Position Overview

We are seeking a Senior App Merchandiser with 5+ years of e-commerce experience and deep expertise in the eyewear industry. In this role, you will move beyond basic page layout to take full ownership of the App’s GMV, conversion rates, and profit margins. We need a candidate with sharp commercial sense who can drive sustainable revenue growth through sophisticated operational strategies and user behavior insights.

You will execute the merchandising strategy with colleagues and track sales performance for our App in the US and CA markets. This requires not only mastery of mobile visual merchandising but also a profound understanding of Western consumer psychology,shopping journey and optical shopping habits.

Core Responsibilities

1. Market-Specific Merchandising (oversea markets)

• Localization Management: Manage visual and logical adjustments for the App Home Page, PLP (Product Listing Pages), and PDP (Product Detail Pages). Ensure the UI/UX aligns with Western preferences, which leads to higher conversion.
• Seasonal Strategy: Develop differentiated product promotion strategies along with season change, such as for key Western shopping events (e.g., Black Friday, Prime Day, Back to School).
• Eyewear Logic Optimization: Optimize the visibility and flow of the shopping experience. Improve the UI/UX of the Prescription (Rx) and LC upload process to minimize friction and bounce rates.
• Strategic Categorization: Execute scientific sorting and filtering based on Face Shape, Materials (Acetate, Titanium), and Lens Functions (Blue Light Blocking, Photochromic).

2. Sales Ownership & Growth

• Target Accountability: Take responsibility for achieving monthly, quarterly, and annual App sales targets. Report performance metrics regularly to senior management.
• Full-Funnel Optimization: Lead end-to-end shopping journey optimizations. Use A/B testing to continuously improve Click-Through Rates (CTR), Search-to-Conversion rates, and Checkout completion.
• Campaign Execution: Lead product mapping and traffic resource allocation for major sales events (e.g., Black Friday/Cyber Monday).

3. Strategic Product-Driven Operations

• Dynamic Traffic Allocation: Adjust traffic distribution based on seasonal trends, inventory turnover, reduce bounce rates.
• Personalization Strategy: Collaborate with the algorithm team to refine personalized recommendation logic, ensuring high-relevance product discovery for users.
• Inventory Health: Deeply involved in supply-demand analysis. Coordinate with the procurement department to optimize inventory structure and execute liquidation plans for end-of-season or redundant stock.
• Funnel Analysis: Perform deep dives into the conversion funnel to identify drop-off points and implement actionable improvements.

4. Advanced Market Intelligence

• Competitor Research: Conduct deep-dive analysis of competitors (pricing depth, supply chain advantages, and retention tactics) to produce actionable strategic reports.
• Trend Forecasting: Anticipate mobile commerce trends. Propose forward-looking features (e.g., Live-stream integration, social commerce modules) and drive their implementation.

Job Requirements

• Experience: 5+ years in cross-border e-commerce, with at least 2+ years specifically in the eyewear or fashion accessoriesApp merchandising experience should be a significant advantage.
• Market Knowledge: Deeply familiar with North American and European markets, including local fashion trends, facial structure preferences, and optical regulations.
• Data-Driven: Advanced analytical skills. Proficient in Google Analytics or internal BI tools to diagnose performance fluctuations and derive growth strategies.
• Language Skills: Professional working proficiency in English. Able to audit and refine English copywriting to ensure it resonates with native speakers.
• Resilience: Strong sense of ownership and result-oriented mindset. Able to thrive under the high-pressure environment of cross-border e-commerce peak seasons.
• Tool usage: Familiar with analytic tools such as Looker, GA etc.

Key Performance Indicators (KPIs) 

1. App Overall Sales(focus on GMV)
2. App Conversion Rate (CVR)
3. New Product Performance of Key Categories
4. App User Engagement (DAU/MAU) & Repurchase Rate

The opportunity
The APAC Growth Partner is a strategic role driving revenue growth by partnering with mobile developers across APAC. The role manages key advertiser and developer accounts, advises on monetization and user acquisition strategies using performance insights, collaborates with Product and Engineering as the voice of the local market, and executes localized go-to-market strategies tailored to Korean developers and regional ad-buying behaviors.

What you'll be doing

• Strategic Account Stewardship: Lead the end-to-end management of a diverse portfolio of developers and advertisers in Korea and Greater China (SMB market), serving as their dedicated growth consultant to optimize revenue and platform performance.
• Data-Driven Growth Consulting: Analyze complex performance metrics to provide actionable insights, helping clients master the latest ad-tech tools (like Meta’s Andromeda or iOS AMM) to maximize their ROI and scale.
• Charket-Powered Social Strategy: Take the lead in building and scaling our local social media service accounts using Charket. You will leverage this integration to provide seamless, data-driven customer service and engagement within the WeChat ecosystem, ensuring a personalized experience for our developer community.
• Digital Thought Leadership: Design and host regular localized Webinars to share industry trends and best practices, effectively educating the market and strengthening your position as a trusted APAC industry expert.
• Cross-Functional Market Advocacy: Act as the strategic bridge between your clients and our global Product teams, translating local market feedback into product enhancements that keep us at the forefront of the APAC mobile ecosystem.

What we're looking for

• Integrated Data & CRM Operations: Proficiency in the end-to-end growth stack—using Imply for real-time traffic analysis, Looker for performance visualization, and Salesforce to manage day to day operations.
• Dual-Sided Portfolio Management: Proven capability to manage both User Acquisition (UA) and Monetization workstreams, balancing aggressive growth spend with sustainable revenue generation (LTV/ARPU).
• Segmented Account Strategy: Demonstrated ability to manage a hybrid portfolio, providing high-touch strategic management for VIP Accounts while implementing scalable, automated growth systems for large-scale Long-tail account clusters.
• Tri-Departmental Orchestration: Expert at driving alignment between Business, Product, and Marketing teams to synchronize commercial targets with product roadmaps and multi-channel marketing execution.
• Expertise in driving localized operations within the APAC region, with the ability to design and implement differentiated customer management and growth strategies tailored to specific market dynamics, cultural nuances, and regional client needs.
• Languages: Fluent in Chinese, Korean, and English.

You might also have

• CJK Social Media Expertise: Hands-on experience managing and optimizing mainstream social platforms across China, Japan, and Korea (e.g., WeChat/Red, LINE, KakaoTalk, or X/Twitter) to do customer support.
• AI-Driven Social Operations: Familiarity with AI tools for content generation (AIGC), multi-language localization, and social listening to manage and scale accounts across diverse APAC platforms efficiently.

Additional information

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

Benefits
At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, disability, gender, or any other protected status in accordance with applicable law. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

Your privacy is important to us. Please take a moment to review our Prospect and Applicant Privacy Policies. Should you have any concerns about your privacy, please contact us at DPO@unity.com

#MID #LI-NV1