As our Paid Search Media Strategist, you will support the creation, optimization, and reporting of paid search campaigns across the portfolio assigned to you. You will be the engine behind our accounts—conducting the research necessary to build campaigns, monitoring performance, running rigorous QA for launches and delivering optimization and insights that drive client growth.

Key Responsibilities

Campaign Creation & Launch

• Structure & Creation: Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more, ensuring best-practice account structure, compelling ad copy, tailored keyword lists, and client-specific targeting strategies.
• Deployment: Upload the campaigns to relevant platforms using tools like Google Editor, Google Ads, and Microsoft Ads.
• Quality Control: Execute rigorous Quality Assurance (QA) on all campaigns before launch to guarantee accuracy and adherence to best practices.

Optimization & Management

• Budgeting: Accurately forecast and pace monthly budgets to ensure spending aligns with client targets.
• Routine Optimization: Manage the daily health of accounts through Search Query Report (SQR) analysis, negative keyword maintenance, bid adjustments, competitors monitoring, and A/B testing.
• Auditing: Routinely check campaign settings and performance to ensure adherence to best practices.

Performance Management:

• Daily Monitoring: Consistently track performance metrics to ensure benchmarks are met.
• Analysis and Reporting: Deliver campaign results reporting focused on providing actionable insights and proactive, forward-looking recommendations.

Ad Hoc Requests & Cross-Functional Communication

• Assist the account lead with ad hoc requests from internal teams and the client.
• Provide support in developing process documentation, Points of View (POVs), and sharing product updates.

Qualifications & Skills

Required Experience & Education

• Experience: 2 to 3 years of professional paid search experience.
• Education: Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience.
• Certifications: Google Ads Certification is required. Google Analytics Certification is a plus.

Technical Competencies

• Platform Mastery: Demonstrated mastery of Google Ads, Microsoft Ads and Google Ads Editor.
• Data Analysis & Excel: Strong skills in core Excel functions, specifically those pertaining to data analysis.
• Analytical Mindset: Strong analytical skills with keen attention to detail and a problem-solving orientation.

Communication & Soft Skills

• Communication: Excellent written, verbal, and interpersonal communication skills.
• Presentation: Strong presentation skills
• Project Management: Excellent organization skills with the ability to manage multiple projects and deadlines effectively within a team environment.

Critical Thinking: Ability to think critically about business problems and propose data-backed solutions.

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At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.