Are you excited by the power of data and the potential it holds to solve business problems? Do you want to help world class brands use marketing and customer data to drive revenue growth and better customer experiences? Are you ready to stand in front of clients and help guide them through the jungle of cloud computing, insights, advanced analytics, and AI? Join our team as a Data Strategy Consultant and help our clients transform their marketing data capabilities to deliver tangible business impact! 

What will your day look like?

As our new Data Strategy Consultant, you will join our growing team of CRM & marketing data experts. Here, you will help our clients collect, analyse and activate 1st-party and 3rd-party data at scale to create impactful customer experiences that drive measurable business results.  You will help to propose, design and deliver solutions that support customer insights, audience activation, personalization and measurement of marketing performance. 

More specifically, your tasks will include:   

Customer Data & Audience Strategy 

• Convert business and marketing objectives into actionable audience strategies and frameworks at both global and local levels. 

• Establish reusable audience taxonomies, segmentation logic, and eligibility requirements. 

• Identify necessary data elements and align them with existing platforms such as DWH and Martech 

Experimentation & Measurement Frameworks 

• Develop standardized methodologies for holdouts, control groups, test design, and KPI definition, including incrementality and consent value. 

• Create reusable templates for test briefs and result reporting. 

• Collaborate with analytics and operations teams to execute initial tests and implement a scalable experiment model. 

Technology & Data Architecture Enablement 

• Translate marketing requirements into solution patterns for critical use cases for activation and measurement and help create clear specifications for tech and data specialists. 

• Partner with platform and data teams to assess feasibility and prioritize development initiatives. 

• Support the transformation of custom solutions into scalable, reusable patterns for clients and markets.   

Who are you going to work with?

You will be working closely in projects with a lot of different people with different professions, both inside and outside of VML MAP. You will be part of a group of experienced Data Strategy and Data Solution Consultants and will work closely with colleagues from the other groups in our consulting practice. We strive to have an open collaboration model to optimally utilize our total skillsets.  

You will also work closely with our Tech and Data specialists, and Client Engagement leads to deliver client projects, and you will work directly with our clients, i.e., key stakeholders in the data, marketing and IT organizations of large global companies. You will also have the opportunity to engage with our data and technology partners, such as Salesforce, Adobe, Braze, Google, and Snowflake. 

Together, we help our clients put in place data solutions that drive business value in a collaborative work environment with a focus on both professional expertise and having fun on the way. 

What do you bring to the table?

You might have a data and technology background and grew into a consulting role, or maybe you come from a business background and built a strong understanding of data solutions. Nevertheless, it is important that you have strong core consulting skills as well data experience and expertise. 

Consulting skills 

• Strong communication and presentation skills, i.e., the ability to clearly communicate complex topics to stakeholders at all levels of the organization. 

• Structured problem-solving skills, i.e., the ability to identify and analyze complex problems and develop practical solutions.  

• Business acumen, i.e., an understanding of how businesses work and how they create value.  

• The ability to build trust and strong working relationships with clients, partners and colleagues. 

Data experience and expertise 

• You have a degree in data science, digital marketing, computer science or similar fields of study. 

• You are considered an expert in marketing data solutions with deep expertise in marketing measurement, customer data, and other data solutions. 

• You have experience with analyzing business needs, designing, scoping, and delivering data solution projects and services in large organizations. 

• Experience with collaborating with and communicating to technical and business audiences alike.  

Mindset 

As a person, you are collaborative and love being part of interdisciplinary projects and solutions.  You are comfortable with the complexity of high-tech dialogues and solutions.  Furthermore, you have the drive, enthusiasm and technical skills to take lead when facing the client in data and insights related matters. Through this, you strive to help and inspire the client to grow their business by combining data insights, performance analytics, and data engineering. It’s an advantage if you have agency experience and marketing domain knowledge, but it’s not a requirement.   

In addition, you have:   

•  3-5 years in a data consultant role with clients related to marketing data, predictive analytics, BI and reporting solutions. 

• An infectious curiosity around data applications for CRM and customer insight development, AI use cases and continuous innovation. 

• Comfortable with hands-on work in technology platforms such as Salesforce Marketing Cloud and Data Cloud, Adobe Experience Cloud, Braze, etc. 

• Hands-on experience working with cloud data platforms, ETL and reporting, data analysis through R, Python or other similar toolsets. 

• Experience with database and data model design for business intelligence and analytics solutions is an advantage. 

