What You’ll Do, as our Manager, Paid Search

Support MERGE's practice in creating, optimizing, and executing best-in-class client paid search campaigns. As a hands-on Paid Search Media Manager, you will provide the strategic direction for keyword research, campaign building, and testing roadmaps. We are looking for a curious, data-driven marketer who understands the evolving AI landscape and can proactively identify opportunities to improve performance and goals delivery. You will bring passion and strong interpersonal skills to drive success, ensuring every dollar spent contributes to client growth.

Campaign Creation & Launch

• Campaign Ownership: You will act as a Paid Search subject matter expert, fostering accounts growth while ensuring that output meets agency standards.
• Structure & Creation: Build and launch (or guide executional-focused team members on what is needed) comprehensive campaigns across search, Performance Max, Demand Gen and more, ensuring best-practice account structure, compelling ad copy, tailored keyword lists, and client-specific targeting strategies.
• QA & Oversight: Lead the Quality Assurance (QA) process for all trafficked plans (keywords, ad copy, extensions) and launch components (dayparting, bids, budgets, targeting).
• Collaboration: Act as the primary Paid Search liaison for the broader media strategy teams, ensuring search is integrated seamlessly into the holistic media mix.

Strategy, Execution & AI

• Strategy & Discovery: Lead the client discovery process to establish PPC objectives and develop the strategy for tactic, budget, goals, etc. Provide thoughtful leadership to ensure these goals are met.
• Campaign Architecture: Develop and recommend keyword lists, targeting strategies, and testing plans (e.g., ad copy A/B testing, landing page reviews).
• AI Landscape: Apply a working knowledge of the current AI landscape (e.g., Performance Max, Broad Match/Smart Bidding, Generative AI) to keep client accounts modernized and efficient.
• Platform Mastery: Work closely with media partners (Google, Microsoft) to implement best practices across Search, PMax, Demand Gen, Video, and Call campaigns.

Analytics, Reporting & Financials

• Budgeting: Accurately forecast and pace monthly budgets to ensure spending aligns with client targets and is the most optimal use of funds aligning with goals.
• Performance Analysis: Monitor daily and analyze program KPIs (ROAS, CTR, CPA, CVR) to drive continuous improvement.
• Optimization Roadmap & AB Testing: Develop a comprehensive, long-term optimization roadmap for the account, utilizing a data driven, test-and-learn approach.
• Client Reporting: Provide in-depth reporting on program performance. You will lead client status calls, presenting insights and strategic recommendations.
• Tracking & Tech: Ensure analytics tracking implementation is accurate, robust, and easy to manage.
• Auditing: Conduct deep-dive PPC audits to identify structural weaknesses in legacy accounts and uncover new opportunities.

What You’ll Bring

• Education: Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience.
• Experience: 3 to 5 years of professional paid search campaign management experience.
• Industry Focus: Healthcare, Health Insurance or pharma lead generation experience is a strong plus.
• Platform Depth: Deep knowledge of all Google and Microsoft advertising products (Search, PMax, AI Max, Demand Gen, Video, etc.).
• Data-driven decision-maker who relies on evidence and performance metrics to guide strategy.
• Learning Mentality: A desire to keep learning and being informed on everything search, digital & AI
• Communication: Excellent written, verbal, and presentation skills. You must be able to explain complex search data to clients clearly.
• Critical Thinking: A problem-solving orientation with the ability to think critically about business goals.

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $78,000 - $114,000, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

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As our Associate Director, Paid Social, you will lead the development and execution of high-impact paid social strategies for one or more clients, with a strong emphasis on Life Sciences and pharmaceutical brands. You bring deep expertise navigating regulated environments and understand how to balance performance, compliance, and innovation across platforms.

You’ll partner cross-functionally to translate complex business and marketing objectives into scalable, data-driven paid social programs. This role requires a strategic thinker who can push performance forward while ensuring adherence to regulatory standards and delivering measurable business outcomes.

What You Will Do

• Lead the strategy, planning, and execution of paid social campaigns across platforms such as Meta, LinkedIn, TikTok, and emerging channels
• Develop full-funnel paid social approaches tailored to Life Sciences and pharma brands, including HCP and patient targeting strategies
• Ensure all campaigns meet regulatory, legal, and compliance standards (MLR familiarity required) while maintaining performance rigor
• Partner with cross-functional teams (media, analytics, strategy, creative, and client services) to deliver integrated marketing initiatives
• Own paid social performance, including optimization strategies, testing frameworks, and continuous improvement plans
• Translate data into actionable insights, delivering clear, executive-level reporting and recommendations
• Manage and forecast paid social budgets, ensuring efficient allocation and strong return on investment
• Oversee platform best practices, staying ahead of changes in privacy, targeting, and platform capabilities—especially within regulated categories
• Guide audience strategy development, including first-party data, privacy-safe targeting, and platform-native solutions
• Serve as a senior client lead, providing strategic guidance and building strong, trusted relationships
• Contribute to new business efforts, including paid social strategy development, pharma-specific POVs, and pitch presentations
• Elevate internal standards and processes for paid social excellence, particularly within regulated verticals

What We Are Looking For

• 8–10 years of paid social strategy and execution experience
• Demonstrated experience working in Life Sciences, pharmaceutical, or other highly regulated industries
• Strong understanding of regulatory considerations, including MLR processes and compliance requirements in paid media
• Proven ability to lead full-funnel paid social programs, including HCP and patient-focused campaigns
• Deep platform expertise across Meta, LinkedIn, TikTok, Reddit and other emerging paid social channels
• Strong analytical mindset with experience translating performance data into strategic recommendations
• Experience with social analytics, measurement frameworks, and platform tools (e.g., Sprinklr, platform-native tools, third-party measurement solutions)
• Ability to operate as both a strategic leader and hands-on operator when needed
• Excellent client-facing skills, with the ability to simplify complex strategies for executive audiences
• Highly organized, detail-oriented, and comfortable managing multiple workstreams in a fast-paced environment
• Strong verbal, written, and presentation skills

Why MERGE

Integrated Outcomes is built on the belief that strategy only matters when execution is flawless. You will be supported by advanced analytics, testing frameworks, and senior leadership, but your precision and craftsmanship will directly drive results for a high-profile enterprise client.

#LI-VM1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $88,490-$129,786 , based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

We're seeking an analytical Associate Director of Paid Search to lead the strategy and implementation for a key client in the insurance vertical. As the dedicated subject matter expert, you will architect the paid search roadmap and ensure flawless execution. This role involves aligning search strategy with client objectives and overall digital strategy, collaborating with a cross-functional team (Account, Creative, Media, and Measurement), and leading platform approach, content distribution, and community management across Google, Microsoft, and other ecosystems.

