***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As a Senior Account Director, you’ll be responsible for working with clients in the Healthcare division. You will have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will work to drive performance through integrated marketing tactics across paid, owned and earned channels. As a seasoned business consultant, the Senior Account Director will guide and counsel clients on how marketing tactics can drive business outcomes. The Senior Account Director will manage direct reports and lead cross-functional account teams of highly-talented marketers by working closely to optimize their efforts and provide strategic guidance. In collaboration with Account Managers, they will spearhead service expansions, manage media, craft testing roadmaps and lead tactical pivots when necessary. Additionally, you will demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight to their cross-functional account teams. Within the Client Services department, the Senior Account Director will also be responsible for leading key initiatives within the team such as talent acquisition, training or product quality. This is an exciting role for a seasoned digital marketer seeking an opportunity to lead innovative, growth-oriented  marketing campaigns.

Responsibilities:

• Client-centric Communication: Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goals
• Marketing Strategy: Leads the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in cross-channel media planning and testing roadmaps, including the connection of a client’s product, audience and media
• Client Performance & Results: Ensures that at least 75% of their client roster is hitting their goals/forecast targets within the partnership.
• Data-driven Insights: Leverages data and analytics, such as first-party data tools like Google Analytics and Looker Studio, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
• Measurement Frameworks: Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed
• Team Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectives
• Existing Account Manager Support: Shadows and provides coaching and feedback to new hires within the first 90 days and/or existing Account Managers to ensure high product quality and assist in coaching any skill gaps
• Client Portfolio: Manages a diverse set of clients totaling with specific target monthly recurring revenue
• Client Retention: Leads the contract renewal strategy by following the established client renewal process and timelines.  Takes a proactive approach to the process, beginning at least 90 days in advance of the contract expiration date by preparing the  presentation and proposal development alongside the Account Manager to extend client partnerships.  Reviews and analyzes client contracts on a regular basis to ensure goals are on target
• Service Expansions: Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships. 
• Own the strategic coaching and development of Account Managers and Resource Team leads, ensuring teams can independently connect channel execution to client business outcomes and confidently lead client conversations
• Elevate client-facing excellence across accounts, coaching teams on storytelling, executive presence, and emotional intelligence to deliver clear, polished recommendations
• Scale team capability and consistency, developing AMs as strategic leaders, reinforcing shared expectations across accounts, and balancing client demands with team capacity to drive sustainable performance.
• Department Operations: Plays an active role in supporting key department initiatives such as recruitment, staffing, training, onboarding and more
• Specialty Focus Area: Identifies a focus area within the department that aligns with the individual’s skill set; Creates a roadmap alongside the Account Manager to enhance and optimize that focus area (e.g., Training, Reporting, Talent Acquisition)
• Responsible for other tasks and projects as assigned by Client Services department leadership, as needed
• Employ AI technologies to enhance and optimize business processes

Role Requirements:

• Bachelor's Degree in Marketing, Communication or related discipline
• 10+ years cross-channel digital marketing experience, including: strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency
• Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
• Strong understanding of paid media, particularly Google Ads and Meta Ads
• Working knowledge of SEO, Analytics, and Creative workflows and deliverables
• Experience speaking to business-level metrics such as LTV:CAC, ROAS, etc.
• Proficiency in establishing goals for clients and validating forecast scenarios to show a path to goal
• Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment
• Ability to quickly build rapport and develop relationships with executive-level points of contact
• Desire to work in a role that functions as both a marketing consultant and a business consultant for clients
• Highly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitude
• Entrepreneurial spirit with a passion for problem-solving, continued learning and personal growth

Key Performance Indicators (KPIs)

• Division ETCR or Expansion to Churn Ratio (as established quarterly)
• Division Team Retention Rate of 90%+
• Client Retention Rate of Book of 96%+
• Deliverable timeliness: 95% on time delivery
• NPS for Account Director Portfolio (8 or above)
• MRR: $100k+ monthly revenue

Most Important Things (MITs)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth

Benefits & Perks:

• Base salary paid in USD + commission opportunities
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Healthcare stipend: $50/month to support your healthcare or insurance costs
• National Holidays + 2 Mental Health Recharge Days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

The Project Manager reports to a Program Manager. Works closely with Directors and Subject Matter Experts, designers, developers and quality to ensure flawless project execution, efficient resource allocation, project financial sanity and client satisfaction. He/She supports grows project delivery discipline and helps to develop processes, documentation, standardization and tools. He/She is a key player on building high-energy, multi-disciplinary teams. He/She is interested, invested and passionate about the industry, the clients we serve, and the work produced.

You will: 

• You will:

• Manage end-to-end campaign delivery: concepting, development, execution, trafficking, and evaluation.

• Ensure the entire team understands the project tools and workflows (Smartsheet, Figma).

• Facilitate clear communication between creatives, strategists, production, and account teams.

• Identify blockers early, propose solutions, and keep the project moving forward.

• Maintain a big-picture view of integrated campaigns, ensuring all components align within the ecosystem.

• Support teams across North America and LATAM, navigating fast-paced, high-visibility projects.

