ABOUT THIS OPPORTUNITY

onX is seeking a Business Intelligence Analyst with a passion for marketing analytics and a strong ability to translate data into actionable insights. In this role, you will support marketing measurement efforts by analyzing performance, identifying trends, and helping stakeholders make informed decisions.

You will work closely with marketing, product, and analytics partners to deliver high-quality reporting and analysis. This role is expected to operate independently on defined workstreams, contribute to team priorities, and help improve how data is used across the organization.

The ideal candidate is comfortable working with data, curious about uncovering insights, and motivated to improve business outcomes through analysis. They should be able to navigate ambiguity within their scope, communicate clearly with stakeholders, and deliver reliable, high-quality outputs. This person will report to the Business Intelligence Manager.

WHAT YOU'LL DO
^{Essential Job Duties & Functions}

Marketing Measurement Support

• Support the development and application of marketing measurement frameworks (e.g., attribution, incrementality testing) through analysis and execution
• Partner across marketing functions (e.g., brand, growth, lifecycle) to understand campaign objectives, tactics, and measurement needs
• Contribute insights that help evaluate marketing effectiveness across channels
• Partner with senior analysts to refine approaches and improve measurement over time

Top-of-Funnel & Acquisition Analytics

• Partner with brand and digital acquisition teams to support analysis that informs day-to-day decision-making, rather than owning channel performance directly
• Apply a strong understanding of top-of-funnel metrics (e.g., impressions, reach, CTR, CAC, conversion rates) to help stakeholders interpret performance and make informed trade-offs
• Translate business questions from marketing partners into structured analyses, helping clarify what is happening and whyProvide insights on audience behavior, channel dynamics, and funnel progression, enabling marketers to optimize campaigns and investments
• Connect top-of-funnel activity to downstream outcomes (e.g., activation, engagement, conversion), helping teams understand impact without owning execution
• Support testing and learning efforts by helping design analysis, interpret results, and communicate clear takeaways to stakeholders

Collaboration & Execution

• Navigate ambiguous problem spaces by asking the right questions, defining scope, and proposing a clear analytical approach
• Communicate findings clearly to stakeholders, adapting level of detail to the audience
• Share learnings, document work, and contribute to improving team processes and outputs
• Proactively identify trends or opportunities in marketing performance and bring forward insights that inform stakeholder decisions
• Ensure accuracy and reliability of data used in analysis, validating assumptions and investigating discrepancies when they arise
• Develop a strong understanding of underlying data sources and definitions to ensure consistency in reporting and insights
• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation.

WHAT YOU’LL BRING

• 3–5 years in marketing analytics, business intelligence, or related field
• Demonstrated ability to deliver insights that support business decisions
• Experience working with stakeholders to answer business questions using data
• Bachelor’s degree in Marketing, Statistics, Data Science, Business, or related field
• Ability to travel bi-annually for multiple days to a corporate office or other onX strategic location, such as a Basecamp. 

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Technical Skills: Proficiency in analytics tools such as Tableau, Excel, SQL, Python, or similar. Experience with A/B testing platforms and statistical modeling is a must.
• Analytical skills:Strong quantitative and analytical skills to translate complex data, identify trends, and make data-driven recommendations.
• Communication Skills: Strong written and verbal communication skills with the ability to explain technical concepts to non-technical stakeholders. Enthusiastic collaborator with Finance, Product Management, and  Executive teams
• Marketing Acumen: Experience working with multiple types of marketing data, such as MMP and SKAd Attribution data and models, GA4, Offline/Endemic Marketing Tactics, Market Research and Sentiment, and other organic and non-organic marketing data. Relevant experience building and leveraging marketing frameworks for decision making. 
• Project Management: Advanced organizational skills with the ability to manage large, complex projects and prioritize competing demands.
• Statistical Knowledge: Understanding of statistical techniques for A/B testing, incrementally testing, regression analysis, and forecasting.

THE ONX EXPERIENCE

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.

Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges.

WHERE YOU CAN WORK

onX has created a thriving distributed workforce designed to foster connection, collaboration, and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula, MT and established virtual workforce Basecamps in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.

