Company Overview

Join Monks, a leading marketing and technology consultancy specializing in data, creative and digital media services. We are committed to innovation and driving results through data-driven strategies that help to realise significant growth for our clients and partners.

Role Overview

We are seeking a Growth Marketing Specialist, APAC to spearhead our outbound marketing initiatives aimed at enhancing demand generation and funnelling sales-qualified leads (SQLs) to our sales and client teams across APAC markets. Reporting to the APAC Managing Director, you will play a key role in driving our outbound growth initiatives across our breadth of specialist services pillars - including data, media, technology, and creative workstreams.

Key Responsibilities

• Outbound Marketing Strategy: Create and manage effective outbound marketing campaigns to generate and increase our volume of MQL and SQL. 
• Events Management: Lead the organisation of events, focusing on using in-person activities as a tool to generate brand awareness and lead generation.
• Stakeholder Collaboration: Work closely with senior stakeholders to provide strategic guidance and recommendations for marketing investment.
• Performance Measurement: Develop and implement measurement frameworks to assess marketing effectiveness and prove value to the business.
• Content Planning: Collaborate on the creation of content plans to promote service offerings across social media, events, and technology partnerships.
• Thought Leadership Development: Support subject matter experts in building personal brands through thought leadership initiatives.
• APAC Collaboration: Collaborate with and support all APAC markets to align strategies and share best practices, as well as with global marketing teams.

Qualifications

• Experience: 3+ years of experience in a growth marketing role, preferably within professional services, ad-tech or mar-tech sectors, building or influencing the marketing strategy. Experience managing events and driving leads from events is highly valued.
• Knowledge: Strong understanding of outbound marketing techniques and demand generation strategies, including SEO and SEM experience.
• Technical Experience: Experience with a variety of online marketing tools and techniques such as Google Ads/SEM, SEO, Social Media, Email Marketing, and more
• Skills: Excellent communication and interpersonal skills; ability to manage multiple senior stakeholders.
• Analytical Mindset: Experience in creating measurement frameworks for marketing campaigns.
• Creativity: Innovative thinker with the ability to bring new ideas to improve marketing efforts.

#LI-CX1

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Wavemaker : A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

3 Best things about the job:

1. Working with brands across categories, ranging from traditional ones to more digitally evolved brands.

2. Work with best in business media partners & teams.

3. Attain strong understanding of cross channel media strategy by working on diversified category & teams

In this role, your goals will be:

• Develop and execute e-commerce and search marketing strategies to support business goals, including driving revenue, customer acquisition, and retention.
• Manage day-to-day operations of digital media performance campaigns, including paid search, PMax, onsite media, shopping ads, and affiliate marketing.
• Use data and performance insights to optimize campaigns, improve ROI, and achieve KPIs such as CTR, conversion rate, and ROAS.
• Work closely with cross-functional teams (marketing, product, sales) to ensure alignment and support overall business objectives.
• Stay updated on industry trends, best practices, and new tools in e-commerce and search marketing, and recommend opportunities for improvement.
• Manage relationships with external partners, vendors, and agencies to support campaign execution, optimization, and performance tracking.
• Provide guidance and support to team members to ensure smooth execution and continuous improvement.

Skills and Experience

• 5–7 years of experience in digital marketing, with solid experience in e-commerce and search engine marketing.
• Demonstrated ability to plan and execute digital media strategies that deliver measurable results.
• Strong analytical skills and experience with tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Hands-on experience managing digital media campaigns across multiple platforms.
• Strong communication, teamwork, and organizational skills.
• Ability to work in a fast-paced environment and handle multiple projects at the same time.

Life at WPP Media

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise

The Campaign Delivery team creates an effective link between the client-facing Agency teams and the WPP Media teams. The Campaign Delivery team ensures that comprehensive briefs are received from the Agency teams and ensures that WPP Media specialists meet clients’ expectations by achieving campaign KPIs in a timely manner and through embedding operational excellence. They also support the delivery of tasks such as reporting output, offering insights and recommendations across strategic planning and agency pitches.

The following are the responsibilities of the WPP Media Campaign Delivery team, and the varying degree of complexity is subject to individual job level:

• Ensure understanding of all WPP Media Agencies brand portfolio, deliverables and campaign KPIs
• Strong understanding of media behaviors and how the target audience interacts with specific channel delivery, and ensure common understanding across WPP Media
• Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
• Provide technical perspective in client meetings when specific expertise is required
• Maintain quality control and assurance practices across the assigned cluster of clients and proactively advise Agencies on campaign improvements
• Maintain and comply with finance processes (such as month-end reconciliations), WPP Media policies and procedures
• Facilitate and influence cross-function collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise
• Encourage knowledge sharing and continuous learning
• Serve as key point of contact on brief delivery responses and work with WPP Media Agency Planner in developing tactical strategies/responses
• Compile all necessary media recommendations (i.e. media schedules) from respective WPP Media Buying teams
• Oversee end-to-end project management of campaign brief and delivery
• Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery)
• Support the Director of Campaign Delivery team to strategize key account campaigns and ensure optimal delivery and performance alongside all WPP Media Agencies and WPP Media Buying teams
• Share regular updates with Agencies on campaign performance, such as in-flight optimizations and necessary schedule adjustments
• Assist WPP Media Agencies on consolidating data for ad hoc reports (e.g. CSI/Savings Report/Cost Avoidance)
• Deliver holistic cross-channel campaign analysis (i.e. mid and post campaign reports), working with respective buying teams to provide actionable insights and optimisation recommendations
• Identify new product opportunities that will enhance clients’ digital presence
• Roll out test-and-learn initiatives to drive continuous improvements in campaign performance
• Take an active role in developing broader biddable or digital strategic recommendations and best practices to scale impact at market and regional level
• Any other projects or tasks as assigned from time to time

