Director / Sr. Director, Demand Generation – Job Description 

Employment Type: Full-time, Exempt (W2) 
Level: Director or Sr. Director 
Location: Remote US, Minneapolis-St. Paul, MN preferred 
Compensation: $155,000 - $210,000, dependent on experience 

Who we are:  

At Herself Health, we're on a mission to help women get more life out of life, together. We are building a new model of primary care for women 50+ to solve long-standing problems: rushed appointments, long wait times, and care that's generalized rather than specialized towards women’s needs later in life such as menopause, post-menopausal care, bone density, weight management, and mental, social and emotional well-being.  

Our patient-centric Primary Care clinics are dispersed across Minneapolis/St. Paul, MN. We are thrilled to serve the Twin Cities metro and Eagan. Our team of colleagues is on a mission to innovate the primary care landscape for women 50+. We’re seeking like-minded individuals who share this passion to join us! 

About you: 

We are seeking strategic thought leaders who have a passion for building and innovating. We foster a culture of collaboration, excellence and the willingness to roll up our sleeves and learn as we grow. We have a customer first mindset, and we are looking for team members who share that. Our ideal candidates have strategic prowess and the ability to use data to build best practices and implement great ideas in collaboration with our team and our community.   

About the Director, Demand Generation Role:  

We’re looking for a highly driven and hands-on Director of Demand Generation to own and scale our end-to-end demand generation engine. This is a critical role responsible for driving new patient pipeline growth, optimizing conversion across the funnel, and building a repeatable, data-driven acquisition strategy. 

Location Requirements: 

While candidates located in Minnesota are strongly preferred, we welcome applications from individuals who are legally authorized to work in the United States. 

Essential Functions: 

• Paid Media Management 

• Oversee the full-funnel demand generation and paid media strategy, owning CAC, lead volume, and lead quality targets across all paid channels. 

• Efficiently manage and deploy marketing dollars to deliver on new patient visit goals, shifting our channel mix from a lower-funnel-heavy model toward a more balanced push-pull engine. 

• Execute a rigorous test-and-learn approach across creative, audience, channel, and offer variables. 

• Analytics, Attribution & Performance 

• Build and manage campaign tracking and attribution infrastructure to establish true channel-level ROI visibility and enable data-driven optimization. 

• Own CAC, lead volume, lead quality, and funnel conversion metrics across all paid channels, with the ability to connect top-of-funnel performance to downstream patient conversion and retention outcomes 

• Cross-Functional Collaboration & Leadership 

• Partner cross-functionally with Brand, Operations, IT, Sales, and clinical teams to ensure demand converts efficiently into new patients 

• Contribute a data-driven POV to the broader growth leadership team, educating stakeholders on channel dynamics, attribution tradeoffs, and optimization priorities 

• Manage agency and vendor relationships across paid media, direct mail, and marketing technology 

• Serve as the internal subject matter expert on performance marketing, translating complex channel dynamics into clear strategic recommendations for senior leadership 

Must-have Qualifications and Skills: 

• 7-10 years in demand generation or performance marketing, with demonstrated ownership of full-funnel paid media programs 

• Extensive experience with Salesforce  

• Proven experience managing significant paid media budgets across Google, Meta, Direct Mail, and other online and offline channels. 

• Hands-on proficiency with campaign tracking, attribution tools, and marketing analytics 

• Strong analytical skills and comfort presenting performance data and strategic recommendations to senior leadership. Demonstrated experience using Salesforce Marketing Cloud. 

• Track record of building or rebuilding demand engines, not just managing steady-state programs 

• Authorized to work in the United States 

Nice-to-have Qualifications and Skills: 

• Experience in healthcare, health tech, or a highly regulated consumer category strongly preferred 

We support Equal Employment Opportunities (EEO). We are committed to an inclusive workplace. We do not discriminate based on race, religion, color, national origin, gender identity or expression, age, marital status, veteran status, disability status, parental status, political affiliation, or any other status protected by federal, state, or local laws. 

All employees of Herself Health are expected to fully understand and abide by the practice's compliance policies and procedures. Employees are provided training upon hire and annually and regularly notified of changes as needed. It is expected that all employees will report any suspected violations of any federal or state laws to their direct supervisor, Human Resources, or the Compliance Officer. 

