ABOUT THE TEAM: 

Our CRM Acquisition team is responsible for driving customer growth through targeted campaigns, data-driven strategies, and personalised communication. As we operate across diverse markets, team collaboration often spans multiple countries and cultures.

WHAT WE ARE LOOKING FOR:

We’re looking for a detail oriented, curious, explorative, commercially focused CRM Manager looking for their next step - someone that will take on and help us expand rapidly growing markets at Tide. You will play a key role in building targeted communications across digital channels to attract, convert, and onboard new users, leveraging data and automation to drive performance. Candidates must be able to communicate effectively in English, both verbally and in writing.

As a CRM Manager you’ll be: 

• You will work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love.
• You’ll own the applicant's journey, as well as the campaign strategy and planning process and deliver a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture new applicants to join Tide. 
• Plan and execute CRM campaigns aimed at customer acquisition across email, SMS, push notifications, and in-app messaging.
• Work with analytics and data teams to identify high-conversion segments and personalise communication journeys.
• Use marketing automation platforms (e.g., Salesforce, Braze, Iterable) to build and optimize customer journeys.
• Continuously A/B test messaging, design, and CTAs to improve campaign effectiveness.
• Report on CRM campaign performance and acquisition KPIs, providing insights for optimization.
• Stay up to date on CRM and customer acquisition trends, tools, and best practices.
• Analysing campaigns and reporting out to immediate stakeholders on trends and recommendations and using data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance.
• Work closely with the rest of the Acquisition Marketing team as well as a number of other cross-business stakeholders.
• Continuously look for optimisations and new ideas to develop engagement marketing opportunities.

What makes you a great fit:

• Fluency in English is essential for this role.
• You have c.5-7 yrs of expertise in end-to-end CRM marketing management .
• You’ve developed and delivered CRM programmes, demonstrating proven results against targets.
• You’ve got a great hands on skill set for automation, personalisation across multiple platforms. 
• You have hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze, salesforce and an understanding of HTML and CSS.
• You have experience handling campaign data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights.
• You have experience in segmentation and targeting.
• You have excellent communication skills – you can build campaigns and relationships,  coach and inspire technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all.
• You are well organised with a passion for speed and efficiency. 
• You love to take the initiative and are comfortable taking measured risks. 
• You love a big challenge - especially for your targets. 
• You use data and evidence above your opinion. 
• You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide.
• You have A/B and MVT testing experience.
• You have good Excel skills as well as experience with business reporting tools (e.g. Tableau, Looker) .
• You have the ability to handle multiple projects and adapt to changing priorities.
• You are hands-on, delivery oriented, and results-driven, with a pragmatic implementation style.
• You may have worked in Financial Services, start-ups, finance services or tech space.
• You have a curious nature, good organizational skills and impeccable attention to detail.

WHAT YOU’LL GET IN RETURN: 

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget
• Additional health & dental insurance
• Mental wellbeing platform 
• Fully covered Multisports card
• Food vouchers 
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Sabbatical Leave
• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

We are looking for a top-level CRM Leader to join us as the Director of Customer Engagement. This individual will bring forward-thinking ideas, knowledge, and practices to add significant value to our business. The role is crucial as we aim to enhance our customer interactions and loyalty, ensuring we remain ahead of industry trends and continue to meet the evolving needs of our clients.

The Director of Customer Engagement will be instrumental in driving our CRM strategies, optimizing customer experiences, and leading a dedicated team of over 100 professionals. This position is essential for sustaining our growth momentum and achieving our ambitious goals.

Location: on-site in Spain, Poland, Portugal, or Bulgaria.

Key Responsibilities:

• Develop and implement comprehensive customer engagement strategies to enhance customer loyalty and retention.
• Align engagement initiatives with overall business objectives and marketing strategies.
• Oversee the day-to-day operations of customer engagement activities, ensuring data integrity and system efficiency.
• Lead the selection, implementation, and optimization of engagement tools and technologies.
• Ensure the CRM system provides an effective sales funnel.
• Manage customer registration, retention, activation, reactivation, and other CRM strategies.
• Design and execute targeted marketing campaigns to drive customer engagement and satisfaction.
• Develop personalized communication strategies to enhance the customer experience.
• Oversee top-line management of customer acquisition strategies.
• Plan and manage multi-channel marketing campaigns (email, SMS, push notifications, etc.).
• Assist with organizing promotional events to reach prospective customers.
• Analyze customer data to identify trends, insights, and opportunities for growth.
• Track marketing metrics and trends, such as conversion rates and web analytics.
• Create and present regular reports on engagement performance, customer behavior, and campaign effectiveness.
• Work closely with marketing, sales, and customer service teams to ensure a cohesive approach to customer engagement.
• Partner with IT and data teams to ensure seamless integration of engagement systems with other business platforms.
• Manage and mentor a team of customer engagement specialists and analysts.
• Foster a culture of continuous improvement and innovation within the engagement team.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred.
• 12+ years of experience in the CRM Department.
• 7+ years of experience in iGaming.
• Proven and successful work experience as a Director of CRM, VP of Engagement, or similar role in iGaming.
• Experience in leading teams of 100+ people.
• Solid background in customer acquisition strategies.
• Proficiency in a specific language, if required for the role.
• Knowledge of CRM systems and principles, particularly customer lifecycle touchpoints such as email, SMS, push notifications, and more.
• Technical expertise with CRM and analytical systems.
• Strong analytical and problem-solving skills.
• Exceptional leadership and team management abilities.
• Excellent communication and interpersonal skills.
• Proficiency in data analysis and reporting tools (e.g., Excel, SQL, Tableau).
• Ability to manage marketing projects end-to-end.
• Customer-oriented attitude with a focus on enhancing the customer experience.
• Fluent English.

