JOIN YOUSICIAN

Yousician impacts and enriches the lives of millions of people by empowering them to play music they love, learn something new, and nourish their well-being. We merge music and tech to amplify the everyday. We reimagine the way people learn to play so that everyone can play. 

And, you don't need to be a musician to join Yousician!

We're a band of passionate professionals who love what they do, are great at it, and move to the beat of the same drum. We're for all players: from newbies to seasoned pros. If you are looking for a rewarding career opportunity that helps shape the future of music-tech, you're in the right place!

Make Musicality as Common as Literacy

At Yousician, we reimagine music education for a billion people. Our products, Yousician and GuitarTuna, are the world's leading music learning and tuning apps, used by millions of people to learn, play, and tune their instruments every day.

We believe subscription revenue is won in the details, not in the pitch deck. Paywall copy, trial lengths, price points, renewal offers, reactivation campaigns: each one is a craft, and each one moves the number when it is done right. We are hiring a Product Manager with strong monetization craft to run experimentation across both of our products

The Role

Your mission is clear: you help turn players into paying subscribers, and keep them, across Yousician and GuitarTuna.

You will run paywall, pricing, and offer experimentation end to end for both products. Hypothesis, brief, ship, readout, decision. You will maintain the live revenue forecast that ties every test back to the quarterly plan, and reconcile it monthly against what actually landed. Multiple tests run every week. Every one of them has a written brief and a clean readout.

This is a senior specialist role. You come in with a point of view on paywall mechanics, price point elasticity, trial length trade-offs, holdout discipline, and primary-metric selection. You will report to the Head of Revenue and work closely with them to translate monetization priorities into a concrete experimentation roadmap. You will work day to day with embedded engineers on both products, a test designer, and a data partner. You are a strong monetization specialist and a key thought partner on experimentation, pricing, paywalls, and offers.

What You'll Do

• Run the Experiment Cadence: Own the weekly operating rhythm for monetization experimentation across both products, including planning, launch readiness, readouts, and decision follow-through. Ensure each experiment has a clear hypothesis, success metric, guardrails, and decision rule before it goes live.
• Own the Test Portfolio Execution: Translate agreed monetization priorities into a concrete test roadmap across Yousician, GuitarTuna mobile, and the GuitarTuna web experience. Design variants, write briefs, specify subscription-platform configuration, and work with engineering on delivery.
• Maintain the Revenue View: Maintain the live monetization forecast and experiment-level revenue view, and help reconcile plan vs actual together with the Head of Revenue and Finance.
• Partner with Finance on Pricing: You build the case for every price change, walk Finance through the numbers, and manage the rollout across iOS, Android, and Web with the regional and store constraints that come with it.
• Keep the Scorecard Honest: Maintain the weekly Monetization Tracker and experiment readout cadence, ensuring that key metrics, forecasts, and decisions stay consistent and reliable. Partner with the Head of Revenue, Data, and Finance to investigate mismatches and keep the monetization view decision-ready.
  
  

Who You Are

• You bring strong monetization craft: You have shipped across the full spectrum: paywall copy, paywall placement, price points, trial variants, intro offers, winback campaigns. You know where the wins usually come from and where the traps are.
• You are resourceful and proactive: You do not wait for perfect conditions. You can spot practical opportunities, identify problems worth solving, and move things forward in an under-resourced or ambiguous setup. Whether through tooling, lightweight prototyping, or creative cross-functional problem solving, you know how to turn momentum into shipped work.
• You think in numbers: Baseline, uplift, volume, EUR. When you pitch a test, you already know what it is worth. When you kill one, you can explain why in one sentence.
• You have opinions on methodology: You have views on MDE-setting, holdout design, sample ratio mismatch, guardrail thresholds, and sequential testing. You can defend them and you update them when the data tells you to.
• You decide by the data: You have killed winning-looking tests when the stats did not support them, and you have shipped underwhelming-looking ones when the logic did. You do not fall in love with hypotheses.
• You understand the full system: Monetization decisions do not live in isolation. A price change can affect winbacks, a paywall test can change retention, and a trial decision can shift downstream value. You can think across the full subscriber lifecycle and make decisions with LTV in mind, not just immediate conversion.
• You communicate directly: You write briefs that engineers can build and readouts that Finance can trust. Conclusion first, numbers second, caveats third.

