Senior Analyst, Strategy & Activation (Amazon DSP/SPA) 

MORE ABOUT KEPLER

Benefits & Perks:

• Competitive health and dental benefits.
• Tuition reimbursement and training stipend.
• Hybrid Office/WFH Schedules: office supplies, internet, and phone stipend.
• “Work from Anywhere” 4 weeks per year.
• Stocked kitchen, and other team outings.
• Collaborative and friendly work space, easily commutable location.
• Volunteering & altruism opportunities.
• Team building lunches and events, and company celebrations: Summer, Halloween, Holidays, and many multicultural holidays recognized/celebrated.
• If something is important to you that’s not listed here, let us know!.

Career & Development Focus:

• Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events.
• Opportunities to pursue business related side projects and Hackathons.
• Environment of learning from peers, including 30+ class training program, Kepler University, powered by Center of Excellence and Tiger Team subject matter expert groups.
• Opportunity to work with cutting edge technology and industry thought leaders.
• Kepler Rocket Mentorship Program: beneficial for the development of both mentors and mentees.

**All applications must include a Resume & Cover Letter in English to be considered. 

Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.

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***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The Paid Advertising Senior Performance Analyst is responsible for owning the execution, performance, and growth of their marketing service within their book of business. They service the most complex, enterprise-level accounts and are highly regarded for their mastery over paid advertising. In addition to their account responsibilities, they are actively involved in developing the paid advertising team through training, escalation support, auditing existing accounts, and upleveling the product. The Senior Performance Analyst supports leadership in owning and improving one core pillar of the department’s business. The Senior Performance Analyst is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. In addition to their paid advertising knowledge, the Senior Performance Analyst has an understanding of cross-channel strategy, how their service impacts the broader media mix, and general business acumen.

Key Responsibilities:

• Lead paid advertising strategy and performance marketing for key accounts, ensuring strong execution and achievement of client goals.
• Demonstrate expert-level proficiency in at least two major advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, etc.).
• Serve as the primary escalation point for key accounts, resolving roadblocks and driving performance.
• Apply advanced cross-channel and technical expertise (attribution, incrementality, advanced measurement) to deliver impactful client results.
• Oversee high-quality campaign execution, including thorough QA to prevent revenue-impacting errors.
• Ensure accurate budget pacing and advise on budget changes.
• Maintain excellent communication with clients and internal teams, leading strategic conversations and performance discussions.
• Mentor and elevate team talent through coaching, training, and support; identify department knowledge gaps and partner with leadership to implement solutions.
• Conduct training sessions on platforms, tools, industry trends, and best practices to strengthen team capability.
• Collaborate on new business pitches and audits, contributing strategic insights and industry perspective.
• Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap.
• Leverage AI technologies to optimize workflows, insights, and performance; model best practices for team adoption.

Role Requirements:

• 5-6 years of digital marketing experience; 4+ years in an agency setting
• Minimum 3 years of hands-on experience with Search Engine Marketing
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development on large, enterprise-level accounts
• Significant campaign management experience in 3 or more of the following additional campaign types:
• Performance Max
• Standard Shopping
• YouTube Ads
• Display Advertising
• Local campaigns
• Bing Ads

• Minimum 3 years of hands-on experience with Meta ads direct response campaigns
• Additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.)

• Lead Gen and B2B experience 

• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid advertising in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stats and telling the story
• Other skills required: 
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Confident with client-facing presentations and communication
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs)

• Client Book Revenue per Employee: $30k
• Client Retention (bi-annual): 90%
• Team Retention (of DRs if applicable): 95%

Most Important Things (MITs)

• Owns or supports the Associate Director who owns one of Power’s 5 pillars
• Audits and supports on strategy across 8-10 existing accounts within the department to ensure the gold standard each quarter
• Plays an active role in team-member development within the department

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The Paid Advertising Senior Performance Analyst is responsible for owning the execution, performance, and growth of their marketing service within their book of business. They service the most complex, enterprise-level accounts and are highly regarded for their mastery over paid advertising. In addition to their account responsibilities, they are actively involved in developing the paid advertising team through training, escalation support, auditing existing accounts, and upleveling the product. The Senior Performance Analyst supports leadership in owning and improving one core pillar of the department’s business. The Senior Performance Analyst is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. In addition to their paid advertising knowledge, the Senior Performance Analyst has an understanding of cross-channel strategy, how their service impacts the broader media mix, and general business acumen.

