Who we are 

CloudKitchens helps restaurateurs around the world succeed in online food delivery - our goal is to make food more affordable, higher quality and convenient for everyone.

We take underutilized properties and transform them into smart kitchens so they can better serve restaurateurs, customers and the neighborhoods they’re in. Every time we launch a new facility we create jobs in that neighborhood, and we’re proud to provide a wide range of cuisines and options for healthy food at an affordable price.

We're changing the game for restaurateurs, whether they’re entrepreneurs opening their first restaurant all the way through to your favorite global quick-service restaurant chains.

Why We Need This Role

All Google and Meta advertising for LATAM and the US market is managed in-house, and right now there is no dedicated resource to own it day-to-day. Without this hire, campaign performance suffers from a lack of daily optimisation, structured reporting, and creative iteration. This role is business-critical: they will own paid digital across the full LATAM portfolio and the US market, while building the data and reporting infrastructure that is currently missing globally.

What you’ll do

As Digital Marketing Specialist for LATAM, you will be the primary executor of paid digital channels across Brazil, Chile, Peru and the US market. You will run campaigns across Google Ads and Meta day-to-day, support creative briefing and monthly ad creative cycles, and build dashboards to give leadership clear visibility of marketing performance. A data-first approach is central to this role, you will be expected to test continuously, draw real insights from performance data, and make decisions that improve results over time. This is a hands-on role ideal for someone early in their career who is hungry to own channels, grow fast, and make a measurable impact.

• Plan, execute and optimise Google Ads campaigns across LATAM and the US market, Search, Display, Performance Max and YouTube
• Plan, execute and optimise Meta Ads campaigns across LATAM and the US market, Facebook and Instagram, including retargeting and prospecting funnels
• Manage monthly Meta ad creative refresh cycles in collaboration with the APAC Creative Content Executive and internal teams
• Build and maintain Google Looker Studio dashboards, weekly high-level snapshots and monthly performance summaries for the Head of Marketing
• Maintain a clean data management framework, naming conventions, UTM taxonomy, and campaign tagging across all accounts
• Support SEO and website performance for LATAM, updating landing pages in Prismic, tracking organic metrics, and implementing on-page improvements
• Run structured A/B tests on ad copy, creative, audiences and landing pages, acting on real data in a continuous improvement cycle

What we’re looking for

• 2–3 years of hands-on paid media experience, with demonstrable results managing Google Ads and Meta Ads
• Strong analytical and data-driven mindset, uses real performance insights to test hypotheses, identify what's working, and make continuous improvements
• Fluent English is required. Spanish or Portuguese required, fluency in all three languages is a strong advantage
• Experience managing or supporting advertising budgets across multiple campaigns
• Good copywriting skills for ad copy, concise, conversion-focused, in Spanish and/or Portuguese
• Familiarity with SEO principles and website performance, able to support optimisations and interpret organic data
• Comfortable building reports and dashboards in Google Looker Studio or equivalent
• Familiarity with B2B marketing is a plus, F&B or hospitality sector experience welcome but not required
• Google Ads certified or actively working toward certification
• Meta Blueprint certification or equivalent demonstrated expertise

Strong attention to detail and ability to manage multiple campaigns simultaneously in a lean, self-sufficient team

Nice to Have

• Experience with LinkedIn Ads and ABM (Account-Based Marketing) campaign strategy
• Experience working for a hospitality tech, co-working, or multi-location F&B brand
• Familiarity with CRM platforms and lead tracking (HubSpot, Salesforce or similar)
• Basic design skills or experience briefing creative for paid social

Why join us

• Demand for online food delivery is growing really fast! In the last 5 years, just in the US, the overall market has expanded 10X from $10B to $100B, and could expand to $500bn- $1T by 2030.
• Changing the restaurant industry: You’ll be part of a team that helps restaurants succeed in online food delivery.
• Collaborative environment: You will receive support and guidance from experienced colleagues and managers, helping you to learn, grow, and achieve your goals, and you’ll work closely with other teams to ensure our customers’ success.
  
  

What else you need to know

This role is based in our Sao Paulo office. As a company driven by innovation and continuous change, close collaboration is essential. We’re constantly reimagining our industry, creating new products, and refining our processes, and we do our best work together. That’s why all of our office-based teams work onsite, five days a week.

Ready to join us as we serve those who serve others? 

