All active Creative Director roles based in Taipei.
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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About EssenceMediacom : A Leading WPP Media Brand
EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
Ready to apply?
Apply to WPP MediaCompany Introduction
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
Role Overview
The Director, Onsite Merchandising will lead demand shaping and onsite experience optimization to drive rapid GMV growth and elevate customer engagement. This role owns the strategy and execution of onsite merchandising assets, customer journey enablement, and large-scale campaign orchestration, working cross-functionally with senior leaders across Product, Tech, Finance, Marketing, Category, CRM, and Design.
This is a highly visible leadership role with direct impact on business performance, customer experience, and long-term platform innovation.
What You Will Do
Own and drive onsite demand shaping strategy to accelerate customer engagement and commercial performance.
Deliver ≥20% month-over-month GMV growth, with strong accountability for core performance KPIs including CTR and CVR. Translate business goals into scalable onsite merchandising strategies that drive traffic conversion and basket expansion.
Lead the creation of innovative onsite merchandising assets, tailored to different customer segments and shopping missions.
Partner closely with Product and Tech teams to design and launch new product features that improve discovery, relevance, and conversion. Champion AI-led creative and personalization tools, enabling dynamic content, personalized design, and data-driven user experiences.
Enable a seamless end-to-end user journey across onsite experiences and marketing channels.
Ensure onsite merchandising strategies are tightly integrated with CRM, performance marketing, and brand initiatives.
Own planning and execution of major commercial events andncampaigns (e.g., CNY, 618, Double 11, seasonal mega sales).
Maximize business impact through strategic assortment presentation, thematic storytelling, and real-time optimization during campaigns.
Act as a key strategic partner to Finance, Product, Tech, Category Management, CRM, Design, and Marketing teams.
Provide thought leadership, align stakeholders, and drive execution excellence across complex, matrixes organizations.
Basic Qualifications
Recruitment Process and Others
Recruitment Process
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Ready to apply?
Apply to Coupang
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