Key Responsibilities:

• Lead paid advertising strategy and performance marketing for key accounts, ensuring strong execution and achievement of client goals.
• Demonstrate expert-level proficiency in at least two major advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, etc.).
• Serve as the primary escalation point for key accounts, resolving roadblocks and driving performance.
• Apply advanced cross-channel and technical expertise (attribution, incrementality, advanced measurement) to deliver impactful client results.
• Oversee high-quality campaign execution, including thorough QA to prevent revenue-impacting errors.
• Ensure accurate budget pacing and advise on budget changes.
• Maintain excellent communication with clients and internal teams, leading strategic conversations and performance discussions.
• Mentor and elevate team talent through coaching, training, and support; identify department knowledge gaps and partner with leadership to implement solutions.
• Conduct training sessions on platforms, tools, industry trends, and best practices to strengthen team capability.
• Collaborate on new business pitches and audits, contributing strategic insights and industry perspective.
• Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap.
• Leverage AI technologies to optimize workflows, insights, and performance; model best practices for team adoption.

Role Requirements:

• 5-6 years of digital marketing experience; 4+ years in an agency setting
• Minimum 3 years of hands-on experience with Search Engine Marketing
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development on large, enterprise-level accounts
• Significant campaign management experience in 3 or more of the following additional campaign types:
• Performance Max
• Standard Shopping
• YouTube Ads
• Display Advertising
• Local campaigns
• Bing Ads

• Minimum 3 years of hands-on experience with Meta ads direct response campaigns
• Additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.)

• Lead Gen and B2B experience 

• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid advertising in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stats and telling the story
• Other skills required: 
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Confident with client-facing presentations and communication
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs)

• Client Book Revenue per Employee: $30k
• Client Retention (bi-annual): 90%
• Team Retention (of DRs if applicable): 95%

Most Important Things (MITs)

• Owns or supports the Associate Director who owns one of Power’s 5 pillars
• Audits and supports on strategy across 8-10 existing accounts within the department to ensure the gold standard each quarter
• Plays an active role in team-member development within the department

***Proficiency in spoken and written English at an advanced level is required for this role.

Disclaimer: We're currently on the lookout for potential candidates to join our talent pool via this job listing. Your qualifications will be assessed for both present positions and future opportunities. Should your skills align with a role and an opening arise, our recruitment team will reach out to you promptly. However, please keep in mind that this doesn't guarantee immediate placement or communication.

A day in the life:

The Paid Media Senior Strategist is responsible for owning the execution, performance, and growth of their marketing service within their book of business. They service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Paid Media advertising. The Senior Strategist is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. On top of their Paid Media knowledge, the Senior Strategist has an understanding of cross channel strategy and how their service impacts the broader media mix. They are oriented towards the clients’ business success, tying their efforts to the greater business goals, and are able to communicate effectively with Executives. They are responsible for owning reporting, optimizations, client communication, and execution of  all aspects of campaign creation and management, sometimes with the support of a Specialist. The Senior Strategist is excellent at providing insights and forward thinking strategy to clients on an ongoing basis, and has a strong understanding of their service’s strategy and the levers to pull to drive performance.

Responsibilities:

• Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and outsource resources to assist in workflow wherever possible
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• 4-5 years of digital marketing experience. 3+ years in agency setting
• Minimum 4 years of hands-on experience with Search Engine Marketing
  
  • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
  • Significant campaign management experience in 3 or more of the following additional campaign types:
    
    • Performance Max
    • Standard Shopping
    • YouTube Ads
    • Display Advertising
    • Local campaigns
    • Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
• Other skills required:
  • Strong written and verbal communication skills.
  • Strong organizational and project management skills.
  • Self-motivated individual with a strong desire to succeed. 
  • Excellent interpersonal skills.
  • Strong work ethic and ability to learn quickly and independently
  • Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs):

• $13.5k team-member EBITDA
• Maintain below 10% Client Churn Rate
• 4-6 Accounts (complex/large accounts in the top 100 of the agency)

Most Important Things (MITs):

• Excellence in channel production and account performance
• Cross-channel collaboration
• Internal communication

Marketing Science Analyst (Test & Learn)

San Jose, Costa Rica

As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 1 to 3 years of experience, owning marketing science deliverables across a broad range of initiatives, with a strong focus on in-market testing and evaluation. You understand the nature and purpose of the main Digital marketing channels, enjoy collaborating with others, and are able to communicate clearly and effectively.