Qualifications and Skills

• Bachelor’s degree, or equivalent diploma, in disciplines such as STEM, Digital Advertising/Media, Mass Communication, or relevant experience
• 3+ years of hands-on experience in at least one of the biddable channels (Social/Search/Programmatic)
• At least 1 year within internal/external engagement capacity
• Strong experience in end-to-end project/campaign management
• Solid understanding of digital media ecosystem and technology
• Project management skills and ability to handle multiple stakeholder levels
• Able to effectively develop and motivate people to achieve joint goals
• Meticulous attention to detail and effective communication skills
• Able to efficiently prioritize and delegate tasks in a fast-changing environment
• Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, SEM, video & mobile
• Able to synthesize large amounts of information, news, data, and research into the most relevant insights for your accounts and clients
• Ability to influence without authority
• Leadership skills demonstrated by self-confidence, good judgment, sound decision-making, empathetic listening, flexibility, self-motivation, and ability to challenge the status quo
• Team player mindset, with the ability to receive and provide feedback professionally, and collaborate in a cross-functional environment
• Strive for excellence by setting high standards, committing to continuous improvement, and delivering results despite constraints
• Strong relationship skills, with awareness and respect for diversity

Life at WPP Media

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted 

Goal

• Drive awareness and adoption of aCommerce's end-to-end services within the Southeast Asian market, contributing to increased market share and brand recognition.
• Develop and execute impactful marketing campaigns across multiple channels to generate leads, educate potential clients, and showcase the value proposition of aCommerce's solutions.
• Collaborate effectively with cross-functional teams to ensure seamless product launches, successful campaign execution, and optimal resource allocation.

Responsibilities

Market Research and Analysis:

• Conduct ongoing research to identify market trends, customer needs, and competitor activity in the SEA eCommerce landscape.
• Analyze campaign performance data and user behavior to optimize tactics and improve results.
• Develop insights and recommendations to inform product development and marketing strategies.

Campaign Development and Execution:

• Create and manage targeted marketing campaigns across online and offline channels (e.g., webinars, social media, case studies, white papers, events) specific to the SEA market.
• Develop engaging content that resonates with the SEA audience, adhering to local cultural nuances and preferences.
• Oversee campaign execution, manage budgets, and track performance against established goals.

Product Launch and Go-to-Market Strategy:

• Support the launch of new aCommerce products and services by developing targeted marketing materials and communications for the Southeast Asian market.
• Create compelling product messaging and positioning tailored to the local audience.
• Collaborate with sales, product development, and customer success teams to ensure a smooth and successful rollout.

Channel Management and Optimization:

• Oversee and optimize aCommerce's presence on relevant marketing channels including social media platforms, industry publications, and online communities.
• Develop and implement strategies to maximize reach, engagement, and lead generation through each channel.
• Brand Advocacy and Relationship Building:
• Build and maintain relationships with key stakeholders in the eCommerce industry, including media, influencers, and industry associations.
• Promote aCommerce's brand image and thought leadership position.
• Represent aCommerce at industry events and conferences in Southeast Asia.

Technical Qualification

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 2 years of experience in B2B marketing, ideally within the eCommerce or SaaS industry.
• Strong understanding of marketing principles and digital marketing channels.
• Proficiency in content creation tools (e.g., writing, design, video editing).
• Experience with campaign management and marketing automation platforms is a plus.
• Demonstrated knowledge of SEO , SEM, and social media marketing best practices.

Soft Skills and Others

• Excellent communication and interpersonal skills, with fluency in Thai and English.
• Strong analytical and problem-solving skills with a data-driven approach to marketing.
• Creative and resourceful, with the ability to develop innovative marketing campaigns.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
• Collaborative and team-oriented, with a willingness to work across departments.
• Passion for the eCommerce industry and understanding of the Thai market landscape.
• Strong cultural awareness and sensitivity to SEA nuances.

About aCommerce

aCommerce is the leading ecommerce enabler and e-distributor in Southeast Asia, delivering retail solutions for global brands such as L’Oreal, Samsung, Adidas, HP, Danone, Royal Canin, Ando, Kiehls, Board Riders, Eiger, etc. Founded in May 2013, aCommerce has over 1,400 staff across offices and fulfillment centres in Singapore, Thailand, Malaysia, Indonesia and the Philippines.

The company is committed to equal opportunities for all of employees and to a work environment free of discrimination and harassment.

All employment decisions at aCommerce are based on business needs, job requirements and individual qualifications, without regard to race, religion or belief, gender, sexuality, age, family or parental status, or any other status that may be protected by the laws or regulations in the locations where we operate.

We do not tolerate discrimination or harassment based on any of these characteristics.