HOW YOU’LL BE COMPENSATED

 onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $100,000 and $117,000 upon hire. The pay range will vary based upon experience, skills, certifications, education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PC@onxmaps.com. 

Position open until filled. 

#LI-Remote

ABOUT THIS OPPORTUNITY

onX is seeking a Senior Geospatial Analyst to support the Offroad vertical, you will play a critical role in ensuring that Offroad-related geospatial content moves reliably through onX systems and into customers’ hands. You will collaborate closely with Offroad Product Managers, a Geospatial Project Manager, as well as with developers to execute geospatial work that supports the Offroad product roadmap.

This role is focused on implementation and delivery. You will apply strong technical judgment to build, maintain, and validate geospatial datasets and pipelines that are performant, scalable, and trustworthy.

This role lives within the Content domain, which is responsible for cartography, data processing, data analysis, and data sourcing across onX. You will be part of a broader team of Geospatial Analysts, Geospatial Project Managers, and Engineers supporting multiple verticals across the organization. This role reports to a Geospatial Manager.

This is a unique opportunity to lead mapping innovation at a company passionate about outdoor recreation and technical excellence.

WHAT YOU'LL DO
^{Essential Job Duties & Functions}

• Serve as the Senior Geospatial Analyst supporting the Offroad vertical, owning the technical approach, sequencing, and delivery of geospatial work defined by the Offroad Geospatial Project Manager.
• Execute geospatial work that supports connected content initiatives by implementing datasets and workflows that enable Offroad content to be used consistently across multiple product features and experiences.
• Support content trust initiatives by executing audits, refreshes, and cleanup of high-impact Offroad datasets, applying technical judgment to ensure content is accurate, maintainable, and fit for long-term use, including identifying dataset candidates for update, replacement, or retirement.
• Leverage existing geospatial pipelines and contribute to the improvement and development of new processes as needed, ensuring reliable delivery of data from source systems into customer-facing products and services.
• Lead complex geospatial processing and analysis such as multi-source data integration, conflation, and large-scale QA/QC, applying expert judgment to resolve ambiguity and edge cases.
• Use Claude Code and other AI tools to generate, optimize, and automate geospatial workflows, including feature extraction, segmentation, classification, conflation, and QA.
• Proactively identify data quality risks, pipeline gaps, or platform limitations and surface recommendations to the Offroad Geospatial Project Manager.
• Analyze data, create dashboards, and monitor data health metrics to provide insights that inform business decisions and support overall product health.
• Research and evaluate geospatial data sources, making recommendations for new sources or improvements to existing ones.
• Partner closely with engineers to ensure geospatial solutions are performant, maintainable, and aligned with platform best practices.
• Own the end-to-end execution quality of assigned initiatives, from intake through production release and post-launch validation.
• Use version control (Git) and collaborative workflows to drive consistency and repeatability across the broader Geospatial team.
• Provide technical guidance and informal mentorship to other Geospatial Analysts as needed.
• Communicate clearly and confidently about technical decisions, risks, and progress to cross-functional partners.
• Other ad hoc duties as assigned by the Supervisor.Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation.

WHAT YOU’LL BRING

• Bachelor’s degree in Geospatial, Geospatial Engineering, Computer Science, Hydrology, Geography, or related field; or equivalent technical experience.
• 8+ years of geospatial industry experience, including dataset sourcing, development, transformation, and deployment.
• Expert-level proficiency in QGIS and advanced geoprocessing techniques.
• Expert with SQL, cloud-based analytical databases (e.g., BigQuery), PostGIS, spatial indexing, and performance optimization.
• Strong Python skills, including experience with GDAL, geopandas, PyQGIS, and automation frameworks.
• Demonstrated ability to operate within complex spatial data pipelines, using version control (Git), and collaborative workflows to deliver reliable, maintainable solutions.
• Proven ability to use Claude Code or other AI coding assistants to generate scripts, automate tasks, and accelerate spatial workflows.
• Familiarity with Offroad-relevant datasets such as trail networks, road and route conditions, terrain data, land ownership, or other location-based content used in off-road recreation and land-access contexts.
• Familiarity with trail data sources, vendors, and key players in that space.
• Proven ability to work autonomously on complex, ill-defined projects, bringing structure, clarity, and execution rigor to ambiguous problem spaces.
• Ability to clearly communicate technical concepts to non-technical partners.
• Ability to travel bi-annually for multiple days to a corporate office or other onX strategic location, such as a Basecamp. 