 You will:

• Support the design and execution of Test & Learn programs, including hypothesis development, experimental design, test setup, and statistical evaluation of results.
• Assist in the ideation, development, and execution of measurement frameworks, including recommendations on experiment type (A/B/n, matched control, pre/post, geolocation, and incrementality studies).
• Translate complex test results into clear and actionable insights through storytelling and data visualization.
• Gather marketing data across paid and owned channels to analyze campaign performances, understand user behaviors, and report findings.
• Collaborate with internal teams and partner agencies to deliver cohesive, insight-driven recommendations to internal stakeholders and clients.
• Occasionally support senior colleagues with analytics material for new business pitches and request for proposals.
• Build and maintain reusable analysis templates and code (SQL, R, or Python) to streamline and scale measurement.

You have:

• Top-notch communication and collaboration skills.
• Strong attention to detail and comfort managing complex, fast-moving testing programs.
• Hands-on experience with common digital testing scenarios (e.g., creative tests, audience/targeting tests, budget allocation tests, or landing page tests) OR formal education including coursework in experimental design and statistical evaluation (e.g., identifying groups, controlling variables, calculating statistical significance).
• Familiarity with statistical analysis techniques and quantitative methods.
• Comfort working with imperfect, observational data and applying appropriate techniques for bias reduction to derive credible directional insights.
• Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
• Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.

What We Offer:

• Maternity and parental leave extra days
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts
• And more…

At Critical Mass, we value our employees and offer competitive compensation and benefits packages.  If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Role Overview

This role is responsible for executing on the account and office-level vision and priorities within the organization.

The main output of this role is to own Marketing Science deliverables across a broad range of initiatives.

Career development is typically provided by Marketing Science Leads, but may be adapted depending on the account or office location.

The nature of the role is that of a learner, expected to develop an intermediate understanding of Marketing Science while owning project contributions for client-facing deliverables.

Core Responsibilities

Analytical & Technical Expertise

2-3 years of demonstrated experience with at least two of the following areas:

• Testing and optimization

• Statistics

• Data visualization

• Tagging

• Reporting

Communication & Insight Delivery

• Ability to communicate complex analysis clearly and effectively in an easy-to-understand manner.

• Ability to communicate effectively with day-to-day clients.

• Ability to compose client communications with clear grammar and structure.

Collaboration & Commercial Awareness

• Ability to support colleagues in selling analytics work.

• Ability to manage multiple deliverables simultaneously and transition efficiently between them.

Presentation & Stakeholder Engagement

• Ability to present low to mid-complexity projects confidently to internal stakeholders.

Marketing & Media Knowledge

Understanding of the following concepts (as relevant to the role):

• Main forms of digital marketing and how they differ

• How traditional advertising is planned and executed

• Different types of media channels

• Principles of Search Engine Marketing (SEM)

• How CRM activities are planned and executed

• How market research can enhance analytics work

Skills

Soft Skills

• Curiosity

• Critical thinking

Hard Skills

• Proficient understanding of:

  • Adobe Analytics

  • Google Analytics

  • Media tools

• Basic ability to navigate technical or analytical challenges.

• Intermediate knowledge and working experience with agency technology platforms.

Key Activities

• Solve well-defined analytical problems with guidance.

• Work closely with and mentor Associate Analysts.

• Assist in the ideation, development, and execution of measurement strategies and frameworks.

What We Offer:

• • Maternity and parental leave extra days
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts
  • And more…

As a Marketing Science Senior Analyst, you will co-lead the design and execution of measurement strategies, advanced analytics, and content intelligence programs that drive media performance in B2B environments.  

You will partner with stakeholders to translate business objectives into KPIs, build scalable frameworks, and deliver actionable insights that optimize campaigns across creation and progression. Your expertise in data science, reporting, and testing ensures that marketing investments are measurable, transparent, and continuously optimized.  

You will: 

Measurement Strategy  

• Build and maintain measurement frameworks mapping campaign objectives to KPIs.  

• Assess current measurement approaches and recommend updates aligned with media plans.  

• Establish baselines using historical data and ensure governance protocols are documented.  

• Share updated frameworks with stakeholders to inform insights, learnings, and optimizations.  

Content Intelligence & Insights 

• Deliver regular insights and optimization recommendations (monthly cadence).  

• Support Quarterly Business Reviews with reporting and analysis.  

• Provide creative and media optimization recommendations.  

• Develop recap deliverables for prioritized campaigns and key moments.  

Advanced Analytics  

• Conduct analyses aligned to the Learning Agenda (e.g., forecasting, correlation studies, brand sentiment, ad- fatigue).  

• Build descriptive and inferential statistical models to evaluate campaign effectiveness.  

• Develop machine learning models for personalization, lead scoring, and progression analysis.  

Learning Program  

• Design and scale a structured Learning Agenda across media activities.  