About Us:

Delasport is where technology meets the excitement of sports and gaming! As a leading powerhouse in iGaming software, we provide everything from platform development to player account management. Our platform is designed to make every player feel like the star of the show, with personalized experiences and cutting-edge technology at its heart.

Since our founding in 2010, we have won multiple international awards and have established a proven track record of excellence, stability, and overall success. This achievement only drives us to reach even greater heights. Currently, we are proud to have over 500 experts across various business fields and several offices in Bulgaria (Sofia and Plovdiv), Ukraine, and Malta.

Your Role:

We’re looking for a strategic and hands-on Business Intelligence Manager to lead our BI function during a critical and exciting phase of our data evolution.

You’ll play a key role in our migration to a modern cloud lakehouse architecture on BigQuery, helping shape how data is delivered, consumed, and used across the organization.

This role is based in Sofia, and we welcome candidates who are open to relocating (relocation support provided).

How You’ll Make an Impact:

• Lead and mentor a team of BI professionals to deliver scalable, accurate, and timely data solutions. 
• Design, build, and optimize ETL/ELT processes to ensure efficient data integration across diverse sources.
• Drive the design and development of reports, dashboards, and self-service tools that empower business stakeholders.
• Collaborate cross-functionally with engineering, product, and business teams to align data capabilities with company goals.
• Play a central role in our transition to a BigQuery-based lakehouse, helping modernize how we store, process, and serve data.
• Ensure data governance, quality, and reliability across all BI outputs.
• Translate business needs into technical solutions with a focus on scalability, maintainability, and performance.

Who You Are:

• 7+ years of experience in BI, data analytics, or data engineering, with at least 2 years in a leadership role. 
• Proven experience designing and implementing BI strategies in a cloud-based data environment.
• Hands-on expertise with cloud data warehouse architectures, especially BigQuery or similar platforms.
• Strong command of SQL and data modelling best practices, Python would be considered an advantage.
• Experience with modern BI tools such as Power BI, Looker, Tableau, or similar.
• Skilled at building and scaling data teams and fostering a high-performance culture.
• Excellent communicator who can translate complex data concepts into business insights.
• Passionate about leveraging data to drive decisions and improve business outcomes.

What We Offer: 

We’re not just about work,  we are about creating a great place to grow, connect, and enjoy the journey. Here’s what you can expect when you join us:

• Competitive Salary Package: We value your skills, dedication, and contributions
• Time Off: Enjoy 21+ days of annual paid leave so you can rest, recharge, and come back inspired
• Bonus & Rewards: Performance-based annual bonuses, special vouchers for birthdays and welcoming a newborn
• Health & Wellness: Additional Health insurance including dental care; Co-funding a Multisport/Coolfit card to help you stay active
• Extra Benefits: Employee discounts at various retailers and a monthly allowance for public transportation
• Great Office Locations: Central office location in Sofia and Plovdiv
• Relax & Recharge Zone: Take a break with colleagues in our PlayStation and Pool Area - perfect for recharging during the day

Wait, there’s more:

• Happy Hour Fridays: Every Friday we host themed Happy Hours with snacks, fun activities, and plenty of opportunities to connect and unwind with colleagues
• Multicultural Days: Celebrate diversity and experience the traditions, food, and cultures of teammates from around the world
• Massages at the Office: Weekly Free Recreational Massages to help relax during the workday
• Chess Lessons: Sharpen your strategic thinking and enjoy some friendly competition with colleagues
• Sports & Football Team: We regularly participate in various sports events and have our own Delasport Football Team, competing in the IT League
• Bulgarian Language Lessons: Bulgarian for Foreigners classes to support smoother communication
• Office Library: Enjoy access to technical literature to expand your knowledge

Ready to Be Part of Something Big?

If you’re excited to join a team that’s revolutionizing the iGaming world and want to make a real impact, apply today. We can’t wait to meet you!

#LI-HYBRID

About Us:

Delasport is where technology meets the excitement of sports and gaming! As a leading powerhouse in iGaming software, we provide everything from platform development to player account management. Our platform is designed to make every player feel like the star of the show, with personalized experiences and cutting-edge technology at its heart.

