Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration.

The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world’s most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all.

We're looking for a creative AI Video Creator to join our team and harness the power of LTX-2 and LTX Studio to produce compelling content across marketing channels. This role combines generative AI with traditional filmmaking skills, creative storytelling, and social media fluency to rapidly ideate and deliver high-quality videos daily that captivate audiences and position LTX-2 as the leading Creative AI Engine and LTX Studio as the leading platform for professional AI video production.

What you will be doing

• Create multiple high-quality AI-generated videos weekly using LTX Studio and LTX-2 across marketing channels (events, sales materials, social media) in diverse formats (spec ads, music videos, trailers, sizzle reels, showcases, short films) to attract clients and establish our platform's market leadership
• Develop and execute organic social content strategies for platforms like X, Instagram, TikTok, and LinkedIn, crafting platform-native videos that drive engagement, followers, and brand awareness for LTX
• Generate engaging content for LTX-2's awareness and reach, utilizing creative, editing, and post-production skills to elevate AI-generated output
• Stay current with social trends across platforms (Reddit, X, Discord) while maintaining awareness of relevant cultural touchpoints (social media topics, pop culture, cinema, advertising) and the evolving AI landscape
• Respond quickly to emerging trends and technological advancements, adapting content format, length, and tone to each platform's audience and algorithm

Your skills and experience

• 2+ years experience working with generative AI models (image, video, and language)
• Proficiency with professional editing software (Adobe Premiere, After Effects, DaVinci Resolve, etc.) and deep understanding of video production pipelines
• Strong track record of creating organic social media content, with an intuitive understanding of what performs on platforms like X, TikTok, Instagram, and LinkedIn
• Experience with sound design and mixing
• Hands-on experience developing creative for performance marketing, lead generation, or broader marketing campaigns across digital channels
• Proven experience in TV, film, advertising, campaigns, or creative project environments
• Exceptional visual design skills with refined aesthetic sensibility and strong storytelling abilities
• High level English language proficiency and ability to craft narratives that resonate across diverse audiences
• Demonstrated ability to work independently, meet tight deadlines, and optimize content for various social media platforms
• Portfolio of creative work showcasing visual storytelling abilities, including social media content

Preferred

• Experience with video and image generative AI products and models, particularly LTX Studio and LTX-2
• Understanding of prompt engineering and social media best practices for optimal content creation and engagement
• Prior experience creating viral content or building audience on social platforms
• Understanding of brand development and visual identity systems
• Interest in emerging AI technologies and willingness to experiment with new tools

Why Join Us:

We’re here to push the boundaries of what’s possible with AI and video - not for the buzz, but for the craft, the challenge, and the chance to make something genuinely new.

We believe in an environment where people are encouraged to think, create and explore. Real impact happens when people are empowered to experiment, evolve, and elevate together.

At Lightricks, every breakthrough starts with great people and a collaborative mindset. If you're looking for a place that combines deep tech, creative energy, and zero buzzword culture, you might be in the right place.

We got you covered!

We empower employees with cutting-edge tools and learning opportunities to grow and succeed through workshops, access and training on platforms, subscriptions, and clear guidelines for responsible AI use.

We offer Car-to-go subscriptions and run daily door-to-door shuttles from several locations in central Israel, plus free parking and train-station pickups.

We’re proud to have 2 chef-led restaurants on site by the legendary Machneyuda Group (yes, that Machneyuda!), plus a bakery nestled in the heart of our office, filled daily with the scent of fresh pastries.

Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration.

The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world’s most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all.

The team & role

We’re seeking a passionate, visionary Creative Director to lead the visual identity and brand experience of LTX. This is a unique opportunity to define how the world perceives a product that sits at the cutting edge of design and AI innovation. The ideal candidate combines deep graphic design expertise with a strong technical curiosity - someone who can translate complex technology into inspiring creative expression. You’ll balance conceptual leadership with executional craft, working closely with design, research, and development teams to shape the visual storytelling of LTX and its ecosystem, including the LTX-2 model.