Role Overview

The Account-Based Marketing (ABM) Manager is responsible for designing and executing 1:1, 1:few, and 1:many programs that deepen engagement, accelerate pipeline, and drive revenue within a defined set of strategic and high-potential accounts.

Partnering closely with Sales, Revenue Marketing, and cross-functional Marketing teams, this role builds tailored, insight-led programs that reach buying groups across target accounts—spanning developers, technical stakeholders, and executive decision makers.

You are a data-guided, customer-obsessed marketer who enjoys combining strategy with hands-on execution. You’re comfortable working directly with sales leaders, translating account insights into integrated plays, and measuring performance at both the account and program levels.

Key Responsibilities

ABM Strategy & Planning

• Develop and own the ABM strategy for a prioritized list of accounts, aligned to regional and global go-to-market goals
• Segment accounts into 1:1, 1:few, and 1:many motions based on potential, buying stage, and strategic importance
• Partner with Sales leadership and account teams to understand account plans, key initiatives, and decision makers and translate these into ABM plans
• Build annual and quarterly ABM roadmaps, including campaigns, experiences, and executive engagement moments

Campaign & Program Execution

• Plan and execute integrated ABM programs across channels (email, digital, direct mail, events, executive briefings, field experiences, partners, etc.) that are tailored to account needs and buying stages.
• Create or adapt messaging and content by persona and industry, leveraging global assets where possible and developing custom assets where needed.
• Orchestrate multi-touch plays (e.g., outbound sequences, event invitations, executive briefings, workshops) in partnership with Sales, BDRs, and Marketing Operations.
• Coordinate program logistics end-to-end, including audience lists, landing pages, invitations, reminders, follow-up, and handoff to Sales.

Sales Alignment & Collaboration

• Act as a strategic partner to Sales for target accounts, joining regular account reviews and QBRs to align on goals, coverage, and gaps
• Provide Sales with ABM playbooks, one-page program briefs, talk tracks, and follow-up templates to support consistent execution
• Help Sales prioritize next-best actions within accounts (meetings, workshops, briefings, executive programs) based on engagement and intent signals
• Capture and share win stories, best practices, and learnings from ABM programs across regions and sales teams

Data, Insights & Reporting

• Define and track ABM performance metrics, such as engagement across buying groups, opportunity creation, deal acceleration, influenced and sourced pipeline, and revenue
• Partner with Analytics, RevOps, and Marketing Operations to pull and analyze account-level reports from CRM, marketing automation, and BI tools
• Build closed-loop reporting to show impact of ABM programs at the account, segment, and program level; present insights in monthly/quarterly business reviews
• Use data and experimentation to test, learn, and optimize ABM tactics, audiences, and messaging

Technology, Data & Operations

• Leverage ABM and marketing technologies (e.g., CRM, marketing automation, intent platforms, personalization tools, sales engagement platforms) to orchestrate and scale programs
• Maintain clean account lists, segments, and tags in CRM/marketing tools to enable accurate targeting and measurement
• Partner with Operations to document and improve ABM processes, SLAs, and workflows across Marketing and Sales

Qualifications

• 5-7+ years of experience in B2B marketing, account-based marketing, field/regional marketing, demand generation, or a related role; experience in SaaS/technology preferred
• Hands-on experience building and executing ABM programs (1:1, 1:few, or 1:many) in partnership with Sales or Customer Success
• Strong project management and organization skills; able to manage multiple programs, stakeholders, and deadlines in a fast-paced environment
• Comfort working with CRM and marketing tools (e.g., Salesforce, Marketo/Eloqua/HubSpot, ABM/intent platforms, sales engagement tools) and pulling basic performance reports
• Excellent written and verbal communication skills, with the ability to synthesize complex information for Sales, executives, and cross-functional partners
• A data-guided mindset and curiosity to understand what’s driving results and where to iterate

Preferred Experience

• Direct experience running account-based plays for strategic, enterprise, or key growth accounts spanning multiple personas
• Familiarity with developer and technical audiences (e.g., developers, architects, IT decision makers) and how to engage them alongside business stakeholders
• Experience collaborating with Sales Development / BDR teams on outbound and follow-up motions tied to ABM campaigns
• Background working with industry or vertical-focused programs (e.g., financial services, retail, healthcare, public sector)

