleri tarafından belirlenen yıllık yatırım stratejilerini (OOH ağırlıklı olmakla birlikte) tüm medya kanallarında uygulamak.

· Stratejilerin performansını analiz etmek, optimizasyon önerileri geliştirmek.

2. Ticari Anlaşma ve Partnerlik Yönetimi

· Partnerships ekibi ile entegre çalışarak tüm medya mecralarıyla yapılan yıllık ticari anlaşmaların (pricing, indirim, ek haklar, değer katkıları) operasyonel olarak eksiksiz takip edilmesini sağlamak.

· Partner ilişkilerini güçlendirerek, ticari değer yaratacak fırsatların ortaya çıkarılmasına katkıda bulunmak.

3. Fiyatlandırma, Müzakere ve Satın Alma Verimliliği

· Pazar benchmark’ları, veri analizleri ve içgörüler doğrultusunda rekabetçi fiyatlandırma modelleri oluşturmak.

· Şirketin satın alma gücünü kullanarak güçlü müzakere süreçleri yürütmek.

4. Pazar Analizi ve Fırsat Geliştirme

· Pazar dinamiklerini, rakip uygulamalarını, DOOH / programmatic OOH ve diğer medya teknolojilerini yakından takip etmek.

· Yeni yatırım fırsatları, optimizasyon alanları ve ticari büyüme potansiyelleri oluşturmak.

5. Performans ve Benchmark Yönetimi (Öncelikli Sorumluluk)

· Medya yatırım performansını sürekli ölçmek, pazar benchmark’larıyla karşılaştırıp verimlilik alanlarını belirlemek.

· Fiyat-performans analizleri yaparak tüm medya kanallarında satın alma verimliliğini artıracak stratejiler geliştirmek.

· Veriye dayalı karar alma mekanizmalarını güçlendirmek ve süreçleri standardize etmek.

6. Sözleşme Yönetimi ve Uyum (Compliance) (Öncelikli Sorumluluk)

· Tüm ticari anlaşmaların WPP'nin global standartları, sözleşme süreçleri ve yerel mevzuat ile tamamen uyumlu hazırlanmasını sağlamak.

· Denetime hazır, şeffaf, dokümante edilmiş süreçlerin yönetiminden sorumlu olmak.

· Riskleri proaktif olarak tespit etmek ve gerekli regülasyon süreçlerini yönetmek.

7. Üst Yönetim Raporlaması ve Stratejik İçgörü (Öncelikli Sorumluluk)

· Yatırım performansı, satın alma verimliliği, pazar dinamikleri ve partnerlik anlaşmalarının durumu hakkında üst yönetime düzenli raporlama yapmak.

· Yönetim kararlarını destekleyen nitelikli analizler ve stratejik içgörüler sunmak.

Gerekli Deneyim & Yetkinlikler:

· Medya ajansı veya yayıncı tarafında 7–10 yıl medya yatırım, satın alma veya ticari yönetim deneyimi,

· Stratejik medya planlama ve optimizasyon alanında uzmanlık; farklı medya envanterlerinde ticari yönetim deneyimi,

· Yıllık ticari anlaşma, fiyatlandırma, müzakere ve benchmark analizlerinde güçlü geçmiş,

· DOOH, programmatic OOH ve yeni medya teknolojileri hakkında bilgi sahibi olmak,

· Yüksek ticari farkındalık, P&L mantığına hakimiyet ve güçlü analitik bakış açısı,

· Sonuç odaklılık, sahiplenme, proaktif yaklaşım ve çözüm üretme yeteneği,

· Stratejik düşünme ve veriye dayalı karar alma vizyonu,

· Güçlü iletişim, ikna ve ilişki yönetimi becerileri,

· Çok iyi derecede Türkçe ve İngilizce bilgisi (yazılı & sözlü),

· MS Office (özellikle Excel & PowerPoint) uygulamalarında ileri seviye uzmanlık,

· Güncel yapay zeka uygulamalarına yatkınlık.