Requirements

• 5+ years in monetization, paywall, pricing, or subscription PM roles at a consumer subscription business. Mobile preferred, web acceptable.
• Shipped at least 30 paywall, pricing, or offer experiments you personally scoped, briefed, and read out.
• Fluency with experimentation platforms such as Eppo, Statsig, GrowthBook, Optimizely, or an in-house equivalent. You understand how metrics, guardrails, and variants are configured, and can work effectively with data and engineering to ensure experiments are set up correctly.
• Working knowledge of mobile subscription mechanics: trial lengths, intro offers, grace periods, renewal cycles, refund behaviour on iOS and Android.
• Strong analytical fluency with SQL familiarity. You are comfortable validating analysis, interrogating results, and partnering closely with analysts on experiment readouts. 
• Ideally, you have direct experience with RevenueCat, Adapty, Purchasely, or a comparable subscription platform.
• Excellent written and verbal English communication skills.
• Based in Berlin or Helsinki.

Why You'll Love Working Here

• Impact: Your work directly influences the P&L across two products with millions of users. The tests you ship translate into EUR every week. Few PM roles have such a short feedback loop.
• Ownership: You own the monetization experimentation engine and have direct influence on how monetization ideas are shaped, tested, and scaled. You work closely with the Head of Revenue to translate strategy into shipped outcomes.
• Culture: We are a band, not just a company. We have jam sessions in the office, great gear, and a team that cares about the mission.
• The Basics: Competitive salary, lunch benefits, culture vouchers, and a modern office in Helsinki and Berlin.

How to Apply

Please submit your CV and a brief cover letter describing the last paywall, pricing, or offer experiment you shipped. Tell us the hypothesis, the result, the decision you made, and what you would do differently next time.

Let's help the world play!

ABOUT US

Yousician is the world's largest music-tech company, with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy, and more accessible for everyone. Yousician's innovative, award-winning technology listens to you play and gives instant feedback. With interactive, gamified lessons and songs, and courses by world-famous artists like Metallica, Billie Eilish and more, Yousician empowers people to play music they love. Today Yousician employs 100+ professionals from nearly 30 nationalities.

We're hiring, so come join our amazing team and help us make the world a more musical place!

SHAPING MUSIC TOGETHER - WITH EVERY VOICE 

At Yousician, we’re on a mission to make musicality as common as literacy, and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse, equitable and inclusive culture and in accordance with our core values, we welcome applications from all individuals, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. People with severe disabilities will be given preference if equally qualified.

If you have a disability, special needs, or require any specific needs or support during the application process, please feel welcome to inform us and we’ll gladly provide the support you need during the application and interview process.

We’re here to make music more accessible and that includes the path to joining our team.

CANDIDATE PRIVACY

Here at Yousician, we take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice. 

JOIN YOUSICIAN

Yousician impacts and enriches the lives of millions of people by empowering them to play music they love, learn something new, and nourish their well-being with something meaningful. We merge music and tech to amplify the everyday. We reimagine the way people learn to play so that everyone can play. 

And, you don't need to be a musician to join Yousician! 

We’re a band of passionate professionals who love what they do, are great at it, and move to the beat of the same drum. We’re for all players — from newbies to seasoned pros. If you are looking for a rewarding career opportunity that helps shape the future of music-tech, you’re in the right place!

WHY YOU SHOULD APPLY

We’re looking for a Senior Marketing Data Analyst to own and elevate marketing analytics across Performance Marketing and CRM, spanning both app and web.

This is a highly impactful individual contributor role for someone who thrives in complex environments and enjoys bringing structure, clarity, and insight where systems and standards are still evolving. You will be the primary analytical partner for Performance Marketing & CRM, with broad ownership over measurement frameworks, reporting, experimentation, and decision support.

You’ll play a critical role in helping us improve marketing efficiency by improving attribution, standardizing metrics, enabling better spend decisions, and connecting acquisition efforts to long-term subscriber value.

