***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As a Senior Account Director, you’ll be responsible for working with clients in the Healthcare division. You will have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will work to drive performance through integrated marketing tactics across paid, owned and earned channels. As a seasoned business consultant, the Senior Account Director will guide and counsel clients on how marketing tactics can drive business outcomes. The Senior Account Director will manage direct reports and lead cross-functional account teams of highly-talented marketers by working closely to optimize their efforts and provide strategic guidance. In collaboration with Account Managers, they will spearhead service expansions, manage media, craft testing roadmaps and lead tactical pivots when necessary. Additionally, you will demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight to their cross-functional account teams. Within the Client Services department, the Senior Account Director will also be responsible for leading key initiatives within the team such as talent acquisition, training or product quality. This is an exciting role for a seasoned digital marketer seeking an opportunity to lead innovative, growth-oriented  marketing campaigns.

Responsibilities:

• Client-centric Communication: Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goals
• Marketing Strategy: Leads the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in cross-channel media planning and testing roadmaps, including the connection of a client’s product, audience and media
• Client Performance & Results: Ensures that at least 75% of their client roster is hitting their goals/forecast targets within the partnership.
• Data-driven Insights: Leverages data and analytics, such as first-party data tools like Google Analytics and Looker Studio, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
• Measurement Frameworks: Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed
• Team Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectives
• Existing Account Manager Support: Shadows and provides coaching and feedback to new hires within the first 90 days and/or existing Account Managers to ensure high product quality and assist in coaching any skill gaps
• Client Portfolio: Manages a diverse set of clients totaling with specific target monthly recurring revenue
• Client Retention: Leads the contract renewal strategy by following the established client renewal process and timelines.  Takes a proactive approach to the process, beginning at least 90 days in advance of the contract expiration date by preparing the  presentation and proposal development alongside the Account Manager to extend client partnerships.  Reviews and analyzes client contracts on a regular basis to ensure goals are on target
• Service Expansions: Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships. 
• Own the strategic coaching and development of Account Managers and Resource Team leads, ensuring teams can independently connect channel execution to client business outcomes and confidently lead client conversations
• Elevate client-facing excellence across accounts, coaching teams on storytelling, executive presence, and emotional intelligence to deliver clear, polished recommendations
• Scale team capability and consistency, developing AMs as strategic leaders, reinforcing shared expectations across accounts, and balancing client demands with team capacity to drive sustainable performance.
• Department Operations: Plays an active role in supporting key department initiatives such as recruitment, staffing, training, onboarding and more
• Specialty Focus Area: Identifies a focus area within the department that aligns with the individual’s skill set; Creates a roadmap alongside the Account Manager to enhance and optimize that focus area (e.g., Training, Reporting, Talent Acquisition)
• Responsible for other tasks and projects as assigned by Client Services department leadership, as needed
• Employ AI technologies to enhance and optimize business processes

Role Requirements:

• Bachelor's Degree in Marketing, Communication or related discipline
• 10+ years cross-channel digital marketing experience, including: strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency
• Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
• Strong understanding of paid media, particularly Google Ads and Meta Ads
• Working knowledge of SEO, Analytics, and Creative workflows and deliverables
• Experience speaking to business-level metrics such as LTV:CAC, ROAS, etc.
• Proficiency in establishing goals for clients and validating forecast scenarios to show a path to goal
• Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment
• Ability to quickly build rapport and develop relationships with executive-level points of contact
• Desire to work in a role that functions as both a marketing consultant and a business consultant for clients
• Highly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitude
• Entrepreneurial spirit with a passion for problem-solving, continued learning and personal growth

Key Performance Indicators (KPIs)

• Division ETCR or Expansion to Churn Ratio (as established quarterly)
• Division Team Retention Rate of 90%+
• Client Retention Rate of Book of 96%+
• Deliverable timeliness: 95% on time delivery
• NPS for Account Director Portfolio (8 or above)
• MRR: $100k+ monthly revenue

Most Important Things (MITs)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth

Benefits & Perks:

• Base salary paid in USD + commission opportunities
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Healthcare stipend: $50/month to support your healthcare or insurance costs
• National Holidays + 2 Mental Health Recharge Days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The Senior Organic Search Strategist’s role is to create and execute on custom Organic Search strategies that align with the client’s KPIs using all aspects of Organic Search including on-page SEO, technical SEO, off-page SEO elements and informational SEO Content. He/She is a great communicator who can explain SEO and SEO Content strategies to various clients ranging from C-levels, non-marketing POCs to SEO experts. He/She explains the “why” behind the strategy in order to get strong buy-in from the client for speedy implementation. He/She is a problem solver who pivots their strategy based on account performance leveraging both transactional/lead gen pages as well as article content when needed. He/She is constantly learning about updates to Google’s algorithm and brainstorming new strategies to move the needle for clients. He/She is a strong internal communicator who also mentors & coaches junior team members to grow their own skill sets. 