Key Responsibilities

Data-Driven Strategy & Execution

• Strategy: Design and implement comprehensive Paid Search strategies, translating complex client goals into actionable SEM tactics.
• Analytics: Conduct rigorous analytics to extract customer insights, model attribution, and report channel performance, explaining the "why."
• AI & Future-Proofing: Lead the client's strategy through the AI evolution of search (SGE, Copilot). Aggressively test and govern AI-driven products (PMax, Demand Gen, Broad Match), ensuring automation uses the right data for incremental growth.
• Optimization: Lead a proactive testing roadmap (A/B, multivariate) and use statistical evidence for optimization decisions. Monitor industry activity for opportunities.

Financial Stewardship: Manage high-volume budgets precisely. Accountable for forecasting, pacing, and ensuring spend contributes to client ROI.

Cross-Functional Leadership

• Integrated Planning: Collaborate with stakeholders (internal Account/Creative and external client teams) to align Paid Search with broader integrated campaigns.
• Platform Management: Oversee daily management of Paid Search platforms (Google, Microsoft) and vendor relationships to ensure optimal strategy.
• Team Guidance: Foster a collaborative environment. Collaborate on streamlining processes on the insurance vertical, guide junior members on strategy, reporting insights and optimizations, ensuring high-quality output. Provide thought leadership across the Paid Search team. 

Insights & Innovation

• Competitive Intelligence: Conduct deep competitor analysis to maintain client advantage.
• Trend Application: Monitor Paid Search tools/automation trends, applying them to boost client performance.

Qualifications

The "Data" Requirement

• Analytical Mindset: Must guide complex reporting and identify optimization opportunities in large datasets.
• Excel Mastery: High proficiency with Microsoft Excel (financial modeling, complex formulas, pivot tables) is required.
• AI Fluency: Understand Generative AI/LLMs and manage the shift from keyword-based to intent-based/predictive modeling.

Tech Stack: Conversant in Paid Search analytics, emerging formats, and enterprise automation tools (e.g., Fluency, SA360, Kenshoo/Skai, Marin).

Professional Experience

• Experience: 6–8 years of Paid Search strategy and execution experience.
• Management: Proven experience managing high-budget campaigns
• Education: Bachelor’s degree in Marketing, Communications, Advertising, or equivalent work experience.
• Industry: Experience on health insurance client or healthcare industry is a plus.

Leadership & Soft Skills

• Strategic Thinker: A big-picture thinker with a proven ability to drive execution. You can see the forest and the trees.
• Communication: Excellent verbal, writing, and presentation skills. You can defend your data and strategy to stakeholders.
• Problem-Solving: Expert problem-solving and issue-resolution skills. You are a self-starter who can work independently in a dynamic environment.
• Collaboration: A positive outlook, excited about supporting teammates to drive success as a collective.

Thought Leadership: An innovative leader who participates in developmental POVs for the Paid Search team and organization at large.

#LI-JK1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is [$98,323-$117,988], based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

As our Paid Search Media Strategist, you will support the creation, optimization, and reporting of paid search campaigns across the portfolio assigned to you. You will be the engine behind our accounts—conducting the research necessary to build campaigns, monitoring performance, running rigorous QA for launches and delivering optimization and insights that drive client growth.

Key Responsibilities

Campaign Creation & Launch

• Structure & Creation: Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more, ensuring best-practice account structure, compelling ad copy, tailored keyword lists, and client-specific targeting strategies.
• Deployment: Upload the campaigns to relevant platforms using tools like Google Editor, Google Ads, and Microsoft Ads.
• Quality Control: Execute rigorous Quality Assurance (QA) on all campaigns before launch to guarantee accuracy and adherence to best practices.

Optimization & Management

• Budgeting: Accurately forecast and pace monthly budgets to ensure spending aligns with client targets.
• Routine Optimization: Manage the daily health of accounts through Search Query Report (SQR) analysis, negative keyword maintenance, bid adjustments, competitors monitoring, and A/B testing.
• Auditing: Routinely check campaign settings and performance to ensure adherence to best practices.

Performance Management:

• Daily Monitoring: Consistently track performance metrics to ensure benchmarks are met.
• Analysis and Reporting: Deliver campaign results reporting focused on providing actionable insights and proactive, forward-looking recommendations.

Ad Hoc Requests & Cross-Functional Communication

• Assist the account lead with ad hoc requests from internal teams and the client.
• Provide support in developing process documentation, Points of View (POVs), and sharing product updates.

Qualifications & Skills

Required Experience & Education

• Experience: 2 to 3 years of professional paid search experience.
• Education: Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience.
• Certifications: Google Ads Certification is required. Google Analytics Certification is a plus.

Technical Competencies

• Platform Mastery: Demonstrated mastery of Google Ads, Microsoft Ads and Google Ads Editor.
• Data Analysis & Excel: Strong skills in core Excel functions, specifically those pertaining to data analysis.
• Analytical Mindset: Strong analytical skills with keen attention to detail and a problem-solving orientation.

Communication & Soft Skills

• Communication: Excellent written, verbal, and interpersonal communication skills.
• Presentation: Strong presentation skills
• Project Management: Excellent organization skills with the ability to manage multiple projects and deadlines effectively within a team environment.

Critical Thinking: Ability to think critically about business problems and propose data-backed solutions.

#LI-JK1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is [$66,850 - $80,200], based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

As our Paid Search Media Strategist, you will support the creation, optimization, and reporting of paid search campaigns across the portfolio assigned to you. You will be the engine behind our accounts—conducting the research necessary to build campaigns, monitoring performance, running rigorous QA for launches and delivering optimization and insights that drive client growth.

Key Responsibilities

Campaign Creation & Launch

• Structure & Creation: Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more, ensuring best-practice account structure, compelling ad copy, tailored keyword lists, and client-specific targeting strategies.
• Deployment: Upload the campaigns to relevant platforms using tools like Google Editor, Google Ads, and Microsoft Ads.
• Quality Control: Execute rigorous Quality Assurance (QA) on all campaigns before launch to guarantee accuracy and adherence to best practices.

Optimization & Management

• Budgeting: Accurately forecast and pace monthly budgets to ensure spending aligns with client targets.
• Routine Optimization: Manage the daily health of accounts through Search Query Report (SQR) analysis, negative keyword maintenance, bid adjustments, competitors monitoring, and A/B testing.
• Auditing: Routinely check campaign settings and performance to ensure adherence to best practices.

Performance Management:

• Daily Monitoring: Consistently track performance metrics to ensure benchmarks are met.
• Analysis and Reporting: Deliver campaign results reporting focused on providing actionable insights and proactive, forward-looking recommendations.

Ad Hoc Requests & Cross-Functional Communication

• Assist the account lead with ad hoc requests from internal teams and the client.
• Provide support in developing process documentation, Points of View (POVs), and sharing product updates.

