By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com  

The Role - Senior Software Engineer (Broadcast Augmentation)  

You’ll work at the intersection of real-time broadcast augmentation and video distribution, building systems that enhance how live sports are experienced and delivered. In this role, you’ll develop real-time augmentation and video processing pipelines used in sports broadcast workflows. You’ll help shape low-latency, curated viewing experiences powered by intelligent content selection and rich data derived from optical and on-field sensor tracking. 

We believe live and post-game sports distribution is evolving rapidly, and this role plays a key part in defining what that experience becomes.

What you will use day to day 
You’ll primarily work with Rust, alongside substantial use of C++ and Lua in specific parts of the stack. You’ll also work across other languages and tools as you integrate systems and support internal workflows

Qualifications:

• Strong experience in lower-level software development 
• Experience working with concurrent, performance-sensitive systems  
• Ability to design, build, and maintain reliable, low-latency systems 
• Comfortable working across complex, distributed architectures 

Preferred Qualifications:  

• Experience in video engineering (capture, encoding/decoding, transport, synchronisation, quality) 
• Experience with real-time 3D or game graphics applied to interactive output  
• Hands-on experience with computer vision pipelines using media frameworks or libraries  
• Proven ability to lead features or subsystems from ambiguous requirements through to production  
• Experience improving system architecture, observability, and testing practices  
• Strong collaboration skills, including code reviews, pairing, and clear technical communication 

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. 

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports. 

One team, being brave, driving change  

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius

Let us know when you apply if you need any assistance during the recruiting process due to a disability.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About the rol

We are seeking a highly strategic and data-driven Director of Analytics and Marketing Measurement with at least 10 years of progressive experience in applying advanced analytics to drive business growth. The successful candidate will be responsible for leading the strategy and execution of marketing measurement, transforming complex data into actionable insights that inform business decisions, optimize campaign performance, and demonstrate the ROI of marketing investments. This role involves leading a team of analysts and working closely with marketing, sales, and product teams.

1. Key Responsibilities:

• Strategic Analytics Leadership: Define and implement the marketing analytics and measurement strategy, ensuring alignment with business objectives and client needs.
• Team Management & Leadership: Lead, mentor, and develop a team of data analysts/scientists (e.g., a team of +30 people), fostering a high-performance, collaborative, and innovative environment.
• Marketing Measurement & Optimization: Oversee the design and implementation of advanced marketing measurement models such as Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), A/B testing, Brand Lift, and advertising effectiveness analysis.
• Actionable Insights Generation: Translate complex data and model results into clear, concise, and actionable insights for senior stakeholders (marketing, sales, general management).
• Cross-functional Collaboration: Work closely with marketing, product, sales, and technology teams to integrate analytics capabilities across all functions and processes.
• Innovation & Technology Adoption: Identify and evaluate new tools, technologies, and methodologies in analytics, measurement, and AI (including Generative AI) to enhance the company's capabilities.
• Client/Stakeholder Management: Build and maintain strong relationships with internal and external clients, presenting the value and results of analytical solutions.
• Thought Leadership: Contribute to the company's vision on measurement, advertising effectiveness, and market trends through presentations or publications.
• Project & Budget Management: Plan and manage analytics projects, ensuring on-time and on-budget delivery, and participate in the management of the analytics department's budget.

1. Required Qualifications:

• Education: Bachelor's degree in a quantitative field (Marketing, Economics, Statistics, Engineering, Mathematics, Computer Science) or a related field. Master's degree/Postgraduate qualification is a plus.
• Experience: Minimum of 10 years of progressive experience in analytics, marketing measurement, business intelligence, or data science roles, with at least 3-5 years in a team leadership or project management position in the media or advertising industries.

Technical Skills & Tools:

• Deep expertise in Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), A/B testing, Brand Lift, and advertising effectiveness analysis.
• Proficiency in data visualization tools (e.g., Tableau, Power BI, Looker Studio).
• Experience with digital marketing platforms and analytics tools (e.g., Google Analytics, Adobe Analytics, CRM systems).
• Working knowledge of databases and query languages (SQL).
• Familiarity with the use and application of Generative AI in marketing contexts.
• Knowledge of market research and consumer behavior methodologies.
• Languages: Fluent (written and spoken) in Spanish and English.

1. Soft Skills:

• Team Leadership: Proven ability to motivate, develop, and manage high-performing teams.
• Strategic & Analytical Thinking: Ability to tackle complex problems, identify opportunities, and develop data-driven solutions.
• Effective Communication: Excellent verbal and written communication skills to present complex ideas to technical and non-technical audiences, including senior leadership.
• Results-Oriented: Strong focus on business impact and the ability to demonstrate ROI.
• Collaboration & Influence: Ability to build strong relationships and collaborate effectively with diverse stakeholders.
• Proactivity & Innovation: Capacity to identify new opportunities, propose innovative solutions, and adapt to a changing environment.