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Master's degree in Geospatial, Geography, Computer Science, or a related field.
• Experience with graph-based data systems, including knowledge graphs or hierarchical spatial data stores.
• Experience working with modern geospatial data formats such as GeoParquet for scalable storage and processing.
• Experience building micro-services or distributed workflows for spatial data.
• Familiarity with cloud-based storage, Airflow, and Docker.
• Interest in off-road recreation, trail and route planning, terrain navigation, or related outdoor recreation products.
• Experience with distributed or remote teams.

THE ONX EXPERIENCE

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.

Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges.

WHERE YOU CAN WORK

onX has created a thriving distributed workforce designed to foster connection, collaboration, and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula, MT and established virtual workforce Basecamps in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.

HOW YOU’LL BE COMPENSATED

 onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $94,000 and $118,000 upon hire. The pay range will vary based upon experience, skills, certifications, education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PC@onxmaps.com. 

Position open until filled. 

#LI-Remote

ABOUT THIS OPPORTUNITY

onX is seeking a Staff Software Engineer who will contribute to meaningful, real-world outcomes that have a lasting impact for customers and the business. In this role, you’ll focus on the design, development, and scaling of our core AI/ML platforms and product-facing services as part of the AI Foundations Team, supporting the integration of cutting-edge artificial intelligence solutions across onX's product lines. You’ll take ownership of your work, collaborate closely with partners across the organization, and help move initiatives forward in an environment where priorities evolve, learning is celebrated, and you’re encouraged to keep stretching your skills. This role will report to the Director of Engineering.

WHAT YOU'LL DO
^{Essential Job Duties & Functions}

• Work on the design, development, and deployment of large-scale AI systems and services, including models, pipelines, product experiences and infrastructure.
• Help Drive the technical strategy and roadmap for AI feature development, focusing on scalability, repeatability, reliability, and performance.
• Mentor and guide other engineers in best practices and productionizing AI technologies.
• Collaborate with Product and Data Science teams to translate business problems into technical requirements and deliver high-impact AI solutions (combining LLMs, Vector Databases, ML and other technology in novel ways to serve onX’ unique audience).
• Look for opportunities to embed AI as a repeatable mechanism in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation.
• Be a leader in AI safety, ensuring AI-enabled products are aligned with our values and mission.
• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation.

WHAT YOU’LL BRING

• Bachelor’s degree in Computer Science, Data Science, or a related technical field, or equivalent experience.
• 10+ years of professional software engineering experience, with at least 3 years focused on building and scaling production AI/ML systems, is required.
• Expertise in building scalable backend systems.
• Deep knowledge of MLOps practices, cloud infrastructure (AWS/GCP/Azure), and CI/CD pipelines for machine learning models and the common inference APIs/SDKs and frameworks.
• Experience with modern AI technologies, including Large Language Models (LLMs) and their various architectures, methods such as RAG, vector databases, and the common AI stack including TensorFlow/Keras, PyTorch, Transformers, etc.
• A strong curiosity for exploring new technologies, including AI
• A shared passion for and ability to demonstrate onX’s Company Values.
• Permanent US work authorization is a condition of employment with onX.

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• A history of engaging in AI development, from the early ML/NN (YOLO, Darknet) to the LLM era.
• Experience in monitoring and debugging production AI systems (inference, evals, judging, benchmarks) including cost and performance optimizations.
• Interest or experience in edge/on-device inference (MLX, JAX, transformers on TPU/NPU, etc.)
• Interest, experience or experimentation in training/fine-tuning transformer/diffusion models, dataset curation and captioning, etc.

THE ONX EXPERIENCE

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.

Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges.

WHERE YOU CAN WORK

onX has created a thriving distributed workforce designed to foster connection, collaboration, and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula, MT and established virtual workforce Basecamps in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.

HOW YOU’LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions.  Applicants can expect to make between $169,000 to $211,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PC@onxmaps.com. 