Qualifications & Skills

Required Experience & Education

• Experience: 2 to 3 years of professional paid search experience.
• Education: Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience.
• Certifications: Google Ads Certification is required. Google Analytics Certification is a plus.

Technical Competencies

• Platform Mastery: Demonstrated mastery of Google Ads, Microsoft Ads and Google Ads Editor.
• Data Analysis & Excel: Strong skills in core Excel functions, specifically those pertaining to data analysis.
• Analytical Mindset: Strong analytical skills with keen attention to detail and a problem-solving orientation.

Communication & Soft Skills

• Communication: Excellent written, verbal, and interpersonal communication skills.
• Presentation: Strong presentation skills
• Project Management: Excellent organization skills with the ability to manage multiple projects and deadlines effectively within a team environment.

Critical Thinking: Ability to think critically about business problems and propose data-backed solutions.

#LI-JK1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is [$66,850 - $80,200], based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

As our Paid Search Media Strategist, you will support the creation, optimization, and reporting of paid search campaigns across the portfolio assigned to you. You will be the engine behind our accounts—conducting the research necessary to build campaigns, monitoring performance, running rigorous QA for launches and delivering optimization and insights that drive client growth.

Key Responsibilities

Campaign Creation & Launch

• Structure & Creation: Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more, ensuring best-practice account structure, compelling ad copy, tailored keyword lists, and client-specific targeting strategies.
• Deployment: Upload the campaigns to relevant platforms using tools like Google Editor, Google Ads, and Microsoft Ads.
• Quality Control: Execute rigorous Quality Assurance (QA) on all campaigns before launch to guarantee accuracy and adherence to best practices.

Optimization & Management

• Budgeting: Accurately forecast and pace monthly budgets to ensure spending aligns with client targets.
• Routine Optimization: Manage the daily health of accounts through Search Query Report (SQR) analysis, negative keyword maintenance, bid adjustments, competitors monitoring, and A/B testing.
• Auditing: Routinely check campaign settings and performance to ensure adherence to best practices.

Performance Management:

• Daily Monitoring: Consistently track performance metrics to ensure benchmarks are met.
• Analysis and Reporting: Deliver campaign results reporting focused on providing actionable insights and proactive, forward-looking recommendations.

Ad Hoc Requests & Cross-Functional Communication

• Assist the account lead with ad hoc requests from internal teams and the client.
• Provide support in developing process documentation, Points of View (POVs), and sharing product updates.

Qualifications & Skills

Required Experience & Education

• Experience: 2 to 3 years of professional paid search experience.
• Education: Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience.
• Certifications: Google Ads Certification is required. Google Analytics Certification is a plus.

Technical Competencies

• Platform Mastery: Demonstrated mastery of Google Ads, Microsoft Ads and Google Ads Editor.
• Data Analysis & Excel: Strong skills in core Excel functions, specifically those pertaining to data analysis.
• Analytical Mindset: Strong analytical skills with keen attention to detail and a problem-solving orientation.

Communication & Soft Skills

• Communication: Excellent written, verbal, and interpersonal communication skills.
• Presentation: Strong presentation skills
• Project Management: Excellent organization skills with the ability to manage multiple projects and deadlines effectively within a team environment.

Critical Thinking: Ability to think critically about business problems and propose data-backed solutions.

#LI-JK1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is [$66,850 - $80,200], based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

As our Paid Search Media Strategist, you will support the creation, optimization, and reporting of paid search campaigns across the portfolio assigned to you. You will be the engine behind our accounts—conducting the research necessary to build campaigns, monitoring performance, running rigorous QA for launches and delivering optimization and insights that drive client growth.

Key Responsibilities

Campaign Creation & Launch

• Structure & Creation: Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more, ensuring best-practice account structure, compelling ad copy, tailored keyword lists, and client-specific targeting strategies.
• Deployment: Upload the campaigns to relevant platforms using tools like Google Editor, Google Ads, and Microsoft Ads.
• Quality Control: Execute rigorous Quality Assurance (QA) on all campaigns before launch to guarantee accuracy and adherence to best practices.

Optimization & Management

• Budgeting: Accurately forecast and pace monthly budgets to ensure spending aligns with client targets.
• Routine Optimization: Manage the daily health of accounts through Search Query Report (SQR) analysis, negative keyword maintenance, bid adjustments, competitors monitoring, and A/B testing.
• Auditing: Routinely check campaign settings and performance to ensure adherence to best practices.

Performance Management:

• Daily Monitoring: Consistently track performance metrics to ensure benchmarks are met.
• Analysis and Reporting: Deliver campaign results reporting focused on providing actionable insights and proactive, forward-looking recommendations.

Ad Hoc Requests & Cross-Functional Communication

• Assist the account lead with ad hoc requests from internal teams and the client.
• Provide support in developing process documentation, Points of View (POVs), and sharing product updates.

Qualifications & Skills

Required Experience & Education

• Experience: 2 to 3 years of professional paid search experience.
• Education: Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience.
• Certifications: Google Ads Certification is required. Google Analytics Certification is a plus.

Technical Competencies

• Platform Mastery: Demonstrated mastery of Google Ads, Microsoft Ads and Google Ads Editor.
• Data Analysis & Excel: Strong skills in core Excel functions, specifically those pertaining to data analysis.
• Analytical Mindset: Strong analytical skills with keen attention to detail and a problem-solving orientation.

Communication & Soft Skills

• Communication: Excellent written, verbal, and interpersonal communication skills.
• Presentation: Strong presentation skills
• Project Management: Excellent organization skills with the ability to manage multiple projects and deadlines effectively within a team environment.

Critical Thinking: Ability to think critically about business problems and propose data-backed solutions.

#LI-JK1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

As our Paid Search Media Strategist, you will support the creation, optimization, and reporting of paid search campaigns across the portfolio assigned to you. You will be the engine behind our accounts—conducting the research necessary to build campaigns, monitoring performance, running rigorous QA for launches and delivering optimization and insights that drive client growth.

Key Responsibilities

Campaign Creation & Launch

• Structure & Creation: Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more, ensuring best-practice account structure, compelling ad copy, tailored keyword lists, and client-specific targeting strategies.
• Deployment: Upload the campaigns to relevant platforms using tools like Google Editor, Google Ads, and Microsoft Ads.
• Quality Control: Execute rigorous Quality Assurance (QA) on all campaigns before launch to guarantee accuracy and adherence to best practices.

Optimization & Management

• Budgeting: Accurately forecast and pace monthly budgets to ensure spending aligns with client targets.
• Routine Optimization: Manage the daily health of accounts through Search Query Report (SQR) analysis, negative keyword maintenance, bid adjustments, competitors monitoring, and A/B testing.
• Auditing: Routinely check campaign settings and performance to ensure adherence to best practices.

