We have the work; you have the chops. Together, nothing can stop us. Create scroll-stopping, neck-turning, convention-defying copy for some of the biggest and most iconic global brands.  

Yadda yadda yadda. But no, really, that’s what we offer – and it’s why we need you.  

Come wrangle words for us. Dream up ideas with us. Do it as part of our amazing Experience Design team, based in vibrant London or beautiful Copenhagen, and a central part of the CRM, marketing automation and personalization powerhouse that is VML MAP.  

What will your day look like?

We’re looking for someone who’s eager to learn, with proven creative writing skills (and fluent/professional proficiency in English), to be our full-time, in-house Copywriter. As our new Copywriter, you will write communications and help develop engaging activations for global clients, based on a clear understanding of their TOVs, business objectives and audiences.    

Your primary job will be to create compelling copy for CRM, loyalty and other comms channels. You will:   

• write original copy in American or British English for emails, push notifications, and paid media; 

• revise copy based on internal and client feedback; 

• flawlessly proofread new business and pitch decks;  

• study insights or reports to give your copy a strong conceptual foundation;  

• lean on brand playbooks and tone of voice guides; 

• leverage new, emerging technologies to be the most creative, most efficient writer you can be;  

• play an active role in projects, from initial idea generation to execution and approval. 

Who are you going to work with?

As a member of the Experience Design team, you will work closely with talented designers, copywriters, motion designers and creative leads, as well as experience strategists, data scientists, tech developers and project managers.   

Our offices are centrally located in London and Copenhagen, and we’ll expect not only great work from you, but also that you contribute to the fun, friendly, collaborative and innovative atmosphere that echoes through our office space. We come from diverse backgrounds and have unique skill sets, so you’ll get plenty of opportunities to apply your expertise, and to grow.  

What do you bring to the table?

You thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times. Your positive, conscientious, and solution-oriented mindset enables you to digest complex information and translate strategy and insights into persuasive copy and exciting ideas. You value diligent editing, ensuring all deliveries are flawless and effective.   

 Required skills and qualifications 

• 3+ years of copywriting experience from an advertising or in-house agency   

• Excellent communication skills and fluent/professional proficiency in English  

• A relevant background in journalism, English, communications, advertising, or similar  

• Ability to work independently or as part of a team to meet deadlines  

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Lenus is looking for a new Global Digital Marketing Lead for our Copenhagen Office!

Join the health revolution!

At Lenus, we're on a mission to make the world a healthier, happier place - partnering with thousands of the world's leading health entrepreneurs to build impactful online businesses and reverse the global health curve. Our product is world-class. Our brand and marketing is underinvested. This is your starting point: a strong foundation, and a mandate to build the machine. If that excites you, read on.

Who are we looking for?
We're looking for a sharp Global Digital Marketing Lead who owns the full funnel - from building an engaged audience on social, to converting them on the website, to driving adoption through email and content. You obsess over integrated customer journeys and know what drives reach, relevance, and results. You move fast, take ownership, and know which lever to pull. 

You're comfortable managing agencies for SEO and paid media while owning core channels yourself. You stay ahead of trends, platforms, and emerging technologies - and you use AI not as a shortcut, but as a force multiplier. You thrive with large responsibilities and multiple projects in the air - you're a problem-solver and a doer, not a delegator.

This is a key role in a newly established Global Brand and Marketing team. We're looking for someone with the experience to lead with confidence and the hunger and creativity to explore what's possible.

Key Responsibilities

Social Media: Own and elevate our organic social presence across Instagram and LinkedIn. You'll lead the content strategy, drive the calendar, and work closely with the Creative Lead to produce content that stops the scroll and strengthens the Lenus brand.

• Own the content strategy and calendar
• Brief, review, and publish high-quality content in collaboration with the Creative Lead
• Monitor performance and continuously optimise based on insights and platform trends
• Stay ahead of algorithm shifts, formats, and emerging platform behaviour
• Own the inbound social DM flow - we receive significant interest through social media. You'll design the optimal funnel and collaboration model with Commercial and Support to ensure every lead is captured, qualified, and handed off efficiently.