WPP Media'da Yaşam ve Yan Haklar

Medyanın bir sonraki dönemini şekillendirme tutkumuz, çalışanlarımızın en iyi işlerini yapmalarına yardımcı olmak için onlara yatırım yapmayı da içeriyor ve sorumlu medya yatırımına ne kadar bağlıysak, çalışan gelişimine de o kadar bağlıyız. WPP Media çalışanları, tutkularının peşinden gitmek, ağlarını genişletmek ve pazarlama ve reklamcılığın en ileri noktasında öğrenmek için küresel WPP Media ve WPP ağlarından yararlanabilirler. Çeşitli çalışan kaynak gruplarımız bulunmaktadır ve ekip başarılarını sergileyen, düşünce liderliğini paylaşan, tatilleri ve dönüm noktası niteliğindeki olayları kutlayan sık sık ofis içi etkinlikler düzenlemekteyiz. Yan haklarımız arasında rekabetçi tıbbi, grup emeklilik planları, görme ve diş sigortası, önemli ölçüde ücretli izin, tercihli iş ortağı indirimleri ve çalışan zihinsel sağlık farkındalık günleri bulunmaktadır.

WPP Media, eşit fırsatlar sunan bir işverendir ve tüm pozisyonlar için başvuruları ayrımcılık yapmaksızın veya özelliklere bakmaksızın değerlendirir. Herkesin ait hissettiği ve kariyerlerinde ilerlemek için aynı fırsatlara sahip olduğu bir saygı kültürü oluşturmaya kararlıyız.

Yaratıcılığı, iş birliğini ve bağlantıyı teşvik ederek en iyi işin bir arada olduğumuzda ortaya çıktığına inanıyoruz. Bu nedenle, ekiplerin haftanın yaklaşık dört günü ofiste olduğu hibrit bir yaklaşım benimsedik. Konaklama veya esneklik gereksinimleriniz varsa, lütfen mülakat süreci sırasında işe alım ekibiyle görüşün.

Sağladığınız bilgileri nasıl işlediğimiz hakkında daha fazla bilgi için lütfen Gizlilik Bildirimimizi (https://www.wppmedia.com/pages/privacy-policy) okuyun.

Gelen tüm başvuruları takdir etmekle birlikte, yalnızca mülakata seçilen adaylarla iletişime geçilecektir.

#LI-Promoted 

LIFECYCLE MARKETING STRATEGIST

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are looking for a highly motivated and results-focused Lifecycle Marketing Strategist to join our team.

In this role at Common Thread Collective (CTC), you will serve as a key strategic leader, helping guide our clients toward long-term, scalable growth. Your mission is to ensure predictable and consistent revenue through lifecycle marketing initiatives—leveraging data-driven insights to create forecasts, shape strategic plans, and maintain reliable performance.  At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your responsibilities extend far beyond email execution—you act as a trusted partner to our clients in all areas of customer lifecycle strategy. You clearly articulate the reasoning behind our recommendations, bridging the gap between forecasts and the email, SMS, direct mail, and other lifecycle touchpoints we deploy. Your ability to explain the “why” strengthens client confidence and builds a deeper sense of partnership

You also serve as a dedicated champion of CTC’s distinctive lifecycle approach and the tools that power it.

As a Lifecycle Marketing Strategist, you lead with clarity and intention, ensuring that every initiative is executed with excellence and aligned with client goals

You are energized by complex challenges, take full ownership of outcomes, and commit to designing, refining, and scaling high-impact lifecycle marketing strategies. We operate with the mindset: “Everyday in Every Play, Count on Me”—meaning we uphold accountability, pursue mastery, and consistently deliver meaningful results.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement  

• At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.

• A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas and other tracking tools.
• Be responsible for the execution of the Prophit system for your clients
• Building an Email Forecast for your clients
  • Utilizing a Growth map using the Prophet System
  • Data Analysis required during analysis of past campaigns and flows etc
  • Marketing calendar alignment and upkeep with clients
• The Monthly Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it's time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
• Responsible for the implementation of CTC's Email and SMS best practices
• Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics.
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.
• Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
• Ensuring alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophit system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every week of the month.
• Providing weekly updates via Slack.
• Report where required, collaborating with Growth Strategists and Media Buyers.
  
  

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement.
• Contributing & collaborating in ideas and learning across teams.
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc.

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, email production and execution.
• Meet all deadlines and retention requirements requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT

• Your supervisor would be Josh Tay, The Director of Retention. 
• As a Lifecycle Marketing Strategist, you'll report directly to Josh — a leader known for challenging the norms of retention marketing and alignment with real business growth. Josh is known by his team, and all he’s worked with before, as someone who will make you level up in your thinking. Every team member has walked away being a better Lifecycle Marketing Strategist after working with Josh, that’s his promise to you, no matter if you’ve worked with him for 1 month, 1 year or 5 years

Working under Josh’s guidance will push you to your limits in the best possible way. He models the value of “do whatever it takes to be the absolute best”, and learning from him means you’ll level up in knowledge, perspective and precision. Josh is committed to personally ensuring you reach your full potential as a Lifecycle Marketing Strategist, supporting your journey every step of the way.