Performance Management:

• Daily Monitoring: Consistently track performance metrics to ensure benchmarks are met.
• Analysis and Reporting: Deliver campaign results reporting focused on providing actionable insights and proactive, forward-looking recommendations.

Ad Hoc Requests & Cross-Functional Communication

• Assist the account lead with ad hoc requests from internal teams and the client.
• Provide support in developing process documentation, Points of View (POVs), and sharing product updates.

Qualifications & Skills

Required Experience & Education

• Experience: 2 to 3 years of professional paid search experience.
• Education: Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience.
• Certifications: Google Ads Certification is required. Google Analytics Certification is a plus.

Technical Competencies

• Platform Mastery: Demonstrated mastery of Google Ads, Microsoft Ads and Google Ads Editor.
• Data Analysis & Excel: Strong skills in core Excel functions, specifically those pertaining to data analysis.
• Analytical Mindset: Strong analytical skills with keen attention to detail and a problem-solving orientation.

Communication & Soft Skills

• Communication: Excellent written, verbal, and interpersonal communication skills.
• Presentation: Strong presentation skills
• Project Management: Excellent organization skills with the ability to manage multiple projects and deadlines effectively within a team environment.

Critical Thinking: Ability to think critically about business problems and propose data-backed solutions.

#LI-JK1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is [$66,850 - $80,200], based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

We're seeking an analytical Associate Director of Paid Search to lead the strategy and implementation for a key client in the insurance vertical. As the dedicated subject matter expert, you will architect the paid search roadmap and ensure flawless execution. This role involves aligning search strategy with client objectives and overall digital strategy, collaborating with a cross-functional team (Account, Creative, Media, and Measurement), and leading platform approach, content distribution, and community management across Google, Microsoft, and other ecosystems.

Key Responsibilities

Data-Driven Strategy & Execution

• Strategy: Design and implement comprehensive Paid Search strategies, translating complex client goals into actionable SEM tactics.
• Analytics: Conduct rigorous analytics to extract customer insights, model attribution, and report channel performance, explaining the "why."
• AI & Future-Proofing: Lead the client's strategy through the AI evolution of search (SGE, Copilot). Aggressively test and govern AI-driven products (PMax, Demand Gen, Broad Match), ensuring automation uses the right data for incremental growth.
• Optimization: Lead a proactive testing roadmap (A/B, multivariate) and use statistical evidence for optimization decisions. Monitor industry activity for opportunities.

Financial Stewardship: Manage high-volume budgets precisely. Accountable for forecasting, pacing, and ensuring spend contributes to client ROI.

Cross-Functional Leadership

• Integrated Planning: Collaborate with stakeholders (internal Account/Creative and external client teams) to align Paid Search with broader integrated campaigns.
• Platform Management: Oversee daily management of Paid Search platforms (Google, Microsoft) and vendor relationships to ensure optimal strategy.
• Team Guidance: Foster a collaborative environment. Collaborate on streamlining processes on the insurance vertical, guide junior members on strategy, reporting insights and optimizations, ensuring high-quality output. Provide thought leadership across the Paid Search team. 

Insights & Innovation

• Competitive Intelligence: Conduct deep competitor analysis to maintain client advantage.
• Trend Application: Monitor Paid Search tools/automation trends, applying them to boost client performance.

Qualifications

The "Data" Requirement

• Analytical Mindset: Must guide complex reporting and identify optimization opportunities in large datasets.
• Excel Mastery: High proficiency with Microsoft Excel (financial modeling, complex formulas, pivot tables) is required.
• AI Fluency: Understand Generative AI/LLMs and manage the shift from keyword-based to intent-based/predictive modeling.

Tech Stack: Conversant in Paid Search analytics, emerging formats, and enterprise automation tools (e.g., Fluency, SA360, Kenshoo/Skai, Marin).

Professional Experience

• Experience: 6–8 years of Paid Search strategy and execution experience.
• Management: Proven experience managing high-budget campaigns
• Education: Bachelor’s degree in Marketing, Communications, Advertising, or equivalent work experience.
• Industry: Experience on health insurance client or healthcare industry is a plus.

Leadership & Soft Skills

• Strategic Thinker: A big-picture thinker with a proven ability to drive execution. You can see the forest and the trees.
• Communication: Excellent verbal, writing, and presentation skills. You can defend your data and strategy to stakeholders.
• Problem-Solving: Expert problem-solving and issue-resolution skills. You are a self-starter who can work independently in a dynamic environment.
• Collaboration: A positive outlook, excited about supporting teammates to drive success as a collective.

Thought Leadership: An innovative leader who participates in developmental POVs for the Paid Search team and organization at large.

#LI-JK1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is [$98,323-$117,988], based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

We're seeking an analytical Associate Director of Paid Search to lead the strategy and implementation for a key client in the insurance vertical. As the dedicated subject matter expert, you will architect the paid search roadmap and ensure flawless execution. This role involves aligning search strategy with client objectives and overall digital strategy, collaborating with a cross-functional team (Account, Creative, Media, and Measurement), and leading platform approach, content distribution, and community management across Google, Microsoft, and other ecosystems.

Key Responsibilities

Data-Driven Strategy & Execution

• Strategy: Design and implement comprehensive Paid Search strategies, translating complex client goals into actionable SEM tactics.
• Analytics: Conduct rigorous analytics to extract customer insights, model attribution, and report channel performance, explaining the "why."
• AI & Future-Proofing: Lead the client's strategy through the AI evolution of search (SGE, Copilot). Aggressively test and govern AI-driven products (PMax, Demand Gen, Broad Match), ensuring automation uses the right data for incremental growth.
• Optimization: Lead a proactive testing roadmap (A/B, multivariate) and use statistical evidence for optimization decisions. Monitor industry activity for opportunities.

Financial Stewardship: Manage high-volume budgets precisely. Accountable for forecasting, pacing, and ensuring spend contributes to client ROI.

Cross-Functional Leadership

• Integrated Planning: Collaborate with stakeholders (internal Account/Creative and external client teams) to align Paid Search with broader integrated campaigns.
• Platform Management: Oversee daily management of Paid Search platforms (Google, Microsoft) and vendor relationships to ensure optimal strategy.
• Team Guidance: Foster a collaborative environment. Collaborate on streamlining processes on the insurance vertical, guide junior members on strategy, reporting insights and optimizations, ensuring high-quality output. Provide thought leadership across the Paid Search team. 

Insights & Innovation

• Competitive Intelligence: Conduct deep competitor analysis to maintain client advantage.
• Trend Application: Monitor Paid Search tools/automation trends, applying them to boost client performance.

