WHY YOU WANT THIS ROLE:

Ready to level up your media buying career with a world-class US company—all from the comfort of your home?

This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain.

At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management.

If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it.

MUST HAVE:

• Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain
• Proven ability to monitor and optimize campaign performance using data
• Strong attention to detail with a focus on executional excellence and task management
• Ability to collaborate across functions and communicate clearly in a remote work environment
• Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
• Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz

***This role will require occasional campaign monitoring after hours or on weekends, as needed.

EXPERIENCE: 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns

YOUR ROLE 

Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.

OUTCOMES

• Execute and manage social and native ad campaigns across platforms such Meta and Taboola
• Monitor daily performance metrics and implement optimizations to creative, bids, and placements
• Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
• Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
• Conduct competitor research and performance audits to surface new testing opportunities
• Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
• Maintain campaign documentation and update performance trackers regularly to support team throughput

COMPETENCIES

• Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth.
• Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations.
• Organized and Fast-Learning: You prioritize competing tasks effectively and quickly pick up on new trends or approaches to optimize your campaigns.
• Analytical Thinker: Understand key ad metrics and translate data into actionable strategies that improve funnel performance.
• Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward.
• Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations.
• Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders.
• Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

About the role

• You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels  (with specific focus on email, push notifications and in app messages).
• You will continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art.
• You will support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness.
• You will ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable. You will be owner of the weekly/monthly reporting and ad hoc deep dives.

This position will be based in our Buenos Aires office.

About You

• You have 3+ years minimum experience working in Digital Marketing and CRM, mobile and web environments.
• You have experience working with Salesforce Marketing Cloud.
• You have experience with ESPs (Mailchimp, Sendgrid, etc).
• Proficient in HTML.
• Good copywriting skills.
• You are able to develop & optimise CRM flows to drive revenue.
• You know how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights.
• You are commercially savvy, analytical and data-driven.
• You have experience in A/B testing and dynamic templates.
• You are an organized, responsible and proactive person.
• You have the ability to optimize, prioritize and organize your time.
• You have the ability to carry out a high pace of work.
• You are able to communicate in English in a fluent way.
• You know how to potentiate the team-work and keep everyone in the team motivated.

Benefits & Perks

• Opportunity to have a real impact in a high-growth global category leader
• 40% discount on all Fever events and experiences
• Work in a location in the heart of Madrid, with possible travel across our markets
• Home office friendly and flexible schedule
• Responsibility from day one and professional and personal growth
• Great work environment with a young, international team of talented people to work with!
• Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee
• English and Spanish Lessons
• Gympass Membership
• We have free food, drink and fruit at the office!
• Possibility to receive in advance part of your salary by Payflow

About the role

• You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels  (with specific focus on email, push notifications and in app messages).
• You will continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art.
• You will support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness.
• You will ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable. You will be owner of the weekly/monthly reporting and ad hoc deep dives.

This position will be based in our Buenos Aires office.

About You

• You have 3+ years minimum experience working in Digital Marketing and CRM, mobile and web environments.
• You have experience working with Salesforce Marketing Cloud.
• You have experience with ESPs (Mailchimp, Sendgrid, etc).
• Proficient in HTML.
• Good copywriting skills.
• You are able to develop & optimise CRM flows to drive revenue.
• You know how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights.
• You are commercially savvy, analytical and data-driven.
• You have experience in A/B testing and dynamic templates.
• You are an organized, responsible and proactive person.
• You have the ability to optimize, prioritize and organize your time.
• You have the ability to carry out a high pace of work.
• You are able to communicate in English in a fluent way.
• You know how to potentiate the team-work and keep everyone in the team motivated.

Benefits & Perks

• Opportunity to have a real impact in a high-growth global category leader
• 40% discount on all Fever events and experiences
• Work in a location in the heart of Madrid, with possible travel across our markets
• Home office friendly and flexible schedule
• Responsibility from day one and professional and personal growth
• Great work environment with a young, international team of talented people to work with!
• Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee
• English and Spanish Lessons
• Gympass Membership
• We have free food, drink and fruit at the office!
• Possibility to receive in advance part of your salary by Payflow

About the role

• You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels  (with specific focus on email, push notifications and in app messages).
• You will continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art.
• You will support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness.
• You will ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable. You will be owner of the weekly/monthly reporting and ad hoc deep dives.

This position will be based in our Buenos Aires office.

About You

• You have 3+ years minimum experience working in Digital Marketing and CRM, mobile and web environments.
• You have experience working with Salesforce Marketing Cloud.
• You have experience with ESPs (Mailchimp, Sendgrid, etc).
• Proficient in HTML.
• Good copywriting skills.
• You are able to develop & optimise CRM flows to drive revenue.
• You know how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights.
• You are commercially savvy, analytical and data-driven.
• You have experience in A/B testing and dynamic templates.
• You are an organized, responsible and proactive person.
• You have the ability to optimize, prioritize and organize your time.
• You have the ability to carry out a high pace of work.
• You are able to communicate in English in a fluent way.
• You know how to potentiate the team-work and keep everyone in the team motivated.

Benefits & Perks

• Opportunity to have a real impact in a high-growth global category leader
• 40% discount on all Fever events and experiences
• Work in a location in the heart of Madrid, with possible travel across our markets
• Home office friendly and flexible schedule
• Responsibility from day one and professional and personal growth
• Great work environment with a young, international team of talented people to work with!
• Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee
• English and Spanish Lessons
• Gympass Membership
• We have free food, drink and fruit at the office!
• Possibility to receive in advance part of your salary by Payflow