JOB SCOPE

• Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more.
• Write briefs and ensure the rest of the team is able to execute on it
• Complete reports with a high degree of accuracy, checking against multiple data points
• Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide.
• Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment.
• Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams.
• Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance.
• This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform.
• Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First 30 days – $1.5K (Part-time transition phase)

  • Give notice at your current job (if applicable)

  • Participate in daily training for the first 15 days

  • Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients

  Days 31–60 – $3K (Full-time start)

  • Transition to full-time

  • Begin managing your first 3 client accounts independently

  Days 61–90 – $4–5K + performance bonuses

  • Continue growing your portfolio

  • Earn bonuses based on hitting revenue targets

  •  Negotiate your term contract annually

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
  • Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
  • Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
  • With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress
• My Commitment to You:
  • You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression.
  • We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.

CUSTOMER RETENTION STRATEGIST 

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are seeking a highly driven and performance-oriented Customer Retention Strategist to join our team.

In this position at Common Thread Collective (CTC), you will play a pivotal strategic role, guiding our clients toward durable, scalable growth. Your core responsibility is to deliver steady and reliable revenue through retention-focused initiatives—using data-backed insights to build accurate forecasts, shape strategic direction, and ensure consistent performance. At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your impact goes far beyond managing email programs—you operate as a trusted advisor to our clients across all areas of retention strategy. You clearly communicate the rationale behind our decisions, connecting forecasting insights to the email, SMS, direct mail, and other retention touchpoints we activate. Your clarity strengthens client trust and deepens alignment throughout the partnership.

You also act as a strong advocate for CTC’s unique retention methodology and the tools that support it.

As a Customer Retention Strategist, you lead with precision and purpose, ensuring every initiative is executed to the highest standard and tightly aligned with client objectives.

You thrive on solving complex challenges, take complete ownership of outcomes, and are committed to developing, enhancing, and scaling high-impact retention programs. We embody the principle “Everyday in Every Play, Count on Me”—embracing accountability, striving for excellence, and consistently delivering results that matter.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement  

• At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.

• A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.
  
  

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas and other tracking tools.
• Be responsible for the execution of the Prophit system for your clients
• Building an Email Forecast for your clients
  • Utilizing a Growth map using the Prophet System
  • Data Analysis required during analysis of past campaigns and flows etc
  • Marketing calendar alignment and upkeep with clients
• The Monthly Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it's time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
• Responsible for the implementation of CTC's Email and SMS best practices
• Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics.
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.
• Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
• Ensuring alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophit system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every week of the month.
• Providing weekly updates via Slack.
• Report where required, collaborating with Growth Strategists and Media Buyers.
  
  

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement.
• Contributing & collaborating in ideas and learning across teams.
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc.

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, email production and execution.
• Meet all deadlines and retention requirements requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT

• Your supervisor would be Josh Tay, The Director of Retention. 
• As a Customer Retention Strategist, you'll report directly to Josh — a leader known for challenging the norms of retention marketing and alignment with real business growth. Josh is known by his team, and all he’s worked with before, as someone who will make you level up in your thinking. Every team member has walked away being a better Customer Retention Strategist after working with Josh, that’s his promise to you, no matter if you’ve worked with him for 1 month, 1 year or 5 years

Working under Josh’s guidance will push you to your limits in the best possible way. He models the value of “do whatever it takes to be the absolute best”, and learning from him means you’ll level up in knowledge, perspective and precision. Josh is committed to personally ensuring you reach your full potential as a Customer Retention Strategist, supporting your journey every step of the way.

JOB SCOPE

• Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more.
• Write briefs and ensure the rest of the team is able to execute on it
• Complete reports with a high degree of accuracy, checking against multiple data points
• Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide.
• Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment.
• Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams.
• Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance.
• This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform.
• Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First 30 days – $1.5K (Part-time transition phase)

  • Give notice at your current job (if applicable)

  • Participate in daily training for the first 15 days

  • Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients

  Days 31–60 – $3K (Full-time start)

  • Transition to full-time

  • Begin managing your first 3 client accounts independently

  Days 61–90 – $4–5K + performance bonuses

  • Continue growing your portfolio

  • Earn bonuses based on hitting revenue targets

  •  Negotiate your term contract annually

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
  • Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
  • Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
  • With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress
• My Commitment to You:
  • You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression.
  • We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.