#LI-Onsite

Responsável pela definição e execução da estratégia de redes sociais do PAN, atuando na criação, curadoria e revisão de conteúdos, assegurando coerência de narrativa, tom de voz e consistência das mensagens institucionais. Atua de forma estratégica na gestão do calendário editorial, direcionamento de pautas e acompanhamento de performance, contribuindo para o fortalecimento do posicionamento da marca e do engajamento nas diferentes plataformas digitais.

No seu dia a dia:

• Liderar a estratégia de conteúdo e zelar pela saúde, consistência e posicionamento da marca nas redes sociais.
• Coordenar a produção, curadoria e revisão de conteúdos, garantindo alinhamento estratégico e qualidade.
• Estruturar e gerir o calendário editorial, definindo pautas prioritárias em conjunto com os times de negócio.
• Acompanhar KPIs e indicadores de performance das redes sociais, propondo otimizações com base em dados e insights.
• Desenvolver materiais e apresentações para a alta gestão.
• Analisar social listening e traduzir insights em ações estratégicas de conteúdo.
• Acompanhar gravações, edições e validação dos materiais a serem publicados.

Esperamos de você:

• Comunicação clara, assertiva e estratégica
• Proatividade e autonomia
• Inteligência emocional e postura profissional
• Colaboração e trabalho em equipe
• Organização e gestão do tempo
• Segurança e autoconfiança para conduzir reuniões
• Orientação para resultados e visão analítica
• PowerPoint e ferramentas de apresentação – nível avançado
• Leitura e análise de dados e geração de insights
• Ferramentas de gestão de projetos (ex: Monday, Jira, Trello, Asana)
• Ferramentas de mensuração e análise (Emplify, Google Ads)
• Conhecimento prévio em gestão de redes sociais e comunidades
• Produção e adaptação de conteúdo multimídia (técnicas de SEO, inbound marketing)
• Inglês - fluente
• Espanhol - desejável
• Formações desejáveis: Comunicação Social (Publicidade e Propaganda, Jornalismo, Relações Públicas), Administração, Marketing ou áreas correlatas.

Benefícios:

• Bônus / PLR
• Vale Refeição
• Vale Alimentação
• 13º de Vale Alimentação
• Convênio Médico (internação em apartamento para titular e dependentes)
• Convênio Odonto/Ortodôntico
• Ambulatório Médico no escritório
• Telemedicina Dr. Alper (Einstein Conecta) ilimitado.
• Seguro de Vida
• Descontos em mais de 10 mil farmácias
• 4 Sessões de psicoterapia por mês
• Licença familiar estendida (Responsável 6 meses e corresponsável 30 dias)
• Auxílio Creche / Babá
• AcomPANha (programa de acompanhamento para gestantes)
• Wellhub/Totalpass
• Auxílio tecnologia assistivas (reembolso de 85% para colaboradores com deficiência)
• Programas de desenvolvimento
• Massagem e Auriculoterapia
• Salão de beleza no escritório
• PAE (Orientação Jurídica, Financeira, Psicológica e Social)
• Portal de descontos em diversos segmentos (Allya)
• Campanha de vacinação (colaborador e dependente) 
  
• Facilitação no financiamento de veículos (Mediante análise) 
• Cartão de crédito PAN com limite diferenciado (Mediante análise)
• Vale Transporte (desconto de apenas 4%)
• Assistência Funeral 

Your Impact

As the Regional Marketing Senior Director, you will:

• Architect and execute innovative marketing strategies to accelerate acquisition and retention, driving triple-digit growth in either:
  • Number of ICPs (Ideal Customer Profiles)
  • ARPU (Average Revenue Per User)
• Collaborate closely with Product and Operations to unlock new growth levers and ensure seamless execution across functions.
• Develop programs to drive growth & retention at scale for our mid-size customers.

What You'll Do

Growth Marketing Leadership & Strategy

• Own the regional marketing strategy to drive exponential growth across priority markets and verticals.
• Design and implement go-to-market plans in partnership with Product, Sales, and Operations.
• Develop and execute growth hacking initiatives, leveraging data-driven experimentation to scale acquisition and retention.
• Define and optimize regional playbooks for digital channels, lifecycle marketing, and vertical expansion.
• Lead a high-performing marketing team, fostering a culture of innovation, accountability, and impact.
• Build, track, and manage marketing budgets to ensure effective implementation of the strategy.

Performance & Pipeline Management

• Build, track, and forecast robust marketing pipelines; ensure strong lead generation, conversion, and quality.
• Develop a programmatic approach with always-on campaigns for sustainable growth.
• Establish and monitor KPIs, including:
  • New customer acquisition
  • Retention rates
  • ARPU growth
  • Campaign ROI
• Oversee digital acquisition channels, lifecycle campaigns, and territory-specific marketing actions.
• Demonstrate experience in paid, search, SEO, and AEO.
• Maintain strict KPI accountability, including generating Score-A leads for LATAM Sales Representatives.

Cross-Functional Collaboration

• Partner with Product and Operations to co-create and launch growth initiatives that drive measurable impact.
• Align with local leadership, Sales, Risk, and Compliance to remove friction points and accelerate customer activation.
• Serve as a key regional stakeholder, supporting local partnerships, PR, and ecosystem positioning.

Customer & Market Insights

• Be the voice of the customer in the region, bringing actionable market insights to inform positioning and product roadmap.
• Champion the Voice of Customer Program and leverage insights for continuous improvement.
• Develop persona-based insights, backed by data to guide value proposition and messaging.

Talent Development & Enablement

• Attract, hire, coach, and retain top marketing talent across LATAM.
• Provide ongoing training, mentoring, and support to help the team meet ambitious growth targets.
• Enable channels to engage with customers via a strong communication framework & tools.
• Drive a localized content strategy for 1:1 and 1:many communications.

What We’re Looking For

• 10+ years in B2B marketing leadership roles, ideally in fintech, tech, or large regional/global digital companies.
• Proven track record of triple-digit growth through innovative acquisition and retention strategies.
• Demonstrated expertise in growth hacking and data-driven marketing.
• Strong business acumen with the ability to quantify marketing impact.
• Experience collaborating with Product and Operations for cross-functional growth.
• Excellent communication skills in English and Spanish and/or Portuguese.
• Strong executive presence, emotional intelligence, and cross-cultural influence.
• Analytical mindset with experience using BI tools and performance dashboards.
• Ability and willingness to travel within the region.
• Experience in top-tier consulting firms, preferably in strategic planning or operational efficiency.
• Entrepreneurial spirit with strong ownership, initiative, and ability to thrive in dynamic environments.
• Experience using Martech tools and a drive to embrace AI.

Preferred but Not Required

• Marketing to SMBs and mid-market clients in cross-border trade or export services.
• Exposure to international payments, banking infrastructure, or global marketplaces.
• Experience managing distributed teams across multiple LATAM countries.

Why Join Payoneer?

• Join a mission-driven company with a global footprint, bold vision, and hypergrowth DNA.
• Enjoy autonomy to build, resources to execute, and a culture valuing curiosity, collaboration, and customer obsession.
• Shape the future of global commerce together.

#LI-AG3

WHAT YOU'LL DO

The Senior Digital Growth Specialist (SEO/GEO & CRO) will own and execute the SEO/AEO/GEO and CRO/personalization growth roadmap for the company website to drive pipeline and produce the best in class digital experience for braze.com visitors.

The day to day responsibilities:

• Develop and implement strategies to drive inbound pipeline growth through SEO and GEO/AEO channels, content, and technical optimization to increase organic traffic and ultimately organic/LLM pipeline.
• Architect a comprehensive organic discovery strategy that spans traditional SERPs and emerging AI-driven search engines (Perplexity, Gemini, SearchGPT).
• Optimize brand sentiment and citation frequency within LLM systems to ensure Braze is the preferred recommendation in AI-Search.
• Conduct keyword research, analyze data and trends, and identify opportunities to improve website ranking on search engine results pages (SERPs)
• Collaborate with content teams, designers, and developers, and external agencies to optimize website content, structure, and performance for SEO
• Stay updated on industry trends, algorithm changes, and best practices in SEO/GEO, personalization, and conversion rate optimization
• Develop and maintain documentation for SEO strategies and recommendations for cross-functional from Braze Learning to Industry teams 
• Support regional markets EMEA, LATAM, APAC with local SEO/AEO strategy executed by an agency. Act as an advisor and consultant to bridge global and regional strategy.