Since our founding in 2010, we have won multiple international awards and have established a proven track record of excellence, stability, and overall success. This achievement only drives us to reach even greater heights. Currently, we are proud to have over 500 experts across various business fields and several offices in Bulgaria (Sofia and Plovdiv), Ukraine, and Malta.

Your Role:

We are looking for a proactive and analytically driven Business Analyst to join our growing Data & AI organization. In this role, you will explore data, analyze business processes, identify optimization opportunities, and help shape the data-driven direction of the company. You will work cross-functionally with AI engineering, data architecture, BI, and executive leadership to deliver insights and solutions that improve business outcomes. 

If you enjoy solving complex problems, translating business needs into actionable data requirements, and influencing strategic decisions, this role is for you. 

How You’ll Make an Impact:

Data Exploration & Insight Generation 

• Independently explore large datasets to uncover trends, anomalies, and opportunities for optimization. 
• Conduct exploratory data analyses (EDA) and build hypothesis-driven insights to support strategic decisions. 

Business Process & Requirements Analysis 

• Map and analyze existing business processes to identify inefficiencies, risks, and improvement opportunities. 
• Translate business challenges into clear analytical questions and actionable requirements for data engineering and AI teams. 
• Define and document KPIs, success metrics, and analytical frameworks. 

Metrics, Dashboards & AI Opportunities 

• Recommend new metrics, dashboards, and analytical models that add value to the business. 
• Identify automation or AI use cases—such as forecasting, anomaly detection, or personalization—based on data patterns and stakeholder needs. 
• Collaborate closely with BI, data engineering, and AI teams to ensure the successful delivery of insights and solutions. 

Cross-Functional Collaboration & Communication 

• Communicate findings, insights, and recommendations clearly to both technical and executive stakeholders. 
• Act as a bridge between business teams and the data organization, ensuring alignment on goals and expectations. 
• Work directly with executive management to support strategic initiatives. 

Execution & Continuous Improvement 

• Support the implementation and adoption of data-driven initiatives. 
• Continuously monitor and enhance existing dashboards, KPIs, and processes. 
• Advocate for best practices in analytics, measurement, and data-driven decision-making.

Who You Are:

Core Experience & Technical Skills 

• 2–3 years of experience in business analysis, data analysis, or analytics consulting. 
• Strong proficiency in SQL, with experience exploring large datasets. 
• Hands-on experience with data visualization tools such as Tableau, Power BI, or Looker. 
• Solid understanding of data modeling concepts and basic statistical methods. 
• Ability to write clear business and technical requirements. 

Soft Skills & Mindset 

• Strong analytical and critical-thinking skills with the ability to break down complex problems. 
• Excellent communication skills; able to present insights to both executive and technical audiences. 
• Curious, proactive, and comfortable working independently in fast-paced environments. 
• Passionate about leveraging data, automation, and AI to drive impactful business outcomes. 

Preferred Experience 

• Experience working in cross-functional data environments (BI, engineering, AI, product). 
• Background in fintech or iGaming is a plus. 
• Exposure to predictive analytics, machine learning, or automation initiatives. 
• Familiarity with Python/R, ETL/ELT concepts, or cloud data platforms (e.g., Snowflake, BigQuery, Redshift) is a bonus. 

What We Offer: 

We’re not just about work,  we are about creating a great place to grow, connect, and enjoy the journey. Here’s what you can expect when you join us:

• Competitive Salary Package: We value your skills, dedication, and contributions
• Time Off: Enjoy 21+ days of annual paid leave so you can rest, recharge, and come back inspired
• Bonus & Rewards: Performance-based annual bonuses, special vouchers for birthdays and welcoming a newborn
• Health & Wellness: Additional Health insurance including dental care; Co-funding a Multisport/Coolfit card to help you stay active
• Extra Benefits: Employee discounts at various retailers and a monthly allowance for public transportation
• Great Office Locations: Central office location in Sofia and Plovdiv
• Relax & Recharge Zone: Take a break with colleagues in our PlayStation and Pool Area - perfect for recharging during the day

Wait, there’s more:

• Happy Hour Fridays: Every Friday we host themed Happy Hours with snacks, fun activities, and plenty of opportunities to connect and unwind with colleagues
• Multicultural Days: Celebrate diversity and experience the traditions, food, and cultures of teammates from around the world
• Massages at the Office: Weekly Free Recreational Massages to help relax during the workday
• Chess Lessons: Sharpen your strategic thinking and enjoy some friendly competition with colleagues
• Sports & Football Team: We regularly participate in various sports events and have our own Delasport Football Team, competing in the IT League
• Bulgarian Language Lessons: Bulgarian for Foreigners classes to support smoother communication
• Office Library: Enjoy access to technical literature to expand your knowledge

Ready to Be Part of Something Big?

If you’re excited to join a team that’s revolutionizing the iGaming world and want to make a real impact, apply today. We can’t wait to meet you!

LI-HYBRID