Qualifications

The "Data" Requirement

• Analytical Mindset: Must guide complex reporting and identify optimization opportunities in large datasets.
• Excel Mastery: High proficiency with Microsoft Excel (financial modeling, complex formulas, pivot tables) is required.
• AI Fluency: Understand Generative AI/LLMs and manage the shift from keyword-based to intent-based/predictive modeling.

Tech Stack: Conversant in Paid Search analytics, emerging formats, and enterprise automation tools (e.g., Fluency, SA360, Kenshoo/Skai, Marin).

Professional Experience

• Experience: 6–8 years of Paid Search strategy and execution experience.
• Management: Proven experience managing high-budget campaigns
• Education: Bachelor’s degree in Marketing, Communications, Advertising, or equivalent work experience.
• Industry: Experience on health insurance client or healthcare industry is a plus.

Leadership & Soft Skills

• Strategic Thinker: A big-picture thinker with a proven ability to drive execution. You can see the forest and the trees.
• Communication: Excellent verbal, writing, and presentation skills. You can defend your data and strategy to stakeholders.
• Problem-Solving: Expert problem-solving and issue-resolution skills. You are a self-starter who can work independently in a dynamic environment.
• Collaboration: A positive outlook, excited about supporting teammates to drive success as a collective.

Thought Leadership: An innovative leader who participates in developmental POVs for the Paid Search team and organization at large.

#LI-JK1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

We're seeking an analytical Associate Director of Paid Search to lead the strategy and implementation for a key client in the insurance vertical. As the dedicated subject matter expert, you will architect the paid search roadmap and ensure flawless execution. This role involves aligning search strategy with client objectives and overall digital strategy, collaborating with a cross-functional team (Account, Creative, Media, and Measurement), and leading platform approach, content distribution, and community management across Google, Microsoft, and other ecosystems.

Key Responsibilities

Data-Driven Strategy & Execution

• Strategy: Design and implement comprehensive Paid Search strategies, translating complex client goals into actionable SEM tactics.
• Analytics: Conduct rigorous analytics to extract customer insights, model attribution, and report channel performance, explaining the "why."
• AI & Future-Proofing: Lead the client's strategy through the AI evolution of search (SGE, Copilot). Aggressively test and govern AI-driven products (PMax, Demand Gen, Broad Match), ensuring automation uses the right data for incremental growth.
• Optimization: Lead a proactive testing roadmap (A/B, multivariate) and use statistical evidence for optimization decisions. Monitor industry activity for opportunities.

Financial Stewardship: Manage high-volume budgets precisely. Accountable for forecasting, pacing, and ensuring spend contributes to client ROI.

Cross-Functional Leadership

• Integrated Planning: Collaborate with stakeholders (internal Account/Creative and external client teams) to align Paid Search with broader integrated campaigns.
• Platform Management: Oversee daily management of Paid Search platforms (Google, Microsoft) and vendor relationships to ensure optimal strategy.
• Team Guidance: Foster a collaborative environment. Collaborate on streamlining processes on the insurance vertical, guide junior members on strategy, reporting insights and optimizations, ensuring high-quality output. Provide thought leadership across the Paid Search team. 

Insights & Innovation

• Competitive Intelligence: Conduct deep competitor analysis to maintain client advantage.
• Trend Application: Monitor Paid Search tools/automation trends, applying them to boost client performance.

Qualifications

The "Data" Requirement

• Analytical Mindset: Must guide complex reporting and identify optimization opportunities in large datasets.
• Excel Mastery: High proficiency with Microsoft Excel (financial modeling, complex formulas, pivot tables) is required.
• AI Fluency: Understand Generative AI/LLMs and manage the shift from keyword-based to intent-based/predictive modeling.

Tech Stack: Conversant in Paid Search analytics, emerging formats, and enterprise automation tools (e.g., Fluency, SA360, Kenshoo/Skai, Marin).

Professional Experience

• Experience: 6–8 years of Paid Search strategy and execution experience.
• Management: Proven experience managing high-budget campaigns
• Education: Bachelor’s degree in Marketing, Communications, Advertising, or equivalent work experience.
• Industry: Experience on health insurance client or healthcare industry is a plus.

Leadership & Soft Skills

• Strategic Thinker: A big-picture thinker with a proven ability to drive execution. You can see the forest and the trees.
• Communication: Excellent verbal, writing, and presentation skills. You can defend your data and strategy to stakeholders.
• Problem-Solving: Expert problem-solving and issue-resolution skills. You are a self-starter who can work independently in a dynamic environment.
• Collaboration: A positive outlook, excited about supporting teammates to drive success as a collective.

Thought Leadership: An innovative leader who participates in developmental POVs for the Paid Search team and organization at large.

#LI-JK1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is [$98,323-$117,988], based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

We're seeking an analytical Associate Director of Paid Search to lead the strategy and implementation for a key client in the insurance vertical. As the dedicated subject matter expert, you will architect the paid search roadmap and ensure flawless execution. This role involves aligning search strategy with client objectives and overall digital strategy, collaborating with a cross-functional team (Account, Creative, Media, and Measurement), and leading platform approach, content distribution, and community management across Google, Microsoft, and other ecosystems.

Key Responsibilities

Data-Driven Strategy & Execution

• Strategy: Design and implement comprehensive Paid Search strategies, translating complex client goals into actionable SEM tactics.
• Analytics: Conduct rigorous analytics to extract customer insights, model attribution, and report channel performance, explaining the "why."
• AI & Future-Proofing: Lead the client's strategy through the AI evolution of search (SGE, Copilot). Aggressively test and govern AI-driven products (PMax, Demand Gen, Broad Match), ensuring automation uses the right data for incremental growth.
• Optimization: Lead a proactive testing roadmap (A/B, multivariate) and use statistical evidence for optimization decisions. Monitor industry activity for opportunities.

Financial Stewardship: Manage high-volume budgets precisely. Accountable for forecasting, pacing, and ensuring spend contributes to client ROI.

Cross-Functional Leadership

• Integrated Planning: Collaborate with stakeholders (internal Account/Creative and external client teams) to align Paid Search with broader integrated campaigns.
• Platform Management: Oversee daily management of Paid Search platforms (Google, Microsoft) and vendor relationships to ensure optimal strategy.
• Team Guidance: Foster a collaborative environment. Collaborate on streamlining processes on the insurance vertical, guide junior members on strategy, reporting insights and optimizations, ensuring high-quality output. Provide thought leadership across the Paid Search team. 

Insights & Innovation

• Competitive Intelligence: Conduct deep competitor analysis to maintain client advantage.
• Trend Application: Monitor Paid Search tools/automation trends, applying them to boost client performance.

Qualifications

The "Data" Requirement

• Analytical Mindset: Must guide complex reporting and identify optimization opportunities in large datasets.
• Excel Mastery: High proficiency with Microsoft Excel (financial modeling, complex formulas, pivot tables) is required.
• AI Fluency: Understand Generative AI/LLMs and manage the shift from keyword-based to intent-based/predictive modeling.

Tech Stack: Conversant in Paid Search analytics, emerging formats, and enterprise automation tools (e.g., Fluency, SA360, Kenshoo/Skai, Marin).

Professional Experience

• Experience: 6–8 years of Paid Search strategy and execution experience.
• Management: Proven experience managing high-budget campaigns
• Education: Bachelor’s degree in Marketing, Communications, Advertising, or equivalent work experience.
• Industry: Experience on health insurance client or healthcare industry is a plus.

Leadership & Soft Skills

• Strategic Thinker: A big-picture thinker with a proven ability to drive execution. You can see the forest and the trees.
• Communication: Excellent verbal, writing, and presentation skills. You can defend your data and strategy to stakeholders.
• Problem-Solving: Expert problem-solving and issue-resolution skills. You are a self-starter who can work independently in a dynamic environment.
• Collaboration: A positive outlook, excited about supporting teammates to drive success as a collective.

Thought Leadership: An innovative leader who participates in developmental POVs for the Paid Search team and organization at large.

#LI-JK1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is [$98,323-$117,988], based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

As our SEO Strategist, you will….

Be the primary architect of a client’s digital growth, balancing high-level visionary planning with hands-on execution. You’ll take full ownership of site health, translating complex data into actionable roadmaps and navigating the ever-shifting landscape of search with confidence. This is a high-impact, client-facing role where your ability to forecast performance is just as important as your talent for presenting it. If you’re a lifelong learner who thrives on staying ahead of the algorithm and can turn technical insights into compelling stories, you’ll fit right in.

Be Accountable and Responsible: 

• Develop and execute comprehensive SEO strategies to increase organic website traffic and improve search engine rankings. 
• Conduct keyword research to identify high-potential target keywords and optimize website content accordingly. 
• Perform on-page optimization including meta tag optimization, URL structuring, keyword placement, and content optimization to enhance website visibility. 
• Optimize website architecture, internal linking, and navigation structure to improve user experience and search engine crawlability. 
• Monitor and analyze website performance using SEO tools and analytics platforms to identify areas for improvement and track key performance indicators (KPIs). 
• Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors in organic search rankings. 
• Identify and resolve technical SEO issues such as crawl errors, broken links, and duplicate content to improve website health and performance. 
• Monitor and report on organic search performance, rankings, and traffic metrics using SEO tools and analytics platforms. 
• Test and optimize landing pages, conversion funnels, and user journeys to maximize organic traffic conversion rates and revenue. 
• Understandably communicate complex SEO concepts to clients, ensuring transparency and trust. 
• Collaborate with cross-functional teams to implement SEO recommendations and ensure optimization efforts align with overall marketing goals. 
• Weigh the complex needs and limitations of a client environment when making strategic recommendations. 
• Be accountable for the organic growth performance of your clients, adjusting strategies to achieve positive outcomes. 
• Manage daily customer deliverables autonomously while collaborating with the team for support as needed.
• Easily spot trends and outliers to build coherent narratives based on data. 
• Communicate with authority and understanding about SEO and digital marketing strategy both internally and externally. Act as a trusted advisor to clients and colleagues, an advocate for the agency, and a source of knowledge. 
• Proactively stay up-to-date on industry trends. 

These are the qualifications we’re looking for 

• Bachelor's degree in Marketing, Business, or a related field. 
• 5+ years of proven experience in SEO 
• Agency experience required
• Experience with healthcare and pharmaceutical clients a plus
• In-depth knowledge of search engine algorithms and ranking factors 
• Solid understanding of technical SEO as well as on-page and off-page optimization techniques, and keyword research 
• Experience with site launch activities and collaborating with development teams 
• Understanding of HTML, JSON-LD Schema, various CMS platforms, and site functionality
• Proficiency with SEO tools and programs (e.g., SEMRush, Screaming Frog, etc.) 
• Ability to enhance client performance with innovative strategies and recommendations 
• Expertise in website analytics tools (e.g., Google Analytics, Google Search Console) 
• Excellent communication skills, capable of clearly explaining complex issues to both internal teams and clients 
• Strong analytical skills and ability to interpret data to drive actionable insights 
• Ability to craft compelling stories based on data 
• Ability to multitask and prioritize in a fast-paced environment 
• Creative problem-solving skills and a proactive approach to reputation management challenges 

#LI-VM1

#LI-REMOTE

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

We’re a remote-friendly, hybrid company. We have hubs in Chicago, Atlanta, Boston, Kansas City, Denver, Raleigh, & New York. If you live within 40 miles of a hub, we’d love to see you in person for the moments that matter—like key meetings, team-building, or when a colleague is visiting from out of town. We value flexibility, but we believe the best collaboration happens when we're intentional about connecting in person.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $66,850 - $80,200 based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

As our Programmatic Media Manager, you will....

Oversee and drive the development and optimization of programmatic media campaigns across diverse channels, leveraging your expertise in marketing principles and digital platforms. You'll take ownership of client relationships, leading strategic planning and execution while overseeing routine optimizations and financial management. With a keen eye for problem-solving and a passion for learning, you'll play a pivotal role in shaping the success of our programmatic media initiatives through strong collaboration and relationship-building with media partners and vendors.

What You'll do

• Utilize expert understanding of marketing principles, media platforms, tools, and digital channels to develop and execute comprehensive strategies for diverse media pillars
• Craft client-ready documents with clear structure, storyline, and conclusions, including strategy decks, POVs, wrap reports, case studies, and status notes
• Collaborate creatively throughout the conception and execution phases of media campaigns, efficiently owning, managing, and optimizing in-market programs independently
• Apply strong quantitative and analytical skills to translate data into actionable insights, informing strategic recommendations and optimizations for client campaigns
• Serve as the primary client contact for key business assignments, meeting with media partners to understand the landscape and acting as the channel expert for clients
• Work closely with Analytics partners to validate the success of media plans and make data-driven recommendations for channel allocation
• Assess and recommend software, tools, and resources needed for departmental operations, ensuring optimal efficiency and performance
• Manage budgets and bids strategically to support campaign performance effectively, while developing channel plans aligned with client objectives and delegating internal projects accordingly
• Conduct routine optimizations, including budget allocations, commissions, bids, and targeting strategies, to maximize campaign performance and ROI
• Facilitate client calls by creating and delivering agendas, speaking to key points, and providing strategic insights and recommendations
• Compile and deliver quarterly/monthly wrap-up reports and roadmaps, synthesizing campaign performance data and strategic recommendations for clients
• Foster and maintain relationships with engine representatives and vendors to stay updated on industry trends and emerging opportunities

Who you are

• 4-5 years of media experience, including at least 2+ years in programmatic media strategy leadership
• Bachelor's degree and/or equivalent work experience
• Google Ads and Google Analytics certifications preferred
• Proficiency in MS Office & Google Workspace, with the ability to analyze data and create reports to support campaign planning and execution
• Strong quantitative analytical skills, with the ability to translate data into actionable insights
• Familiarity with conversion tracking methodologies and web analytics tools (e.g., Google Analytics, Omniture, Coremetrics)
• In-depth knowledge of ad-serving tools and measurement platforms (Trade Desk a plus)
• A clear understanding of ad verification systems and industry standards
• Excellent interpersonal skills, with strong written and verbal communication abilities
• Ability to manage multiple assignments and conflicting priorities effectively
• Exceptional problem-resolution skills, with a creative approach to developing valuable solutions in a client-centered environment

#LI-VM1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $86,450 - $103,750, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

As our Programmatic Media Manager, you will....

