The Strategic Growth Department of one of the fastest-growing accounting firms in the country, is seeking a Social Media Lead who is motivated to learn, excited to collaborate and passionate about delivering outstanding results. This individual will have a direct impact on our firm’s mission of serving as a catalyst for those striving to achieve their highest potential. 

The Social Media Lead supports Anders’ national brand awareness, SEO strategy, and lead generation goals through two primary responsibilities: 

• Social Media Execution
• Graphic Design & Brand Asset Development 

This role manages day-to-day social media publishing and reporting, primarily on LinkedIn, with secondary activity on Facebook and tertiary activity on Instagram. The lead partners closely with the Content Strategy Senior Manager whose team creates the written content. 

The Social Media Lead combines creative design skills with strong business acumen and an understanding of how social media supports brand visibility, SEO, and lead-generation outcomes. Experience in professional services, especially accounting, tax, or advisory, is strongly preferred. 

What You’ll Do:

Graphic Design & Brand Asset Production (45%) 

• Develop on-brand graphics for social media posts, blogs, landing pages, and campaigns 
• Create marketing collateral including:  
  • Sell sheets 
  • Downloadable PDFs 
  • Infographics 
  • Event materials 
  • Presentations 
  • Email Templates 
  • Advertisements 
• Follow Anders’ brand guidelines to ensure visual consistency across all content 
• Translate complex accounting, tax, and advisory concepts into clear, visually compelling graphics 
• Maintain organized design files, templates, and asset libraries 
• Collaborate with Brand Manager and Market Growth team on ongoing design needs 

 Social Media Management (45%) 

• Execute Anders’ social media strategy with a primary focus on LinkedIn for brand awareness, SEO, and support lead generation.  Secondary support for Facebook and Instagram for employee advocacy, talent acquisition, and culture.  
• Manage the entire social ecosystem to support brand, thought leadership, employee advocacy and community engagement 
• Publish daily social content aligned with brand standards, SEO strategy, and national awareness goals 
• Monitor social engagement, follower growth, click-through performance, and other key metrics available via LinkedIn analytics 
• Track downstream performance including web sessions, referral traffic, and content interaction using Google Analytics and Google Search Console 
• Use HubSpot and Sprout Social (or comparable tools) to schedule, optimize, and measure social media activity 
• Coordinate with the Content Strategy Senior Manager to ensure accurate execution of the editorial calendar 
• Stay informed on platform trends and recommend improvements to increase visibility, engagement, and lead influence 
• Support recruitment and employer branding needs through social media content 

Metrics, Optimization & Reporting (10%) 

• Produce monthly and quarterly social performance reports 
• Analyze social-to-web activity, including SEO-supporting signals and referral behavior 
• Identify trends and insights to improve reach, engagement, and content effectiveness 
• Recommend A/B tests or creative variations to improve performance 

What We’re Looking For:  

• Proficiency in graphic design tools (Adobe Creative Cloud required; Figma or Canva a plus) 
• Experience managing LinkedIn company pages and scheduling tools (Sprout Social preferred) 
• Familiarity with HubSpot, SEMrush, or similar marketing automation platforms 
• Working knowledge of Google Analytics and Google Search Console 
• Experience using AI tools for idea generation, content writing, and graphic design (e.g., brainstorming post ideas, drafting captions or copy, generating design concepts, etc.) 
• Sharp design instincts and ability to follow a well-defined brand system 
• Strong understanding of social media best practices and digital engagement metrics 
• Ability to translate data and insights into recommendations 
• Strong written communication skills 
• Ability to collaborate with cross-functional teams and subject matter experts 
• Highly organized with strong attention to detail and deadline discipline 
• Short-form video editing preferred
• Experience designing infographics or data visualizations preferred
• Interest in emerging platforms or social media trends preferred

Your Qualifications:

• 7-9 years of experience in social media, marketing, or design roles 
• Understanding of B2B or professional services marketing 
• Experience in accounting, finance, or advisory environments is strongly preferred

As the UX Lead, you will have the unique opportunity to shape the future of Wealth Management through innovative design. You will drive initiatives that directly impact our clients’ success while building a culture of excellence around user experience. If you are passionate about making complex financial tools simple and engaging, we want to hear from you!

To apply: Please submit your resume and a portfolio (in the cover letter slot) highlighting relevant UX work, especially within financial services and Salesforce-integrated solutions.

This role is located in St. Louis, MO and is hybrid with 3 days per week onsite. 

Position Overview

We are seeking a dynamic and experienced User Experience (UX) Lead to join our innovative team specializing in financial services. The ideal candidate will be a hands-on designer and strategist, passionate about crafting intuitive, impactful tools and solutions for our clients. This role requires a proven track record in leading UX initiatives, particularly within the financial sector, and a strong ability to design, prototype, and implement user-centric products.

Key Responsibilities

• Lead the UX strategy and vision for financial service tools and our advisor platform, ensuring best-in-class user experiences.
• Be hands-on in the design process, from user research and journey mapping to wireframing, prototyping, and usability testing.
• Collaborate closely with stakeholders, product managers, and developers to translate business goals into effective digital experiences.
• Design and implement solutions that integrate seamlessly with Salesforce and other core financial systems.
• Utilize prototyping tools such as Figma to rapidly iterate and validate design concepts.
• Champion user-centered design principles and advocate for best practices across the organization.
• Mentor and eventually build a high-performing UX team to scale design excellence.
• Stay abreast of industry trends, and emerging technologies relevant to financial services UX.

Qualifications

• Bachelor’s or Master’s degree in Human-Computer Interaction, Design, Psychology, or a related field (or equivalent professional experience).
• 7+ years of experience in user experience design, with a substantial portion in the financial services industry.
• Proven experience leading UX initiatives and teams, with a demonstrated ability to deliver successful projects end-to-end.
• Hands-on expertise with Salesforce platforms and workflows.
• Advanced proficiency in prototyping tools such as Figma (and others like Sketch, InVision, or Adobe XD is a good substitute).
• Strong portfolio showcasing practical, user-centric design solutions for complex financial products or services.
• Excellent communication, presentation, and interpersonal skills.
• Ability to thrive in a fast-paced, collaborative environment and drive projects with minimal supervision.

Preferred Attributes

• Experience building and scaling UX teams.
• An understanding of financial services regulations and compliance considerations and how to help meet using design.
• Ability to balance strategic thinking with hands-on execution.

This is an exempt position. The annualized base pay range for this role is expected to be between $170,000 - 190,000 Base Salary Compensation Range.  Actual base pay could vary based on factors including but not limited to experience, subject matter expertise, geographic location where work will be performed, and the applicant's skill set.  The base pay is just one component of the total compensation package for employees.  Other rewards may include an annual cash bonus and a comprehensive benefits package, including but not limited to medical, dental, vision, life and 401(k). Please note that the job title is subject to change based on the selected candidate’s experience and education. 

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