• Act as internal POC for assigned projects, including set-up and running of meetings, recording and distributing actions, flagging and communicating risks 

• Lead small to medium-sized projects with budgets likely under $500K and with teams of 10 or fewer, with direction from Associate Program Director or above 

• Collaborate to ensure the work stays on brief, client needs and feedback are understood and addressed, and the work delivered is of high quality 

• Communicate day-to-day with clients on project intake, status, and updates and facilitate conversations for clarity of feedback/setting of expectations 

• Work through dependencies and decisions required with internal teams and third parties • Identify and act on organic account growth opportunities in partnership with Client Services 

• Perform analysis and report on project health, attend finance meetings to inform account health (Metrics include: Remaining forecast, forecast to completion, burn (actuals) to date, % project progress, % budget utilized)

• Facilitate (when appropriate) in project retrospective and sunsetting process 

• Act as a beacon of best practice within the account and discipline 

• Mentor emerging talent and provide career development aligned with CM expectations

• Be an active and visible presence in the office and online, shares at Town Halls, All Hands, Snack N Learns 

• Actively and visibly champion the work and team 

• Participate in global Project Delivery initiatives and bring forward ideas on how to improve processes and build community within the discipline

You have: 

• Experience in digital agencies / creative agencies / marketing environments, ideally on large or global accounts.
• 5+ years of experience managing a variety of digital project types; site builds, e-commerce, marketing campaigns, micro-sites, and maintenance
• Background working on integrated campaigns (digital, CRM, social, retail, mass media).
• Strong communication and collaboration skills for cross-functional teams.
• Advanced English skills, comfortable working with international teams.
• Ability to stay self-driven, proactive, and solution-oriented in a fast-paced environment.
• Critical thinking to understand the full ecosystem of a campaign and how each team contributes.
• Flexibility and adaptability to shifting priorities and project needs.
• Familiarity with Smartsheet and Figma (or ability to learn quickly).
• Resource management within the Solution Delivery team including balancing priorities, timelines, mix and casting while understanding and supporting the objectives and motivations of everydiscipline. 
• Proven ability to successfully manage multiple stakeholders and work on large-scale digital projects, including but not limited to implementing processes to ensure high-quality deliverables for our client
• Mastery of office productivity tools such as Excel, Word, MS Project, Visio, PowerPoint, and Keynote.
• Deeply understand the main forms of digital and traditional marketing and how they differ 
• Understand the ways media lives in projects, with a mastery level understanding of media types (paid, owned, earned + audio, video, social, etc.) and the ability to manage medium to large sized projects with a media component
• Mastery level knowledge of collaboration and issue tracking tools such as Box, Jira, Confluence, Teams 
• Mastery in completing tasks in office productivity tools such as Excel, Word, Keynote, and PowerPoint at a project and portfolio level 
• Mastery in completing tasks with project management tools such as Tenrox, Smartsheet, and Halo/Abacus at a project and portfolio leve
• Superb verbal and written communicator (Advanced English)
• Excellent presentation and storytelling skills 
• Excellent organization and time management skills 
• Adaptable and flexible

What we offer: 

• Maternity and parental leave extra days
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts
• And more…

At Critical Mass, we value our employees and offer competitive compensation and benefits packages.  If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

• The Senior Paid Social Strategist is responsible for the performance, strategy, and growth of likely our largest paid advertising accounts. He or She is also responsible for the growth of the paid advertising strategists &/or specialists skillsets through coaching, consulting, and being an end-all strategic resource for the team. Through the responsibilities outlined below, the Senior Performance Analyst plays an integral role in the development of the paid advertising offering and retention of its business

Responsibilities:

• Own strategy on 3-5 accounts OR $20k MRR minimum
• Lead and manage paid advertising strategy and initiatives to achieve success
• Spearhead strategic conversations with client and own the paid social client relationship
• Tactfully direct and hold your account teams accountable while maintaining a positive environment
• Lead and facilitate strategic decision making and pivots
• Contribute to development of junior talent by way of collaboration, example setting, and executing on key mentorship moments
• Contribute to execution of campaigns A-Z, including building, optimizing, and reporting when needed
• Own performance and strategy with the collaboration of specialists and or other strategists on allocated accounts
• Push department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edge
• Contribute to the development and growth of the paid advertising department where applicable
• Contribute to new business development through service expansion identification, strategic audits and development of paid social pipeline
• Ability to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or Shopify
• Display general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared to against other channels
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements:

• 3-5 years of experience in paid digital advertising (paid social advertising background preferred)
• Proficiency in Facebook Ads Manager & other emerging social platforms (TikTok, Twitter, Pinterest, etc.)
• Strong attention to detail and time management skills
• Self-starter who thrives in a fast-paced environment
• Proactive, organized, and able to work autonomously
• Understanding of the online advertising industry and social media
• Client Communication & Public Speaking skills
• Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables

Key Performance Indicators:

• Client Success Rate (hitting client goals)
• Account Growth & Retention
• Product & Strategy Development

Most Important Things (MITs):

• Account Growth & Retention (Results & Sentiment)
• Development of paid strategies for partners and department