Junior Digital Marketing Specialist - SEO | Brussels

Start date : as soon as possible

Are you ready to kickstart your career and become our future digital marketing wizard? If giving power back to the consumer through nifty search engine optimisation and superb content is like music to your ears, join us on our scaleup journey to becoming Belgium’s most popular fintech platform. 

About us

At TopCompare.be, we help people save money and make the best choices about personal finance. Our educational content and free, comprehensive and independent comparison tools enable people to find the right product at the best price. This way we give the power back to the consumer. We are growing rapidly since our launch in 2015 and are already the nr. 1 banking comparison platform in Belgium. Every year, we help over 2 million Belgians save time and money.

TopCompare.be is part of Samlino Group, Europe’s leading financial comparison platform present in Denmark, Finland, Belgium, Portugal and Greece, and headquartered in London. Being part of this group, we are backed by EUR 20 million funding from amongst others, Nova Founders Capital, Ace & Company and Silicon Valley entrepreneurs such as Peter Thiel and Mark Pincus. The group has been able to establish a strong market position with over 150 partners in Europe, state-of-the-art technology and marketing platforms as well as strong management teams.

The position

You make our Google traffic explode by optimising our website and our content. 

Responsibilities:

• On-site optimisation: based on thorough and creative keyword research you write great copy so that every page of our site is targeting the right consumer question. This includes writing personal finance content (blog articles, how-to guides) based on market and product research, improving existing articles by using SEO tools and translating content into your native language (NL or FR)
• You establish and maintain strong content partnerships with 3rd party websites by reaching out to relevant possible partners and come up with content ideas that fit both our expertise and their brand.
• Technical optimisation: you do regular website audits to tackle potential technical problems together with our development team
• Research, analysis and reporting: your optimisations are data-driven and you follow up  on the results of your actions. You are responsible for the monthly report which serves as another source of insights for further optimisation
• You contribute to excellent customer care on our website and social media
• Spot and test new SEO tactics through knowledge of the latest developments in the market
• Contribute to finding innovative ways of building a powerful brand around our mission to help people make smarter choices about money

To achieve your goals with us you will

• Be part of a flat hierarchy and start-up culture which means a lot of responsibility from day one and building out your knowledge and skills very quickly
• Get constant support from and exposure to the management team, reporting to the Marketing Director
• Be part of a great working atmosphere in a team of smart, entrepreneurial and highly motivated people who enjoy regular team breakfasts, Friday ‘Friesdays’ and afterwork drinks

Requirements and skill set

• Organising, curious, goal-oriented, ambitious and ready to take responsibility for your own results
• Strong interest in search engines and digital marketing, ideally with a first experience in SEO. An understanding of HTML, CSS and Javascript is a plus
• You want to win and get a kick out of seeing the numbers improve day by day
• Large spreadsheets do not scare you, you are comfortable using a wide range of digital tools and are always on the lookout for new ones that could be useful
• Excellent writing skills with a good feel for how Belgians talk about and search for financial information
• 2 to 5 years of academic background in communication, marketing, business or similar
• Native level French and/or Flemish, fluent in English (written and orally)
• Curious about the financial services sector

Apply today at hr@topcompare.be and don’t hesitate to share with your friends!

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We are seeking a highly motivated and detail-oriented Campaign Manager – AdOps to join our dynamic team. In this pivotal role, you will be instrumental in the end-to-end technical execution and optimization of digital advertising campaigns, ensuring precision, efficiency, and effectiveness across all initiatives. This position offers a fantastic opportunity to develop your expertise within the fast-evolving digital advertising landscape.

Responsibilities

• Campaign Setup & Management
• Collaborate with clients, digital planners, and creative agencies to thoroughly understand campaign objectives and requirements.
• Oversee the complete lifecycle of digital campaigns, from initial setup and trafficking to finalization.
• Proficiently utilize various ad servers (e.g. Google Campaign Manager 360, Innovid, Adform, etc.) for campaign setup, trafficking, and management.
• Ensure all creative assets meet technical specifications and are trafficked correctly.

• Troubleshooting & Optimization
• Proactively identify, diagnose, and resolve technical issues related to campaign delivery, tracking, and reporting.
• Monitor campaign performance and make real-time adjustments and optimizations to maximize results.
• Coordinate with publishers to ensure accurate campaign implementation and successful delivery.

• Tracking & Reporting
• Implement and verify tracking mechanisms (e.g. pixels, floodlights) to ensure accurate data collection.
• Analyze post-campaign results and provide insights and recommendations for future campaigns.

• Learning & Development
• Continuously develop expertise in emerging Ad Operations topics, including tagging, viewability, brand safety, data analytics, and new technologies.
• Contribute to departmental projects and process improvements to enhance efficiency and innovation.

Qualifications

• Experience - Proven experience (1–2 years preferred) in digital ad operations, trafficking, or campaign management, preferably within an agency or ad tech environment.
• Technical Proficiency - Working knowledge of major ad servers (e.g. Google Campaign Manager 360, Innovid, Adform). Proficiency in Microsoft Office Suite. Understanding of digital advertising concepts (e.g. impressions, clicks, conversions, viewability, etc.).
• Problem-Solving - Solution-minded approach with a strong ability to troubleshoot technical issues effectively.
• Communication - Excellent written and oral communication skills, capable of explaining complex technical concepts clearly.
• Organizational Skills - Highly structured, responsible, rigorous, and focused, with the ability to manage multiple campaigns and deadlines under pressure.
• Team Player - Collaborative mindset with a willingness to work effectively within a team.
• Digital Affinity - A passion for and strong understanding of the digital advertising ecosystem.

Preferred Skills

• Basic knowledge of HTML, JavaScript, or other web technologies.
• Familiarity with various verification tools (e.g. DoubleVerify, IAS, MOAT).
• Experience with Tag Management Systems (e.g. Google Tag Manager).
• A proactive attitude towards learning new technologies and adapting to change.
• An entrepreneurial spirit and desire to contribute to departmental growth.

Pay range and compensation package

• Career Growth - A role in a constantly evolving industry where you’ll never stop learning, with ample opportunities for personal and professional advancement.
• Collaborative Environment - Join a supportive and motivated team of passionate digital experts.
• Competitive Compensation - A fair package including a competitive salary and extra-legal advantages.
• Work-Life Balance - Flexible work options, team events, and a modern office environment in the center of Brussels near the train station.
• Continuous Learning - Access to resources and opportunities to expand your skills in cutting-edge ad technologies and industry best practices.