The Opportunity:

The Senior Director, Commercial Lead, Germany is responsible for defining and executing the local commercial strategy for oncology products. This role is accountable for building the commercial organization, driving launch and growth performance, and ensuring strong alignment across Medical Affairs, Market Access, and other key functions.

The incumbent needs to proactively recognize and address relevant systemic (e.g. health care structures, competitors, data gaps, diagnostic challenges, missing advocacy) and HCP related opportunities (e.g. therapeutic gaps, differentiation, economical attributes, clear messaging of patient- and physician relevant benefits). The Senior Director Commercial Lead, Germany will further oversee the generation of insights from the therapeutic field, and translate these insights into a comprehensive, cross-functional strategy. Supporting a clear positioning and aligned communication approach, the incumbent will in addition secure the development and implementation of tactics and tools for the field force to effectively address customer needs.

Responsibilities:

• Act as the commercial lead for Germany accountable for local commercial strategy, execution, and performance across the oncology portfolio.

• Serve as a core member of the COUNTRY Leadership Team, contributing to German strategy, launch planning, and business decisions.

• Partner with regional and local Medical Affairs and Marketing Team to translate clinical and economic evidence into compelling value communications tailored for German stakeholders including HCPs and payers.

• Translate regional commercial strategy into locally optimized plans aligned with market dynamics, customer needs, and healthcare system requirements.

• Translate regional commercial strategy into locally optimized plans aligned with market dynamics, customer needs, and healthcare system requirements in close collaboration with the ED, Marketing, Europe.

• Collaborate with regional commercial teams by representing the country and contributing to commercial plans shaping our strategy.

• Develop and execute country-level brand and portfolio strategies across pre-launch, launch, and post-launch phases.

• Drive demand generation and appropriate use through non-promotional and promotional channels in compliance with local regulations.

• Lead forecasting, budgeting, and operational planning for the country in close collaboration with the ED, Commercial Excellence, Business Analytics and Insights, Europe.

• Lead commercial launch readiness for oncology products, including customer strategy, segmentation, targeting, and field force planning.

• Partner closely with Medical Affairs and Market Access to ensure integrated launch execution and consistent external engagement.

• Monitor performance, competitive dynamics, and market trends, adjusting strategy as needed.

• Oversee customer engagement strategy across key stakeholders, including oncologists, treatment centers, and healthcare organizations.

• Ensure effective field force deployment and capability building (e.g., sales, key account management, customer-facing roles).

• Work closely with Medical Affairs, Market Access, Regulatory, Finance, Corporate Affairs and other support functions to ensure aligned and compliant country execution.

• Ensure strong integration of commercial plans with access, medical, and evidence strategies.

• Build, lead, and develop the country commercial organization, including sales, marketing, and customer-facing roles as the business scales.

• Establish commercial processes, governance, and ways of working as part of the country build-out.

• Contribute to regional and country-specific initiatives.

• Travel nationally and internationally.

Required Skills, Experience and Education:

• Advanced degree required (e.g., ).

• 10+ years’ of experience in pharmaceutical or biotech commercial roles.

• Significant experience in oncology commercial leadership at country level.

• Proven track record of successful oncology product launches in Germany and successful HCP / KOL interactions.

• Proven project management experience.

• Excellent communication skills, both in person and virtual.

• Scientific and solution-orientated mindset and capability to move and execute in a rapidly changing, ambiguous environment.

• Strong understanding of local healthcare systems, customer dynamics, and reimbursement environments.

• Experience in a US-based or global biotech and/or in a build-out or first-in-country role strongly preferred.

• Proven leadership and people management capabilities; demonstrated success in small but fast growing, entrepreneurial commercial environment.

• High capacity of social competence for teamwork, coaching and situational leadership.

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Job Title: International Marketing Senior Manager
Location: UK / Italy / Belgium / Germany

Position Overview

HeartFlow is seeking a dynamic and forward-thinking International Marketing Senior Manager to join our EMEA team. This role will be central in driving customer engagement, shaping brand presence, and executing high-impact marketing strategies across some of our fastest-growing markets.

The ideal candidate will bring 10+ years of marketing and commercial experience in the medical device industry—ideally within medium to large companies—but will thrive in HeartFlow’s fast-paced, startup-like culture. We’re looking for a hands on marketer who can help drive growth, orchestrate major congresses and campaigns, and energize both physicians and internal teams with creative, impactful programs.

This is an exciting opportunity to elevate HeartFlow’s brand, accelerate market adoption, and position the company as a leader in cardiovascular innovation.

Key Responsibilities

1. Customer Engagement & Brand Presence

• Design and deliver a bold customer engagement roadmap across the EMEA region, ensuring HeartFlow stands out at congresses, workshops, and regional events.
• Manage the full lifecycle of congress participation, including booth strategy, faculty partnerships, vendor management, and flawless on-site execution.
• Drive compelling storytelling through impactful promotional materials, campaigns, and congress activations that resonate with physicians and decision-makers.

1. Strategic Marketing & Content Development

• Lead creation of marketing campaigns, digital and print assets, and customer-facing content that support business growth objectives.
• Collaborate with creative agencies and internal stakeholders to build campaigns that generate buzz, capture attention, and strengthen HeartFlow’s positioning.
• Explore innovative channels, partnerships, and engagement strategies to expand HeartFlow’s reach and influence in the market.

1. Physician Engagement & Programs

• Design and execute regional programs—such as workshops, dinner meetings, and training initiatives—that deepen physician engagement and support adoption.
• Work closely with distributors and sales teams to identify priority markets and deliver programs that drive measurable impact.
• Ensure seamless alignment with global strategies, leveraging best practices while tailoring initiatives for local relevance.

1. Internal Enablement & Collaboration

• Develop engaging training for internal teams to sharpen their storytelling and strengthen their ability to communicate HeartFlow’s value proposition.
• Partner cross-functionally (marketing, sales, medical, operations) to align strategies and ensure cohesive execution.

1. Stakeholder & Vendor Management

• Build strong partnerships with external vendors, agencies, and booth builders, ensuring brand consistency and cost-effective execution.
• Act as a trusted partner to distributors and regional sales teams, supporting their marketing and engagement efforts.

1. Performance & Insights

• Establish clear KPIs to measure success of marketing campaigns and customer engagement initiatives.
• Track ROI of congresses, programs, and campaigns, providing actionable insights to refine strategies and maximize impact.
• Manage budgets effectively, balancing creativity with business discipline.

Key Qualifications

• 10+ years’ experience in medical device marketing or commercial roles, ideally in EMEA markets, coming from cardiology.
• Previous roles marketing cardiology products in structured companies (Medtronic/ Abbott/ BSX, etc.. )
• Proven success managing congresses, campaigns, and customer engagement programs that deliver measurable business results.
• Strong commercial mindset: able to link marketing strategies directly to adoption and revenue growth.
• Creative storyteller with exceptional communication skills, capable of inspiring both physicians and internal teams.
• Experience working with distributors and regional markets; comfortable navigating complexity in fast-growing geographies.
• Self-starter with a proactive, hands-on approach and the ability to thrive in a startup-like environment.
• Fluent in English

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