What Success Looks Like

• ABM programs launch on time, on brief, and on budget, with smooth cross-functional execution
• Clear improvements in engagement across buying groups, opportunity creation, deal velocity, and influenced/sourced pipeline within target accounts
• Strong satisfaction and trust from Sales leadership and account teams, who view ABM as a critical partner in their growth strategy
• High-quality, consistent documentation, reporting, and insights that feed into regional, account, and functional planning cycles

About MongoDB

MongoDB is built for change, empowering our customers and our people to innovate at the speed of the market. We have redefined the database for the AI era, enabling innovators to create, transform, and disrupt industries with software. MongoDB’s unified database platform, the most widely available, globally distributed database on the market, helps organizations modernize legacy workloads, embrace innovation, and unleash AI. Our cloud-native platform, MongoDB Atlas, is the only globally distributed, multi-cloud database and is available across AWS, Google Cloud, and Microsoft Azure.

With offices worldwide and over 60,000 customers, including 75% of the Fortune 100 and AI-native startups, relying on MongoDB for their most important applications, we’re powering the next era of software.

Our compass at MongoDB is our Leadership Commitment, guiding how and why we make decisions, show up for each other, and win. It’s what makes us MongoDB. 

To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB, and help us make an impact on the world!

MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.

MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

REQ ID: 1273383120

About the Role

As a Channel Sales Manager, National Partners (Midwest) you'll be pivotal in scaling Verkada's reach and impact by developing and managing a network of high-performing LVARs (large value-added resellers). You'll be responsible for driving net new business through the channel—building pipeline and executing strategic plans that result in measurable growth.

This individual contributor role requires strategic thinking and hands-on execution as you collaborate across sales, marketing, and partner teams to grow Verkada’s presence nationally. 

What You’ll Do

In this role, you’ll be at the heart of Verkada’s mission, working hand-in-hand with our sales teams to drive growth and success with channel partners. You’ll be responsible for building pipeline and generating net new business through reseller partners while executing a best-in-class channel strategy. Here’s what you’ll own:

• Drive Net New Pipeline: Proactively identify and generate pipeline with named strategic Large VARs. Collaborate closely with field sales teams to co-sell and close high-value opportunities.
• Execute National Channel Strategy: Develop and manage a focused partner business plan for your territory that aligns with Verkada’s overall GTM objectives and quarterly sales targets.
• Empower Our Partners: Train and enable partner executives, sales teams, and technical stakeholders on Verkada’s full product portfolio, programs, and campaigns to ensure deep engagement and capability across all levels.
• Collaborate Cross-Functionally: Work closely with Verkada’s internal sales, marketing, and pre-sales teams to drive joint activities, including partner events, demand generation campaigns, and customer-facing initiatives.
• Lead with Insight: Conduct regular QBRs and ad-hoc business reviews with partners to align on priorities, track performance, celebrate wins, and identify opportunities for improvement.
• Strengthen the Channel Ecosystem: Influence partner sales teams to prioritize Verkada in key deals and business planning efforts. Leverage insights from the field to recommend improvements to Verkada’s channel tools, incentives, and partner program offerings.
• Drive Awareness and Demand: Lead and participate in regional in-person and virtual events to grow Verkada’s brand awareness, build community, and strengthen relationships with key partner contacts and stakeholders.
• Operate Strategically and Tactically: Own the full lifecycle of partner engagement in your region—from onboarding and enablement to pipeline development and revenue realization.
• This role requires regular travel, estimated to be more than 50% of the time, including both domestic and international destinations as needed. The successful candidate must be comfortable with frequent travel to support business operations, customer and partner engagements and team collaboration. 