WHAT YOU’ll DO

• Own performance and CRM analytics across channels (Google, Meta, TikTok, Braze, etc.), app and web, from acquisition through subscription, retention, and LTV.
• Ensure consistent implementation, validation, and reporting of marketing performance metrics, in alignment with definitions and priorities set by leadership.

• Build, improve, and maintain attribution frameworks (multi-touch, incrementality-focused approaches) and support the development of MMM and predictive LTV/CAC models in collaboration with Data Science.
• Identify and address inconsistencies in tracking, event definitions, and conversion logic across platforms, operating systems and channels.

• Design and evaluate experiments to measure incrementality of channels, campaigns, creatives, and CRM initiatives.
• Partner with Performance Marketing and Creative to shape testing roadmaps and interpret results into clear budget and creative decisions.

• Build and evolve dashboards and reporting that move beyond surface-level reporting and actively inform decisions (e.g. spend vs. targets, efficiency vs. scale trade-offs).
• Translate complex analyses into clear, actionable recommendations for Performance Marketing, CRM, Monetization, Product, and senior leadership.

• Work closely with Performance Marketing, CRM, Design, Product, and Finance to support planning, forecasting, and quarterly growth initiatives.
• Help establish a strong, insight-driven decision culture within the Growth organization.

• Contribute to defining best practices for marketing data pipelines, documentation, and analytical standards in a growing, evolving data setup.
• Identify gaps in tooling, processes, and data quality, and proactively propose pragmatic solutions.

WHO YOU ARE

• 7+ years of experience in marketing or growth analytics for consumer apps or digital products, ideally subscription-based.
• Deep hands-on expertise in marketing measurement, including attribution models, incrementality, MMM concepts, cohort-based LTV analysis, and experimentation.
• Strong understanding of app and web tracking, including limitations, discrepancies, and common pitfalls.
• Advanced SQL skills and extensive experience working with marketing platforms (Google Ads, Meta, TikTok, etc.) and BI tools (e.g. Looker, GA4, Tableau).
• Experience with MMPs such as Adjust or AppsFlyer.
• Experience working with CRM data and tools (e.g. Braze), including lifecycle and retention analysis.
• Strong statistical intuition and data storytelling skills. You make complexity understandable and useful.
• Comfortable operating autonomously, setting structure where little exists, and influencing senior stakeholders.
• Business-minded and outcome-oriented. You care about impact, not vanity metrics.
• Excellent communication skills in English.

NICE TO HAVE

• Experience in mobile subscription or freemium app environments.
• Proficiency in Python, R, or similar analytical environments.
• Experience working with modern data warehouses such as Snowflake or BigQuery.
• Exposure to building analytics foundations or scaling marketing analytics in fast-growing organizations.

WHAT WE OFFER

• You’ll have an opportunity to join our international team, backed by the top VC’s and competing with the best education applications in the world 
• You'll have a meaningful and profound impact on the lives of millions of musicians and future musicians all around the world.
• You’ll get to work with a passionate and friendly growing band of PMs, designers, developers and data scientists.
• You'll get a competitive compensation package - salary, perks- and work in an awesome office in the heart of Berlin.

HOW TO APPLY

Send us your application and CV (in English). Let's make the world a more musical place together! #rockon

ABOUT US 

Yousician is the world’s largest music-tech company, with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy, and more accessible for everyone. Yousician’s innovative, award-winning technology listens to you play and gives instant feedback. With interactive, gamified lessons and songs, and courses by world-famous artists like Metallica, Billie Eilish and more, Yousician empowers people to play music they love. Today Yousician employs 110+ professionals from nearly 30 nationalities. 

We're hiring, so come join our amazing team and help us make the world a more musical place!

SHAPING MUSIC TOGETHER - WITH EVERY VOICE 

At Yousician, we’re on

a mission to make musicality as common as literacy, and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse, equitable and inclusive culture and in accordance with our core values, we welcome applications from all individuals, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. People with severe disabilities will be given preference if equally qualified.

If you have a disability, special needs, or require any specific needs or support during the application process, please feel welcome to inform us and we’ll gladly provide the support you need during the application and interview process.

We’re here to make music more accessible and that includes the path to joining

our team.

CANDIDATE PRIVACY

Here at Yousician, we take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice.