Ready to shape how millions discover and engage with our games?

If you're driven by performance, passionate about data, and eager to make an impact in the world of mobile gaming, we’d love to meet you!

We're looking for a Performance Marketing Manager to join our team and scale our top titles across global markets. You'll play a key role in driving growth through strategic user acquisition, data-driven optimization, and creative testing.

What Will You Do?

• Plan, execute, and optimize performance marketing campaigns across channels like Meta, Google, video networks, and mobile DSPs
• Help managing influencer marketing efforts and agency relationships
• Track key KPIs and leverage data to drive the growth of our games
• Partner with the creative team to brainstorm, test, and optimize high-performing ad creatives
• Collaborate with growth analysts to evaluate campaign impact and surface actionable insights
• Explore new UA channels and tactics to diversify and improve the marketing mix
• Conduct competitor research using mobile intelligence tools to spot trends and opportunities
• Stay up to date with mobile industry trends and emerging marketing technologies
   

What Do You Need?

• Bachelor’s degree in Marketing, Business, Engineering, or a related field
• 3+ years of hands-on performance marketing experience (ideally in mobile apps or gaming)
• Strong analytical mindset; comfortable working with campaign data and turning insights into strategy
• Proficient in using BI tools (e.g. Tableau, Power BI) to extract insights from complex data sets.
• Hands-on experience with leading ASO platforms (e.g. AppTweak, Sensor Tower, Mobile Action) for optimizing metadata, identifying growth opportunities, and analyzing competitor strategies.
• Prior experience working with major social platforms (e.g. Google, Meta) and ad networks (e.g. AppLovin, Unity) is required.
• Experience with retargeting/re-marketing is a strong plus
• Excellent communication skills in English (both written and spoken)

Who Are We?

• A proud Zynga studio based in Istanbul
• Creators of the most popular card and board games in Turkey and the US
• A team fueled by collaboration, passion, and curiosity
• Always pushing the limits of creativity, performance, and fun

We are seeking a dedicated and experienced Digital Investment Manager for a fixed-term maternity cover position within our Investment team. 

Key Responsibilities:

• Lead and execute price negotiations to deliver competitive and sustainable pricing strategies,
• Manage consolidated pricing & value frameworks,
• Conduct pricing analysis & benchmarking for I/O and biddable buying,
• Support both global and local pitch processes with pricing insights, value frameworks,
• Manage compliance processes and documentation in accordance with internal and external policies,
• Develop media inflation analyses to support strategic planning and financial forecasting,
• Improve data organization and drive automation in reporting.

Required Skills & Experience

• 4–5+ years of experience in digital media buying, digital investment, or media auditing,
• Advanced understanding of digital media cost metrics, quality indicators, and performance KPIs,
• Strong analytical, numerical, and technical skills, with proven experience handling large datasets,
• Experience in process automation, reporting optimization, or data engineering‑adjacent tasks is a strong advantage,
• Excellent communication skills; confident working with global teams, auditors, local markets, and publisher partners,
• Highly detail‑oriented with strong accuracy in analytical work,
• Demonstrated problem‑solving abilities with a data‑driven mindset,
• Proactive, structured, and capable of improving workflows and data‑related processes.
  
  

  Life at WPP Media & Benefits

  Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

  We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

  WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 
  
  

  Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

  While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

  #LI-Promoted 

Duties and Responsibilities:

• Strategic Roadmap Ownership: Define and drive a multi-year, outcome-based roadmap that aligns with global business goals and North Star metrics.
• Market Intelligence: Lead comprehensive market research to identify emerging trends in AI and EdTech, ensuring our product strategy remains ahead of the curve.
• Monetization & Pricing: Own the pricing strategy for international markets. Conduct analysis to determine price floors and ceilings, and optimize monetization models to maximize LTV.
• Scientific & Data Leadership: Apply a scientific approach to product discovery. Analyze performance data to validate hypotheses and drive data-informed decision-making across the organization.
• Stakeholder Management: Act as a key partner for the Leadership Team, delivering clear, data-backed insights and recommendations that influence company-wide strategy.
• Team Mentorship: Lead, mentor, and scale a team of product managers, fostering a culture of accountability, growth, and high-quality PRD standards.
• Cross-functional Collaboration: Serve as the primary point of contact for Engineering, Data Science, and Design teams to prioritize features and resolve technical/business trade-offs.

