Performance Marketing Jobs in Salvador.
All active Performance Marketing roles based in Salvador.
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Senior Data Engineer
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WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
MUST HAVE:
- 5+ years of experience in data engineering within fast-paced, cloud-native environments
- Deep expertise in Python, SQL, Docker, and AWS (S3, Glue, Kinesis, Athena/Presto)
- Experience building and managing scalable ETL pipelines and data lake infrastructure
- Familiarity with distributed systems, Spark, and data quality best practices
- Strong cross-functional collaboration skills to support BI, analytics, and engineering teams
EXPERIENCE: 5+ years of data engineering experience in an AWS-based environment where data powers decision-making across product, marketing, and operations.
YOUR ROLE
Lead scalable data engineering efforts that empower cross-functional teams with reliable, timely, and actionable data, ensuring Launch Potato’s analytics and business intelligence infrastructure fuels strategic growth.
OUTCOMES
- Build and optimize scalable, efficient ETL and data lake processes that proactively catch issues before they impact the business
- Own the ingestion, modeling, and transformation of structured and unstructured data to support reporting and analysis across all business units
- Partner closely with BI and Analytics to deliver clean, query-ready datasets that improve user acquisition, engagement, and revenue growth
- Maintain and enhance database monitoring, anomaly detection, and quality assurance workflows
- Serve as the internal point of contact for reporting infrastructure—delivering ad hoc data analyses and driving consistent data integrity
- Drive adoption and advancement of Looker dashboards by ensuring robust and scalable backend data support
- Contribute to the future of Launch Potato’s data team by mentoring peers and shaping a high-performance, quality-first engineering culture
COMPETENCIES
- Data Engineering Mastery: Demonstrates technical excellence in building data pipelines, troubleshooting distributed systems, and scaling infrastructure using AWS and open-source tools
- Cross-Functional Collaboration: Communicates clearly across technical and non-technical teams, translating business needs into robust data solutions
- Proactive Ownership: Operates with a strong sense of accountability; identifies and solves data issues independently and efficiently
- Quality-Driven Execution: Holds a high bar for data accuracy, auditability, and documentation throughout all systems and workflows
- Strategic Thinking: Anticipates how data infrastructure impacts wider company OKRs and proactively suggests improvements and innovations
- Growth Mindset: Seeks out opportunities to elevate team capabilities, mentor others, and stay ahead of evolving best practices in data engineering
Want to accelerate your career? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Ready to apply?
Apply to Launch Potato
Lead Data Engineer
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WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
MUST HAVE:
- 5+ years of experience in data engineering within fast-paced, cloud-native environments
- Deep expertise in Python, SQL, Docker, and AWS (S3, Glue, Kinesis, Athena/Presto)
- Experience building and managing scalable ETL pipelines and data lake infrastructure
- Familiarity with distributed systems, Spark, and data quality best practices
- Strong cross-functional collaboration skills to support BI, analytics, and engineering teams
EXPERIENCE: 5+ years of data engineering experience in an AWS-based environment where data powers decision-making across product, marketing, and operations.
YOUR ROLE
Lead scalable data engineering efforts that empower cross-functional teams with reliable, timely, and actionable data, ensuring Launch Potato’s analytics and business intelligence infrastructure fuels strategic growth.