Responsibilities:

• Advanced understanding of all aspects of organic search including on-page, technical, off-page, and SEO content. Work autonomously to think outside the box and craft custom organic search strategy as needed to help clients hit their goals
• Knowledge of recent algorithm updates, ranking factors, and industry best practices
• Excellent storyteller: Able to explain organic search performance, how it assisted other channels in the funnel, how it affects the client's business, and recommended next steps
• Advanced knowledge in using analytical tools necessary for SEO performance and reporting including Google Analytics, Google Search Console, SEMRush, AHREFs, Moz, Screaming Frog, & others
• Strong time management & organization skills
• Comfortable setting expectations & pushing back on strategy with clients when needed
• Strong presentation skills to tailor messages to audiences, communicate complex topics simply, and deliver actionable insights and analyses. Can clearly communicate how articles/blog helps support bottom of funnel pages to get client buy-in on top/middle of funnel content
• Problem solves performance & strategy challenges
• Creation of clear, strategic short term & long term roadmaps to accomplish client's goals
• Handles client challenges related to the channel. Proactively finds solutions, and builds organic search Blueprints and Schedules. Manages accounts with the highest workflow volume or complexity with positive feedback (mix between enterprise, growth and core accounts)
• Thinks beyond PDM existing organic search deliverables to move the needle
• Establish organic search goals & forecasts for any scenario (and knows when to adapt or re-forecast as needed)
• Ability to delegate with clear direction. Proactively identify workflow that can be executed by support resources
• Leads trainings and plays an active role in team member development within department
• Successful at rapport building to help establish client trust as organic search authority
• Present new SEO and content strategies to help the organic search offering continue to grow
• Identifying content gaps, aligning content efforts with priority business focuses and core SEO pages, and proposing new content strategies
• Consistently identifies cross-channel strategies/collaborations on accounts to improve performance
• Consistently hits channel's goal across all accounts or recommends strategic pivots to increase channel's performance
• 100% completion of Power Digital processes each week (Asana, Slack, novaPulse, etc.)
• Sufficient QA that results in no errors that would yield a negative impact to revenue for clients
• Power Circuit Completion / Adoption
• On time for all deliverables & launches
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• Minimum of 5 years of experience in an SEO-based role
• Advanced understanding of all aspects of organic search including on-page, technical, off-page, and SEO Content. Aligning SEO and Content efforts with priority business focuses. Work autonomously to think outside the box and craft custom organic search strategies as needed to help clients achieve their goals in an attempt to maintain client retention
• Advanced knowledge and experience using analytical tools necessary for SEO performance and reporting including Google Analytics, Google Search Console, SEMRush, AHREFs, Moz, Screaming Frog, & others. Keeping up with industry best practices and changing SERP landscape
• Ability to provide positive and constructive feedback to team members who are supporting on accounts. Bonus if you have experience training other team members. 
• Strong time management and organizational skills when it comes to roadmapping strategy, planning deliverables, delegating tasks, and reviewing tasks
• Proactive & solution oriented problem solver related to both client accounts and internal situations. You have a team-player mentality
• Excellent storyteller with strong presentation skills to tailor messages to audiences, communicate complex topics simply, and deliver actionable insights and analyses

Key Performance Indicators (KPIs)

• Client Book Revenue per Employee: $34k
• Client Retention Rate: 90%
• Range of the number of accounts (5-10)
• Team Retention (of DRs if applicable): 90%

Most Important Things (MITs)

• Independently execute on 100% of the standard/set SEO and content deliverables (not inclusive of Elevated Link Building and Technical SEO)
• Clear, professional and confident communication & client comprehension that explains the "why" behind Organic Search reports & ties Organic Search to the full funnel
• Always hitting deadlines in regards to client workflow with minimal errors (no typos, grammatical issues) and strong attention to detail with minimal review from AM/AD

Benefits & Perks:

• Base salary + commission opportunities
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid 
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

**Proficiency in spoken and written English at an advanced level is required for this role.

Disclaimer: We're currently on the lookout for potential candidates to join our talent pool via this job listing. Your qualifications will be assessed for both present positions and future opportunities. Should your skills align with a role and an opening arise, our recruitment team will reach out to you promptly. However, please keep in mind that this doesn't guarantee immediate placement or communication.