• Build testing frameworks (A/B/M/V) and deliver test readouts.  

• Document best practices and maintain a centralized Learning Library dashboard.  

Data & Dashboards  

• Build and manage unified data foundations integrating campaign, programmatic, partner, and brand study data.  

• Establish anomaly detection mechanisms and QA processes.  

• Design and maintain dashboards (campaign performance, programmatic/social, partner data, brand studies).  

• Ensure taxonomy alignment across data sources and reporting views.  

Tagging, Trafficking & Taxonomy  

• Consult on tagging, trafficking, and UTM requirements to ensure measurement consistency.  

• Generate and manage Creative IDs (CID) database.  

• Support QA processes and flag trafficking issues based on anomaly detection.  

Collaboration & Leadership  

• Provide direction to associate analysts and analysts.  

• Contribute analytics content for proposals, pitches, and thought leadership initiatives.  

• Partner with stakeholders to align measurement, insights, and optimization priorities.  

You have: 

• B.S. degree in a quantitative or technical field (Economics, Mathematics, Computer Science, Business, etc.)  

• 3–5 years of experience leading analytics deliverables in media marketing science, ideally within B2B contexts.  

• Expertise in analytics platforms (Adobe Analytics, Adobe Experience Platform, Google Analytics, enterprise analytics tools, tag management systems).  

• Strong proficiency in Python, R, SQL, or other statistical programming languages.  

• Experience with ETL/data integration, automated reporting pipelines, and anomaly detection.  

• Skilled in data visualization platforms (Tableau, PowerBI).  

• Familiarity with machine learning techniques applied to media performance and personalization.  

• Experience analyzing B2B digital channels (paid search, display, CRM-driven campaigns, ABM (Account based marketing) platforms.  

• Understanding SEM, CRM, and account-based marketing integration within broader media strategies.  

• Knowledge of market research techniques and their application to media optimization.  

This role ensures that media marketing science is directly tied to business outcomes. By building robust measurement frameworks, delivering content intelligence, and driving advanced analytics, you will empower enterprise clients to optimize campaigns, enhance customer experiences, and achieve measurable growth in B2B markets.  

What We Offer:   

• Global maternity and parental leave   
• Work-life balance  
• Competitive benefits packages   
• Vacation, compassionate leave, wellness days, and flex days   
• Access to online services for families and new parents  
• Diversity and Inclusion Board with 13 affinity groups   
• Internal learning and development programs   
• Asociación Solidarista - You can join voluntarily 

“The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible!  Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.  The ask stems from our want to:  

Strengthen opportunity for continuous learning

Improve collaboration and team relationships.  

Increase employee engagement  

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.”  

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

Responsibilities:

• Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and outsource resources to assist in their workflow wherever possible
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements:

• 2-3 years of digital marketing experience. 1+ years in an agency setting
• Minimum 2 years of hands-on experience with Search Engine Marketing
  • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
  • Significant campaign management experience in one or more of the following additional campaign types:
    • Performance Max
    • Standard Shopping
    • YouTube Ads
    • Display Advertising
    • Local campaigns
    • Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing and paid media’s place in the funnel
• Other skills required:
  • Strong written and verbal communication skills.
  • Strong organizational and project management skills.
  • Self-motivated individual with a strong desire to succeed. 
  • Excellent interpersonal skills.
  • Strong work ethic and ability to learn quickly and independently
  • Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs):

• $9.5k team-member EBITDA
• Maintain below 10% Client Churn Rate
• 5-6 Accounts

Most Important Things (MITs):

• Excellence in channel production and account performance
• Cross-channel collaboration
• Internal communication

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals. You are self-started and autonomously own your responsibilities. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance

Responsibilities:

• Full ownership and execution of performance marketing via paid social & paid media native platforms
• Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
• Lead execution of optimizations with regards to performance improvements relative to goals
• Manage all client budgets and/or advise on budget changes based on your expertise
• Effectively own strategic communication internally for client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
• Weekly client progress recaps, outlining performance insights and future recommendations
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how to execute via paid social and paid media
• Full understanding of the eCommerce model and lead gen strategies
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• 2-3 years of digital marketing experience. 1-2 years in agency setting
• Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
• Minimum 2 years of experience with Meta Ads for direct response campaigns
• Minimum 2 years of hands-on experience with Search Engine Marketing
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
• Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing and paid media’s place in the funnel

Other skills required:

• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs):

• $9.5k team-member EBITDA
• Maintain below 10% Client Churn Rate
• 5-7 Accounts

Most Important Things (MITs):

• Excellence in channel production and account performance
• Cross-channel collaboration
• Internal communication