Oversee and drive the development and optimization of programmatic media campaigns across diverse channels, leveraging your expertise in marketing principles and digital platforms. You'll take ownership of client relationships, leading strategic planning and execution while overseeing routine optimizations and financial management. With a keen eye for problem-solving and a passion for learning, you'll play a pivotal role in shaping the success of our programmatic media initiatives through strong collaboration and relationship-building with media partners and vendors.

What You'll do

• Utilize expert understanding of marketing principles, media platforms, tools, and digital channels to develop and execute comprehensive strategies for diverse media pillars
• Craft client-ready documents with clear structure, storyline, and conclusions, including strategy decks, POVs, wrap reports, case studies, and status notes
• Collaborate creatively throughout the conception and execution phases of media campaigns, efficiently owning, managing, and optimizing in-market programs independently
• Apply strong quantitative and analytical skills to translate data into actionable insights, informing strategic recommendations and optimizations for client campaigns
• Serve as the primary client contact for key business assignments, meeting with media partners to understand the landscape and acting as the channel expert for clients
• Work closely with Analytics partners to validate the success of media plans and make data-driven recommendations for channel allocation
• Assess and recommend software, tools, and resources needed for departmental operations, ensuring optimal efficiency and performance
• Manage budgets and bids strategically to support campaign performance effectively, while developing channel plans aligned with client objectives and delegating internal projects accordingly
• Conduct routine optimizations, including budget allocations, commissions, bids, and targeting strategies, to maximize campaign performance and ROI
• Facilitate client calls by creating and delivering agendas, speaking to key points, and providing strategic insights and recommendations
• Compile and deliver quarterly/monthly wrap-up reports and roadmaps, synthesizing campaign performance data and strategic recommendations for clients
• Foster and maintain relationships with engine representatives and vendors to stay updated on industry trends and emerging opportunities

Who you are

• 4-5 years of media experience, including at least 2+ years in programmatic media strategy leadership
• Bachelor's degree and/or equivalent work experience
• Google Ads and Google Analytics certifications preferred
• Proficiency in MS Office & Google Workspace, with the ability to analyze data and create reports to support campaign planning and execution
• Strong quantitative analytical skills, with the ability to translate data into actionable insights
• Familiarity with conversion tracking methodologies and web analytics tools (e.g., Google Analytics, Omniture, Coremetrics)
• In-depth knowledge of ad-serving tools and measurement platforms (Trade Desk a plus)
• A clear understanding of ad verification systems and industry standards
• Excellent interpersonal skills, with strong written and verbal communication abilities
• Ability to manage multiple assignments and conflicting priorities effectively
• Exceptional problem-resolution skills, with a creative approach to developing valuable solutions in a client-centered environment

#LI-VM1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $95,100 - 114,100, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

As our SEO Strategist, you will….

Be the primary architect of a client’s digital growth, balancing high-level visionary planning with hands-on execution. You’ll take full ownership of site health, translating complex data into actionable roadmaps and navigating the ever-shifting landscape of search with confidence. This is a high-impact, client-facing role where your ability to forecast performance is just as important as your talent for presenting it. If you’re a lifelong learner who thrives on staying ahead of the algorithm and can turn technical insights into compelling stories, you’ll fit right in.

Be Accountable and Responsible: 

• Develop and execute comprehensive SEO strategies to increase organic website traffic and improve search engine rankings. 
• Conduct keyword research to identify high-potential target keywords and optimize website content accordingly. 
• Perform on-page optimization including meta tag optimization, URL structuring, keyword placement, and content optimization to enhance website visibility. 
• Optimize website architecture, internal linking, and navigation structure to improve user experience and search engine crawlability. 
• Monitor and analyze website performance using SEO tools and analytics platforms to identify areas for improvement and track key performance indicators (KPIs). 
• Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors in organic search rankings. 
• Identify and resolve technical SEO issues such as crawl errors, broken links, and duplicate content to improve website health and performance. 
• Monitor and report on organic search performance, rankings, and traffic metrics using SEO tools and analytics platforms. 
• Test and optimize landing pages, conversion funnels, and user journeys to maximize organic traffic conversion rates and revenue. 
• Understandably communicate complex SEO concepts to clients, ensuring transparency and trust. 
• Collaborate with cross-functional teams to implement SEO recommendations and ensure optimization efforts align with overall marketing goals. 
• Weigh the complex needs and limitations of a client environment when making strategic recommendations. 
• Be accountable for the organic growth performance of your clients, adjusting strategies to achieve positive outcomes. 
• Manage daily customer deliverables autonomously while collaborating with the team for support as needed.
• Easily spot trends and outliers to build coherent narratives based on data. 
• Communicate with authority and understanding about SEO and digital marketing strategy both internally and externally. Act as a trusted advisor to clients and colleagues, an advocate for the agency, and a source of knowledge. 
• Proactively stay up-to-date on industry trends. 

These are the qualifications we’re looking for 

• Bachelor's degree in Marketing, Business, or a related field. 
• 5+ years of proven experience in SEO 
• Agency experience required
• Experience with healthcare and pharmaceutical clients a plus
• In-depth knowledge of search engine algorithms and ranking factors 
• Solid understanding of technical SEO as well as on-page and off-page optimization techniques, and keyword research 
• Experience with site launch activities and collaborating with development teams 
• Understanding of HTML, JSON-LD Schema, various CMS platforms, and site functionality
• Proficiency with SEO tools and programs (e.g., SEMRush, Screaming Frog, etc.) 
• Ability to enhance client performance with innovative strategies and recommendations 
• Expertise in website analytics tools (e.g., Google Analytics, Google Search Console) 
• Excellent communication skills, capable of clearly explaining complex issues to both internal teams and clients 
• Strong analytical skills and ability to interpret data to drive actionable insights 
• Ability to craft compelling stories based on data 
• Ability to multitask and prioritize in a fast-paced environment 
• Creative problem-solving skills and a proactive approach to reputation management challenges 

#LI-VM1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $66,850 - $80,200 based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

As our SEO Strategist, you will….