• Familiarity with multi-touch attribution approaches and techniques involving a range of paid and owned channels is an advantage.  

• Experience with Google Insights/Google Analytics, Google Cloud Platform/BigQuery, Adobe Analytics and Salesforce is an advantage. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Er du vild med økonomi, statistik og matematisk modellering? Kan du lide at arbejde i Excel og Python - eller andre statistiske programmeringssprog? Så er det måske dig, vi leder efter. Vi søger en studerende, der ved siden af sin videregående uddannelse ønsker at være en del af den statistiske og modelmæssige brain power bag rådgivningen til Nordens største virksomheder.

Hvem er vi?
Choreograph er en del af WPP Media, som er Nordens største bureaugruppe. Vi arbejder med rådgivning inden for marketing, media og salg. I data science-delen af Choreograph er udgangspunktet for vores rådgivning altid forskellige former for matematisk og statistisk analyse – herunder salgsmodeller, media buying-algoritmer, geografiske eksperimenter, dashboards m.m. Vi arbejder tæt sammen i et fagligt stærkt og anerkendt team, hvor nøgleordene er innovation, selvstændighed og faglig stolthed. Læs mere om os her: Choreograph

Jobbet
Vores kunder har store datasæt, komplekse problemstillinger og sammen skal vi omsætte de analytiske resultater til konkrete anbefalinger. En del af den tekniske udfordring er, at datamængderne konstant vokser og bliver stadig mere komplekse. Du skal være med til at løse denne udfordring. Sammen med en data scientist skal du på professionel vis håndtere kundens data, levere rådgivning og præsentere anbefalinger, som optimerer kundens investeringer baseret på et solidt analytisk grundlag. 

Din daglige rutine som studentermedhjælper vil hovedsageligt være at opdatere, automatisere og klargøre data til analyser, samt opsætte indledende resultater i PowerPoint og PowerBI, alt imens du opbygger solid viden om branchen og de anvendte metoder.

Faglige og personlige kvalifikationer
Du er blandt årgangens skarpeste inden for økonomi, matematisk optimering, databehandling, statistik og/eller økonometri. Efter et introduktionsforløb, hvor du bliver fortrolig med vores anvendte datakilder og systemer, vil du selvstændigt arbejde med databehandlingen og udarbejdelse af præsentationer – i takt med, at du stifter bekendtskab med branchen, vil du få muligheden for at bistå i rådgivningen til virksomhederne og derved udvikle dine færdigheder som konsulent.

Vi forestiller os, at du:

• Er i gang med en uddannelse, der giver et solidt fundament inden for økonomi og statistik
• Har arbejdet med Microsoft Office-pakken (særligt PowerPoint og Excel), har kendskab til programmeringssprog som Python, og enten har erfaring med - eller interesse for - at arbejde med cloud-løsninger som Google BigQuery og SQL-baserede databaser
• Er grundig, trives med at arbejde selvstændigt, og er god til at overholde deadlines
• Har en vis forståelse for statistisk programmering og evt. Dashboardløsninger
• Formår at se muligheder i et AI-univers i konstant forandring, og til at udnytte disse muligheder til at optimere databehandling, styrke modellering og effektivisere præsentationer

Vi tilbyder
Et fagligt udfordrende studiejob på ca. 15-20 timer om ugen i et engageret og dynamisk team med mere end 60 dygtige kollegaer fra hele Norden. Vi er en social gruppe, der holder af at tilbringe tid sammen uden for arbejdstiden blandt andet med padel, funktionel træning, karaoke, og lignende, ofte i fredagsbaren

Vi har højt til loftet og forventer at vores medarbejdere arbejder selvstændigt og er proaktive. Det er vores klare ambition, at du efter at have færdiggjort din uddannelse har mulighed for og lyst til at blive en del af vores organisation som fastansat.

Vores kontor ligger på Holmbladsgade 133, bag Kløvermarken på Amager, i gåafstand til Lergravsparken Metro. Vi har en fremragende kantine, hvor vi også tilbyder morgenmad, samt en masse sociale arrangementer i løbet af året, attraktive personalegoder og meget mere.

Ansøgning
Hvis ovenstående passer på dig, så send din ansøgning, CV og relevante dokumenter via linket på denne side. Har du spørgsmål til stillingen, er du velkommen til at kontakte vores Talent Lead Johan Hillers på johan.hillers@WPPMedia.com