CRO & Personalization 30%:

• Develop and execute A/B testing experiments using VWO or Braze to optimize website elements, layouts, and messaging to drive conversion rates
• Analyze website metrics, including traffic, engagement, and conversion rates, to identify areas for improvement and inform optimization strategies
• Provide insights and recommendations to improve user experience, website performance, and conversion funnels
• Design and deploy high-intent conversion flywheels that leverage 1st-party data and intent signals (6Sense/Demandbase) to drive website leads
• Utilize personalization tools such as Braze to tailor website content and messaging based on user behavior and preferences
• Collaborate with external partners and agencies to leverage additional expertise and resources for website growth initiatives

WHO YOU ARE

We’re looking for someone who:

• Is analytical and data driven thinker. Can analyze data, identify opportunities to drive and measure growth
• Is a problem solver. Asks thoughtful questions and identifies project roadblocks and has a “figure it out” attitude
• Embraces curiosity. In the changing AI search landscape, you love embracing the unknown and researching updates and best practices to ensure our strategy is competitive and prioritizes the user experience
• Takes direction and independently executes. You can problem solve while asking for guidance when needed
• Is eager to learn in a fast paced company with competing priorities. Ready to expand their skill sets, and grow within the organization. Show up hungry to drive change
• Can manage multiple projects at the same time. You’re excited to work on multiple things and prioritize your work by what drives business results AND what helps other teams
• Excellence in verbal and written communication, and in working collaboratively with a variety of teams in a fast paced environment with competing priorities

Example Tools and Tech that you love:

• AEO/GEO: Profound
• SEO tools: SemRush, Ahrefs, Screaming Frog, keyword research/tracking tools
• Personalization & CRO tools: Braze, VWO, Optimizely, DemandBase, 6Sense
• Tracking/conversions: Google Analytics, Google Tag Manager, GSC
• Experience with multi-touch attribution models a plus

#LI-Hybrid

About Us:

Simplic is the first Brazilian website to offer a 100% online credit experience to customers, and is leading the way in revolutionizing the credit industry in Brazil. We are a forward-thinking loan company seeking an analytical marketing professional to drive both our inbound content strategy and direct marketing initiatives. Our company combines innovative digital marketing with personalized communication to deliver exceptional financial solutions to our customers.

About the Role

The Paid Media Senior Associate will lead the strategy and execution of our acquisition process, with an immediate priority on Top-of-Funnel lead generation. This role acts as a multitask professional, combining hands-on execution in core platforms (Google and Meta) with strategic growth and global alignment. You will be responsible for driving high-quality traffic and maximizing the efficiency of every dollar spent, ensuring a constant flow of prospects to hit volume targets. Beyond paid media, you will oversee parallel marketing fronts such as SEO, PR, and Brand Reputation to ensure a high conversion rate throughout the funnel.

Job Responsibilities

• Acquisition & Lead Generation: Lead the execution of acquisition strategies with a 100% focus on capturing new loan applications and hitting daily/monthly volume targets.
• Media Planning & Investment: Develop monthly and quarterly media plans, defining objectives and budgets with a laser focus on incremental ROI.
• Performance Optimization: Implement a performance-first approach where every dollar is tied to the "Cost per Funded Loan".
• Campaign Management: Manage day-to-day operations across Google Search, YouTube, and Meta, while testing and scaling new channels like TikTok and Programmatic.
• Testing & Analysis: Conduct relentless testing of ad copy, keyword bidding, and landing page performance to capture intent at the lowest possible cost.
• Reporting & Insights: Establish actionable insights from raw data, focusing on "hard" metrics such as Leads, CPA, Conversion Rate, and ROI.
• 360° Marketing Coordination: Coordinate SEO efforts to capture organic demand and manage PR, social media, and brand reputation.
• Cross-Functional Collaboration: Partner with CRM, UX/UI, and Product teams to optimize business results and negotiate demands with Global HQ.

Requirements

• Experience: Minimum of 3 years of experience in performance marketing.
• Platform Expertise: Mandatory hands-on expertise in Google (Search/YouTube) and Meta Ads.
• Analytical Skills: Pro in building investment decks and spreadsheets, with the ability to derive insights from raw data to drive ROI improvements.
• Language Skills: Strong verbal and written communication skills in both Portuguese and English, capable of translating complex data for stakeholders.
• Mindset: A "Test and Learn" mindset with a track record of making data-driven decisions in an evolving media landscape.
• Versatility: Ability to balance hands-on execution with long-term strategy while "wearing multiple hats" across Paid Media, SEO, and Reputation.
• Organization: Highly proactive and organized, with the ability to meet fixed deadlines and manage complex budgets.