À propos de ce poste Senior Web Content Manager chez Zopa
The team:
Zopa has almost 2 million customers and is growing fast as a multi-product bank. Our mission is to become the home of money for our customers, helping people make better decisions about their finances while delivering on our Better Banking All Round promise.
As we scale our current account proposition, Biscuit, organic acquisition is becoming increasingly important. Our website is evolving into a key growth channel, supporting both traditional search and emerging AI-driven discovery through platforms like ChatGPT and Perplexity.
This role sits at the intersection of content, growth and the future of search. You’ll help shape how customers discover Zopa, and make sure that when they land on our website, the experience is clear, engaging and designed to drive action.
A day in the life:
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You’ll write, improve and optimise web content across the Zopa website, including landing pages, homepage content, support pages and acquisition journeys.
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You’ll partner with SEO and GEO specialists to improve visibility across search engines and large language models.
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You’ll use GA4, Hotjar, AppsFlyer and BI dashboards to identify opportunities and improve page performance.
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You’ll create and optimise landing pages for both organic and paid traffic.
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You’ll brief design and creative teams on new CMS modules, imagery and content structures.
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You’ll audit and improve existing website content, identifying opportunities to simplify, consolidate or optimise.
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You’ll work closely with product, engineering, product marketing, design and brand teams to improve web-to-app journeys and customer conversion.
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You’ll contribute ideas for testing and optimisation based on user behaviour and performance insights.
About you:
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You’re an excellent writer and editor with strong editorial judgement and a portfolio of high-performing web content.
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You’re comfortable using data to make decisions and have hands-on experience with GA4 and behavioural analytics tools like Hotjar.
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You understand how web content drives acquisition and conversion.
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You’re familiar with SEO principles and excited by the evolution of AI-driven discovery and GEO.
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You think about outcomes, not just outputs, and care deeply about performance.
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You’re confident working cross-functionally with product, engineering, marketing and design teams.
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You’re comfortable challenging briefs and operating in a fast-moving environment.
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You have experience working in B2C environments, ideally within high-consideration service businesses.
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You’re happy in a hands-on Senior IC role with a high level of autonomy.
At Zopa we value flexible ways of working.
We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.
You'll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.
*Subject to having the right to work in the country of choice
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
Our approach to AI in interviews
At Zopa, AI isn't something we're testing out — it's part of how we work every day. As a proud partner of Jobs 2030, we're committed to building AI fluency across our workforce, and we expect Zopians to use AI as part of how they do their jobs.
Because of that, we want to be transparent about how we think about AI use during our hiring process.
Behavioural and competency-based interviews: please don't use AI. These conversations are designed to understand you — your experiences, your judgment, and how you've approached real situations. An AI-generated answer can't tell us that. What it can do is get in the way of us finding out whether we're the right fit for each other.
Technical interviews: it depends on the role. Some technical stages actively welcome AI use, others don't. Your Talent Partner will let you know what's expected at each stage. Where AI is part of the assessment, we'll be interested not just in the outcome, but in how you used it – the tools you chose, your reasoning, and the decisions you made along the way.
