ABOUT onX
We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.
We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.
Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.
We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.
Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.
ABOUT THIS OPPORTUNITY
onX is seeking a Business Intelligence Analyst with a passion for marketing analytics and a strong ability to translate data into actionable insights. In this role, you will support marketing measurement efforts by analyzing performance, identifying trends, and helping stakeholders make informed decisions.
You will work closely with marketing, product, and analytics partners to deliver high-quality reporting and analysis. This role is expected to operate independently on defined workstreams, contribute to team priorities, and help improve how data is used across the organization.
The ideal candidate is comfortable working with data, curious about uncovering insights, and motivated to improve business outcomes through analysis. They should be able to navigate ambiguity within their scope, communicate clearly with stakeholders, and deliver reliable, high-quality outputs. This person will report to the Business Intelligence Manager.
WHAT YOU'LL DO
Essential Job Duties & Functions
Marketing Measurement Support
- Support the development and application of marketing measurement frameworks (e.g., attribution, incrementality testing) through analysis and execution
- Partner across marketing functions (e.g., brand, growth, lifecycle) to understand campaign objectives, tactics, and measurement needs
- Contribute insights that help evaluate marketing effectiveness across channels
- Partner with senior analysts to refine approaches and improve measurement over time
Top-of-Funnel & Acquisition Analytics
- Partner with brand and digital acquisition teams to support analysis that informs day-to-day decision-making, rather than owning channel performance directly
- Apply a strong understanding of top-of-funnel metrics (e.g., impressions, reach, CTR, CAC, conversion rates) to help stakeholders interpret performance and make informed trade-offs
- Translate business questions from marketing partners into structured analyses, helping clarify what is happening and whyProvide insights on audience behavior, channel dynamics, and funnel progression, enabling marketers to optimize campaigns and investments
- Connect top-of-funnel activity to downstream outcomes (e.g., activation, engagement, conversion), helping teams understand impact without owning execution
- Support testing and learning efforts by helping design analysis, interpret results, and communicate clear takeaways to stakeholders
Collaboration & Execution
- Navigate ambiguous problem spaces by asking the right questions, defining scope, and proposing a clear analytical approach
- Communicate findings clearly to stakeholders, adapting level of detail to the audience
- Share learnings, document work, and contribute to improving team processes and outputs
- Proactively identify trends or opportunities in marketing performance and bring forward insights that inform stakeholder decisions
- Ensure accuracy and reliability of data used in analysis, validating assumptions and investigating discrepancies when they arise
- Develop a strong understanding of underlying data sources and definitions to ensure consistency in reporting and insights
- Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation.
WHAT YOU’LL BRING
- 3–5 years in marketing analytics, business intelligence, or related field
- Demonstrated ability to deliver insights that support business decisions
- Experience working with stakeholders to answer business questions using data
- Bachelor’s degree in Marketing, Statistics, Data Science, Business, or related field
- Ability to travel bi-annually for multiple days to a corporate office or other onX strategic location, such as a Basecamp.
ADDED BONUSES
Though not required, we would be thrilled to consider candidates with any of the following:
- Technical Skills: Proficiency in analytics tools such as Tableau, Excel, SQL, Python, or similar. Experience with A/B testing platforms and statistical modeling is a must.
- Analytical skills:Strong quantitative and analytical skills to translate complex data, identify trends, and make data-driven recommendations.
- Communication Skills: Strong written and verbal communication skills with the ability to explain technical concepts to non-technical stakeholders. Enthusiastic collaborator with Finance, Product Management, and Executive teams
- Marketing Acumen: Experience working with multiple types of marketing data, such as MMP and SKAd Attribution data and models, GA4, Offline/Endemic Marketing Tactics, Market Research and Sentiment, and other organic and non-organic marketing data. Relevant experience building and leveraging marketing frameworks for decision making.
- Project Management: Advanced organizational skills with the ability to manage large, complex projects and prioritize competing demands.
- Statistical Knowledge: Understanding of statistical techniques for A/B testing, incrementally testing, regression analysis, and forecasting.
THE ONX EXPERIENCE
onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.
While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.
Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges.
WHERE YOU CAN WORK
onX has created a thriving distributed workforce designed to foster connection, collaboration, and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula, MT and established virtual workforce Basecamps in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.
HOW YOU’LL BE COMPENSATED
onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $100,000 and $117,000 upon hire. The pay range will vary based upon experience, skills, certifications, education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.
WHAT WE’RE OFFERING YOU
- Competitive salaries, annual bonuses, equity, and opportunities for growth
- Comprehensive health benefits, including a no-monthly-cost medical plan
- Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
- 401k matching at 100% for the first 3% you save and 50% from 3-5%
- Company-wide outdoor adventures and amazing outdoor industry perks
- Annual “Get Out, Get Active” funds to fuel your active lifestyle
- Flexible time away package that includes PTO, STO, VTO, and paid holidays
PERFORMANCE ESSENTIALS
In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PC@onxmaps.com.
Position open until filled.
#LI-Remote
At onX, we believe that unique perspectives make us stronger. By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us!
onX Maps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.
onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.
As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.
