We're looking for a commercially curious Specialist, Global Campaigns to join our e-Commerce and DTC team. This is a hands-on role supporting the planning, execution, and optimization of campaigns that drive traffic, conversion, and revenue across our direct-to-consumer channels worldwide. 

This role will work at the intersection of trading, content, and performance — helping turn the global commercial calendar into well-executed, data-driven campaigns that deliver against growth targets. You'll collaborate across markets and functions, bringing a blend of creative thinking and analytical rigor to your work. 

Responsibilities 

Campaign Planning & Execution 

• Support the planning and execution of global DTC campaigns across key promotional moments, seasonal peaks, and always-on activity. 

• Help translate the global commercial trading calendar into clear, timely campaign briefs that align messaging, offers, and channels. 

• Coordinate campaign timelines, asset delivery, and stakeholder sign-off to keep execution running smoothly across markets and touchpoints. 

• Work with performance marketing, CRM, social, and content teams to deliver integrated, multi-channel campaigns. 

Trading & Commercial Focus 

• Work closely with the eCommerce trading team to align campaigns with stock availability, pricing strategy, and margin targets. 

• Help maintain the promotional calendar, keeping pricing, discounts, and partner activations accurate across markets. 

• Help identify opportunities to drive incremental revenue through upselling, cross-selling, and product bundling. 

Performance & Optimization 

• Monitor and report on campaign performance against KPIs including revenue, conversion rate, ROAS, and customer acquisition cost. 

• Support the testing and optimization of campaigns — trialing messaging, offers, creative, and channel mix to improve results. 

• Prepare clear, regular performance updates for the wider team. 

Collaboration & Process 

• Work closely with creative, trading, performance, and brand teams to help keep campaigns cohesive and commercially effective across regions. 

• Contribute to improving campaign workflows, processes, and ways of working to increase team efficiency. 

• Stay informed on eCommerce trends, competitor campaigns, and platform innovations, sharing ideas with the team. 

What You’ll Bring 

Attributes & Skills  

• 1–3 years' experience in campaign execution, eCommerce marketing, or a related discipline — ideally within a consumer brand or DTC environment. 

• A solid working knowledge of the eCommerce and DTC landscape, including promotional planning, digital trading, and channel dynamics. 

• Ability to support multiple campaigns at once and deliver to deadlines in a fast-paced, multi-market environment. 

• A data-driven mindset, with experience interpreting performance data and drawing out useful insights. 

• Strong organizational skills and attention to detail. 

• A strong communicator and collaborator, comfortable working across markets and functions. 

• Commercially curious — motivated by growth targets and energized by finding smarter ways to hit them. 

• Comfortable using tools such as Excel, Google Analytics, and campaign management or CRM platforms.