OUTCOMES
- Build and optimize scalable, efficient ETL and data lake processes that proactively catch issues before they impact the business
- Own the ingestion, modeling, and transformation of structured and unstructured data to support reporting and analysis across all business units
- Partner closely with BI and Analytics to deliver clean, query-ready datasets that improve user acquisition, engagement, and revenue growth
- Maintain and enhance database monitoring, anomaly detection, and quality assurance workflows
- Serve as the internal point of contact for reporting infrastructure—delivering ad hoc data analyses and driving consistent data integrity
- Drive adoption and advancement of Looker dashboards by ensuring robust and scalable backend data support
- Contribute to the future of Launch Potato’s data team by mentoring peers and shaping a high-performance, quality-first engineering culture
COMPETENCIES
- Data Engineering Mastery: Demonstrates technical excellence in building data pipelines, troubleshooting distributed systems, and scaling infrastructure using AWS and open-source tools
- Cross-Functional Collaboration: Communicates clearly across technical and non-technical teams, translating business needs into robust data solutions
- Proactive Ownership: Operates with a strong sense of accountability; identifies and solves data issues independently and efficiently
- Quality-Driven Execution: Holds a high bar for data accuracy, auditability, and documentation throughout all systems and workflows
- Strategic Thinking: Anticipates how data infrastructure impacts wider company OKRs and proactively suggests improvements and innovations
- Growth Mindset: Seeks out opportunities to elevate team capabilities, mentor others, and stay ahead of evolving best practices in data engineering
Want to accelerate your career? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Ready to apply?
Apply to Launch Potato
Paid Media Manager
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WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
WHY YOU WANT THIS ROLE:
Ready to level up your media buying career with a world-class US company—all from the comfort of your home?
This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain.
At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management.
If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it.
MUST HAVE:
- Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain
- Proven ability to monitor and optimize campaign performance using data
- Strong attention to detail with a focus on executional excellence and task management
- Ability to collaborate across functions and communicate clearly in a remote work environment
- Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
- Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz
***This role will require occasional campaign monitoring after hours or on weekends, as needed.
EXPERIENCE: 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns
YOUR ROLE
Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.
OUTCOMES
- Execute and manage social and native ad campaigns across platforms such Meta and Taboola
- Monitor daily performance metrics and implement optimizations to creative, bids, and placements
- Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
- Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
- Conduct competitor research and performance audits to surface new testing opportunities
- Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
- Maintain campaign documentation and update performance trackers regularly to support team throughput
COMPETENCIES
- Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth.
- Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations.
- Organized and Fast-Learning: You prioritize competing tasks effectively and quickly pick up on new trends or approaches to optimize your campaigns.
- Analytical Thinker: Understand key ad metrics and translate data into actionable strategies that improve funnel performance.
- Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward.
- Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations.
- Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders.
- Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer.
TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to accelerate your career? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Ready to apply?
Apply to Launch Potato
Paid Media Specialist
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WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
WHY YOU WANT THIS ROLE:
Ready to level up your media buying career with a world-class US company—all from the comfort of your home?
This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain.
At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management.
If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it.
MUST HAVE:
- Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain
- Proven ability to monitor and optimize campaign performance using data
- Strong attention to detail with a focus on executional excellence and task management
- Ability to collaborate across functions and communicate clearly in a remote work environment
- Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
- Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz
***This role will require occasion campaign monitoring after hours or on weekends, as needed.
EXPERIENCE: 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns
YOUR ROLE
Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.
OUTCOMES
- Execute and manage social and native ad campaigns across platforms such Meta and Taboola
- Monitor daily performance metrics and implement optimizations to creative, bids, and placements
- Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
- Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
- Conduct competitor research and performance audits to surface new testing opportunities
- Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
- Maintain campaign documentation and update performance trackers regularly to support team throughput
COMPETENCIES
- Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth.
- Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations.
- Organized and Fast-Learning: You prioritize competing tasks effectively and quickly pick up on new trends or approaches to optimize your campaigns.
- Analytical Thinker: Understand key ad metrics and translate data into actionable strategies that improve funnel performance.
- Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward.
- Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations.
- Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders.
- Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer.
TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to accelerate your career? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Ready to apply?
Apply to Launch Potato
Paid Media Specialist, Social
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WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
WHY YOU WANT THIS ROLE:
Ready to level up your media buying career with a world-class US company—all from the comfort of your home?
This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain.
At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management.
If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it.
MUST HAVE:
- Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain
- Proven ability to monitor and optimize campaign performance using data
- Strong attention to detail with a focus on executional excellence and task management
- Ability to collaborate across functions and communicate clearly in a remote work environment
- Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
- Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz
***This role will require occasion campaign monitoring after hours or on weekends, as needed.
EXPERIENCE: 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns
YOUR ROLE
Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.