A day in the life:

• The Amazon Catalog Management Strategist is responsible for owning the execution and performance of Amazon & online retail organic / catalog management strategy within their book of business. They are oriented towards the clients’ business success, tying their efforts to the greater business goals. They are self-starters, adept problem solvers, and autonomously own their responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader go-to-market plan of the brands they work with. They are responsible for owning execution, tracking, reporting, and client communication of catalog updates, promotional strategy, issue resolution / case management, online retail SEO and CRO strategy, sometimes with the support of a Specialist. The Strategist is excellent at providing insights and forward thinking strategy to clients on an ongoing basis, and has a strong understanding of organic levers to pull to drive & sustain performance.

Responsibilities:

• Manage the Amazon and/or online retail product catalog & organic presence of clients across various business types, sizes, and industries, including daily optimizations / fixes, high-level planning, and strategic pivots
• Provide intelligent analysis, interpretation, and action plans based on performance data from Amazon Seller Central, Vendor Central, & other online retail platforms, tying into overall retail business performance
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve performance & business impact against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• 2-3 years of digital marketing experience. 1-2 years in agency setting preferred
• Minimum 2 years of hands-on experience with Amazon / online retail catalog management
• Significant organic / catalog management experience in one or more of the following platforms:
• Amazon Seller Central
• Amazon Vendor Central
• Walmart Seller Central
• Proficiency in Google/Microsoft Office Suite(s)

• Excellent organizational skills, project management skills, and ability to delegate effectively 

• Other skills required: 
• Strong written and verbal communication skills.
• Self-motivated individual with a strong desire to succeed. 
• Excellent interpersonal skills.
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs)

• Hit revenue per team member success metric: $20k+
• Hit EBITDA per team member success metric: $4k+
• Below 10% Client Churn Rate

Most Important Things (MITs)

• Excellence in efficient channel production and account performance
• Cross-channel collaboration
• Internal & client-facing communication / tracking

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The Paid Advertising Specialist is responsible for supporting the execution and performance of paid advertising campaigns across their book of business, partnering closely with the lead Supervisor or independently owning end-to-end strategy for a select group of core clients. The Paid Advertising Specialist is an attentive learner, eager to problem solve, and hungry to grow their technical, strategic, and analytical skills. They have great communication skills and collaborate well with their Supervisor. They are known for their reliability and attention to detail, resulting in high-quality work delivered on time. They are actively involved in supporting reporting, optimizations, and routine campaign management. They are a self-starter when it comes to their responsibilities and manage their workflow efficiently and effectively.

Responsibilities:

• Successful management of designated paid media accounts
• Meet pacing and KPI requirements for held accounts
• Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
• Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
• Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings.
• Function as primary point of contact internally. 
• Responsible for pacing and performance of accounts.
• Responsible for generating reporting, and contributing to performance insights with Supervisor for designated accounts.
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
• Contribute strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
• Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
• Responsible for continual testing, verification, and improvement of full-funnel structures
• Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA with zero revenue-impacting errors.
• Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance without the need for reminders or constant oversight.
• Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring.
• Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations aligned to client goals.
• Maintain a client-first mindset, consistently incorporating client objectives, constraints, and brand nuances into executional and strategic decision-making.
• Show calm, solutions-oriented problem solving, especially during performance volatility, technical issues, or major campaign pivots.
• Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities before issues arise.
• Own the upkeep and execution of client testing roadmaps, including project management of next steps and prioritization of experiments.
• Deliver on-time launches and updates for all campaigns and key deliverables.
• Autonomously prepare and present performance reports and recaps, using clear data storytelling to communicate insights and next steps.
• Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting.
• Add value beyond execution by introducing new ideas, efficiencies, frameworks, or process improvements that enhance team operations or client outcomes.
• Utilize AI technologies to improve efficiency, performance analysis, and operational workflows where applicable.

Role Requirements:

• 1-2 years of digital marketing, and ≥6 months hands‑on Meta Ads; Agency experience a plus
• 1+ years of experience with Direct Response marketing specifically in Lead Gen,  E-Commerce and B2B a plus
• 1+ years experience with Meta or Google Ads  for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc)
• 1+ years experience leading paid advertising strategy for direct response marketing efforts
• 1+ years experience with Google Analytics, Shopify; other technical platforms a plus
• 1 year experience client facing and handling communications
• Excellent Excel skills with clear understanding of advanced Excel features
• Excellent data analytics skillsHighly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
• Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development

Key Performance Indicators (KPIs)

• Managing a full workload indicated by $20K revenue/employee
• 90% Client Retention, evaluated biannually 

Most Important Things (MITs)

• Strategically Manage and Communicate Performance Insights
• Execute and Optimize Paid Advertising Campaigns Across Channels
• Leverage Tools and Technology for Efficiency and Innovation