Brand Manager Jobs in Bamako.
All active Brand Manager roles based in Bamako.
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Our mission
We're making Africa the first cashless continent.
In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast.
Our goal is to make Africa the first cashless continent and that's where you come in...
How you'll help us achieve it
We're hiring a creative, resourceful BTL officer with experience coordinating large-scale below-the-line marketing strategies. Reporting to the Marketing Manager, you'll help coordinate the day-to-day operations of our BTL marketing activities and mobile money branding, and maintain desirable user growth and agent activation rates.
In this role you’ll;
- Manage day-to-day logistics for marketing operations, including roadshows, stands, and events in the assigned region.
- Prepare supporting materials, event promotional merchandise, and other BTL activities.
- Recommend sources (new channels, partnerships, networking alliances, and influencers) to grow our user base.
- Help to create and develop new BTL activations.
- Improve our POS's visual standards in line with the company's brand guidelines.
- Track the progress and quality of our agent network visibility and branding by collaborating with our branding partners, field sales, and agent network management team.
- Receive stock of marketing supplies and materials from our vendors and suppliers, dispatch them appropriately, and track inventory of all stock to avoid stock-outs.
Key details
- Location: You'll be based in Bamako, with frequent travel or temporary relocation to field locations within Mali.
- Work authorization in Mali is required.
- Contract type: 6 months fixed-term contract (renewable).
- Our salaries are competitive and calculated using a transparent formula.
- We offer generous health insurance for yourself and your dependents.
- We support working parents - we offer 26 weeks of parental leave for mothers and 4 weeks for fathers, in addition to subsidized child care when they return to work.
- Airtime reimbursement.
- Free food and a beautiful office space.
Requirements
- Fluent in French and Bambara.
- English is a plus, as this role may interact regularly with non-French speakers.
- 2+ years of relevant work experience at a marketing agency, telecom, or payment service, provider, FMCG, or financial institution.
- 4+ years of relevant work experience, specifically managing field or user acquisition teams
- Based in the field.
- 2+ years' experience designing strategies for user acquisition for a telecom, payment services, service provider, FMCG, or financial institution.
- 2+ years' experience managing large teams (50+ people).
You might be a good fit if you
- Have successfully executed marketing operations and events.
- Love being in the field and does not mind doing some handy work.
- Are diplomatic and have excellent communication skills.
- Are detail-oriented and strive for excellence in everything you do.
- Enjoy owning projects - you're autonomous yet know when to escalate problems.
- Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.
- Adjust quickly to changing priorities and conditions.
- Think about culture and process from the users' perspective.
Our team
- We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Uganda, Niger, Sierra Leone, and Cameroon plus remote team members spread across the world.
- We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
- We foster autonomy for our employees. You'll own your projects at every stage, from understanding the problem to monitoring your solution in production.
- We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.
- We are on Y Combinator's top companies by revenue.
How to apply
Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role.
We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals.
Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Ready to apply?
Apply to Wave
Our mission
We're making Africa the first cashless continent.
In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast.
Our goal is to make Africa the first cashless continent and that's where you come in...
How you'll help us achieve it
We’re looking for a Head of Marketing who is both strategic and execution-oriented, capable of building and leading a high-performing marketing function while driving sustainable growth as we scale in Mali.
In this role, you'll;
- Own the local marketing strategy, aligned with business growth targets, market expansion priorities, and brand ambition.
- Serve as the strategic marketing partner to the General Manager and functional leads (Operations, Sales, Support, Product…).
- Lead marketing planning, including budget, resource allocation, and ROI accountability.
- Work closely with the group marketing team to align growth, product and brand strategies for your market with global direction.
- Lead and supervise full-funnel campaigns for Mali across ATL, BTL, and Social Media.
- Create clear and actionable processes and documentation that can guide cross-functional teams in successful project delivery, from ideation to deployment.
- Lead market intelligence efforts (consumer insights, market analysis, brand health, channel performance).
Key details
- Location: Ouagadou with travel upcountry (about once per month).
- Work authorization in Mali is required.
- This is a permanent position.
- Our salaries are competitive and calculated using a transparent formula.
- We offer generous health insurance for yourself and your dependents.
- We support working parents - we offer generous parental leave policies (26 weeks for mothers and 4 weeks for fathers) and subsidized childcare when you return to work.
- We help you live your fullest life now! We subsidize gym memberships and fitness classes.
- Airtime reimbursement.
- Free food and a beautiful office space.
Requirements
- Degree in relevant fields (marketing, communication, sales, business development, management…).
- At least 12 years of marketing experience, including at least 5 years in leadership roles with team management and budget ownership.
- Proven experience leading large-scale, multi-channel marketing strategies with measurable commercial impact.
- Experience managing significant marketing budgets and demonstrating strong ROI discipline.
- Fluent in French, English.
You might be a good fit if you
- Have owned and delivered against aggressive business growth targets (users, revenue, market share, brand health).
- Make decisions based on business metrics and financial impact, not only marketing indicators.
- Have strong negotiation skills and can secure high-impact partnerships.
- Can operate at both strategic and tactical levels without losing clarity.
- Influence cross-functional stakeholders at senior levels and align diverse teams behind a shared vision.
- Demonstrate strong strategic thinking and the ability to anticipate market shifts and adjust quickly to changing priorities.
- Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.
- Demonstrate tenacity and a willingness to go the distance to get something done.
Our team
- We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Uganda, Niger, Sierra Leone, and Cameroon plus remote team members spread across the world.
- We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
- We foster autonomy for our employees. You'll own your projects at every stage, from understanding the problem to monitoring your solution in production.
- We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.
- We are on Y Combinator's top companies by revenue.
How to apply
Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role.
We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals.
Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Ready to apply?
Apply to Wave