OUTCOMES
- Execute and manage social and native ad campaigns across platforms such Meta and Taboola
- Monitor daily performance metrics and implement optimizations to creative, bids, and placements
- Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
- Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
- Conduct competitor research and performance audits to surface new testing opportunities
- Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
- Maintain campaign documentation and update performance trackers regularly to support team throughput
COMPETENCIES
- Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth.
- Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations.
- Organized and Fast-Learning: You prioritize competing tasks effectively and quickly pick up on new trends or approaches to optimize your campaigns.
- Analytical Thinker: Understand key ad metrics and translate data into actionable strategies that improve funnel performance.
- Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward.
- Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations.
- Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders.
- Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer.
TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to accelerate your career? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Ready to apply?
Apply to Launch Potato
Assessoria de Investimentos: Transição de Carreira | Norte/Nordeste
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Sobre nós
A XP Inc. é uma das maiores instituições financeiras independente do Brasil, dona das marcas XP, Rico, Clear, XP Educação, InfoMoney, entre outras. Com mais de 4,6 milhões de clientes ativos e um valor superior a R$ 1,1 trilhão de ativos sob custódia, há 24 anos vem transformando o mercado financeiro para melhorar a vida das pessoas.
Com uma cultura marcante guiada por quatro valores - Sonho Grande, Espírito Empreendedor, Foco no Cliente e Mente Aberta - a XP Inc. está sempre em busca dos melhores talentos que tem ambição de fazer o impossível.
Sobre a Oportunidade
Tem perfil comercial, busca transição de carreira e quer fazer parte de um time de alta performance?
Conheça o XP Future, um programa voltado para profissionais com forte perfil comercial, que estão em busca de uma transição de carreira e desejam atuar como assessores de investimentos.
Na XP Inc., você contará com suporte completo para obter a certificação CPA-20, integrar-se à nova função e aprofundar seus conhecimentos sobre produtos de investimento. Além disso, o programa oferece uma trilha sólida de carreira para que, em um ano, você se torne um assessor no segmento Alta Renda da XP.
Se você já possui experiência comercial em outros segmentos e deseja fazer uma transição de carreira para o mercado financeiro, conheça os pré-requisitos para iniciar no XP Future logo abaixo!
Saiba mais sobre nosso dia a dia no Instagram e no LinkedIn.
Confira nossas avaliações no Glassdoor.
O Que Procuramos
Pré-requisitos:
- Graduação completa;
- Perfil comercial e relacional;
- Experiência em vendas (diferencial: prospecção de novos negócios);
- Interesse pelo mercado de investimentos;
- Conhecimento básico sobre produtos financeiros (RF, RV, fundos, etc.);
- Atuação em outros segmentos (meios de pagamento, adquirência, bebidas, fintechs, etc.);
- Não ser Assessor de Investimentos ou Agente Autônomo (AAI).
Diferenciais:
- Conhecimento sobre produtos financeiros (RF, RV, fundos e outros);
- CPA-20 ou CEA (Caso o candidato aprovado não tenha a certificação do CPA-20, fornecemos o curso de forma gratuita, em parceria com a Academia Rafael Toro)
Desafios e Impacto
- Atuação no segmento de Assessoria de Investimentos, sendo responsável por aconselhar e auxiliar a gestão de patrimônio dos clientes;
- Elaboração de portfólio de investimentos em linha com o perfil e objetivo dos clientes;
- Análise de alocações externas, elaboração de estudos comparativos exclusivos e identificando oportunidades;
- Acompanhamento de tendências de mercado, se mantendo sempre informado sobre atualidades do cenário econômico;
- Disciplina para manter um alta frequência de contato com clientes de forma online e presencial.
*Obs.: a contratação é CLT.
Essa vaga é um pool de talentos, então pode ser que o retorno demore um pouco a mais do que outras vagas da XP! Para outras oportunidades, acesse: Oportunidades XP Inc.
Benefícios:
Saúde e bem-estar:
- Plano de saúde
- Plano odontológico
- Wellhub (Gympass)
- Zenklub
- Seguro de Vida
- iFood Benefícios (VA e VR flexível)
- Vale Transporte
- New Value (clube de benefícios)
- Licença parental: maternidade de 6 meses e paternidade de 20 dias.
- Auxílio Creche
Vida Financeira
- Fundos de Investimentos Exclusivos
- Assessoria de Investimentos
- Cartão XP Visa Infinite sem anuidade
- Crédito (consignado, home equity, CCB Imobiliário, etc.)
Modelo de Trabalho Presencial Flexível
O nosso modelo de trabalho varia de acordo com a função, podendo ser totalmente presencial para frentes de negócio e mais flexível para outras equipes.
Seguimos um modelo com mais frequência presencial, mas sempre guiado por flexibilidade e autonomia com a responsabilidade da nossa cultura empreendedora.
Aqui na XP Inc., valorizamos as interações pessoais e acreditamos no uso do escritório como uma ferramenta para potencializar nossas relações no trabalho.
*Ao seguir com a inscrição, você declara que leu, compreendeu e concorda com a Política de Privacidade do Grupo XP Inc. e de seus fornecedores e parceiros que apoiam com a realização do processo seletivo. O Grupo XP Inc. poderá utilizar de soluções de inteligência artificial para apoiar a equipe de recrutamento no decorrer do processo, o que poderá envolver o tratamento de seus dados pessoais para tal finalidade, conforme princípios da Lei Geral de Proteção de Dados e da Política de Privacidade do Grupo XP Inc.
Ready to apply?
Apply to XP Inc.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary and Impact
The Planner is responsible for transforming client briefs into integrated, insight-driven media strategies that deliver measurable business impact. This role leads the end-to-end planning process across traditional and digital channels, ensuring data-backed decision-making, strategic alignment, and budget efficiency. The Planner collaborates closely with buyers, internal stakeholders, and clients, playing a key role in campaign design, vendor negotiations, and performance analysis.
- Analyze client briefs and develop strategic media plans aligned with brand objectives and performance KPIs.
- Conduct in-depth audience segmentation and brand persona analysis using data from Nielsen, Ipsos, Integra metrics, Adintel, Tabscan, Ibope, CDI and proprietary sources.
- Negotiate rates and inventory with media vendors to ensure cost-efficiency and delivery against plan.
- Maintain healthy performance benchmarks and monitor the point of diminishing returns in media investments.
- Identify and recommend innovative media opportunities and non-traditional placements that add strategic value.
- Supervise buyers, ensuring proper campaign execution, on-time implementation, and alignment with approved strategies.
- Elevate media performance and spend report developed by Account Executives tying back to campaign objectives and providing clear, strategic insights to clients.
- Lead media flowchart development and ensure budgets, KPIs, and timelines are accurate and consistently updated.
- Forecast investment and media delivery to avoid budget deviations, and coordinate with finance and systems to ensure monthly contracted spend matches execution.
- Support the Account Director in client-facing meetings, and lead presentations when needed to optimize time and team capacity.
- Join activation or integration events to ensure brand message and media strategy are being properly executed.
Skills and Experience
If this opportunity looks right for you, we are looking for candidates who have:
- Bachelor’s degree in Communications, Advertising, Marketing or Business Administration.
- 2–3 years of experience as a media planner in an agency or media-related environment.
- Ideal certifications: Google Ads, Meta Blueprint, or other digital planning/analytics credentials.
- Proficient in audience and media planning tools such as Nielsen, Ipsos, Adintel, Integrametrics, Intersoft, Tabscan.
- Strong Excel skills (pivot tables, formulas, charts, filters) and proficiency in PowerPoint
- Strong attention to detail and organizational skills.
- Clear and assertive communication; ability to work well in teams.
- Intermediate to advanced English proficiency (spoken and written).
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
Ready to apply?
Apply to WPP Media