What You Bring

• Experience & Success: 5+ years of channel sales or partner management experience with a strong track record of building new business via Security Integrators or IT LVAR partners. Experience managing and growing partners: Sentinel, NTT, World Wide Technologies, AHEAD, or Marco Technologies is highly preferred.
• Recognition, such as President’s Club, is a plus.
• Strategic & Creative Thinking: A process-driven approach, complemented by innovative thinking to create scalable, partner-focused initiatives.
• Relationship-Builder: Ability to influence and engage across all levels—from partner sales reps to executive leadership.
• Technical Fluency: Comfortable navigating product discussions and sales operations. Proficiency in Salesforce, Excel, and business intelligence tools.
• Clear Communicator: Strong verbal and written communication skills with sharp attention to detail and a professional presence.
• Midwest based (near a major city/airport): Must be open to 50% travel across the country.

US Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Fertility Stipend 
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

What you'll do at Jamf:

We are seeking a highly analytical and technically skilled Senior Marketing Data Analyst to join our Marketing Analytics team. This role will play a critical part in supporting how we measure marketing performance, optimize demand-generation efforts, and drive data-informed decision-making across the organization.

The ideal candidate brings experience in B2B SaaS marketing analytics, with strong expertise in DOMO, Salesforce (SFDC), and SQL. This individual will contribute to reporting, data modeling, and attribution efforts, helping evolve our analytics capabilities toward more granular, multi-touch, and tactic-level insights.

This role is offered as remote in Minneapolis, MN or Eau Claire, WI. You may be required to work periodically at a Jamf office or collaborative work location with other Jamf employees in your area for certain events or moments that matter. We are only able to accept applications for those based in one of these communities. 

What you can expect to do in this role:

• Support the development and enhancement of marketing performance reporting across the funnel by building and maintaining dashboards in DOMO, tracking key KPIs including pipeline generation, conversion rates, and campaign performance, and translating business questions into scalable reporting solutions
• Contribute to data modeling and transformation efforts by developing datasets and dataflows in DOMO and Snowflake, writing and optimizing SQL, and helping ensure data integrity across systems such as SFDC, Marketo, and web analytics tools
• Analyze and document the website-to-Marketo-to-Salesforce data flow to identify attribution gaps, lead source inconsistencies, and tracking blind spots; partner with Marketing Automation and Enterprise Applications teams to understand current implementation limitations and contribute to solutioning improvements
• Leverage the Salesforce data model (Leads, Contacts, Campaign Members, Opportunities) to support reporting and analysis; identify gaps in campaign tracking and lead source consistency; and contribute to data governance improvements across the marketing tech stack
• Partner cross-functionally with Marketing, Revenue Operations, and Analytics teams to deliver insights, support campaign planning, and clearly communicate findings to both technical and non-technical stakeholders
• Mentor stakeholders and analysts to develop in-house analytics capabilities; champion platform best practices across DOMO, Salesforce, and Marketo; and drive adoption of consistent reporting standards and data definitions across the marketing org
• Recommend and shape the analytics technology stack to enhance insights into performance

What we are looking for: 

• Minimum of 5 years of experience in marketing analytics, preferably in a B2B SaaS environment, with advanced hands-on experience in DOMO (dataflows, Beast Modes, dataset design, dashboarding) (Required).
• Strong hands-on expertise with the Salesforce (SFDC) data model and reporting, including Leads, Contacts, Campaign Members, and Opportunities (Required).
• Strong understanding of marketing funnel metrics, demand generation strategies, and the ability to work with large, complex datasets across multiple systems (Required).
• Experience with Marketo as a marketing automation platform, including program structure, lead lifecycle, and Salesforce sync behavior (Preferred).
• Experience working with Snowflake, dbt, or modern data stack tools (Preferred).
• Proven track record of leading complex projects to completion and achieving business objectives.
• Self-starter with strong organizational and analytical skills.

EDUCATION & CERTIFICATIONS

• 4 Year / Bachelor's Degree in Data Science, Computer Science, Statistics, Mathematics, or a related field (Required).
• Master's degree in relevant field of study (Preferred).
• A combination of relevant experience and education may be considered.

How we help you reach your best potential:

Pay Transparency
At Jamf, base pay is one part of our total compensation package and is set within a defined range. These ranges can vary based on hiring location. Where an individual's pay falls within that range depends on several factors, including role scope, location, budget, skills, experience, and qualifications. This approach helps ensure fair, competitive pay and provides room to grow as you develop in your role.

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