All active Art Director roles based in Ghana.
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Role Summary:
The writer is responsible for developing engaging and persuasive written content for advertising campaigns. They generate original ideas, straplines, slogans, body copy, jingles, and scripts that capture the target audience's attention and effectively promote client products or brands. Working closely with Art Directors and cross-functional teams, the writer ensures creative alignment and delivers impactful advertising across various media. This role requires a highly creative individual with strong writing skills, a deep understanding of market trends, and the ability to manage projects under tight deadlines.
Key Responsibilities:
Role Requirements:
Education: Bachelor's degree or Diploma in Marketing, Communications, English, Journalism, Advertising, or a related field.
Experience: Proven experience as a Copywriter in an advertising agency or similar creative role.
Portfolio: A strong portfolio showcasing a diverse range of successful advertising copy and campaigns.
Skills:
Company Overview:
The Ogilvy Africa Network is the largest agency network on the continent, serving over 40 countries with a team of 900 people across Central, East, and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa works with a prestigious portfolio of clients, including AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PwC, Total Energies, UNICEF, Unilever, and WWF, among others.
Ogilvy Africa's unique operating model, One Ogilvy, allows for seamless omnichannel experiences for clients' consumers. The agency leverages data, content, and technology to create impactful campaigns and strives to be the best-practice agency model for developing and emerging markets. With a history of winning top regional and global awards, including Cannes Lions, Clio Awards, Dubai Lynx Festival, SABRE Awards, Loeries, and WARC, Ogilvy Africa is a leading force in the industry. Ogilvy is a global network of WPP and was recently named the #1 creative network in the world by WARC (2023). Ogilvy believes in diversity as a competitive advantage and is committed to a fair and inclusive hiring process.
Ogilvy Beliefs:
People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it's constantly upgraded. The same is true for people.
We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data-Content-Tech.
Diversity is a competitive advantage: New profiles, new skills, and new styles of leadership make us a stronger company.
Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skill set we need. It's the only way to scale at speed without pretending to have all the answers.
Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams succeed, individuals fail.
Fail often, fail fast: We see the intrapreneur in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail fast, learn from the failure, and start something new.
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The Group Creative Director (GCD) is a strong leader who will manage, inspire, and lead multiple creative teams at various levels. A strong conceptual thinker with a pulse on culture and technology who also demonstrates a thorough understanding of the digital/social landscape. This person also needs to be a great partner to Planning, Strategy, Account and Project Management teams. As well as being an exceptional collaborator with clients actively listening and understanding their true needs but also developing a trusting relationship that allows for the Agency to push for better and more surprising work. As GCD you are expected to understand and contribute to both the visual expression and content of the ideas you put forth.
Creative Vision & Oversight
Team Leadership & Development
Client & Project Collaboration
Industry & Market Acumen
Awards & Agency Reputation
Skills
Experience
Preferred Qualifications
Ogilvy Africa is the largest network agency on the continent catering to 40 countries with a team of ~900 people across Central, East and West Africa. Headquartered in Nairobi - Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB Inbev, Airtel, Africa CDC, Bill & Melinda Gates, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mastercard Foundation, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Standard Chartered, Total, Tullow, UNICEF, Unilever, Visa, Vodafone and WWF amongst others.
We offer services across the full spectrum of marketing domains including advertising (on and offline), Customer Engagement & Commerce, Digital Transformation, Shopper Marketing, Media, PR & Influence; all under one unified setup. We’ve also created proprietary marketing products in areas such as real-time marketing, social intelligence, virtual experiences, influencer management, e-commerce enablement and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.
In our 20+ years in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa); to name a few.
Ogilvy is a leading global creative network of WPP. Launched by David Ogilvy over 70 years ago, it’s referred-to as the Agency of Giants, by several industry experts.
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