Do you enjoy turning ideas into engaging content that people actually want to watch, share, and talk about? Are you comfortable taking a concept and bringing it to life yourself,  from scripting to filming, editing, designing visuals, and producing short-form videos? Do you follow social media trends closely and understand what resonates with young audiences online? Are you someone who enjoys experimenting with different formats, tools, and creative styles to produce content quickly and consistently? 

If you're excited about creating high-impact content that helps inspire and educate the next generation of talent in Africa, this role might be for you.

About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey. 

Our impact thus far:

• 347k+ graduates since 2020
• 257k youth in work
• 31k youth starting own ventures
• 60k youth in jobs created by entrepreneurs

Visit our website www.alxafrica.com to learn more about our digital revolution.

Role Summary

The Content Development Specialist will support the creation and execution of ALX Egypt’s marketing and social media content. Working closely with the Marketing Manager, the role focuses on producing high-quality multimedia content that supports marketing campaigns, community storytelling, and program promotion. The role requires a hands-on creator who can independently produce digital assets including short-form videos, social media visuals, and occasional print-ready materials such as event collateral and flyers. The ideal candidate combines strong storytelling instincts with practical production skills and is comfortable executing content from concept to final output.

Specific Responsibilities

• Lead the end-to-end development and production of content for ALX Egypt’s marketing campaigns, community initiatives, and program promotion across social and digital platforms. 
• Produce platform-relevant content for channels such as Instagram, TikTok, LinkedIn, and YouTube, including short-form videos, social media visuals, carousels, simple motion content, and occasional print-ready materials that support campaign and brand needs.
• Work closely with the marketing team to translate campaign goals into engaging creative content.
• Capture and develop community-driven content, including learner stories, testimonials, and event highlights.
• Stay up to date with social media trends, digital storytelling formats, and new content creation tools.
• Support content capture and production during events, workshops, and community activities when needed.
• Ensure all content aligns with ALX brand guidelines and messaging.

Skill Requirements - Essential

• 5+ years of experience in content creation, digital media, or creative marketing roles.
• Strong hands-on skills in video production and editing.
• Experience filming and producing short-form social media videos.
• Proficiency with video editing tools such as Premiere Pro, CapCut, or similar platforms.
• Ability to create graphic design assets using tools such as Canva, Figma, or Adobe Creative Suite.
• Understanding of social media trends and content formats across Instagram, TikTok, and LinkedIn.
• Strong storytelling and scriptwriting skills.
• Ability to work independently and execute creative ideas from concept to final output.
• Strong organizational skills and ability to manage multiple content projects simultaneously.
• Ability to adapt global messaging to resonate with local audiences.

Skill Requirements - Preferable

• Experience creating motion graphics or animated social media content.
• Photography or videography experience using mobile production setups.
• Experience working with AI tools for content creation.
• Experience producing marketing content for education, tech, or youth-focused brands.
• Understanding of performance marketing and ad creatives.
• Experience supporting social media campaigns that drive engagement or conversions.

Person Specification/Attributes

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.

Employment Type

This role is full-time.

Due to the considerable amount of virtual working and interaction with colleagues and customers in different physical locations internationally, it is essential that the successful applicant has the drive and ethic to succeed working in small teams physically but in larger efforts virtually. Self-drive to communicate constantly using web collaboration and video conferencing is essential. As an employee, you will be encouraged to continually develop your capability & attain certifications to reflect your growth as an individual.

Microsoft and InMobi have entered into a strategic partnership. As per this, InMobi will be the exclusive partner for Microsoft’s search inventory. Microsoft Search Advertising empowers the largest advertisers around the world to reach their maximum potential through paid search engine marketing on the Microsoft Bing Ads platform. InMobi will be responsible for complete business management/transaction across Bing. 

As a Sales Manager in Egypt you are expected to drive new client acquisition and grow incremental revenue against a targeted list of high potential agencies and advertisers through continuous engagement. You are expected to continually build and maintain a pipeline of clients and agencies to be onboarded to the Microsoft Advertising platform. Collaborate with internal Account Managers and Strategy teams to develop quality customer plans targeted at revenue growth and customer satisfaction. Cultivating strategic client relationships, revenue generation and delivering customized search solutions will be key to your core function. Your success will be measured by specific key performance indicators focused on driving new customer acquisition, product adoption, emphasizing customer experience and optimizing opportunities.  

What is expected out of you?

In the first quarter:

• Understand the Microsoft Advertising Ecosystem in Egypt and collaborate with internal stakeholders.
• Leverage your current relationships in the advertising ecosystem to drive revenue conversations as well as open up new relationships in the industry
• You will be expected to build a healthy predictable pipeline of clients to initiate and successfully close partnership and onboarding discussions.
• Consistently create high value revenue-generating opportunities that will work towards delivering quota expectations.
• Lead regular, impactful engagements with key clients.
• Coordinate with the required teams to help achieve targets.

Second Quarter Onwards:

• Master and grow the activities initiated in the first quarter
• Grow Bing’s share of wallet by continuing to onboard new clients and agencies
• Strengthen relationships with key client and agency stakeholders like (budget decision makers, media planners and senior leadership)
• Collaborate with internal account managers and client poc's to ensure opportunities are leveraged effectively
• Continually strengthen your Search Industry expertise, take personal accountability for your career and personal development;
• Complete required and recommended trainings and apply what you learn to further your growth in role and career progression

Role requirement & expectation: 

• 6+ years of work experience with 4+ years of online media sales/digital advertising experience
• Strong network of clientele in the Egypt marketplace and an understanding of the key digital players (Brands, agencies etc.)
• Experience and ability to build a client base from scratch.
• Experience in lead generation, networking, and ad-agency relationship management.
• Experienced Digital media solution seller and talented in storytelling and delivering engaging presentations across all levels of leadership
• Ability to handle and manage key/strategic client relationships and revenue
• Ensure a strong metrics focused approach is applied in business planning and execution
• Proven ability to understand customer needs, create and deliver customized, customer-focused pitches and solutions
• Proven track record of exceptional performance, high productivity, communications skills, and meeting deadlines. Demonstrated ability to consistently meet or exceed revenue goals or targets
• Passion for technology as an enabler for company growth
• Effectively navigate through ambiguity and complexities related to client management
• Practice freedom with responsibility, entrepreneurial mindset and thought leadership.
• Possess excellent communication skills providing transparency and enabling information radiators
• Travel across markets to meet and strengthen partnerships with new and existing clients.
• Bilingual in English and Arabic

Preferred:

• MBA or Advanced degree preferred
• Search Engine Marketing Experience
• Understanding of the Digital Ecosystem
• Ad-Agency Experience

Location:

Cairo (frequent travel to Cities within Egypt will be required)