Application Deadline is [day of week], [month] [day] at [0:00 pm] MST

Position open until filled. 

#LI-Remote

WHAT YOU WILL DO

onX is seeking a Senior Product Designer, AI Foundations, to help shape how AI is thoughtfully integrated into our product ecosystem. This role sits at the intersection of emerging technology, evolving user expectations, and real-world product constraints.

Our AI practice is actively developing, and we are experimenting, learning, and refining how AI should show up in our products. We are looking for a senior designer who is comfortable working in ambiguous spaces and can help define foundational interaction models, experience principles, and patterns that others can build on over time.

In this role, you will design and prototype AI-enabled experiences from early exploration through iteration, helping ensure that technical AI capabilities are aligned to meaningful customer problems. You will partner closely with Product Management, Engineering, and Research to explore, test, and refine AI-driven workflows that are useful, trustworthy, and grounded in real user needs.

This role is an individual contributor position within the UX Design & Research team. You may own one or more AI-focused initiatives while also influencing broader design direction through shared patterns, documentation, and storytelling. You will report to the Head of UX Design & Research and work closely with the AI Foundations team.

As an onX Senior Product Designer, your essential job duties and responsibilities will look like: 

• Lead design efforts in early-stage, AI-enabled problem spaces where best practices are still emerging. This includes shaping interaction models, defining appropriate experience boundaries, and translating complex AI-driven capabilities into intuitive, usable experiences for customers.
• Work in iterative cycles that prioritize learning and signal in early phases while also considering how design decisions contribute to durable UX foundations over time. This may include contributing to patterns, principles, and guidance that support broader AI adoption across the product organization.
• Apply systems thinking to anticipate downstream effects, edge cases, failure modes, and trust implications associated with AI-enabled features. In collaboration with Product and Engineering, you will help clarify trade-offs, constraints, and responsible uses of AI in customer-facing workflows.
• Conduct lightweight research as part of your design process, including interviews, usability testing, and synthesis, and partner with UX Research when deeper investigation is required.
• Help elevate AI fluency within the design organization. This includes demonstrating practical uses of AI tools in design workflows, articulating their strengths and limitations, and modeling thoughtful, responsible adoption.

WHAT YOU’LL BRING

• Six (6) or more years of experience designing complex digital products or systems, including experience working in ambiguous or 0–1 environments where direction was not fully defined.
• Hands-on experience designing AI-assisted, data-informed, or algorithmically driven experiences, and a working understanding of generative AI capabilities and limitations.
• Ability to explain not only how AI works at a surface level, but how its constraints shape interaction design decisions.
• Comfort in using AI tools to augment your own design workflow and can articulate where those tools are helpful and where human judgment remains critical.
• Strong interaction design and product thinking skills, ideally with experience in map-based or spatially complex experiences. 
• Ability to translate technically complex capabilities into clear, usable, and trustworthy interfaces.
• Comfort in making progress amid evolving constraints and imperfect information, with an ability to balance rapid experimentation with a thoughtful approach to long-term system design.
• Clear and pragmatic communication skills, with an ability to use storytelling and artifacts to align cross-functional partners.
• A willingness to share your thinking and help others develop stronger AI design literacy.
• A portfolio demonstrating relevant work is required.
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX. 
• Must be available for travel to a corporate office in Montana bi-annually. 

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Experience establishing UX patterns, principles, or frameworks that influenced how other teams design.
• A clear and practical perspective on what makes AI-powered experiences feel trustworthy, transparent, or poorly executed.
• Experience designing systems where user control, reliability, or real-world consequences were important considerations.

WHERE YOU CAN WORK

onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Connection Hub”.

• Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
• Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure. 
  • Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. 
• Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members.
  • Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; and Vermont.

HOW YOU’LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $139,000 to $174,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan 
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PC@onxmaps.com. 

Position open until filled. 

#LI-Remote

ABOUT THIS OPPORTUNITY

onX is seeking a Senior Manager, Vertical Marketing to lead growth for our Backcountry app—our digital companion for human-powered recreation. You will help shape how Backcountry shows up in the market during a pivotal stage of its evolution, as we sharpen differentiation and unlock the next phase of growth.