Website: Own the website as a core growth and brand channel. You'll drive the website revamp, the roadmap and ongoing development. You'll optimise user journeys and conversion flows, manage CMS governance, and collaborate with our web agency on SEO and new features.

• Own the roadmap, structure, and UX across all pages
• Build clear funnels and journeys across Lenus, Beefit, and Zenfit
• Drive SEO performance in collaboration with agency (technical + content)
• Own Trustpilot and social proof integration
• Monitor traffic, conversion, and speed, and continuously optimise
• Manage web and paid media agencies with clear KPIs

CRM & Content: Own the customer communication journey to drive product adoption and upsell among existing coaches. 

• Plan and manage newsletters, product updates, and educational content
• Execute webinars and activation initiatives in collaboration with Brand Activation lead.
• Collaborate with Commercial and Product to keep messaging aligned

Analytics & Reporting: Be the go-to on marketing performance. Build a consistent reporting framework that connects channel activity to business outcomes - from awareness and reach, to engagement and traffic, to conversion and pipeline.

• Develop consistent reporting across SEM & SEO, Paid, website, social and email/CRM.
• Analyse marketing metrics, refine strategies, and lead experimentation for continuous improvement.
• Partner with regional and global Commercial teams on performance alignment

Qualifications
We value diverse experiences and backgrounds. While not all qualifications are mandatory, the ideal candidate should possess.

• 5+ years leading digital marketing across multiple channels - social, web, SEO, CRM, and/or content
• A documented track record of building growth channels from zero to scaled results - whether from e-commerce, SaaS, or agency
• Deep SEO knowledge and proven organic growth results
• Strong martech and analytics fluency - you own the stack, not just the reports
• Sharp communicator and writer: you can brief a creative, write a subject line, and present to leadership
• Comfortable with ambiguity, fast iteration, and running multiple programmes in parallel
• Fluent in English; Danish is a bonus

We encourage you to apply even if you don't tick all the boxes! Please submit your application in English.

The Team
You'll be joining the Global Brand and Marketing team - small by design, big in impact. The team is made up of a Global Creative Lead, Global Brand Activation Lead, and Global Podcast Lead, each owning their domain end-to-end and pushing each other to do their best work. You'll report directly to the Director of Global Brand and Marketing. Based in Copenhagen, you will collaborate with colleagues across different functions, contributing to a dynamic and international work environment.

Benefits & Perks

• Regular development feedback cycles and mentoring to accelerate your growth
• Pension (3% employer contribution) and insurance through Danica Pension
• Sports and activities, like paddle tournaments, Football Club, Run & Dip, and much more!
• Regular team gatherings and monthly social events, plus company-wide celebrations.
• Healthy daily snacks, drinks, and a high-energy workspace
• Dog friendly office
• A Macbook and other hardware to support you in your daily work

We'll be going through applications frequently, so if this sounds like a great opportunity for you, hit apply and our Talent Acquisition Team will go through it and be in touch with you!

About Lenus

Lenus was founded in Denmark by Bertram Thorslund, in 2016. We are a health technology company that empowers health coaches to scale their businesses through the use of pioneering technology and our in-house business, health, and innovation expertise.

We’re inspiring a new generation of health coaches. People who have the power to move not only bodies but minds too. We are at the forefront of an industry under rapid transformation and our strategic innovations pave the path for the change we want to see. Happier and healthier people.

In 2021, Lenus received the largest series A funding round in Denmark’s history. Since then the company has grown from 5 to over 300 employees and today, Lenus is headquartered in Copenhagen, with offices in New York, London, Aarhus, Amsterdam, Stockholm, Berlin, Hamburg, Lisbon, Madrid, Helsinki, Oslo, Toronto, Miami, Southern California & beyond.

About the job

About the job