About EssenceMediacom : A Leading WPP Media Brand

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

1. Financial performance of the client cluster – meeting overall revenue targets and ensuring profitability of the cluster.
   Would need to focus on opportunities for higher-order value-added services.
   Will be responsible for the leading scope of work & fee/commission negotiations with clients and implementing “smart contracting” practices to ensure we are rightfully compensated for our efforts
2. Know the Clients business Inside out - Essential to keeping the account running smoothly. Understand the internal and external factors that impact an the client business. To be involved in day to day business, brand track & outputs, branding strategies & next step on performance for getting next growth for business.
3. Product quality- Engage with, and orchestrate the various specialist functions to deliver a superior quality product to the client. 
   Will have to monitor & drive all elements that lead to client incentives. Other measures of success include Industry awards and upstream engagement in projects.
4. Client team climate and people management - Managing the staffing plan for the cluster, driving recruitment & retention of key talent. This would include identifying training needs for team members
   Create an atmosphere where cross-functional teams work together effectively. Handle and motivate your team to effectively deliver to client needs and company goals. Ensure timely team appraisals and clear development goals for team members; identify and follow through on appropriate training and career development for the team.
5. Client Satisfaction:

• Acts as a client visionary by bringing a highly valued perspective to the client based on a deep understanding of their business, issues and opportunities. Should be able to lead strategic conversations on Media and communication planning
• Work with Managing Partner and FD on quarterly budget reviews to deliver and exceed targets set.
• Lead the charge on developing the roadmap for data science, insight lead and end-to-end measurable and impactful comms strategies and media plans to deliver on Clients' business objectives
• Help build stronger and even award-winning media interventions on the back of a structured comms planning approach, and help lead the client into a more effective Media journey.
• Inspire the client with sound media knowledge and ideas and become their trusted media advisor

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Minimum 10 Years of experience handling media planning, both digital and traditional media.
• In-depth understanding of all communication channels and how they inter-relate.
• in-depth knowledge of TV & Digital (Top Funnel expert & basic understanding of performance)
• Strong analytical skills and can use data to solve problems.
• Understands strategic planning and broad implications on costs and timing.
• Demonstrated experience and success working with the decision-makers of organizations.
• Significant proven experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, and media owners.
• Shows a depth of understanding of the industry, business, brands and consumers in senior-level client conversations.
• Understands business principles and good practices and perceives issues in both financial and commercial terms.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

Company Introduction  

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.  
 
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. 

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”   

Role Overview  

The Director, Onsite Merchandising will lead demand shaping and onsite experience optimization to drive rapid GMV growth and elevate customer engagement. This role owns the strategy and execution of onsite merchandising assets, customer journey enablement, and large-scale campaign orchestration, working cross-functionally with senior leaders across Product, Tech, Finance, Marketing, Category, CRM, and Design.

This is a highly visible leadership role with direct impact on business performance, customer experience, and long-term platform innovation.

What You Will Do 

• Business Growth & Demand Shaping

Own and drive onsite demand shaping strategy to accelerate customer engagement and commercial performance.
Deliver ≥20% month-over-month GMV growth, with strong accountability for core performance KPIs including CTR and CVR. Translate business goals into scalable onsite merchandising strategies that drive traffic conversion and basket expansion.

• Onsite Merchandising & Product Innovation

Lead the creation of innovative onsite merchandising assets, tailored to different customer segments and shopping missions.
Partner closely with Product and Tech teams to design and launch new product features that improve discovery, relevance, and conversion. Champion AI-led creative and personalization tools, enabling dynamic content, personalized design, and data-driven user experiences.

• Customer Journey & Channel Enablement

Enable a seamless end-to-end user journey across onsite experiences and marketing channels.
Ensure onsite merchandising strategies are tightly integrated with CRM, performance marketing, and brand initiatives.

• Campaign & Event Leadership 

Own planning and execution of major commercial events andncampaigns (e.g., CNY, 618, Double 11, seasonal mega sales).
Maximize business impact through strategic assortment presentation, thematic storytelling, and real-time optimization during campaigns.

• Cross-Functional Leadership

Act as a key strategic partner to Finance, Product, Tech, Category Management, CRM, Design, and Marketing teams.
Provide thought leadership, align stakeholders, and drive execution excellence across complex, matrixes organizations.

Basic Qualifications  

• Proven leadership experience within eCommerce, retail, or internet services environments.
• Experience working in high-growth, fast-paced organizations with large transaction volumes.
• Deep understanding of traffic optimization, conversion funnels, and onsite performance levers.
• Demonstrated ability to conceptualize and launch product features that materially improve customer engagement.
• Experience building or leveraging AI-driven creative, personalization, or recommendation solutions is highly preferred.
• Data-driven decision maker, comfortable working with performance metrics, experimentation, and business cases.
• Strong track record of driving GMV growth and traffic conversion at scale through onsite or product-led strategies.
   

Recruitment Process and Others  

Recruitment Process  

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 

Details to Consider 

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 

Privacy Notice​ 

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/​