You will operate as a marketing leader who is both strategic and deeply hands-on. You will own the full-funnel growth strategy, with a focus on identifying and testing non-traditional growth levers that connect in-field product value to compelling go-to-market narratives. Success in this role depends on rapid experimentation, learning from real customer behavior, and translating insight into action.

In close partnership with the GM of Backcountry, the Backcountry Product Manager, and the CMO you will play an active role in positioning the product, communicating its value, and accelerating efficient growth as the business scales.

The ideal candidate brings a strong growth marketing foundation, comfort operating in ambiguity, and the creativity to develop different playbooks for reaching customers.

WHAT YOU WILL DO

Growth Strategy & Hands-on Execution

• Own the full-funnel growth strategy for onX Backcountry. You will be responsible for identifying, prioritizing, and executing on opportunities to drive user acquisition, activation, retention, and revenue.
• Lead channel management strategy, taking a hands-on approach to guide the team and directly manage key channels as needed, while empowering your team to own their respective areas and contribute effectively.
• Work closely with the GM of Backcountry, Backcountry Product Manager, and CMO to position Backcountry for its next phase of breakout growth
• Develop and execute a high-velocity experimentation roadmap to unlock new growth levers, using AI-supported analysis and rapid testing to accelerate learning, surface insights, and focus investment on what works.
• Partner with subject matter experts across the company to generate new marketing programs and direct or influence testing roadmaps for multiple channels including influencer marketing, partnerships, paid media, social media, digital user acquisition, lifecycle, PR, and events.

Team Leadership & Development

• Lead, mentor, and develop a small, high-performing team of marketing professionals, fostering a culture of ownership, accountability, and rapid experimentation.
• Enable your team members to contribute productively by setting clear goals, providing regular feedback and coaching, and removing roadblocks to their success.
• Manage team resources effectively, ensuring the right balance of hands-on execution from yourself and strategic delegation to the team.

Cross-Functional Collaboration

• Partner closely with functional leaders and their teams within user acquisition, lifecycle/marketing automation, creative, content marketing, PR, Customer Experience, and Brand Marketing to ensure a holistic strategy.

Leverage Data to Drive Decision-Making

• Own top-line marketing KPIs for the Backcountry vertical (Trials, Conversions, Retention, Renewals), partnering with your team and functional leads to interpret results, pressure-test hypotheses, and iterate strategies using AI-enabled insight generation and analysis.

• Leverage data from market trends, customer behavior, and performance — using AI-supported synthesis and pattern detection — to refine strategy and identify new opportunities for impact.
• Partner closely with Business Intelligence and Finance teams to analyze the impact of marketing campaigns. Deeply understand subscription-based B2C business metrics (LTV:CAC, ARPU, ARR, etc.) to identify and explore new opportunities and approaches.
• Effectively communicate Backcountry’s performance, learnings, and plans across onX, translating complex, AI-supported analysis into clear, actionable narratives for diverse stakeholders.

WHAT YOU’LL BRING

• 7+ years of growth marketing experience
• A results-oriented, entrepreneurial mindset and a passion for driving growth
• A shared passion for and ability to demonstrate onX’s Company Values
• Bachelor’s degree or equivalent experience
• Permanent US work authorization is a condition of employment with onX. 
• Ability to travel monthly, as needed, for multiple days to a corporate office or other onX strategic location, such as a Basecamp.

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Experience working in both startup and growth-stage environments
• Outdoor industry experience

WHERE TEAM MEMBERS ARE LOCATED

onX has created a thriving distributed workforce designed to foster connection, collaboration, and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula, MT and established virtual workforce Basecamps in Austin, TX; Charlotte, NC; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. As a distributed workforce, we come together regularly for work and connection and team members are expected to travel quarterly with the potential for some roles to travel monthly.

HOW YOU’LL BE COMPENSATED 

onX is committed to compensating all employees fairly and equitably for their contributions. Applicants can expect to make between $120,000 to $170,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance. Total rewards include:

• Comprehensive health benefits, including a no-monthly-cost medical plan 
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PC@onxmaps.com. 

Position open until filled. 