Be the primary architect of a client’s digital growth, balancing high-level visionary planning with hands-on execution. You’ll take full ownership of site health, translating complex data into actionable roadmaps and navigating the ever-shifting landscape of search with confidence. This is a high-impact, client-facing role where your ability to forecast performance is just as important as your talent for presenting it. If you’re a lifelong learner who thrives on staying ahead of the algorithm and can turn technical insights into compelling stories, you’ll fit right in.

Be Accountable and Responsible: 

• Develop and execute comprehensive SEO strategies to increase organic website traffic and improve search engine rankings. 
• Conduct keyword research to identify high-potential target keywords and optimize website content accordingly. 
• Perform on-page optimization including meta tag optimization, URL structuring, keyword placement, and content optimization to enhance website visibility. 
• Optimize website architecture, internal linking, and navigation structure to improve user experience and search engine crawlability. 
• Monitor and analyze website performance using SEO tools and analytics platforms to identify areas for improvement and track key performance indicators (KPIs). 
• Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors in organic search rankings. 
• Identify and resolve technical SEO issues such as crawl errors, broken links, and duplicate content to improve website health and performance. 
• Monitor and report on organic search performance, rankings, and traffic metrics using SEO tools and analytics platforms. 
• Test and optimize landing pages, conversion funnels, and user journeys to maximize organic traffic conversion rates and revenue. 
• Understandably communicate complex SEO concepts to clients, ensuring transparency and trust. 
• Collaborate with cross-functional teams to implement SEO recommendations and ensure optimization efforts align with overall marketing goals. 
• Weigh the complex needs and limitations of a client environment when making strategic recommendations. 
• Be accountable for the organic growth performance of your clients, adjusting strategies to achieve positive outcomes. 
• Manage daily customer deliverables autonomously while collaborating with the team for support as needed.
• Easily spot trends and outliers to build coherent narratives based on data. 
• Communicate with authority and understanding about SEO and digital marketing strategy both internally and externally. Act as a trusted advisor to clients and colleagues, an advocate for the agency, and a source of knowledge. 
• Proactively stay up-to-date on industry trends. 

These are the qualifications we’re looking for 

• Bachelor's degree in Marketing, Business, or a related field. 
• 5+ years of proven experience in SEO 
• Agency experience required
• Experience with healthcare and pharmaceutical clients a plus
• In-depth knowledge of search engine algorithms and ranking factors 
• Solid understanding of technical SEO as well as on-page and off-page optimization techniques, and keyword research 
• Experience with site launch activities and collaborating with development teams 
• Understanding of HTML, JSON-LD Schema, various CMS platforms, and site functionality
• Proficiency with SEO tools and programs (e.g., SEMRush, Screaming Frog, etc.) 
• Ability to enhance client performance with innovative strategies and recommendations 
• Expertise in website analytics tools (e.g., Google Analytics, Google Search Console) 
• Excellent communication skills, capable of clearly explaining complex issues to both internal teams and clients 
• Strong analytical skills and ability to interpret data to drive actionable insights 
• Ability to craft compelling stories based on data 
• Ability to multitask and prioritize in a fast-paced environment 
• Creative problem-solving skills and a proactive approach to reputation management challenges 

#LI-VM1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $73,500 - $88,200 based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

As our SEO Strategist, you will….

Be the primary architect of a client’s digital growth, balancing high-level visionary planning with hands-on execution. You’ll take full ownership of site health, translating complex data into actionable roadmaps and navigating the ever-shifting landscape of search with confidence. This is a high-impact, client-facing role where your ability to forecast performance is just as important as your talent for presenting it. If you’re a lifelong learner who thrives on staying ahead of the algorithm and can turn technical insights into compelling stories, you’ll fit right in.

Be Accountable and Responsible: 

• Develop and execute comprehensive SEO strategies to increase organic website traffic and improve search engine rankings. 
• Conduct keyword research to identify high-potential target keywords and optimize website content accordingly. 
• Perform on-page optimization including meta tag optimization, URL structuring, keyword placement, and content optimization to enhance website visibility. 
• Optimize website architecture, internal linking, and navigation structure to improve user experience and search engine crawlability. 
• Monitor and analyze website performance using SEO tools and analytics platforms to identify areas for improvement and track key performance indicators (KPIs). 
• Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors in organic search rankings. 
• Identify and resolve technical SEO issues such as crawl errors, broken links, and duplicate content to improve website health and performance. 
• Monitor and report on organic search performance, rankings, and traffic metrics using SEO tools and analytics platforms. 
• Test and optimize landing pages, conversion funnels, and user journeys to maximize organic traffic conversion rates and revenue. 
• Understandably communicate complex SEO concepts to clients, ensuring transparency and trust. 
• Collaborate with cross-functional teams to implement SEO recommendations and ensure optimization efforts align with overall marketing goals. 
• Weigh the complex needs and limitations of a client environment when making strategic recommendations. 
• Be accountable for the organic growth performance of your clients, adjusting strategies to achieve positive outcomes. 
• Manage daily customer deliverables autonomously while collaborating with the team for support as needed.
• Easily spot trends and outliers to build coherent narratives based on data. 
• Communicate with authority and understanding about SEO and digital marketing strategy both internally and externally. Act as a trusted advisor to clients and colleagues, an advocate for the agency, and a source of knowledge. 
• Proactively stay up-to-date on industry trends. 

These are the qualifications we’re looking for 

• Bachelor's degree in Marketing, Business, or a related field. 
• 5+ years of proven experience in SEO 
• Agency experience required
• Experience with healthcare and pharmaceutical clients a plus
• In-depth knowledge of search engine algorithms and ranking factors 
• Solid understanding of technical SEO as well as on-page and off-page optimization techniques, and keyword research 
• Experience with site launch activities and collaborating with development teams 
• Understanding of HTML, JSON-LD Schema, various CMS platforms, and site functionality
• Proficiency with SEO tools and programs (e.g., SEMRush, Screaming Frog, etc.) 
• Ability to enhance client performance with innovative strategies and recommendations 
• Expertise in website analytics tools (e.g., Google Analytics, Google Search Console) 
• Excellent communication skills, capable of clearly explaining complex issues to both internal teams and clients 
• Strong analytical skills and ability to interpret data to drive actionable insights 
• Ability to craft compelling stories based on data 
• Ability to multitask and prioritize in a fast-paced environment 
• Creative problem-solving skills and a proactive approach to reputation management challenges 

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At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $66,850 - $80,200 based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.