What you will be doing

As Lightricks’ Creative Director, you will define the company’s visual voice - shaping how LTX expresses innovation, creativity, and beauty across every touchpoint. You’ll lead the creative vision that unites product, brand, and storytelling into one coherent and inspiring visual identity.

• Define and lead the creative direction and visual language for LTX across product, brand, and storytelling touchpoints.
• Establish a cohesive, evolving brand identity that reflects innovation, elegance, and creative freedom - a visual expression of the company’s purpose and technology.
• Partner closely with product, research, and engineering teams to explore new design capabilities within the LTX-2 model and future AI-driven features - transforming technical innovation into inspiring visual expression.
• Stay hands-on in the creative process - designing, prototyping, and iterating on visuals that showcase the creative potential of LTX’s tools.
• Build, mentor, and inspire a multidisciplinary creative team. Shape its culture, refine its processes, and set the standards for visual excellence across the organization.
• Collaborate with company leadership to align the creative vision with product strategy, long-term brand growth, and the company’s broader creative mission.

Your skills and experience

• You are an experienced creative leader with 8+ years of shaping visual identity and creative direction across digital brands, products, or storytelling platforms.
  You bring both the aesthetic sensitivity of a designer and the strategic clarity of a brand architect - able to translate a company’s vision into a unified and inspiring visual language.
• You are deeply fluent in design - with impeccable taste, mastery of visual fundamentals, and a broad cultural sensibility spanning art, film, photography, graphic design, and emerging media. You set and maintain a high bar for visual excellence, inspiring others to reach it.
• You think systemically - building and evolving brand guidelines, creative frameworks, and scalable design systems that empower teams across disciplines while keeping the brand’s voice consistent and distinct.
• You’re technically fluent and creatively fearless - deeply curious about the intersection of design, technology, and storytelling.
• You understand how AI, generative design, and creative technology are reshaping the craft, and you’ve worked hands-on with modern design and production tools to explore what’s next. You can speak the language of engineers, understand workflows, and turn technological capabilities into expressive visual directions.
• You’re a collaborative partner to product, marketing, and leadership - able to distill complex ideas into clear, expressive creative direction that aligns teams and moves audiences.
• You lead by doing. You combine vision with craft, guiding others through example and pushing the boundaries of what the brand can express.
• Proficient in Figma, Adobe Creative Suite, and modern AI and 3D design tools.

Important note:
This role requires deep, hands-on design experience and proven ownership of wide design operations. Candidates whose background is primarily in marketing execution or campaign management, without a strong foundation in visual design systems, craft, and scalable design operations, will not be a good fit.

We are looking for an experienced designer who leads through design, builds visual frameworks, establishes and runs effective design operations, and sets a consistently high creative bar across the organization.

Why Lightricks

• Join a company where creativity is the core of our mission - not a department. At Lightricks, the role of Creative Director carries unique weight and meaning, shaping how innovation itself is expressed.
• Shape the creative identity of one of the most ambitious AI companies redefining how visual creation comes to life.
• Collaborate with visionary minds across design, research, and technology - working at the intersection of creativity and innovation.
• Contribute to LTX-2 and future-generation creative models that expand the boundaries of what’s visually and technically possible.

Benefits

• Private Medical Insurance (Optical & Dental cover), including your loved ones.
• Life Assurance.
• £3,000p/a Transport Allowance.
• £750p/a allowance for Wellbeing & Professional Development.
• Free on-site breakfast, lunches, coffee & snacks.
• Pension Contributions (7%).
• Holiday (25 days).
• Seasonal & Anniversary Vouchers.
• Hybrid & Flexible working.
• Central London office space. 
• Enhanced Parental Leave.
• Cycle-to-work Scheme.
• Season Ticket Loan.
• Volunteering Opportunities.
• Frequent social activities - away-days, happy hours, team building, yoga, creative workshops.

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