To revolutionize an industry, assembling the finest team is essential. If you aspire to introduce cutting-edge professional 3D printers to the desks of designers, engineers, researchers, manufacturers, and artists worldwide, consider joining Formlabs. We are actively seeking an exceptional senior marketer with an entrepreneurial mindset to enhance awareness of Formlabs printers across various industries and drive the acceleration of our market growth. If you possess a profound understanding of sales and marketing strategy, as well as marketing execution, we invite you to join us in the role of China Marketing Manager

This position is based at our office in Shenzhen, China

The Job:

• Develop end-to-end marketing plans to synchronize Formlabs and Channel Partner marketing and promotional initiatives across manufacturing, dental, and medical sectors.
  
  

• In charge of regional PR, brand positioning, and awareness initiatives to uphold Formlabs' status as the market leader in professional 3D printing.

• Collaborate with global product marketing, content, and translation teams to deliver compelling Formlabs content tailored to meet the needs of Chinese customers and partners.

• Spearhead demand generation efforts, both centrally and with channel partners.

• Develop and implement regional channel programs, and empower channel partners with effective product marketing materials.
  
  
• Engage with customers to gain insights into their usage of Formlabs printers and create new user stories that highlight customer success across diverse industries.

• Oversee Formlabs Chinese digital footprint, covering product pages, blog posts, SEO optimization, traffic performance, design elements, A/B testing, and site measurement.

• Establish and monitor key regional marketing KPIs and OKRs related to channel performance, web traffic, user engagement, and other relevant metrics.

You:

• 5+ years of experience in regional marketing for a global B2B product company
• Experience across a wide range of marketing disciplines including content development, brand, channel marketing strategies, and demand generation
• Excellent Chinese and English language skills,
• Experience using tools like Google/Baidu Analytics, Website CMS, Salesforce/CRM, Marketing Automation 
• Strong analytical skills to identify trends, opportunities, and issues, and the ability to make data-driven decisions
• Creative, out-of-the-box thinking
• Results-driven and willing to go the extra mile to achieve targets
• Strong team player

Bonus Skills:

• Familiar with graphic design tools such as Photoshop/Illustrator/InDesign
• Experienced in working with SFDC and Marketo or other similar CRM systems 
• Technical/engineering background or experience marketing to the manufacturing, dental, or medical industries
• Experience working with agencies for content output, PR, and media opportunities
• Passionate about 3D printing and emerging technologies
• Experience in rapidly growing startup environments

關於我們：

我們是一家快速發展、利用AI技術的快速原型實驗室，專注於在營銷科技、金融科技、網絡應用、網站、加密貨幣等領域創造創新產品。我們的多媒體專員是我們使命的核心，通過引人入勝的視覺和創意資產將我們的願景變為現實，吸引廣大受眾。

職位概要：

作為多媒體專員，您將製作高質量的視覺和音頻內容，以支持產品發布和營銷活動。您將與產品經理和市場營銷專業人士密切合作，利用AI增強工具，在快速開發環境中交付具有影響力的多媒體資產。

主要職責：

• 使用AI增強型創意工具（如Runway、Canva AI、Midjourney、Descript）高效製作和編輯多媒體資產。
• 為網站、應用程序和營銷活動創建視頻、動畫、圖形和插圖。
• 為不同渠道（如YouTube、Instagram、產品登陸頁面）編輯和優化內容。
• 與UX/UI設計師合作，確保視覺效果與原型設計保持一致。
• 確保所有多媒體輸出在不同受眾中保持品牌一致性。
• 管理多媒體項目時間表，並在緊迫的截止日期內交付資產。

任職資格：

• 必須熟悉AI驅動的創意工具（如生成藝術、視頻編輯軟件）。
• 2年以上多媒體製作經驗，擁有展示多樣化內容（視頻、圖形、動畫）的作品集。新畢業生若有使用AI工具的相關經驗也可考慮。
• 熟練使用Adobe Creative Suite（Premiere、After Effects、Photoshop、Illustrator）等工具。
• 具備出色的創意和問題解決能力，能適應快節奏環境。
• 加分項：有營銷科技（如廣告創意）、金融科技（如解說視頻）或加密貨幣（如NFT視覺效果）的經驗。

#LI-REMOTE

About Us:

We’re a fast-moving, AI-leveraged rapid prototyping lab creating innovative products in martech, fintech, web apps, websites, crypto, and more. Our multimedia specialists are the backbone of our mission to bring our vision to life through compelling visuals and creative assets that captivate audiences.

Job Summary:

As a Multimedia Specialist, you’ll produce high-quality visual and audio content to support product launches and campaigns. Working closely with product managers and marketing professionals, you’ll leverage AI-enhanced tools to deliver impactful multimedia assets in a rapid development environment.

Key Responsibilities:

• Employ AI-enhanced creative tools (e.g., Runway, Canva AI, Midjourney, Descript) to produce and edit multimedia assets efficiently.
• Create videos, animations, graphics, and illustrations for websites, apps, and marketing campaigns.
• Edit and optimize content for various channels (e.g., YouTube, Instagram, product landing pages).
• Collaborate with UX/UI designers to align visuals with prototype designs.
• Ensure brand consistency across all multimedia outputs for diverse audiences.
• Manage multimedia project timelines and deliver assets under tight deadlines.

Qualifications:

• Familiarity with AI-driven creative tools (e.g., generative art, video editing software) is a must.
• 2+ years of multimedia production experience, with a portfolio showcasing diverse content (video, graphics, animations). Fresh Graduates with relevant experience leveraging AI tooling will be considered.
• Proficiency in tools like Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator).
• Strong creative and problem-solving skills, with adaptability to a fast-paced setting.
• Bonus: Experience in martech (e.g., ad creatives), fintech (e.g., explainer videos),or crypto (e.g., NFT visuals).

#LI-REMOTE