#LI-Remote

ABOUT THIS ROLE

The Staff Data Engineer is a senior leader responsible for designing and evolving core components of onX’s lakehouse and data platform. This role focuses on how data is structured, governed, secured, and described so that analytics, product features, and AI systems can operate reliably at scale.

This engineer operates at the intersection of data architecture, metadata, governance, and security, leading complex initiatives and setting technical direction within the Data Engineering organization. They are a trusted technical partner to Product, Analytics, Data Science, Security, and Platform teams, and serve as a force multiplier for other engineers through high-level technical guidance and active mentorship.

As an onX Data Engineer, your day to day responsibilities would look like:

Technical Leadership & Architecture

• Design and evolve the Iceberg-based lakehouse architecture to balance scalability, cost, performance, and maintainability.
• Define and promote standards for table design, partitioning, schema evolution, optimization, and data layout.
• Lead architectural efforts spanning batch, streaming, and event-driven data processing where they deliver business value.
• Drive the design and delivery of complex, cross-team initiatives, enabling teams to move independently within established architectural guidance.
• Build vs. Buy: Evaluate and integrate technologies.

Metadata, Governance & Open Standards

• Define how datasets, pipelines, features, and models are described, related, and governed using shared metadata.
• Lead the adoption and integration of open-source metadata and catalog tools (e.g., OpenMetadata or similar ecosystems).
• Establish metadata standards that enable self-service analytics, governance, and AI readiness.
• Partner with BI and Analytics to ensure domain models are clearly documented and aligned to business language.
• Collaborate with Data Science to ensure model inputs, features, and outputs are traceable, explainable, and reusable.

Security, Access Control & Compliance

• Design and evolve security and access-control models for Apache Iceberg, including table-, column-, and row-level controls.
• Partner with Security and Platform teams to embed policy enforcement directly into data access paths.
• Drive metadata-driven authorization patterns that scale across tools and user groups.
• Ensure privacy, compliance, and regulatory requirements are incorporated into platform design.
• Balance strong security guarantees with usability to support safe self-service.
  
  

Platform Reliability & Operations

• Build and maintain automation for compaction, retention, lifecycle management, and cost controls.
• Establish observability standards that connect pipeline health, data quality, and reliability metrics.
• Provide architectural oversight during critical incidents and drive long-term 'Keep the Lights On' (KTLO) reduction.
• Recommend tooling and process improvements based on industry standards and operational experience.

Organizational Impact & Collaboration

• Align technical work with business priorities by understanding how data supports onX products and customer outcomes.
• Communicate complex technical concepts clearly to engineers, product partners, and leadership.
• Lead and participate in architecture and design reviews, setting a high bar for technical rigor.
• Foster strong cross-team collaboration across Data Engineering, Platform, Security, Analytics, and Data Science.
• Mentor senior and mid-level engineers, raising the technical bar across the team.

LOCATION

onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Connection Hub.” 

• Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time this is a great option.
• Basecamps: Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure.  
  • Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Charlotte, NC; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. 
• Connection Hubs: Connection Hub locations are smaller, emerging communities of distributed team members. 
  • Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; and Vermont.

WHAT YOU’LL BRING

Required

• Bachelor’s degree in Computer Science or equivalent experience.
• Deep industry experience (typically 12+ years) building and operating large-scale data systems.
• Deep expertise in distributed data systems and data architecture.
• Strong experience with Apache Iceberg and similar table formats (Delta Lake, Hudi).
• Proven experience designing secure and governed data platforms.
• Expertise in Python, SQL, and orchestration patterns (e.g., Airflow).
• Experience working with data ecosystems, including metadata, catalog, or governance tooling.
• Strong written and verbal communication skills.
• Permanent U.S. work authorization.
  
  

Cloud & Platform Experience

• Deep experience in at least one major cloud environment (GCP, AWS, or Azure).
• Familiarity with cloud-native data services such as query engines, stream/batch processing systems, and object storage–based lakehouses.
• Comfort with infrastructure-as-code and automated platform management.

COMPENSATION

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $175,000 to $218,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

WHAT WE ARE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan 
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, and 7 paid holidays annually

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PS@onxmaps.com. 

Position open until filled. 

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