Qualifications and Experience:

• 5+ years of experience as a Product Manager in software development (SaaS, EdTech, or AI-driven products).
• Bachelor’s or Master’s degree in Computer Science, Data Science, or a related technical/scientific field.
• Proven ability to manage products using complex data analysis and scientific research methodologies.
• Expert knowledge of prioritization frameworks (e.g., RICE, WSJF) and experience building outcome-driven (not just feature-driven) roadmaps.
• Strong track record of writing high-quality PRDs and managing sprints in a fast-paced, agile environment.
• Experience leading cross-functional stakeholders and directly mentoring other product managers.
• Fluent English with the ability to articulate technical concepts to non-technical stakeholders clearly.

Nice to Have:

• Academic background in Business (MBA/BBA) or completion of advanced product strategy programs (e.g., Reforge, Kellogg, or similar).
• Experience in building and scaling AI/ML-powered products.
• Background in Science or experience with academic/research-focused software.
• Experience managing products with millions of users across multiple geographical regions.

About us

We were founded in 2017 with the motivation to reach people globally by giving them unique and unforgettable experiences with disruptive products. Our games have reached over 3.5 billion people. This could only be done by gathering exceptional talent and creating a culture to enhance team spirit and creativity. We are looking for passionate teammates to join our team!

What you’ll be doing

• Managing existing user acquisition channels for maximum performance and ROI
• Analyzing campaign data to identify areas for improvement and optimization 
• Working closely with 3rd parties (e.g. Facebook, Google, Ad networks)
• Collaborating with creative team in ad production 

Desired skills and experiences

• Bachelor's degree, ideally in Engineering, Management or Economics
• Strong analytical and data interpretation skills
• Excellent communication and team work skills
• Self-motivated with the ability to work independently and within a team
• Attention to details
• Passion for Match Villains and mobile puzzle games in general

What makes our team so unique

• Feedback and transparency are at the heart of everything we do
• Exceptional and passionate people/team members
• Every idea counts
• Never-ending learning
• We never stop asking the questions “why” and “how”

Our Perks

• Team events and trips
• Great food
• On-site gym
• Full health benefits
• Compensation for paid military service
• Relocation support
• Good Job Games Coin Program that lets you have unforgettable experiences (e.g. Going on a cruise trip to Norway or seeing the Northern Lights)

This is an on-site role in Istanbul, Sarıyer. We do not offer a fully-remote working option.

About us

We were founded in 2017 with the motivation to reach people globally by giving them unique and unforgettable experiences with disruptive products. Our games have reached over 3.5 billion people. This could only be done by gathering exceptional talent and creating a culture to enhance team spirit and creativity. We are looking for passionate teammates to join our team!

As part of our Growth Team, you'll be challenged daily to find innovative ways to improve our games and maximize player reach. Our team combines creative and analytical thinking to develop effective marketing strategies and identify growth opportunities. 

What you’ll be doing

• Managing existing user acquisition channels and discovering new opportunities
• Conducting in-depth campaign analysis to evaluate performance and ROI
• Developing and implementing bidding strategies for optimal campaign performance
• Defining KPIs and analyzing campaigns for better understanding of the target audience
• Collaborating with creative team in ad production 

Desired skills and experiences

• 1-2 years of experience in performance marketing
• Bachelor's degree, ideally in Engineering, Management or Economics
• Excellent communication and team work skills
• Self-motivated with the ability to work independently and within a team
• Strong analytical and problem-solving skills
• Passion for Match Villains and mobile puzzle games in general

What makes our team so unique

• Feedback and transparency are at the heart of everything we do
• Exceptional and passionate people/team members
• Every idea counts
• Never-ending learning
• We never stop asking the questions “why” and “how”

Our Perks

• Team events and trips
• Great food
• On-site gym
• Full health benefits
• Compensation for paid military service
• Good Job Games Coin Program that lets you have unforgettable experiences (e.g. Going on a cruise trip to Norway or seeing the Northern Lights)

This is an on-site role in Istanbul, Sarıyer. We do not offer a fully-remote working option.